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If you are wondering what is the best advertising company? … it’s is advertising delivered through digital platforms. platforms such as social media, mobile applications, email, web applications, search engines, websites, or any new digital platform.
When using digital marketing to advertise your business online you are competing for screen time. This might mean passing your competition for the coveted top organic listing in Google or writing the best copy for your pay-per-click ads. Maybe it means you need to get the most online reviews. Or perhaps, you are determined to have the most fans on your social media pages confirming you as the leading authority in your industry.
The question is, do you know how you match up to your competition online? The answer is not that simple. From SEO, PPC, Social Media, Local Listings, Website Performance, and online reviews every industry and business is going to be different from the next
Also, there will be a point in most businesses ‘ lifetimes when they realize that they’re ready to invest in marketing campaigns. For some, this is before they’ve even officially opened their doors, while for others it maybe once they’re ready to scale.
At whatever point this decision arrives, however, all business owners and marketers will have to make the decision: which ad platforms will benefit them most, and which they’ll invest into.
There’s a lot that goes into this decision, naturally. Businesses need to decide where they’ll be able to come across large numbers of their target audience, along with which platforms can help them reach users at each stage of the sales funnel. They also typically look at the cost involved in each platform, because each one comes in at different price points.
This is a careful balancing act that can be a little tricky, but with the right information, the decision is much easier. Let’s take a look at 4 of the most sales-effective and cost-effective ad types and the best uses of each one.
Facebook Ads (which includes its sister company Instagram Ads) is one of the more results-effective and cost-effective ad types across the board. They allow you to create demand for your products and introduce your brand to customers, showing them things they may never have even thought to look for, Cost can vary as the marketplace shifts.
*Demand generation capabilities. You don’t need to wait until people come looking for you and then have to fight competitors for a placement.
*Retargeting options. You can currently retarget based on site and app activity, custom audience lists made from emails, on platform activity, and more.
*General targeting options. The behavior and interest-based targeting are great.
*Bid caps. Never spend more than you want to.
*The approval system is finicky. Speaking from experience, sometimes ads that meet all criteria seemingly get rejected for no reason. You can appeal this but it takes time.
*There are sometimes surges in pricing. Right now, we’ve seen a dramatic decrease, but that doesn’t mean it can’t go back up.
Google’s search ads are right up there with Facebook in terms of popularity, but they work completely differently. Here, users will search for something they need or are researching, and your ad can show up at the top of their results.
Google Ads costs all depend on the keywords that you’re targeting. Some keywords are significantly more expensive than others, so it’s going to be up to you to decide whether or not the keywords are cost-efficient for the return on investment you can see if the client converts.
*Reach users during the critical stages where they’re researching what to purchase. Even if they aren’t going to purchase right now, you want to be on their radar.
*Search ads can help you close the gap between you and some of your toughest competitors if they’re consistently outranking your organically, giving you more visibility.
*You can create tight-knit keyword groups, using negative keywords to ensure that you’re not showing up in irrelevant searches and keeping your campaigns relevant. The more relevant your copy is to the targeted keywords, the better placements you may see, too.
*You can set maximum CPC limits, just like you do with Facebook, to ensure you’re not going outside of the range of profitability.
*Costs can vary a great deal. Even when you’re researching through Google’s keyword planner, there can be a big gap in CPCs on a single keyword. This can be unpredictable.
*Search intent can be difficult to interpret. This may force you to bid on longer-tail keywords for more success, even if they’re not as high volume, or risk showing up in irrelevant placements.
*The bottom line here is that Google can cost more than other platforms, but the potential benefit of reaching users during those key research stages can easily be worth it. Test early and often, and stay on top of those campaigns.
LinkedIn Ads are a must-use for many B2B businesses trying to connect with their audience. They have a variety of different ad types—which you can read about here—that make it easy to get in touch with your audience. They work like Facebook’s ad system, allowing you to target users who fit your criteria and show your ads to them.
*They’re stellar when you’re trying to reach a B2B audience, who may not otherwise engage with B2B content on other social platforms.
*Their sponsored inbox ad format is a great choice, almost requiring attention as if you were sending them an email. They have to take notice of it.
*It’s a growing platform with strong B2B targeting features, including incredibly specific targeting based on job titles, the corporation your clients work for, and more.
*There isn’t as much data here, and costs can go up quickly. They still made the list because they’re cost effective in some cases, but especially when you consider the results potential.
*You need to test them more heavily. Some LinkedIn Ads seem to be a little more finicky than other platforms I’ve worked with, though this isn’t always a reliable rule.
Also Good advertising companies have solutions that they can use to quickly scan each of these areas against your competition to get a better idea about how you stack up:
If you have a physical location, it is imperative that your local listings are claimed and correct. In fact, 73 percent of consumers lose confidence in a brand or business when their online listings are incorrect. This means that incorrect business information online could mean lost customers.
So, They should do a quick scan of your business’ information on over 70 local listing sites. This will show you exactly which listings are missing information and what needs to be corrected.
If your score is high, congratulations! It’s important to keep it that way. If your grade is low, they can work with each listing site individually to update the information or help you get your listings in order at once.
Online reviews are essential to the success of a business in certain industries. Plus, the credibility of online reviews is consistently growing. In fact, 92% of consumers now read online reviews vs. 88% in 2014. With this in mind, it’s important to see how your match up with the industry average.
Good advertising companies will show you how you match up to your industry’s average performers and your industry leaders in four areas:
*Reviews Found Per Month (in the last 6 months)
*Average Review Score
*# of Review Sources
After looking at your company’s performance in comparison to your competition, consider putting together a program to receive more online reviews. This could mean a follow-up program with every customer. Or, you can ask the Marketing team for help.
A company’s social media presence can reflect a lot about a business. It is also the top-ranked source where consumers look to find inspiration for purchases (37%). How you rank compared to your competition might be the difference of having a fan for life. So your advertising company will review your following, average posts and average engagements.
so the best advertising companies should perform all the roles of a professional social media marketing agency through providing a complete portfolio of social media marketing, management and advertising services customized to your business needs, goals and the allocated budget,
also offers you a real opportunities to achieve your desired business goals taking advantage of the huge base of active social media users including:
*Increasing awareness about your business and available products or services
*Building a community of engaged followers “potential & current customers”
*Increase desired types of engagement with your business “comments – messages – calls – website visits – store or branch visits – completed purchases”
*Improving and reducing the cost of customer services activities
*Increasing customers’ loyalty through direct communication options & retargeting campaigns
*Generating more qualified leads and sales with targeted cost-effective social media advertising campaigns.
Just like a car, your website will always need changes and tweaks to perform up to par. You will want to make sure you have a fast site that loads quickly and functions properly on mobile, tablets and desktop devices.
Your website’s speed could be the determining factor on whether or not a site visitor will become a new client.
Good advertising companies should quickly cite any speed or functionality problems on your website. Plus, it will offer suggestions on how to fix them,
Also providing creative web design services and professional web development services will fit your goals whether you’re looking to create a corporate website, building an e-commerce online store, an interactive real estate marketing platform, easy to use or edit content management system or any other types of interactive mobile-friendly websites.
PPC Marketing continues to be one of the top converting types of internet marketing. In fact, 46% of the total clicks go to the top three paid advertising positions on the search engine results page (SERP). That means the competition is fierce.
Your paid ad campaign will be competing against other companies’ budgets, keywords, audiences, and ad copy. Taking a look to see what you’re up against is one of the best ways to beat them at the Pay-Per-Click Marketing game.
They should reports on three areas of your digital marketing strategy.
The “Recommended Keywords” will tell you the search volume of keywords that are relative to your industry, the possible clicks for each keyword and the average cost when purchasing it on Google Ads.
your best chosen company should perform keywords research and analysis to choose a suitable list of keywords used by targeted potential clients for creating and updating your website content around the chosen keywords while matching the search user intent with suitable conversion-optimized content to increase conversion and sales of generated traffic.
Since people don’t always convert the first time they come to a website, it’s important that they see your brand after they leave your site. This is where retargeting comes into play.
Using insights will help to optimize your PPC campaign. You may need to add keywords or increase your budget. The good Marketing team will be available to help & to manage your PPC campaign.
There are 67k searches performed on Google every second. That is one reason why making sure your website is ranking at the top of Google for the most important keywords in your industry.
On Google’s Search Engine Results Page, the first five organic results account for 67.60% of all the clicks. So, you want to make sure you included. Advertising companies should identify some of the most valuable keywords that your website is ranking for. Not only that, you will see your exact positioning on Google, the number of local searches per month and the number of global searches per month.
so, a good company should provide integrated search engine optimization “SEO” marketing services and solutions tailored to transform your website into an SEO-optimized and conversion-optimized mobile-friendly marketing platform that rank in the first search results of targeted keywords used by your targeted customers to generate long-term profitable free traffic.
The Internet connects marketers to customers across the country and around the world with text, interactive graphics, video, and audio. If you’re thinking about advertising on the Internet, remember that many of the same rules that apply to other forms of advertising apply to digital marketing. These rules and guidelines that protect consumers also help businesses by maintaining the credibility of the Internet as a marketing medium. In addition, truth-in-advertising standards apply if you sell computers, software, apps, or other products or services.
So, the best digital marketing company should providing you dedicated efforts and expertise to drive the targeted results for your business.
The result is a custom digital marketing strategy and tailored digital marketing services and solutions that deliver a consistent substantial return on your investment (ROI).
A detailed analysis for your business to define exactly what you need for effective digital marketing services and solutions to drive at least the expected return on the allocated budget.
Claims in advertisements must be truthful, cannot be deceptive or unfair, and must be evidence-based. For some specialized products or services, additional rules may apply.
Advertising must tell the truth and not mislead consumers. A claim can be misleading if relevant information is left out or if the claim implies something that’s not true. For example, a lease advertisement for an automobile that promotes “$0 Down” maybe misleading if significant and undisclosed charges are due at lease signing.
In addition, claims must be substantiated, especially when they concern health, safety, or performance. The type of evidence may depend on the product, the claims, and what experts believe necessary. If your ad specifies a certain level of support for a claim you must have at least that level of support.
Advertising agencies are responsible for reviewing the information used to substantiate ad claims. They may not simply rely on an advertiser’s assurance that the claims are substantiated. In determining whether an ad agency should be held liable.
*COMMERCIAL ADS (TV & RADIO)
*ULTRA QUALITY MEDIA PRODUCTION
*BRANDING & REBRANDING
*PROFESSIONAL PHOTOGRAPHY SERVICES
* E-COMMERCE SOLUTIONS
* GRAPHIC DESIGN & MOTION GRAPHICS
* EVENT MANAGEMENT SERVICES
* ERP SYSTEMS
* SEARCH ENGINE MARKETING (SEM)
* PRINT ADVERTISEMENTS
* MOBILE APPS DEVELOPMENT
How you set up your campaigns can have a big effect on how well they perform. If your campaigns are a mess, it can be hard to track down problems and make the necessary corrections.
Restructuring your campaigns can be a pain, but if it needs to be done, the results will be worth the headache.
Good marketing isn’t about extremes. It’s about identifying your customers’ needs and meeting them. When you balance the big picture and the details, your marketing campaigns usually work out for the best, most businesses tend to either be too focused on the “big picture” or “stuck in the details”.
The simple fact of the matter is that good marketing is a balance of big and small. You want to get in front of specific, targeted audiences, but you also want to make sure that you’re building a brand name and exploring new audiences.
Not every potential customer is ready to buy today. Not every customer will need to hear about your brand before they make a purchase. Not all audiences will follow the same customer journey.
This is why it’s so important to be diverse in your marketing strategy. You can’t just pick one platform or channel and call it good. Even within a single platform, you need to target a variety of audiences in a variety of ways.
If you aren’t balancing all of these factors, don’t be surprised if your results aren’t what you’d like them to be.
The key to being truly innovative is to take existing ideas or solutions and apply them to problems in new ways. As Pablo Picasso put it, “good artists copy, great artists steal”.
he’s not saying, “To become a great artist, steal other people’s pieces and try to pass it off as your own.”
Instead, he’s encouraging artists to steal ideas—to take good ideas out of their original context and apply them in new, innovative ways.
if Good companies really want to be innovative, they have to find new ways to do things. The easiest way to do that is to find things that are working in one context and apply them in a different one.