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Social media marketing and management blog posts section of tips and insights to guide you towards achieving desired goals out of your business
There’s no doubt that social media advertising solutions have caused a positive impact for businesses regarding attracting new customers and increasing customer loyalty through targeted optimized social media ads within each business budget limits offering more and more chances for business growth rapidly.
Digital advertising solutions enable all types of businesses to target and reach a specific segment of ideal potential or current customers suitable for the adverting campaign goals which leads to higher engagement with your business ads with much less advertising budget required.
Many customized social media advertising options offered by all social media marketing platforms to provide the opportunity for any advertiser “business” to align his social advertising campaigns with his overall business goals while targeting ideal buyers of active users on chosen social media marketing platforms.
The main purpose of this article is to highlight the competitive social media advertising advantages and to guide you to choose the most suitable social advertising solutions for your advertising campaign goals and the targeted audience criteria.
When it comes to digital advertising campaigns, there’re many competitive advantages offered once you decided to invest in paid cost-effective advertising campaigns on suitable digital marketing platforms especially social media marketing platforms.
Whether you decide to run your business ads on Facebook, Instagram, LinkedIn, Twitter or another social media platform, there’re common social media advertising advantages which are:
Each social media advertising platform offers differentiated advertising options and advantages that make it more or less suitable to launch your business digital advertising campaigns.
The most critical decision related to launching paid ads on social media marketing channels is to choose the most suitable social media advertising platform to reach and engage with your business customers within the limits of allocated social media advertising budget.
There are main factors to be considered when choosing the best social media marketing channel for running your business ads which are:
The cost of running paid ads on a social media platform is not the only critical factor to consider when you choose a specific platform to run your business ads and that’s why we will discuss the main advantages and disadvantages of social media advertising campaigns on the most popular social media channels.
The most effective social media advertising channels are:
97% of businesses that launch digital advertising campaigns depend on Facebook advertising solutions to target and reach their ideal customers taking advantage of the wide network of active users on Facebook.
Facebook ads offer many detailed targeting options to reach engaged potential customers based on their demographics, interests, behaviors, life events, uploaded custom audience from customers data lists “website or app users – email newsletter subscribers – contacts list” with the option to reach lookalike audience similar to your customers of Facebook active users.
Social media advertising campaigns on Facebook are suitable to achieve many marketing goals including:
Social media advertising budget allocated for Facebook ads can be used efficiently to drive better results by choosing suitable goal-oriented budgeting option “CPC / CPM / CPA”, choosing suitable ad placements, defining the best schedule to display your ads, and optimize targeting to reach only the active users expected to perform desired actions.
Facebook advertising campaigns are an efficient choice for social media advertising campaigns especially for B2C businesses “targeting final consumers” with flexible budget and expertise in planning and managing advertising campaigns on Facebook which was offered for our client “Ora Real Estate Developers” on their leads generation campaigns.
Instagram advertising campaigns are one of the highest engaging social media advertising solutions as they take advantage of highly engaged visual ads including photo ads, short video ads and story ads to display the campaign message creatively and to encourage the targeted audiences to perform the desired actions.
More engagement with your business digital ads = Less cost per click charged
More than 2 million businesses rely on Instagram ads to motivate targeted potential customers for performing desired actions including:
Instagram ads are a cost-effective choice for your business social media advertising campaigns when you’re able to create appealing creative visual content for paid ads on Instagram while taking advantage of all detailed targeting options shared by Instagram and Facebook ads.
Twitter Ads are an affordable social media advertising choice due to low steadily increasing competition from businesses as Twitter advertising solutions are efficient underutilized digital advertising options.
Twitter promotion options are highly efficient choices to drive desired types of engagement for objective-optimized campaigns that are useful for:
The effectiveness of social media advertising campaigns on Twitter relies heavily on utilizing advanced targeting options offered in Twitter ads including demographics, locations, interests, behavior, life events, search keywords, devices, custom and lookalike targeting options in addition to creating conversion-optimized ad copies.
LinkedIn marketing and advertising solutions are more business-oriented which makes LinkedIn ads suitable social media advertising choice for B2B advertising campaigns targeting other businesses, decision-makers, and professionals for B2C advertising campaigns.
LinkedIn platform offers distinguished targeting options to enable reaching specific criteria of potential clients based on:
You’ll be to reach the targeted potential clients to promote available services and increase engagement with your business through:
Social media advertising costs for LinkedIn Campaigns are distributed efficiently when you’re targeting suitable potential clients with personalized professional content.
Pinterest promoted pins are conversion-optimized social media advertising options that provide less disturbing advertising experience for targeted Pinterest users as they blend in with organic content “pins” in the home feed or in related search results.
Pinterest ads are a suitable choice for engagement-oriented social advertising campaigns whether you’re looking to generate more traffic to your website, increase business app downloads, increasing online sales with affordable costs charged for only the desired type of engagement and declining advertising rates to suit all scopes of social media advertising budgets.
Snapchat ads are perfect choice for effective social media advertising campaigns that targeted younger audience especially Generation Z “18 – 24 years old” with interactive engaging visual content.
Snapchat ads appear within the stories and content discovered by Snapchat targeted active users encouraging them to visit your official website or mobile app, visiting your local stores with location-targeted filter ads, completing online purchases for multiple products promoted with collection ads or increase business awareness with commercial short video ads displayed within the stream of premium content.
Social media advertising solutions are highly effective and rewarding when you choose the most suitable platform, campaign type, targeting options, placements, ad format, billing option to your campaign goals and the types and interests of targeted potential or current clients.
Investing in professional social media advertising services provided by an experienced advertising agency will guarantee driving the best results of social advertising campaigns while utilizing the allocated budget efficiently and enabling you to focus your expertise, time and efforts on running and managing other business operations where your skills are a better match for the mission.
Contact us today to drive the best results of your business advertising campaigns
The main focus of social media marketing campaigns through the previous decade was about using Facebook, LinkedIn, and Twitter but currently, there are more options for social media marketing using more engaging platforms like Pinterest, Instagram, and Snapchat.
The main advantage of many social media channels existing is that you can target your audience whatever their demographics or interests are because the majority of humans are active on social media but you have to choose suitable social media channels to launch successful social media marketing campaigns for your business.
Pinterest is an effective social media marketing channels with more than 300,000,000 active users monthly including more than 500,000 business accounts taking advantage of endless marketing opportunities available on Pinterest.
Have you ever thought about to launch your business digital marketing campaigns on Pinterest?!
It’s the perfect time to do that for many reasons:
Whether you’re aiming to increase awareness about your business, increasing potential customers’ engagement with your brand or increasing sales and revenues, Pinterest is an effective suitable platform for these types of business marketing goals.
Your Pinterest business account is a potential key player for your business marketing success only if you take advantage of the platform competitive advantages wisely.
We will discuss in the following sections of this article everything related to how to optimize your business presence on Pinterest starting from how to create your business account to how to launch successful marketing campaigns on Pinterest.
It’s an obvious social media marketing mistake to start a marketing campaign on any social media platform without defining a clear strategy that takes care of many aspects including:
Active users on Pinterest are mainly female but the male audience percentage is increasing over the years with interest in many categories including:
Regardless of your business nature, you can use Pinterest in your marketing campaigns if your targeted potential customers are active on Pinterest and you’re able to create interesting valuable visual content to enrich your business account plus launching successful advertising campaigns.
The first step for this journey is to create a business account which guarantees access to more features than regular accounts including analytics and advertising solutions.
We will guide you step by step starting by creating a business account steps till evaluating your business performance with insights and analytics.
We have agreed that it all starts with creating a Pinterest business account and to do that follow the mentioned steps:
Once it’s all completed and confirmed, you’re are ready to go further by creating boards and pins to turn your business account to an interesting valuable destination for targeted active users.
Pinterest boards are sort of categorization option to organize your business account and dividing it to categories of related content topics (pins).
Create your account boards related to your business solutions and targeted audience interests (50% – 50%) to guarantee more engagement for published and shared content.
To create a Pinterest board, you should:
Once you have created your account boards, you should now add and save pins to suitable boards.
Pins are the main type of Pinterest content with different types of pins available on the platform (regular pins – rich pins – buyable pins).
To create a pin and add it to your boards you should click the “+” button then:
A Pinterest pin generates at least 2 visits to the source website and 6 page views and get repined 10 times on average.
Creating and saving pins is not your only duty as you should focus on increasing reach and engagement with your business account and published content and that is what we will discuss in the following section of this article.
The main focus on this phase is to get your pins viewed and increase engagement with your business account and that can be easily achieved by performing the following tips:
You’ll notice increased reach and engagement to desired levels when applying all of the mentioned tips or just the suitable ones for your business nature and your marketing team skills and experience.
Rich pins are an effective advantage of using Pinterest for your business marketing campaigns as they provide the ability to show extra valuable real-time information on a pin to increase engagement and drive desired conversions form published content.
Rich Pins types are:
Buyable Pins are another great advantage of Pinterest marketing as they are used to promote business products enabling customers to buy your business products without leaving Pinterest offering more flexibility for online shoppers.
The most popular digital advertising solutions are Facebook ads, Search Engine Marketing (SEM) Ads, Google Display Network Ads and LinkedIn Ads but Pinterest provides cost-effective advertising solutions that increase reach, engagement and desired conversion.
Promoted Pins appears in targeted audience home feed and related search results and blends with other pins to eliminate disturbance for users when they are active on Pinterest.
To launch a successful advertising campaign on Pinterest, you should follow these steps:
Your Pinterest business account will guarantee access to performance insights and analytics to measure, evaluate and improve your account performance and track audience engagement and behavior on your account, website and other social media channels once you have claimed your business website and official other social media channels.
The available metrics and insights include:
Analyze all generated data and reports to evaluate whether you’re achieving the desired results from your business Pinterest presence or not and which areas need to be improved.
It’s all clear now about how can Pinterest add value to your business marketing campaigns and how to start your Pinterest marketing campaign with your internal marketing team or chosen external professional marketing agency specialized in social media marketing solutions to drive the desired business goals and achieve the desired ROI.
Contact Sendian Creations today to launch your Pinterest marketing campaigns