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marketing blog posts section of tips and insights to guide your business towards achieving all desired goals out of your traditional marketing campaigns.
The process of branding a business either it’s a startup “new business”, small or midsize existing business is critical for each business main goal to survive within the highly increasing competition and to gain the desired market share of loyal customers.
Branding a new business process is a tougher but highly rewarding challenge as when you build the desired perception “brand positioning” about your business in consumers’ minds, your targeted customer will consider your products or services as the best available choice for their needs and desires.
Consumers are always willing to pay more for branded products mainly because brands fulfill their promises with high-quality products that suit the consumer’s desired experience which makes the decision of branding a business worth the devoted investment as you’ll gain more financial returns with establishing a reputable trustworthy brand.
Transforming your business from a local regular choice to a well-known trusted brand will lead to substantial growth for your business as you’ll gain the preapproval of targeted consumers when they experience specific needs and your products will the first choice on top of their mind based on gained positive impression and previous satisfying experiences.
Branding a business successfully through investing in cost-effective business branding solutions is essential for the success of marketing and advertising campaigns as you guarantee reaching audiences with an existing preference for what your business is offering.
Building a positive brand positioning through professional appealing visual brand identity elements, customized marketing, and advertising campaigns, value-added content marketing solutions, positive consumer experience with your business products and customer service channels will drive the exceptional difference in the achieved sales volume and return on investment “ROI”.
Each dollar invested in the process of branding a business efficiently will contribute to building long-term relationships with consumers who will trust all choices and solutions offered by your brand and especially essential for the process of the brand a new business with a limited budget and with the main goal to increase awareness and to build a positive brand positioning.
In a world of increasing competition and many alternatives available, the price of the needed products or services is not the only factor to choose suitable products or services.
The consumer experience with anything related to the brand including purchased products, customer service & communication channels, presence on digital platforms contribute to your brand positioning in consumer minds.
Branding a business from scratch or rebranding activities for businesses losing their desired market share will create many competitive advantages and an overall positive impression about your business which will enforce your position within the competition.
Your business branding strategy should be tailored to suit your business goals and current brand perception following specific main steps for branding a business efficiently without wasting the allocated budget for business branding solutions.
The main steps for successfully branding a business are:
The process of building a brand with an existing market share or branding a new business is not limited to creating a professional logo, corporate printed materials and launching advertising campaigns through digital or offline channels but extends to establishing a consistently positive brand image.
Developing a tailored branding strategy is the first step to branding a business successfully and to maintain the desired brand perception in consumers’ minds.
Your business branding strategy should define main business branding aspects which are:
Your tailored branding strategy will guide the process of branding a business from A-Z delivering the best possible impression about your business.
Your brand identity is what makes anything related to your business recognizable by current and potential customers which also creates a connection between your brand and consumers through consistent appealing brand identity.
The chosen brand identity can demonstrate your brand personality, nature and professionality level through many elements including:
All mentioned elements will contribute to the process of transforming your business into an international brand successfully through demonstrating a professional consistent brand identity.
Branding a business is mainly about highlighting your business competitive advantages to stand out from the competition and to encourage targeted customers to choose your products or services over many alternatives available.
Your brand positioning strategy should focus on demonstrating the distinguished value-added form dealing with your business products through all communicating options and channels including:
Branding a new business is also not limited to increasing the awareness about recently established business but it should go beyond that by demonstrating how your new business or your startup company will help customers or clients and add value with customized cost-effective services or products.
After creating the brand identity and demonstrating your brand competitive advantages, the next step is to fulfill your brand promises by improving the experiences of interacting with anything related to your business.
Branding a business successfully will require providing the best user “consumer” experience through anything related to your business including:
Investing more time, efforts and costs to improve the customers’ experience consistently will lead to higher customer loyalty rates as your business offers more than just quality products or service which is the best possible consumer experience.
Business branding is important but what’s more important is consistency in business branding to maintain the desired positive brand positioning throughout your business life-time.
Consistency doesn’t mean sticking to the same branding solutions but it’s about following your brand guidelines while providing the best possible consumer experience.
Losing the desired market share will be affected mainly by how your brand positioning is shifting towards mainly negative impressions when your brand fails to meet one of its promises related to products’ quality or value gained compared to current prices.
Your main goal for the final long-term phases of business branding process is to maintain a positive impression about your business in order to avoid losing current loyal customers to competitors.
Your tailored branding strategy should consist of predefined steps that suit your business goals compared to the current brand positioning in consumers’ minds.
Fortunately, you can depend on an experienced branding agency in the process of branding your business successfully within the limits of your budget through cost-effective branding solutions.
Contact us today to start your business branding process
While business branding is all about creating a positive perception in consumers’ minds and differentiating your business offerings from the competitors’ alternatives, branding strategies are the plans developed to guide your journey to create or change the current perception of your brand.
More than 75% of consumers choose products or services of brands they trust as they deliver their promises or have an emotional connection with their stories, visual identity and the products or services experiences even if they have to pay extra money to enjoy the promised experience.
Tailored data-driven branding strategies are essentials for business branding or rebranding processes as they define what, how, when and where you should create, customize and deliver branding messages to build solid brand equity.
Choosing a specific product to buy decision go beyond the aspects of quality and pricing as consumers buy experiences that match their desired lifestyle or interests that offered only by chosen brands rather than just a product or service.
Building solid brand equity “the motives for customers to choose your brand over competitors” is mainly affected by how efficient your branding strategies are in creating a consistent brand identity and personality that affects how your brand is perceived by targeted customers “brands with consistent branding process receive higher annual revenues by 23%”.
There’re many effective branding solutions to build a reputable brand and your detailed branding strategies will define which branding solutions worthy of your investment to adopt in each branding phase if they are suitable for the desired goals, targeted audiences and the budget limits.
Each business phase including increasing brand awareness for startups or small businesses, brand expansion or brand extension cases and brand reputation improvement phases and goals will require developing a detailed branding strategy that guides all business branding aspects and operations to ensure achieving the desired results.
Business branding is not limited to logos, taglines, and product packaging but it extends to all aspects of a business including marketing & advertising campaigns, employees’ orientation, customer service channels & activities and all other aspects related to communicating and building long-term relationships with targeted customers.
All efforts, time and costs sacrificed in branding campaigns & activities guided by optimized branding strategies will lead to add exceptional value to your business in many areas including:
Reaching all mentioned goals or benefits and more rely heavily on improving your business branding strategies to take care of all aspects related to branding your business successfully.
The main step of developing efficient branding strategy are:
What’s the purpose of your business besides increasing revenues?
Consumers appreciate brands with a clear vision and mission that demonstrate how they can make their lives better.
The first step of all types of branding strategies is to define your brand vision or purpose of existing that will be demonstrated in your branding messages and what your brand is capable of to add more value for customers.
The second step in a professional branding strategy is to define the brand guidelines “values – voice – tone – personality” that will applied in all branding campaigns and all types of interaction with customers to maintain a consistent professional perception “brand image” and it should be clarified in a mission statement for all employees and related parties.
Consumers buying behavior is mainly based on emotional preferences especially when products’ quality or prices are similar and their choice in many cases goes to brand with existing emotional connection.
Brands like Coca-Cola and Nike focus on their branding strategies about establishing the desire emotional connection like motivational experiences for Nike customers or a joyful lifestyle for Coca-Cola customers is the emotional connection that encourages consumers to be loyal customers for these brands.
Once you have chosen the desired emotional connection, you should depend on storytelling on your offline & online marketing and advertising campaigns to increase engagement and connect on a deeper level with your targeted customers.
Developing your brand identity based on your brand values and desired perception is the next step in creating effective branding strategies process that involves the design and production of your professional brand visual identity, the tone and style used in content and branded designs produced for different marketing and advertising campaigns through offline or online channels like outdoor billboards, stores interior design, print media, official website, email newsletters, and social media marketing platforms.
Your brand identity is what makes your brand recognizable for customers through anything related to your brand including product packaging, website design, print ads design, taglines or slogans, social media templates and official printed materials like business cards.
Developing a suitable brand identity for the desired perception is essential to the success of any business branding strategy.
Where to allocate devoted budget for branding?
Critical questions that require planned answers in each one of your branding strategies to ensure achieving the desired results within the limits of the allocated budget.
Choosing the best suitable branding solutions and platforms to increase brand awareness, display your branding messages, create an emotional connection with the targeted audience and increase engagement with your brand should be based on how they are suitable to reach your targeted segments of current and potential customers.
They’re many effective offline and branding solutions and platforms to depend on your branding journey including:
The choice is always critical and requires in many cases seeking professional help from an experienced branding agency to choose only the suitable rewarding solutions for your branding strategy.
More value-added to customers = More trust in your brand
Content marketing solutions are a highly efficient choice to add value to customers through creating insightful content including how-to tutorials, Q&A live videos, email newsletters, infographics and blog posts which are also useful to communicate your brand values, demonstrating thought leadership and increasing customers delight transforming them for onetime customers to loyal brand advocates.
Your customers deserve appreciation for being your brand advocates and a valuable marketing solution through word of mouth publicity which requires to define and apply in all your branding strategies a loyalty reward program that encourages them to be more loyal through free branded giveaways or discounts.
Integrating branding in all business aspects is a mandatory step for different branding strategies as consistent branding is more efficient than limited branding activities to marketing and advertising campaigns.
Your brand guidelines and values should be applied and reflected in anything related to your business including how your employees interact with customers, social media monitoring activities to monitor social media mentions, comments, reviews and private messages and how your response to them following the brand guidelines.
Integrating branding in all business aspects and operations will maintain the desired perception “brand image” and that will affect the overall success of branding strategies and branding campaigns while preserving the define brand values.
Brand management starts from the brand development phase that is mainly based on how your business branding strategies are detailed, data-driven, customized and how they take care of every aspect of the overall business branding process.
Hiring a professional branding agency with prior extensive experience in all branding activities and also offers customized cost-effective branding solutions is your basic choice to transform your business to a reputable brand.
Contact us today to develop your efficient business branding strategy
Today we’re not only discussing the main differences between advertising and marketing but we will clarify in details when and how to take advantage of the benefits of marketing and advertising for your improving your business branding process, reaching the desired level of positive awareness, driving more sales and increasing the actual return on investment “ROI”.
Advertising and marketing share the same goal to reach the desired exposure and awareness among the targeted audience of current and potential customers to encourage them to choose your business over the many alternative products or services available in targeted markets.
“Advertising vs. Marketing” is a continuous debate and a question with many answers but the clear agreed answer is that advertising is a necessary component of your business marketing strategy that covers other integrated techniques and activities to drive the desired results of your business marketing campaigns including:
Different types of advertisements either digital advertisements or traditional offline ads share the same purpose to spread the word about your business or promoted product and services among the targeted audience of potential, current, and previous customers and build a positive positioning “impression” about your brand to encourage them to move steps further into your sales funnel “Leads –> Prospects –> Customers –> Loyal Customers”.
Customized advertising campaigns should be based on the data generated from market researches and detailed business and marketing analysis to connect the competitive advantages of your business offerings to the needs of the targeted audience of current and potential customers to drive the desired type of engagement and conversions.
Marketing is a long-term business strategy concerned about driving a substantial consistent return on investment “ROI” through developing customized marketing strategies and campaigns to grow your business audience on chosen suitable marketing channels either offline channels like branding or marketing events and campaigns or digital marketing campaigns including:
The goal of effective marketing strategies and campaigns is generating the best possible impression from exceptional customer experience across all channels and communication options while the goal of customized advertising campaigns is to turn this positive impression to more sales and actual acceptable return.
Whether you’re an owner of a small business, a junior entrepreneur with limited budget or marketing and advertising campaigns or a marketing executive in a reputable brand with a flexible budget, there’re definite procedures to develop your overall business marketing strategy.
One of the common mistakes among small, midsize and sometimes famous brands is to create and launch many advertisements through different mediums or channels without any prior market researches, detailed analysis of promoted products or services and the characteristics, needs & interests of the targeted audience of your business ads.
The priority when developing your business marketing strategy is to define the main 4P’s related to your business marketing and advertising strategy which are:
Defining the needs, interests, and goals of potential customers and defining the competitive advantages of your business available products or services related to fulfilling these needs and desires.
Determining the suitable cost or fees of promoted products or services suitable for the financial status of potential customers, allocated budget for marketing and advertising activities and the expected acceptable return on investment.
Defining the suitable markets to target, suitable marketing channels to reach your targeted audience and the effective mediums “offline or online or both” to drive the desired goals and results.
Defining suitable periods and channels to launch tailored paid advertising campaigns, the advertising messages of each campaign, suitable types of advertisements, the desired types of engagement and conversion and the expected acceptable return on advertising costs.
Integrating planned paid advertising campaigns into your business marketing strategy will lead to achieving many business goals including but not limited to:
An experienced full-service marketing agency will be able to perform the role of a professional advertising agency, equipped media production company and a creative branding agency to guide your business success journey with customized integrated marketing strategies, solutions and efficient planned paid advertising campaigns.
Having an internal marketing team will not be sufficient to perform all the duties and responsibilities related to your business marketing and advertising campaigns especially when you’re targeting new markets or invading many offline or online channels with no prior experience possessed by your team in critical aspects like performing market researches or handling media planning and buying on chosen channels procedures or the production of specific type of advertisements like print ads.
Hiring a professional full-service marketing agency with extensive expertise in planning, launching, managing and improving integrated marketing and advertising campaigns will create a competitive advantage for your business within the competition as your time and efforts will be devoted to other business operation while you’re reaching the desired exposure and driving more desired conversions “ex: more sales” and achieving the expected return through planned customized integrated marketing and advertising campaigns.
The chosen marketing agency will take over many aspects and duties to guide your business towards achieving the predetermined business goals including:
It’s not a competition between advertising and marketing but it’s about choosing the suitable choice for your business in each phase to avoid wasting allocated budget on unsuitable choice.
Contact us today to plan your business integrated marketing & advertising campaigns
Branding is a bit vague and misunderstood concept for many businesses and marketers and also the importance of business branding to transform your business to a professional brand in minds of the targeted audience “current and potential clients”.
In your opinion, why consumers accept to pay more for products or services of famous reputable brands?
It’s the effect of successful consistent business branding strategy, processes, and solutions that developed a consistent positive perception about the brand as a trustworthy business known for distinctive quality and exceptional competitive advantages.
Brands could be recognized by different attributes to stand out in the competition even if they sell almost the same products or services as their competitors do like “Nike – A source of inspiration”, Coca-Cola – A source of happiness” and “Apple – House of Innovation” targeting mental or emotional connection to become the permanent favorite choice for the targeted clients and consumers.
While marketing is about strategies, tactics, channels, solutions, and methods to promote your business products or services to potential customers, branding is about creating the bridge between your products and the targeted customers that shorten the buyer’s journey to choose your products rather than any other alternatives without any kind of hesitation.
Branding is essential to marketing activities as is you should define your brand main aspects prior to choosing or developing any marketing strategies or solutions based on the answers of the following questions:
Business branding processes are essential to drive better results from the marketing and advertising campaigns as they transform the targeted audience of potential and current customers to more engaging loyal customers and brand advocates.
Developing strong brand equity with consistent branding activities that position brands as a trustworthy choice will enable businesses to:
In other cases, brands with decreasing market share or shifting towards negative perception because of low-quality products, poor customer service performance and other crises that lead to failing to fulfill the brand promises to customers will require a quick planned response with suitable rebranding activities and processes.
Achieving all mentioned and possible benefits of business branding and rebranding activities will require choosing and applying the best suitable branding strategy and solutions customized for your business needs, goals and current positioning with the competition.
The common mistake for many businesses and junior marketers is to consider branding is only about creating a business logo and designing business cards and official printed materials.
Branding is about developing and maintaining the positive perception and positioning in targeted markets through all of your business communication tools including:
The first step to transform your business into a reputable brand is to search for the “best branding agency” in your country or city to support your business in the transformation process depending on the agency team experience and skills in this field plus associated experiences in:
You can define if it’s an experienced branding agency or not through checking their portfolio of previous branding projects and official social media accounts related to media production like the official YouTube channel and their Behance account to figure out how experienced and skilled the agency team is.
As we mentioned that hiring a professional branding agency is your first priority to develop a strong brand equity and emotional attachment that increases your customers’ loyalty and your business market share continuously.
Once you have chosen the best professional branding agency providing cost-effective branding and rebranding services and solutions, there’re main steps and areas to cover in your business branding processes and activities to reach the desire results which are:
Transforming your business into a brand and developing strong consistent brand equity “higher conversions, market share and profits” will require a long-term commitment to applying and evolving the effective branding solutions and strategies developed and produced by the chosen experienced marketing & branding agency.
Contact Sendian Creations today to start your business branding process
Do you know the difference between business & a brand?! … It should be no difference if you apply effective suitable branding solutions to transform your business regardless of its size or type to a popular trusted professional brand.
Branding is all about reaching the desired exposure to the targeted audience while building a positive perception and a professional image about your business that triggers specific emotions encouraging potential customers to prefer your business over competitors.
If your business current perception and image in the market among targeted potential customers doesn’t build a sense of authority, trust, respect & loyalty then, applying suitable effective business branding solutions is the right decision to change that to positive desired goals.
Applying suitable effective branding solutions will lead to many positive results including:
Before choosing suitable effective business branding solutions, there are some aspects to define in order to choose wisely including:
Based on chosen suitable effective business branding solutions that will be discussed later in this article, you should decide if your in-house marketing team is skilled and experienced enough for the branding challenge or you need external help from an experienced marketing agency specialized in providing customized effective branding solutions.
Before choosing a branding solution to apply in your business branding process, you should define if it’s suitable or not based on the following elements:
We will discuss in details different types of effective branding solutions to guide you while choosing which are the best suitable effective branding solutions for your business.
The types of effective branding options and solutions include:
Brand visual identity is what makes your brand recognizable instantly by customers with the chosen design style and elements for all its related to your brand.
The brand visual identity should refer to what your business represents and the desired message to deliver to potential customers while indicating how much professional you’re through chosen fonts, typography & color palette to use in the brand visual identity items which are:
Through the years, Commercial Ads aired on TV or Radio channels helped many businesses to improve recognition and increase awareness about the business and what they offer of products and services among targeted audience segments.
Commercial ads require flexible advertising budgets to deliver desired business goals but the more critical aspects are creating engaging suitable content, choosing the suitable channels and schedule for airing your business commercial ads which will make it necessary to choose an experienced advertising agency in planning, creation and launching commercial ads campaigns.
Printed Ads are traditional and also effective branding solutions that grab the attention of targeted audience effortlessly to deliver your business message and shape your brand image professionally through printed ads formats including outdoor billboards, newspaper & magazine ads, flyers, and brochures.
This type of branding solutions enables businesses to increase awareness about new products and improve perception when you plan the campaign successfully including choosing the suitable placements to address targeted audience then creating the campaign content and choosing the perfect schedule to launch your campaign.
Your business website is not only the center of digital marketing campaigns but also one of the most effective branding solutions as they are the first destination for customers to know about what your business is offering in details and encourage them to go further in the sales funnel.
Designing and developing your business website is a critical task that requires specific design & development skills and experience to incorporate your brand identity within the design in addition to providing a positive user experience that indicates how much professional your brand is.
The main advantages of social media marketing and advertising as a type of effective branding solutions are how easily you can achieve desired brand awareness level in addition to creating personal communication channels with the customer to increase brand loyalty.
To succeed in applying social media marketing and advertising as one of your business branding solutions, you should take care of specific important issues:
Engaging storytelling is essential in any branding process which requires businesses to take advantage of professional media content types as they are effective branding solutions when they are used efficiently to tell your business story and engage the targeted audience with your brand.
Ultra-Quality media formats including HD & 4K documentary videos, motion graphics videos, 360-degree videos, and VR & AR immersive content are efficient in building a professional image of your brand while you tell the story of your business message, goals, what you offer and how will add value to potential customers.
Marketing & branding events have proved through the years its effectiveness compared to other branding solutions as they can be used to increase awareness about your business, launching new products, announcing new offers, improving business reputation, cooperating with influencers to grab the attention of potential customers to your business and improve public relations with potential partners and regulating authorities.
Planning and managing a branding event is not an easy task to perform and requires extensive experience in this filed plus business relationships with government authorities and desired location owners plus allocating devoted budget efficiently.
Professional business mobile apps are efficient business branding solutions as they increase engagement with your brand by making more your business closer to customers with private personal communication methods and increase awareness through push notifications.
The more efficient your business mobile app is, the better image and perception you build for your brand which also requires to develop native mobile apps for each operating systems used by the targeted audience and that require flexible dedicated budget suitable for desired goal and ROI.
Effective business branding solutions are plenty and can be customized to achieve desired result and goals but the main challenge is to choose the most suitable branding solutions to apply within your business branding process.
Contact Sendian Creations today to start your business branding process
The benefits of event management are many for all kinds of events whether it’s a social or a business event including conferences, concerts, trade shows, sports events, charity events, business meetings, and ceremonies but it all depends on the event management solutions provider you choose.
Event management benefits for business vary based on the type of your business, the type of your upcoming event and the event management company you choose to plan, manage, execute and evaluate the event performance.
Event management is the process of planning the event concept and them, coming up with creative ideas & solutions for the event, discussing the allocation of dedicated budget, planning the event management process, monitoring the execution of the event and evaluating the event performance based on the predefined goals.
The benefits of event management for businesses
If your business consists of many departments including marketing and public relation departments or not, you’ll have to seek external help from an experienced event management agency to achieve the most of possible benefits including:
When you attend a conference, business meeting, a sports event or even a concert, you’ll realize the importance of event management if it’s a professional event or a chaotic one with no attention to details or any kind of planning and creativity.
Corporates, government entities, charity organizations, small and medium businesses will receive exceptional value in many areas if you chose a suitable professional help to plan and manage their upcoming event.
Event management and event planning tasks and duties may overlap but the main difference is that event planners are responsible mainly for planning every stage related to the event according to the defined schedule while event managers are responsible for all details starting from the meeting with the client till evaluating the event management process performance.
The event management experienced specialists should possess certain characteristics to succeed in their mission including:
Detail-oriented: to plan and take care of all possibilities
Good listener: to transform the client expectations to a tangible reality
Creative: to come up with new ideas and customized solutions
Flexible: to negotiate and coordinate between all parties involved
Problem solver: to handle unfortunate incidents and deviations from defined schedule
There are several stages common for any event management process which are also required to drive the desired results from your business upcoming event including:
The previously mentioned stages are common for planning and managing business events with more customized stages and steps differentiating based on your event type, targeted audience and allocated budget.
There many services and solutions customized for your business event when you choose a professional marketing agency to be responsible for planning and managing your upcoming event.
There no successful business or entertainment event without a successful marketing and advertising campaign tailored to attract targeted audience either other businesses, VIP guests or public audience.
There are many services and solution that can be provided by your chosen professional event management agency to add value to your upcoming event including:
The more creativity in your event marketing campaign, the more success you will reach in attracting the target audience.
Business or social events will require taking care of many administrative issues to maintain the organized atmosphere and prevent deviation from the defined schedule which are:
When administrative tasks are assigned to individuals or event management companies with experience in handling these issues, you’ll notice the difference when everything related your event run smoothly and according to the schedule.
An agency with experience of event management for different types and scales of events will take care of each step and aspect related to your business event management including:
You should be stress-free as your chosen event management agency will take of all planning and management responsibilities according to your expectations.
When deciding to hire an event management company to plan and manage your business upcoming event, you should choose a professional marketing agency with previous experience in event planning and management that provides all needed management, administrative and marketing services and solutions for your event.
Check the company portfolio of many agencies before you chose one to deal with based on its success of achieving the desired goals, types and scale of previously managed events.
Contact Sendian Creations today to plan & manage your upcoming event
The positioning of your brand in customers’ minds helps mainly in deciding why to choose your business products over the competitors’ products and that’s the role of a branding agency to develop, launch and manage your brand presence and perception by a targeted audience of current and potential customers.
Before discussing how a branding agency can help your business in many aspects, we will explain how important branding is for your business in general and for specific products.
Loyal customers are the most adding-value segment of any business customers base as they emotionally attached to your brand offerings of products or services, and also a team player in your marketing activities with the positive word of mouth publicity in addition to defending your business reputation against unrealistic criticism.
Branding attracts new customers and retains loyal customers who what your business produce to satisfy their needs and desires as will you become and remain their first choice among available alternatives while Rebranding is a solid choice to maintain and increase current market share.
Trust is a major factor in buying decisions as you should be fully confident that what can sacrifice from money, efforts or time for choosing and buying a product or a service will satisfy your personal or business needs.
The mental image related to your business brand will shape your potential customers’ decisions to choose your products among the competition as they perceived with positive positioning (high quality /cost-effective/environment-friendly/ professional customer service).
Branding is essential for small, local and large businesses which seek to stand out from the competition in targeted markets with current improved products or newly launched products as your business brand message will trigger emotional and physical cues motivating targeted customers to vote for your business in the competition.
Rebranding processes is inevitable for entities with decreasing market share due to the increase of alternatives with more competitive advantage than what your business is currently offering.
The main advantages of successful branding vary from one business but commonly are:
As we explained the benefits of successful branding and how they can add exceptional value to your business in many aspects, we will discuss now how a professional branding agency can help your business to achieve desired goals of branding aligned with your corporate values in addition to which specific elements important in choosing professional branding agency to deal with.
Don’t worry as all issues related to developing and launching a brand or start the rebranding process for an existing brand can be handled by professional teams of an experienced branding company to secure your brand shining in the targeted markets.
Assigning the branding process to an experienced branding agency with affordable customized solutions to your business branding situation will shift your business from an extra alternative available in the market to a unique favorable solution for your targeted customers’ needs and desires.
A full-service branding agency will consist of experienced teams in branding to cover every aspect of your business branding across different channels either offline or digital platforms including:
The wise choice is to seek professional help from an experienced creative professional branding agency to cover all of your business branding process to save valuable time and efforts.
A branding agency will handle branding or rebranding processes from A to Z while adding value for your business in many aspects including:
The branding agency team will start your branding process with market research to define how your brand positioned in the targeted and what is the mental image related to business products’ (positive/negative/ not known at all).
Defining the major competitive advantages of alternative products chosen by your targeted customers will be the next on the research team list to clarify how your brand can stand out from the competition.
The suitable channels for launching a brand is a necessary step in the market research activities to choose suitable offline or online channels to launch your brand or to promote rebranding campaigns.
After focusing on chosen targeted customers’ segments, the branding agency team will conduct a discussion with your business to define the main brand guidelines which are:
Corporate Values: main values of your brand to guideline your branding activities with defined value, mission, vision, branding purpose and targeted goals out of your branding campaign.
Brand Message: defining what your brand offerings is known by (what you promise for your clients) and what is your brand all about for example:
Apple focused on how its products’ features are devoted to your personal experience while Nike focused on inspiration and ambition in its products’ owners while BMW addressed the emotional fear of change to motivate buyers to get out of their comfort zone and try their advanced innovative products.
Brand Voice and Tone: choosing your brand voice (how you brand) sound and tone is essential as it will be used in every communication channel (Ads – Official Website – Social Media Platforms) and it should reflect your corporate identity either fun entertaining voice or more serious professional tone.
Brand Tagline (Slogan): you’re familiar with the famous brands’ taglines like Nike (Just Do It), Coca-Cola (Open Happiness) and Apple (Think Different) and how the creative and related to the business message and purpose.
The Branding agency team will include creative copywriters who are able to come up with creative tagline aligned with your business message and values.
Without a well-crafted strategy suitable for your business situation either an undeveloped brand or an existing brand that require customized rebranding strategy.
The efficient branding strategy should care to define the plan and the execution steps of your business branding including:
The public audience doesn’t care about your business branding strategy but it shouldn’t be neglected by your branding agency as it should be detail-oriented to guarantee a successful implementation of your business branding Process.
The corporate visual identity should represent your brand guidelines and reflect your business message in all details including the business logo, the corporate printed materials, social media visual content, the business website with a consistent color ballet.
Your chosen branding agency will be responsible for creating a brand visual identity with excessive experience in graphic design to create your brand logo, the packing design for your business products, the official corporate printed materials and social media visual content templates.
Your brand visual identity will help in creating a stable memory in your targeted audience minds with your business message and retrieve this message whenever running into your business products.
Launching a brand or starting a rebranding process that targets many segments of public consumers will require launching advertising campaigns on suitable advertising platforms.
Your chosen branding agency should play the role of an advertising agency and offer customized solutions for advertising either by commercial ads on suitable TV or radio channels to achieve the desired exposure or through print advertisement solution using valuable spaces in popular newspapers, magazines, and outdoor billboards.
Experienced branding company in media production will create a competitive advantage for your band to stand out from the competition with creative ads that create an emotional attachment with your brand offerings.
The branding process shouldn’t stop at the stage of creating a logo or launching an advertising campaign but should include all activities related to your business by following the brand main guidelines and rules internally by employees and with outsourcing entities like your branding agency.
Your chosen branding company should also provide social media marketing and management services to guarantee that your business social media presence reflects your brand guidelines and message.
The social media content textual or visual should be aligned with your brand voice and tone and chosen color ballet and creative design templates to stand out from the huge amount of diversified content from all followed social media accounts.
The chosen voice and tone for your brand should be used when communicating with the follower base (potential customers) in comments and private messages to align with other branding activities that use the same voice and tone.
Marketing events like exhibitions or conferences are another possible channel for your business branding activities as they are known with the professional atmosphere that is suitable only for prestigious brands.
The professional branding agency will be the solution once again as it will be capable of providing event planning and management services starting from choosing the event location, budget planning, guests coordination, designing of booths and promotional materials to professional photography for the event in addition to producing motion graphics videos or high quality promotional videos for the event and publish it on chosen suitable platforms to increase awareness of your brand events.
After the defining the strategy and planning each step of the branding process, the implementation process will start for each step based on a predefined schedule chosen carefully to target the selected audience and achieve the desired exposure and awareness for your brand.
Management of each step of the branding process will not your business burden as your branding agency will be responsible for that also to guarantee to achieve desired results with professional monitoring for each step plus performing corrective actions based on audience impressions and feedback.
After we explained the importance of business branding, we will help you to choose the best branding agency in Egypt for your business or in any country that will add exceptional value to your brand.
Experience in business branding for different industries in different markets is an essential factor in choosing your branding agency and you can evaluate the agency experience based on its portfolio of related branding projects plus their official YouTube channel and official Behance account to check the visual identity created for previous branding projects in order to take a proper decision.
Contact Sendian Creations today to start your business branding process