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Branding is a bit vague and misunderstood concept for many businesses and marketers and also the importance of business branding to transform your business to a professional brand in minds of the targeted audience “current and potential clients”.
In your opinion, why consumers accept to pay more for products or services of famous reputable brands?
It’s the effect of successful consistent business branding strategy, processes, and solutions that developed a consistent positive perception about the brand as a trustworthy business known for distinctive quality and exceptional competitive advantages.
Brands could be recognized by different attributes to stand out in the competition even if they sell almost the same products or services as their competitors do like “Nike – A source of inspiration”, Coca-Cola – A source of happiness” and “Apple – House of Innovation” targeting mental or emotional connection to become the permanent favorite choice for the targeted clients and consumers.
While marketing is about strategies, tactics, channels, solutions, and methods to promote your business products or services to potential customers, branding is about creating the bridge between your products and the targeted customers that shorten the buyer’s journey to choose your products rather than any other alternatives without any kind of hesitation.
Branding is essential to marketing activities as is you should define your brand main aspects prior to choosing or developing any marketing strategies or solutions based on the answers of the following questions:
Business branding processes are essential to drive better results from the marketing and advertising campaigns as they transform the targeted audience of potential and current customers to more engaging loyal customers and brand advocates.
Developing strong brand equity with consistent branding activities that position brands as a trustworthy choice will enable businesses to:
In other cases, brands with decreasing market share or shifting towards negative perception because of low-quality products, poor customer service performance and other crises that lead to failing to fulfill the brand promises to customers will require a quick planned response with suitable rebranding activities and processes.
Achieving all mentioned and possible benefits of business branding and rebranding activities will require choosing and applying the best suitable branding strategy and solutions customized for your business needs, goals and current positioning with the competition.
The common mistake for many businesses and junior marketers is to consider branding is only about creating a business logo and designing business cards and official printed materials.
Branding is about developing and maintaining the positive perception and positioning in targeted markets through all of your business communication tools including:
The first step to transform your business into a reputable brand is to search for the “best branding agency” in your country or city to support your business in the transformation process depending on the agency team experience and skills in this field plus associated experiences in:
You can define if it’s an experienced branding agency or not through checking their portfolio of previous branding projects and official social media accounts related to media production like the official YouTube channel and their Behance account to figure out how experienced and skilled the agency team is.
As we mentioned that hiring a professional branding agency is your first priority to develop a strong brand equity and emotional attachment that increases your customers’ loyalty and your business market share continuously.
Once you have chosen the best professional branding agency providing cost-effective branding and rebranding services and solutions, there’re main steps and areas to cover in your business branding processes and activities to reach the desire results which are:
Transforming your business into a brand and developing strong consistent brand equity “higher conversions, market share and profits” will require a long-term commitment to applying and evolving the effective branding solutions and strategies developed and produced by the chosen experienced marketing & branding agency.
Contact Sendian Creations today to start your business branding process