One of the most arising technologies in this decade is the virtual reality (VR) technology that is not limited anymore to games specifically or the entertainment field in general as the VR applications are expanding to many other fields and businesses including:
- Commercial (Retail – Real Estate)
- Engineering & Manufacturing
- Architecture & Interior design
- Real Estate
- Marketing & Advertising
The value added from VR and AR (augmented reality) applications to your business is only limited to your imagination as it can reduce costs, improve operations’ performance and achieve a higher return on investments (ROI) for all of your business projects by utilizing the many competitive advantages of using virtual reality applications.
How does virtual reality (VR) work?
Virtual reality (VR) technology enables to create a virtual experience in order to simulate real-life situations or creating a virtual world consists of unrealistic components like in games facilitating participation in many situations and scenarios with risk-free option.
The cost of applying this scenario in real life is not effective compared to the expected ROI but with the help of VR and AR technologies, all of the possible applications can reduce costs of applying these scenarios for different purposes including employees training, products trail, locations exploring, projects testing and many goals can be achieved with customized applications of these technologies.
Besides the increasing of VR and AR applications to benefits many business fields, there are many cost-effective VR visualization equipment (headsets) that can be owned by your targeted customers to experience your business virtual reality applications including:
Affordable technology applications and equipment by businesses and regular consumers is a competitive advantage to start searching for experienced VR solutions providers to execute your idea of suitable business application of virtual reality to achieve your business goals.
Virtual Reality (AR) vs. Augmented Reality (AR)
Virtual reality as explained before is about replacing your vision and experience with a customized virtual world created to stimulate situations for different purposes either business-oriented situations or entertainment purposes.
Augmented reality is about adding digital objects vision to our real-world environment starting from simple data visualization to detailed objects as featured on the popular Pokémon GO game as the game items include creatures, icons were projected by AR mobile apps.
VR applications and virtual situations can be experienced with cost-effective headsets while AR applications are accessible from smartphones to provide the opportunity of using the applications of these technologies in many human-targeted situations to add exceptional value for your business.
Top Business applications of virtual reality (VR)
As we have mentioned earlier, virtual reality applications are expanding every day to new business fields customizable based on your business needs and your imagination.
In the following section of this article, we will discuss top business applications of VR technology and how value added to different businesses form these applications.
#1. Commercial (Online Shopping & Retail)
Imagine being able to execute every step necessary to complete a purchase of product from examining the products and try it to reach satisfaction before you complete the purchasing transaction without leaving your chair at your house.
Personalized shopping experiences are provided by creating virtual stores like IKEA Reality Kitchen Experience where customer can explore the store with your VR headset and examine different products before completing the purchase without leaving their houses.
Showrooms for cars and different products can be created in the virtual world to facilitate checking different products and perform quick trail to reach desired satisfaction and reduce the probability of acquisition of inefficient products.
With the help of VR technology, shopping heat maps are generated to track the shopping journey of your customer and define their shopping patterns which can be used to help in optimizing products display in real and virtual stores.
Training employees for shopping seasons with a high crowd is another commercial application for virtual reality as it facilitates creating a virtual world stimulating crowded seasons to increase the retailers’ efficiency in these situations.
The real estate industry has achieved many benefits with virtual reality applications as you can experience a virtual tour to potential listings and check the whole location without the need of physical effort for commuting and checking more and more of available listings till choosing one of them to buy.
Reduced costs and higher returns are competitive advantages of using VR for commercial purposes in addition to reaching desired levels of customers’ satisfaction.
#2. Engineering and Manufacturing
Full-scale prototypes are a common expensive component of engineering and manufacturing projects that can be replaced with virtual reality application that stimulates more cost-effective experience to check projects efficiency in the designing process before starting the manufacturing process.
3D modeling tools and techniques are integrated with virtual reality engineering applications to provide a comprehensive understanding of projects and checking for design errors or areas to modify before starting any costly manufacturing steps.
Airbus has used the VR technology to improve the efficiency of its aircraft by creating a virtual experience to check the comfort of seats for passengers plus examining the process of components maintenance while focusing on desired safety standards all in a cost-effective immersive experience before starting the manufacturing process of aircraft.
The risk-free advantage of virtual reality is also beneficial to stimulate dangerous working conditions like running heavy machinery to improve performance and increase required skills for those workers on assigned tasks.
#3. Tourism and Hospitality
Virtual Tours for existing real-life locations is an exciting advantage of virtual reality application as you can motivate potential visitors with a virtual experience of vacation location, museums, landscapes, festivals to book their tickets after experiencing how it would be enjoyable to visit these locations.
Virtual museums are also an amazing option to promote tourism with available interactive museums in any country that provides an immersive experience with a physical visit to the museum to experience the virtual tour or through the museum website.
Hotels and resorts also can benefit from the advantages of virtual reality by creating a virtual experience of how customers will be served to encourage potential customers to choose your hotel over competitors in addition to training staff with stimulated situations to improve the clients’ satisfaction.
Businesses in the transportation industry can also stimulate commuting experience to encourage passengers to choose their traveling solutions and provide an immersive experience about how comfortable and professional services they provide.
#4. Communication and Collaboration
Remote jobs are increasing day by day which is beneficial as that save time and efforts. Hence, the productivity is increased but the main obstacle for remote employees is that they need effective methods for communication and collaboration better than regular voice or video communication methods available.
With the help of virtual reality, Teams can attend meetings to communicate and collaborate efficiently in a virtual environment with the need for the physical effort of commuting and away from any kind of distractions.
The isolated virtual work environment will improve productivity for meetings and training sessions while reducing costs of physical workplaces for employees and conferences.
#5. Practical Training Applications
Periodical training programs are conducted to increase each employee skills for his assigned job plus new employees who will require orientation and training for their jobs which will consume huge amounts of any organization financial and human resources besides the risk of human and physical losses in risky jobs.
VR has enabled organization to create more efficient training environment while reducing the cost of training programs as it does not require any physical attendance from instructors and trainees while they’re also no need for creating physical training environment with allocated building or rooms in addition to, preserving working equipment or products as they will be stimulated in the virtual training environment.
Sales associate will require training to increase their persuasion skills to increase sales volume and that can be easily achieved by a customized VR application that stimulates sales situation to train sales representatives for real-life situation including convincing clients, handling angry clients, performing more efficiently in crowded shopping seasons which will contribute in improving their performance in real-life sales situations.
Military operations and tasks are also a suitable field for virtual reality applications as soldiers in different military sections including army soldiers, air force pilots, and navy crew as their complex and dangerous tasks will require detailed training to excel in these daily or occasional operations without the of serious injuries or physical damage for training equipment and tools.
VirtualSpeech is another brilliant application for virtual reality technology as it’s customized to train public speakers for the required main skills for their job and regular presentations, conferences and any other public speaking situations while experiencing the same possible situation of audience disruption and discussions in these situations.
#6. Architecture, Construction & Interior Design
Architects are now empowered with VR customized applications to present their ideas and design for their clients with 1:1 scale that will enable the clients to explore building or renovation projects in details before accepting the designs and starting the construction operations.
Residential buildings, commercial buildings, bridges and any type of construction projects will benefit from virtual reality applications as projects will be visualized in a virtual environment to examine every aspect of the project including safety precautions, reducing design deviations from the desired design, testing the construction process steps to improve efficiency while saving the cost of physical tests to reach the same goals.
Interior design is improved to meet clients’ expectations with the use of VR and AR customized application as clients can experience a virtual walk-through the many interior designs for their business or personal building to replace regular drawings for designs that will limit the experience only to the imagination which is not more convincing that the virtual experience.
Virtual showrooms are currently replacing regular showrooms as it saves customers’ time and efforts in buying decisions for furniture with VR headset from your home without the need to commuting to regular showrooms.
#7. Medical & Healthcare Applications
Healthcare is another field that has benefited from VR applications as medical staff from doctors, surgeons and nurses will be trained for their daily life-threatening tasks and situations in a virtual customized world to improve their required skills and handle an emergency situation with a higher number of human injuries or surgeries in accidents or natural hazards.
Imagine how many lives will be affected with skilled medical staff trained for different kind of situations, medical emergencies and dangerous surgeries by choosing a professional virtual reality solutions provider to provide customized applications for all different medical scenarios.
Treating psychological disorders like post-traumatic stress disorder (PTSD) and phobias is also possible with virtual reality medical application as terrifying and other situations related to these psychological disorders can be stimulated in virtual reality to train patient how to face these situations step by step gradually until overcoming their fear and experience more confidence and relief in similar real-life situations.
#8. Marketing and Advertising
Traditional marketing and advertising channels and methods are less convincing nowadays as they failed to upgrade to targeted customers’ mentality development levels that require more interactive persuasion techniques.
360º VR promotional videos are an interactive technique to encourage customers for the acquisition of your business products and services by providing of a virtual experience about how these products can add value to their lives and satisfy current and future personal and business needs.
Content marketing performance is also enhanced with customized VR solutions as many content creation organizations adopted virtual reality to increase the engagement with their content (National Geographic VR)
A professional media agency with experience in ultra-quality media production will guide your business to more successful branding processes, innovative advertising, and marketing campaigns with interactive customized VR content solutions.
#9. Education Virtual Reality Applications
Enriching the learning experience for teachers and students has been successfully achieved with virtual reality application as educational organizations can create virtual undisturbed reality to a group of students and their instructors from different locations all over the world to add more productivity to existing e-learning solutions.
If students are learning about history, astronomy, engineering, physics or any other fields, a virtual world can create to experience what they learn about closely in details with symbols, colors, objects and characters created in the virtual learning environment to reach the most possible comprehension level.
#10. Sports and Entertainment
VR applications started as entertainment application in games but after that expanded to many fields but still evolving in the fields of entertainment solutions including theatres, theme parks, sports and musical events as the audience is more engaged with interactive 3D objects projected with using VR headsets.
Athletes performance is enhanced with virtual reality application that stimulates training session with customized situations to increase desired skills and other sports players can benefit from these applications like NBA (Basketball) and NFL (American Football) teams which adopted this technology to improve their performance in real-life games.
Choosing VR solutions provider for your business
We have explained how VR and AR application can add exceptional value to your business that only limited to your imagination and how experienced your chosen VR solutions provider in customizing applications to satisfy your business and potential customers’ needs.
We have managed many previous projects (success stories) for our clients with customized virtual reality solutions that achieved their desired results so we are qualified enough and always available to answer your questions related question to VR and other ultra-quality media production solutions.
Contact Sendian Creations today and see how we can help