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The future of domain authority will witness many changes and updates to keep up with the rapid change in Google results and algorithms which will affect all websites positively or negatively based on how they will adapt to theses updates compared to their competitors starting from the recent update in domain authority score metric, applied on March 5th, 2019.
Domain authority is a prediction metric developed by MOZ to predict websites search engine ranking on search engine result pages (SERP) to indicate how your website performance in the ongoing battle for the first results in search pages.
Domain authority is not an absolute value that will define your position in search engine results but it’s a relative score from one to 100 based on your whole website SEO performance compared to your competitors.
The score of your website domain is a prediction that correlates to what your website performance in the battle for the first search engine results not the cause of your success in this battle.
Domain authority will fluctuate over time due changes in calculating metrics and updates in algorithms and the only reliable indicator for negative or positive change in score is to compare your current score with competitors.
The process of improving your domain authority score starts with identifying your competitors who rank for similar keywords and compare your DA score to them not the highest domains. Creating interesting relevant content that satisfies the intent of search engine users and website visitors is the key element in improving your SEO performance and your DA Score.
Acquiring follow links from trusted domains higher than competitors will be a huge step to increase your domain authority score that is affected by metrics and calculation that predicts your search engine results rankings through a well-crafted link building strategy.
After developing and launching the domain authority score system, MOZ rarely updated the model which contributed to providing less relevant score because of Google rapid updates in results and algorithms but that has changed starting from the update of March 5th, 2019.
MOZ collected data from different online entities including (random domains – MOZ customers – Blog comment spam – Low-quality auction domains – Mid-quality auction domains – High-quality auction domains – Known link sellers – Known link buyers – Domineer network – Link network) to handle link manipulation in order to maximize the predictive capacity of the metric and increase correlation with search engine results pages for more relevant score.
All websites have been affected with the change in domain authority mainly with a decrease in their score but the most important factor is your website’s current and future score compared to your regular competitors.
Increased domain authority is an indicator of websites’ improved performance in search results to be used to evaluate your SEO activates and link-building strategy compared to your regular and potential competitors.