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Social media marketingis an option to devote smart marketing efforts to targeted potential customers active on different social media platforms locally and internationally.
Social media platforms and networks are about people connecting, interacting, and sharing online content. Hardly a day goes by without hearing about remarkable success stories from businesses getting active on social media sites like Facebook and Twitter.
The best way to define social media is to break it down. Media is an instrument for communication, like a newspaper or a radio, so social media would be a social instrument for communication.
Think of regular media as a one-way street where you can read a newspaper or watch a report on television, but you have very limited ability to engage and demonstrate your own opinion.
Social media, on the other hand, is a two-way street that gives you the ability to communicate too.
The days of considering social networks as just an optional marketing strategy for your business are over. In 2011, social networks became a powerful tool for businesses.
Social networks like Facebook are not only where people interact with people they know personally, but it’s how they get information about products and businesses.
Social media is a broad term, it covers a large range of websites but the one common link between these websites is that you are able to interact with the website and interact with other visitors.
Social Media can be considered as customer relationship management platforms. In fact, Social Media enables CRM to increase the brand and connections with customers, get interactive and be more receptive.
Social media helps in increasing brand awareness, creating a positive brand positioning and thereby encouraging loyalty, improve customer service performance.
Those organizations willing to invest the time and resources required to develop and support a strong virtual presence are gaining practically unlimited access to consumers’ behaviors insights, opinions about the company products and services.
Outsourcing this invaluable data into a CRM solution generates sales leads, ideas for product direction and strengthens a company’s image and brand. As a result, those companies that use the strongest social CRM integrations will increase revenue, expand market share, improve their corporate image, fine-tune product development to offer items with the most wished-for features or capabilities.