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Search engine optimization (SEO) blog posts section of tips and insights to guide you towards achieving all desired goals out of your website SEO efforts.
In the battle for higher rankings in targeted search results, the need for an efficient tailored SEO strategy “search engine optimization plan” is critical to guide your journey towards optimizing your website or e-commerce online store for search engines for gaining more visibility in search results of potential customers.
Professional SEO specialists or a professional SEO agency doesn’t start any search engine optimization “SEO” campaign without a tailored SEO strategy for its client “the website owner” needs, goals related to rankings, traffic volume, and conversions with customized search engine optimization solutions to reach the desired results.
A tailored SEO strategy is a detailed SEO plan that covers all aspects of the search engine optimization process for your business website or online e-commerce store step by step customized to improve your website SEO performance in order to reach the first ranking of targeted search results.
Developing an effective SEO strategy whether it’s an SEO strategy for a new website or an SEO strategy for an e-commerce store or even a detailed SEO plan for a small business seeking more visibility and free traffic from search engines should focus on 3 major areas:
Technical SEO: Ensuring compliance with search engines’ standards regarding the user experience “UX”, security, crawling, and indexing status for your website pages and preserving the required compliance level after each search engine algorithm update.
On-Page SEO: Focusing on optimizing your website content for search engines while matching the search user’s intent of visiting your website in addition to guarantee the ease of navigation to different content categories and pages on your website.
Off-Page SEO: building authority for your website through generating more quality links from authoritative related websites, blogs and business directories as the number of quality backlinks referring to a website is the main ranking factor for search engines.
A successful SEO campaign will rely mainly on developing a detailed SEO strategy with predefined steps covering the main aspects (Technical SEO / On-Page SEO / Off-Page SEO) of the search engine optimization process for your website and the intelligent customization and implementation of your SEO plan.
Digital marketing solutions have proved efficient in reaching targeted potential customers on all digital platforms but the major advantage of search engine optimization services is that you’ll reach potential customers in the perfect timing and situation when they’re searching for what your business is providing or finding answers related to your business field to solve current problems and satisfying personal or business needs.
Reaching the highest ranking in targeted search results of potential customers will generate more profitable traffic for your website of motivated potential customers which depends on implementing a tailored efficient SEO strategy.
There are many SEO strategy examples available online for new websites, existing websites, local or small business websites, and e-commerce online stores but developing a customized SEO plan for your website is the best choice to fit your website goals from investing time, efforts, and money in your SEO marketing strategy.
The main steps for an efficient SEO strategy are:
The first step in your SEO plan is to define website strengths and weaknesses through performing a detailed complete site audit to provide a clear picture of how your website is optimized for search engines compared to the websites of competitors.
Using reliable SEO audit tools, you should perform an initial site audit and detailed analysis regarding:
The initial complete site audit is a mandatory step to increase the efficiency of your SEO strategy as it will highlight the areas which require improvement to deliver the desired results.
Keywords research is an important step with high priority in all types of SEO marketing strategies as the whole search engine optimization process is affected by how efficiently you choose the most suitable keywords for targeting potential clients and creating value-added content that matches their search intent.
Before moving further in your SEO plan, your main duty in this phase is to create a portfolio of “search keywords lists” for developing your website content “Products or Services Pages – Blog Posts & Guides” based on each keyword monthly search volume and competition level for the first position in search results.
Your portfolio of search keywords lists should contain:
Once you have created your portfolio of suitable targeted search keywords, you’re ready to move further in implementing your SEO strategy to a more critical phase which is creating SEO-optimized content that triggers your potential customers’ needs and interests.
SEO-optimized content that adds value to search users “potential clients” is your bridge to reach the highest ranking in targeted search results with effective content marketing solutions used to match the search user intent which can be:
The current phase of your SEO strategy requires planning, creating, publishing, and updating SEO-optimized content that adds value to targeted search users using chosen keywords through:
Creating updated engaging value-added content is an essential component of your business SEO plan to gain the trust of search engines and search users “potential customers”.
The next step in implementing your SEO strategy is to guarantee to provide the best user experience for all website users visiting your website whether they are search users, returning visitors, or referral visits from other websites and social media platforms.
Your efforts in this phase should be focused on improving your website navigation structure “experience” for search engines to crawl and index your website pages easily and for website visitors to reach desired pages, consume created content and complete desired conversions “calls – purchases – filling forums” with much fewer efforts and time consumed through:
The positive user experience “UX” of your website visitors is a critical indicator for search engines to determine your website ranking in targeted search results. Thus, guaranteeing the best user experience for search users will affect the efficiency of your SEO Plan.
While the content quality and the user experience are major ranking factors for search engines, the number of quality backlinks referring to your website is also a major ranking factor that demonstrates your website authority to search engines based on the number of quality backlinks from related websites, blogs, and business directories.
The success of your business SEO marketing plan is highly affected by the efficiency of your applied link building strategy in generating continuous opportunities for receiving more quality backlinks and referral traffic of related high authority websites through creating valuable content in addition to listing your website in local and international business directories.
Link building is the most difficult phase in applying a developed SEO strategy which in many cases requires seeking professional help from an experienced SEO marketing company in case your internal marketing team is lacking the ability to create and implement effective link building strategy.
The search engine optimization process is a long-term process that requires continuous efforts in addition to periodical evaluation “monthly” for your SEO strategy performance using reliable data and analytics platforms as Google Analytics reports.
The main metrics and aspects to focus on for the evaluation of your SEO marketing plan are:
These metrics will provide a clear picture of the effectiveness of your overall SEO marketing strategy and if it’s a suitable choice for delivering desired goals or not.
The frequent updates in each search engine algorithms and the increasing number of competitors fighting for the first positions in targeted search results will require improving your website regularly and updating your website content with new content pieces or updated ones to maintain the desired ranking in search results.
The results generated from your efficient SEO strategy are long term consistent results of more organic free profitable traffic to your website or e-commerce store as long as you update your website on a regular basis following SEO best practices.
When it comes to applying an effective SEO strategy, the best choice is to develop and apply a customized SEO strategy suitable for your website needs and desired goals from ranking higher in targeted search results by cooperating with an experienced SEO agency with a dedicated team of professional SEO specialists offering affordable professional SEO marketing services.
Contact us today to develop a customized winning SEO strategy
The need for a successful Ecommerce SEO strategy is inevitable as online Ecommerce stores are competing fiercely to rank higher in commercial search results to generate more organic free traffic to the online store of potential customers who are highly willing to convert through completing at least one purchase transaction.
Search engine optimization (SEO) is a long-term tough battle that requires consistent improvement for your Ecommerce website through following a customized suitable strategy guidelines to reach the first position for desired search results and Ecommerce SEO is a more tough battle as they’re hundreds or maybe thousands of stores competing for the same keywords related to products or product categories as the expected return is more than the expected return for any other types of websites.
The important questions now are why invest time and available resources in developing a customized eCommerce SEO strategy? And what’s the return of ranking on the first page of desired search results?
More than 45% of online shopping transactions start on search engines when a potential customer performs a search with transaction search queries like using the name of desired products and in more than 90% of cases, they will visits only the first 3 results of websites and online stores of the first search results page.
If we rephrased that, applying an effective eCommerce SEO strategy will enable your e-commerce store “website” to rank in the first search results related to available products will generate organic free traffic from potential customers who are willing to buy available products if they match their desires and budgets.
Generating consistent free traffic to your professional e-commerce store will reduce the need to continuously invest in paid ads through traditional or digital advertising solutions to attract potential customers to your online store.
In addition to decreasing the required e-commerce marketing budget while generating an exceptional return on investment, efficient eCommerce SEO activities will also support other e-commerce marketing techniques applied including social media marketing campaigns, email marketing campaigns, or other types of marketing solutions through attracting the targeted audience to your e-commerce website and providing detailed insights about the potential and current customers for retargeting campaigns on other platforms.
Ranking in the first search results for targeted commercial search queries is the outcome of a detailed Ecommerce SEO strategy and applying define steps and suitable efficient techniques to capitalize on the benefits of professional search engine optimization processes.
The main steps for an efficient Ecommerce SEO strategy are:
Ecommerce keywords research is more technical and critical than keywords research and choosing process for other types of websites as your main aim to choose keywords suitable for transactional search quires that are performed by potential customers in order to find suitable products to satisfy their needs and eventually buying them from the e-commerce store that appears in the first search results and provides exceptional online shopping experience.
Keywords research is essential for your Ecommerce SEO strategy as targeted chosen keywords will be involved in the content for product and category pages, the website structure “Categories – Sections – URLs” and the content in your e-commerce blog to guarantee effective targeted for desired search results.
Choosing suitable keywords using reliable keywords research tools should be based on:
The user experience is a critical ranking factor for search engines as they aim to guarantee the best navigation experience for search engine users by displaying only the websites that care about that aspect to decrease the bounce rate of online store visits.
Optimizing your ecommerce website structure for search engines and users is mandatory for your overall Ecommerce SEO efficiency as you will enable:
On-page SEO is a key factor for your e-commerce store to reach higher ranking in targeted search results, increase the clicks on your website search results “CTR”, driving more conversion and sales and the overall success of your Ecommerce SEO plan.
On-page SEO is all about optimizing your e-commerce website content to comply with search engines standards and to encourage potential customers to complete desired actions through:
Ecommerce websites are known for the many increasing pages for products and categories and with more pages available, there will be more technical SEO aspects & issues to care about.
Efficient Ecommerce SEO process requires performing periodical site audits “weekly or twice a month” to uncover and to handle technical SEO issues to avoid losing achieved higher ranking on search results or providing poor user experience including:
Ecommerce link building is a tough challenge as not many websites or blogs are willing to refer to a website consists of products rather than valuable related content.
Despite how challenging it is, link building is essential for your Ecommerce SEO strategy as it increases and demonstrates your e-commerce website authority to search engines to improve ranking in targeted search result and to earn referral traffic.
Effective Ecommerce link building strategy will require performing detailed analyses of your backlinks profile and also the competitors’ backlinks profiles to define worthy link building opportunities and your outreach plan.
We agreed before about how tough and challenging Ecommerce SEO is and it involves many steps, processes, and tasks that require extensive expertise and specific skills to drive the desired results in addition to efforts needed for managing your e-commerce platform operations.
Choosing the best Ecommerce SEO company or conacting a professional SEO agency is the first step to achieve an acceptable return on your investment for your e-commerce store search engine optimization as they will provide professional help and will be responsible for many aspects including but not limited to:
Contact us today to develop your e-commerce store SEO strategy