In theory, video marketing is one of the effective content marketing solutions but when it comes to results, investing in video marketing services is a valid choice to achieve exceptional consistent outcomes from integrating video content production in your business marketing and advertising campaigns.
Videos are the most favorite content format for humans especially internet users that drive the highest possible level of engagement for marketing or advertising campaigns by creating appealing video content that encourages viewers to perform the desired actions.
Video marketing solutions including social video content, embedded videos in websites & online e-commerce stores, online video advertising campaigns, 360° & virtual video content in addition video content production for offline platforms like TV channels or marketing events offer endless opportunities to achieve substantial return from investing in video marketing services with many competitive advantages of integrated video content in your business marketing strategy.
Why you should invest in video marketing services?
Every business owner or marketing manager for enterprises or brands want to allocate the available marketing budget efficiently to effective suitable marketing solutions either offline or online marketing campaigns.
Video marketing solutions are suitable for each phase of the buyer journey starting from increasing awareness about your business offerings, then increasing interest in available products or services to encouraging viewers to complete desired conversions like online purchases and also suitable for remarketing campaigns that aim to increase customer retention rate.
Hiring a professional media agency to create video marketing content for your business is a critical decision that will offer your business unlimited chances to achieve many business goals including but not limited to:
Increasing Awareness & Exposure Levels
More than 80% of consumers prefer videos over of any type of content related to brands as video content is easily consumed, digested and can be a part of the daily activity either watching videos on their mobiles, sharing video on their social media accounts or sharing video content with their friends related to their interests.
One of video marketing content advantages is that you can tell your business story, discuss your brand values, increase awareness about your business offering of products or services, sharing your business updates in an appealing video content that guarantee increasing exposure levels as videos receive %1200 “12x” shares more than other content types on digital platforms.
The more aware consumers and potential clients about your business story, expertise, offered solutions and important updates, the more generated business opportunities of acquiring new customers will occur as we did when we told our business story using motion graphics video to celebrate the New Year with the targeted audience.
Boosting Desired Types of Engagement
Video marketing content transforms the targeted audience from being viewers to engaged potential customers as 90% of customers rely on promotional and educational videos to guide their buying journey by increasing knowledge about how products or services promoted will satisfy their personal or business needs or not.
Embedding videos in your website landing pages of available products or services will not only improve your persuasion level but will increase completed desired conversions including purchases of products, subscription on services or at least contacting your business immediately.
360° video marketing content is a useful choice to provide immersive virtual experiences of your products or services like tourism services to increase desire and engagement through demonstrating the expected experience rather than just describing it like what we create for our client “Dahab Tours”.
Educating your Business Potential Customers
Educated Viewers = Motivated Potential Customers
Motion graphics “animated” videos or “how-to” educational videos are efficient video marketing choices to educate viewers “targeted potential customers” about your business in details, simplifying complex marketing messages for services like financial or technological services and demonstrating how to use promoted products efficiently to satisfy their needs and that’s was our solution to simplify our client “Telehealth Solutions” technological health solutions.
Increasing Trust in your Business
Social proof is critical for the success of any marketing or advertising campaign as customers rely on others’ experiences and reviews to trust any promoted products or services.
Video marketing content is beneficial for increasing trust in dealing with your business by creating reviews and testimonial videos of customers and influencers describing their experience of dealing with your business and how your products helped them to satisfy their needs highlighting their competitive advantages.
Empowering Different Marketing Campaigns
Integrating video marketing solutions in different marketing campaigns either offline or online content marketing campaigns will lead to an exceptionally positive impact in your marketing campaigns’ results.
Search engine optimization “SEO” processes will drive 53x better results through using SEO-optimized videos in your business website landing pages as they increase each user visit duration, decrease bounce rate as a result for increased engagement, incorporate targeted keywords in videos’ titles and descriptions which are positive indicators for search engine to achieve higher ranking in search results which also display many video results.
Visuals including graphic designs and especially videos are the most engaging content types on social media marketing platforms including Facebook, Instagram, and YouTube which go viral within short periods attracting more potential customers and initiating communication with your business through comments and private messages.
Using conversion-optimized videos in email marketing campaigns increase engagement and conversions rate up to 65% more as they cooperate with the text content and the email design to demonstrate your marketing message efficiently and professionally.
In addition to digital video marketing solutions, experienced media agencies help businesses with offline marketing through producing creative professional video content for TV commercial ads, marketing and branding events that engage viewers with your business message to drive the desired actions out of your investment in video marketing services.
Improving Online Advertising Campaigns
Digital advertising solutions are targeted affordable cost-effective advertising options that enable businesses to reach potential customers and encourage them to engage with customized advertising campaigns using suitable content formats.
As we know that video marketing content drives the highest level of engagement and fortunately all digital advertising platforms offer the option to create customized conversion-optimized video advertising campaigns including:
- Facebook video, carousel and collection ads
- Instagram stories ads
- YouTube in-stream ads
- Twitter video & GIF ads
- LinkedIn video & Carousel ads
- Snapchat stories ads
Choosing video marketing formats for your business digital advertising campaigns is a rewarding effective choice whether your goal is to increase awareness & reach or encourage potential customers to engage with your business.
Delivering the Desired ROI
Investing in professional video marketing services is a decision that made the desired impact for many businesses when they produce and publish creative professional customized video content for motion graphics promotional videos, HD & ultra-quality brand videos, educational informational videos, 360° video marketing content and offline & online advertising content that encourage viewers to engage with your business through shares, comments, calls, messages, visiting your website or your business branches as what happened for our client “Ibnsina Pharma” by using interactive videos in social media marketing campaigns.
All mentioned types of engagement will contribute to taking advantage of unlimited business opportunities generated from depending on video content options.
You’re now fully aware of how video marketing solution will help your business and if investing in video production solutions match your business needs and goals and the next step is to search for the best media agency to produce video marketing content for your business campaigns to choose it based on its team skills, creativity, and expertise in video content production solutions.
Contact us today to upgrade your marketing campaigns to advanced level