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Advertising solutions blog posts section of tips and insights to guide your business towards achieving all desired goals out of your business advertisement.
Digital advertising solutions are a key effective choice for helping small businesses and startups in their challenges to reach more potential customers, generate more business opportunities and increase the business growth rate with the available limited marketing and advertising budget.
In the traditional advertising world “offline effective advertisements”, small businesses and startups have no chance to compete for valuable advertising spots on TV channels, radio, magazines, and outdoor billboards with enterprises and famous brands that dedicate unlimited advertising budgets.
When you start a new business, you’re obligated to reach the desired business growth as fast as possible before you spend all of the available budgets while competing with existing stable businesses and fortunately digital advertising solutions are available to rescue new and small businesses from this situation.
Digital advertising platforms offer plenty of affordable cost-effective advertising options customized to deliver all of your business goals whether it’s to increase awareness about your startup business, drive more sales of products and services, and generating traffic to online & physical stores within the limits of the allocated budget.
Before investing your limited budget in any advertising campaign, you should be 100% confident that the chosen advertising platform and options are a perfect match for your business needs and can deliver the desired goals.
Customized effective digital advertising solutions are able to deliver endless benefits from small businesses and startups by taking advantage of the multiple competitive advantages of online advertising options.
The main benefits of digital advertising for small businesses are:
Affordable: There’s no minimum requirement for launching digital advertising campaigns with affordable cost-effective advertising options offered and you’re only charged when your advertising goals are achieved “ex: Pay Per Click Ads”.
Targeted: The main advantage of online advertising campaigns is that you’re able to target specific segments of potential or current clients based on their demographics “age – gender – language”, interests, behavior and the relationship with your business “ex-customer / current customer/email contacts/website & mobile app visitors” which guarantee to generate more engagement with your business digital advertising campaigns.
Customized: Digital marketing platforms offer customized advertising options that can be tailored to deliver specific business goals including raising awareness about your startup business, generating more traffic to your website, increasing engagement with your business through calls, messages & completed purchases and the list of delivered business goals goes on.
Personalized: The detailed targeting options offered by digital advertising platforms enable advertisers to target specific criteria of audiences with non-disturbing personalized messages based on their needs and interests plus retargeting options for potential & current clients to deliver the highest rate of engagement with your business ads.
Flexible: All digital ads are flexible regarding pausing, editing, and resuming advertising campaigns at anytime you choose in addition to choosing and editing your advertising campaign overall and daily schedule based on your preferences or the campaign performance.
Instant Results: the time and efforts consumed to plan, launch and edit online advertising campaigns are much less the required for traditional ads and the same is for delivered results as once the campaign is launched, you’ll receive the desired types of engagement (calls – private message – website visits – store visits – filled forms – online purchases).
Measurable: In addition to delivering instant results, digital advertising platforms including Google advertising platforms and social media platforms empower advertisers with real-time insights and analysis about each campaign performance to evaluate and improve your ads’ performance and results efficiently and to focus only on the best suitable rewarding online advertising options.
The digital world is a proper choice to increase your business growth in a short period without the need to allocate unaffordable marketing and advertising costs with multiple suitable payment options “cost models” for your business advertising campaigns.
Once you’re fully confident that digital advertising benefits and advantages are a perfect match for your small or startup business needs, goals, and available budget, your next step is to choose the best suitable digital advertising types and platforms to reach and engage with your potential customers.
Online advertising platforms are search engines (Google / Bing), suitable social media channels, websites, and mobile apps (games & streaming apps) which offer your business the ability to reach all segments of potential or current customers online with customized digital advertising campaigns.
The main effective digital advertising types are:
80% of shopping transactions start with an online search from motivated buyers looking to satisfy personal or business needs with suitable products or services which validate search advertising solutions as a rewarding digital advertising option.
Search Engine ads “PPC Ads” including Google Ads and Bing ads are valuable digital advertising for small businesses choices as they enable the business to reach potential customers in the perfect timing when customers are searching for related products or services using chosen targeted keywords and you’re business is only charged when they engage with your ads “clicks” regardless of the impressions “views” number of your ads.
Launching a search advertising campaign for your startup business will add many competitive advantages for your business including but not limited to:
Search engine advertising solutions are an effective online advertising choice for businesses with limited budgets through customized efficiently targeted search ads.
Display advertising options are the digital advertising version of traditional banner ads and outdoor billboards effective in grabbing the attention of targeted potential customers on popular websites and mobile apps in addition to video ads on YouTube.
Your business limited advertising budget will not afford the cost of outdoor advertising billboards or print ads in newspapers & magazines but you’ll drive at least the same results and more with targeted display advertising campaigns as you’ll reach potential customers based on:
There’re multiple costing options for display digital advertising campaign whether they’re banner ads or video ads suitable for the campaign objective which can:
You’re free to choose the best suitable cost model for your display advertising campaign goal and ad placements to reach targeted potential customers and encourage them to engage with your business.
Social media advertising solutions are the most diversified type of digital advertising options as all popular social media advertising platforms offers multiple objective-oriented advertising options using a diversified list of ad formats (text – images – videos – stories – carousels – filters) for creating a successful social media advertising campaigns with your business budget limits.
Social media ads are efficient digital advertising for small businesses choices as they can help your business in achieving many marketing goals including:
Social media advertising platforms also offer multiple costing options (CPC – CPM – CPA) to choose the most suitable one for your campaign goals and allocated budget.
Facebook Ads and Instagram Ads are suitable choices to target final consumers for promoting your products (B2C advertising solutions) while LinkedIn advertising solutions are a more suitable choice for promoting your services to other businesses (B2B advertising solutions) with affordable digital advertising options.
Reaching the desired business growth level for small businesses and startups with limited advertising budgets is not the same tough challenge anymore when you utilize suitable affordable digital advertising options to achieve all of your business goals in a short period with the help of a professional digital advertising agency.
Contact us today to launch your business successful advertising campaigns
Product Promotion is an essential process to increase your products’ awareness, popularity, and sales volume through effective advertising campaigns that require successful advertising agency selection of an agency that is able to drive the desired results within the limits of your business marketing and advertising budget.
The process of advertising agency selection is mandatory to avoid wasting your business advertising budget by an incompetent advertising agency which requires detailed searching and rational selection to pick a proper suitable choice of the best advertising agency.
Before discussing how to perform the process of advertising agency selection efficiently, we will discuss the common advertising agency services and solutions and if suits your business needs or it’s more suitable to depend on your in-house marketing team.
The common assumption among many business owners is that the only mission performed by advertising agencies is creating and placing your business ads on chosen channels which make the issue of advertising agency selection is not that important as all advertising agencies assumed to do the same trivial mission.
The scope of an advertising agency services and solutions go beyond just creating and managing advertising campaigns as a full-service advertising agency will provide an integrated portfolio of services and solutions to guarantee better results and return on investment “ROI” of your business advertising campaigns.
The range of professional cost-effective advertising agency services and solutions include:
The variety of integrated advertising services makes the advertising agency selection process more critical with many advertising and marketing agencies on the market providing mainly the same services but they differentiate based on their skills, expertise, fees and the ability to achieve desired results.
Before digging more deeply into how to complete the advertising agency selection process successfully, there’s a critical choosing factor to put into consideration which is the importance of the advertising agency strategy of planning, creating, launching and managing advertising campaigns customized for each client “business” needs, goals and allocated budget.
A professional advertising agency will be equipped with a customized advertising agency strategy that guides its mission to drive the best results and returns for all advertising campaigns launched and managed by the agency.
The advertising agency strategy will be developed based on a comprehensive understanding of each client’s “business” goals, the competition level in targeted markets, the targeted customers’ needs, interests & purchasing behavior and the limits of allocated advertising budget.
The choice of suitable advertising platforms to target your potential ads will be more efficient with a planned customized advertising agency strategy to run successful advertising campaigns on suitable platforms including:
The tailored advertising strategy for your business will define also the suitable schedule to display your business ads in addition to defining the suitable metrics to evaluate performance related to the advertising campaign goals which can be one or more of the following metrics:
A common advertising agency selection mistake is to choose an agency that is used to start the promotion campaigns without developing a tailored strategy for your business nature and goals.
The next step of the advertising agency selection process after defining your business goals and the allocated budget is to prepare a list of professional advertising agencies for evaluation and shortlisting the most suitable ones.
There are multiple options to prepare a proper list for a successful advertising agency selection process either through referrals of clients who had previous experience with advertising agencies or online using search engines with detailed search queries like “best advertising agency in Egypt” or visiting agencies directories including Sortlist, Clutch, and GoodFirms.
Once you have prepared a list of potential advertising agencies to hire, there’re main factors to consider to guarantee the success of your advertising agency selection mission which are:
All mentioned advertising agency selection factors and aspects will lead to a proper efficient choice of a professional trustworthy advertising agency.
You were aware of how critical the advertising agency selection mission is to deliver the desired results of your business advertising campaigns and now you’re fully prepared to search, evaluate and to choose the most suitable experienced advertising agency without any worries about choice.
Contact us today to plan your business upcoming advertising campaigns
PPC advertising “pay per click advertising” solutions have changed advertising from only trying to reach the desired exposure for the targeted audience to actually driving an acceptable traceable return on investment “ROI” allowing any business with a flexible or limited budget to compete and to avoid wasting the allocated budget without achieving the desired results.
PPC ads are cost-effective types of advertisements that are the perfect choice for conversion-optimized advertising campaigns as you’re only charged when the targeted audiences interact with your ads by clicking on it to perform the desired action whether it’s visiting your website or contacting your business or many other engagement options.
Using traditional offline advertising solutions is all about the media buying process to display your business ads through the chosen channels like TV channels or outdoor billboards and you’re charged for the duration of your campaign based on the advertising rates for the chosen channels which is not a suitable choice for businesses with limited marketing and advertising budgets.
PPC ads “pay per click ads” costing option is totally different from that as you’ll choose the suitable platform to reach your targeted audience whether through Google ads or Bing ads “paid search marketing” or suitable social media channels or other options like Gmail sponsored promotions or YouTube in-stream ads to display your advertising campaign and you’re only charged when a potential customer click on your ads.
Let’s assume that you decided to launch paid search ads to reach your potential customers on Google search engine through related targeted keywords encouraging them to visit your business website to complete desired actions like purchasing an available product.
Your ad will appear to the desired audience on top of organic search results in the first search results page “ex: for 1000 search engines users” but the cost of the campaigns is calculated based on how many potential customers clicked on your ad “ex: 60 clicks” in addition to defining a maximum bid “maximum cost per click” to the chosen keywords “ex: 0.70 USD maximum CPC for the coffee machine keyword” that suits your budget and the expected return on investment.
Your PPC Ad Cost = 60 Clicks * 0.70 USD “maximum bid” = 42.00 USD or less for a campaign viewed by 1000 potential customers and attracted 60 potential customers.
They are plenty of advertising solutions especially when considering effective digital advertising solutions and your main mission to drive the desired results within allocated advertising budget is to choose the best suitable type of paid ads for your campaign goals.
PPC “pay per click ads” offer many competitive advantages for all types of businesses to compete and to drive an actual acceptable return on investment “ROI” regardless of how flexible your advertising budget is.
The advantages of choosing PPC advertising solutions are:
Your business can take advantage of PPC ads to achieve many business and marketing goals including but not limited to:
PPC advertisements are trustworthy advertising options to generate endless opportunities for your business growth.
Various digital marketing platforms offer the opportunity to launch PPC “pay per click” advertising campaigns to reach your targeted audience on suitable platforms in order to achieve the desired type and level of engagement.
PPC digital advertising options are:
You’ll be able to reach your potential customers through search ads on Google or Bing search engines with text ads to encourage them to visit your website or to contact your business through available ads extensions like call or get directions extensions.
Shopping ads are also a type of pay per click ads that display additional details about your business products or listings including the product name, product image, the price and your business website link “URL” which are efficient choices to drive more sales through paid search marketing options.
Display ads are a great choice to increase your brand awareness through displaying banner ads in chosen suitable popular websites, blogs, and mobile applications but also offers the opportunity to increase engagement while promoting available products, services, and limited offers and you’re only charged for PPC display ads when a potential customer clicks on your ad to complete the desired actions.
Reach your potential customers through a wide network of audience “over 30 million daily active users” with pay per click options offered in YouTube ads including display banner ads, overlay ads, in-stream ads and sponsored cards that drive the desired exposure and charging your business based on engagement level “number of clicks”.
Social media advertising solutions enable businesses to increase awareness among active users and increase the percentage of completed conversions through conversion-optimized PPC social media ads offered in many social media channels including Facebook, Instagram, LinkedIn, Twitter and Pinterest to drive the desired return on the allocated budget.
PPC “pay per click” ads are cost-effective advertising solutions as you only pay when the targeted potential customers interact with your ads by clicking on it to visit your related landing page or to communicate with your business or to claim an existing offer on available product or services regardless of how many people saw your ads.
Pay per click ads are popular digital advertising options as your business budget will be distributed efficiently by defining a CPC “cost per click” maximum bidding for chosen targeted keywords and ad placements suitable for your budget and the expected return from a completed conversion.
In search engine ads, your ad quality score based on relevancy, expected click-through-rate and landing page quality will define your ad position not just your bidding for targeted keywords which means you have an actual chance to compete against businesses with flexible budgets.
Defining a specific targeted audience = Higher level of engagement & conversions
PPC ads are paid digital marketing solutions which means that they offer detailed targeting options to reach a specific audience of interested potential and current customers to drive the highest possible level of engagement and conversions through:
With digital advertising options including PPC ads, you’ll have full control of your campaigns including:
The more control and optimization options provided, the more efficiency you’ll reach in your business advertising campaigns.
By the end of this article, you’re now fully aware of the competitive advantage of PPC “pay per click” advertising solutions and if they match your business needs and goals for paid advertising campaigns.
Hiring a professional advertising agency is your first step to take advantage of PPC marketing solutions as the agency team will take care of many aspects in your digital advertising campaigns to drive the desired results and ROI including:
Contact us today to plan & launch your business advertising campaigns
Today we’re not only discussing the main differences between advertising and marketing but we will clarify in details when and how to take advantage of the benefits of marketing and advertising for your improving your business branding process, reaching the desired level of positive awareness, driving more sales and increasing the actual return on investment “ROI”.
Advertising and marketing share the same goal to reach the desired exposure and awareness among the targeted audience of current and potential customers to encourage them to choose your business over the many alternative products or services available in targeted markets.
“Advertising vs. Marketing” is a continuous debate and a question with many answers but the clear agreed answer is that advertising is a necessary component of your business marketing strategy that covers other integrated techniques and activities to drive the desired results of your business marketing campaigns including:
Different types of advertisements either digital advertisements or traditional offline ads share the same purpose to spread the word about your business or promoted product and services among the targeted audience of potential, current, and previous customers and build a positive positioning “impression” about your brand to encourage them to move steps further into your sales funnel “Leads –> Prospects –> Customers –> Loyal Customers”.
Customized advertising campaigns should be based on the data generated from market researches and detailed business and marketing analysis to connect the competitive advantages of your business offerings to the needs of the targeted audience of current and potential customers to drive the desired type of engagement and conversions.
Marketing is a long-term business strategy concerned about driving a substantial consistent return on investment “ROI” through developing customized marketing strategies and campaigns to grow your business audience on chosen suitable marketing channels either offline channels like branding or marketing events and campaigns or digital marketing campaigns including:
The goal of effective marketing strategies and campaigns is generating the best possible impression from exceptional customer experience across all channels and communication options while the goal of customized advertising campaigns is to turn this positive impression to more sales and actual acceptable return.
Whether you’re an owner of a small business, a junior entrepreneur with limited budget or marketing and advertising campaigns or a marketing executive in a reputable brand with a flexible budget, there’re definite procedures to develop your overall business marketing strategy.
One of the common mistakes among small, midsize and sometimes famous brands is to create and launch many advertisements through different mediums or channels without any prior market researches, detailed analysis of promoted products or services and the characteristics, needs & interests of the targeted audience of your business ads.
The priority when developing your business marketing strategy is to define the main 4P’s related to your business marketing and advertising strategy which are:
Defining the needs, interests, and goals of potential customers and defining the competitive advantages of your business available products or services related to fulfilling these needs and desires.
Determining the suitable cost or fees of promoted products or services suitable for the financial status of potential customers, allocated budget for marketing and advertising activities and the expected acceptable return on investment.
Defining the suitable markets to target, suitable marketing channels to reach your targeted audience and the effective mediums “offline or online or both” to drive the desired goals and results.
Defining suitable periods and channels to launch tailored paid advertising campaigns, the advertising messages of each campaign, suitable types of advertisements, the desired types of engagement and conversion and the expected acceptable return on advertising costs.
Integrating planned paid advertising campaigns into your business marketing strategy will lead to achieving many business goals including but not limited to:
An experienced full-service marketing agency will be able to perform the role of a professional advertising agency, equipped media production company and a creative branding agency to guide your business success journey with customized integrated marketing strategies, solutions and efficient planned paid advertising campaigns.
Having an internal marketing team will not be sufficient to perform all the duties and responsibilities related to your business marketing and advertising campaigns especially when you’re targeting new markets or invading many offline or online channels with no prior experience possessed by your team in critical aspects like performing market researches or handling media planning and buying on chosen channels procedures or the production of specific type of advertisements like print ads.
Hiring a professional full-service marketing agency with extensive expertise in planning, launching, managing and improving integrated marketing and advertising campaigns will create a competitive advantage for your business within the competition as your time and efforts will be devoted to other business operation while you’re reaching the desired exposure and driving more desired conversions “ex: more sales” and achieving the expected return through planned customized integrated marketing and advertising campaigns.
The chosen marketing agency will take over many aspects and duties to guide your business towards achieving the predetermined business goals including:
It’s not a competition between advertising and marketing but it’s about choosing the suitable choice for your business in each phase to avoid wasting allocated budget on unsuitable choice.
Contact us today to plan your business integrated marketing & advertising campaigns
Over 2 million businesses are depending continuously on Instagram ads in their advertising campaigns…Of course, there’re reasons why these businesses decided to invest in Instagram advertising solutions to promote their businesses and achieve an acceptable return on investment (ROI).
Instagram ads are one of the most effective types of advertisements because of the nature of the platform content types including photos, short & long videos and stories that encourage higher engagement from the targeted audience of active users on Instagram generating better results within your budget limits.
Your business marketing or advertising budget should be allocated wisely to suitable advertising solutions for your business needs, goals and the targeted audience of potential and current customers whether using offline or online advertising solutions.
The whole purpose of this article is to discuss the competitive advantages of choosing Instagram ads as a valid choice form social media advertising options available to reach, engage and convert your potential customer to real loyal customers and if Instagram promotion options are a suitable match for your business goals.
Over 1 billion users are active on Instagram monthly providing endless opportunities to target and engage with your business current and potential customers through organic content and paid ads to drive the desired results efficiently.
The Instagram platform is suitable for B2C businesses that target the final consumer and in some cases B2B businesses when the decision-makers of targeted businesses are active on the platform but can’t be as efficient for B2B marketing campaigns as LinkedIn marketing solutions.
Instagram ads are suitable for any type of business with the ability to create engaging visual content for the campaigns including but not limited to the following types of businesses and fields:
The main reason to choose Instagram advertising solutions are:
Instagram ads offer the same detailed effective targeting options available in Facebook advertising campaigns enabling advertisers of small, midsize businesses and enterprises to reach a specific audience suitable for the campaign content and goals through:
Installing Facebook Pixel code in your business website “ex: your e-commerce store” will enable you to launch Instagram retargeting ads targeting the potential and current customers who visited your website to promote suitable products or services to their interests and browsing behavior achieving higher engagement and conversion from audience with existing interest in what your business is offering.
Another advantage of social media advertising solutions including Instagram ads solutions is the availability of various objectives suitable for different business goals and achieving the desired results through customizing the campaign that starts with choosing the most suitable objective.
Instagram advertising solutions have proved efficiency in achieving many business goals including:
Choosing the suitable objective for your advertising campaign on Instagram and targeting a suitable audience for your goals are the preliminary steps to achieve the desired results in addition to choosing the valid choice from available types of Instagram Ads.
There diversified types of Instagram ads to choose the suitable one for your campaign objective and goals including:
A simple but also an effective type of Instagram advertisements that can be used to increase your brand awareness, promote your business products and services and generating traffic from potential customers to your business website or official mobile app.
Video ads “up to 60 seconds” on Instagram receives more than twice the engagement percentage of other ad formats achieve long term ad recall the same as YouTube Ads that can be used to display in-depth advertising messages like highlighting the competitive advantages of your products, presenting positive reviews from customers and influencers or educating your customers about your business.
Story ads can reach a wide network of potential and current customers on Instagram as they appear when a user browse the stories published by his following list “more than 500 million Instagram users publish stories daily”.
Story ads are up to 3 photos or videos a valid choice to spread awareness for limited promotions or offers, increasing engagement and conversions through using suitable CTAs or polling stickers to discuss related topics to your brand with the engaged audience.
Carousel ads are a series of photos and videos “up to 10” with a different link added to each on and viewed by swiping through them that are suitable choice for showcasing many products, services or offers, sharing user-generated content “UGC” of customers reviews and creating a multi-part sequenced engaging story about your business or products competitive advantages.
Collection ads are a conversion-optimized type of Instagram ads as they enable targeted users to explore, engage and complete a purchase without leaving the Instagram app by acting as a storefront displaying a primary photo or video of the products with three smaller photos below it and the product price.
Instant Experience page displayed for the engaged audience to encourage completing a purchase plus displaying related or available products of your business catalog.
Digital advertising solutions offers many options and advantages to create real chances to compete regardless of how limited your budget is and the same is for Instagram ads cost that can be optimized to suit your business advertising budget through:
Instagram ads provide a non-disruptive advertising experience as they displayed seamlessly for the targeted users in their feed, stories and the Explore section with the “Sponsored” tag as the only difference from organic content achieving an engagement rate up to 75% and a longer ad recall period as they are visual ads.
The high engagement rate decreases the cost per result “CPC or CPM” as your ads will be recognized by the platform as relevant quality ads for the targeted Instagram users.
High Conversion Rate & Low Cost / Result = High return on investment (ROI) for your business Instagram ads
When you reach the final conclusion about if Instagram ads are a valid choice and suitable investment for your business or not, the next step is to search for an advertising agency to plan, create, launch and manage your business Instagram advertising campaigns.
Choosing the best advertising agency to create and manage successful Instagram advertising campaigns should be based on:
Make your choice carefully to invest your business allocated budget for marketing and advertising campaigns in suitable effective solutions.
Contact Sendian Creations today to create, plan & manage your advertising campaigns
Advertisements are the paid communication tools or messages in marketing and advertising campaigns that when used efficiently will increase awareness, interest, and desire from potential customers to prompted products or services.
Human “potential and current customers” are exposed daily to many types of advertisements “adverts” including TV & radio ads, outdoor billboards, printed ads in newspapers or magazines, and digital online ads on social media channels and search engines related to different advertising campaigns fulfilling many purposes and achieving endless benefits for small, midsize businesses and famous brands.
The previous two paragraphs were talking in general about the importance of advertisements but we will discuss all goals and benefits that can be achieved when your advertising campaigns are done properly by the chosen advertising agency to decide how suitable these benefits to your business goals and if worthy of your allocated marketing budget or not.
Advertising campaigns should be aligned with the overall marketing goals for your business demonstrating specific messages and encouraging specific actions from the targeted audience of potential clients through produced advertisements for each campaign for chosen advertising platforms.
The main goals and benefits that can be achieved through produced advertisements for your business advertising campaigns are:
Does the targeted audience of potential customers aware of your business exist?
Over the past decades, different types of advertisements have proved efficient in increasing awareness about the existence of new brands in targeted markets and spreading the word about your business within a short period of time.
It’s not only about increasing awareness about your business but advertising is a valid choice to increase awareness about newly launched products or services or highlighting competitive advantage in exiting products and enhancements or new features added to existing products or services.
Limited offers of discounts or upselling offers require immediate responses from the targeted customers which can be achieved using advertisements especially digital advertising solutions like social media ads that require less time to create and launch advertising campaigns.
Many alternatives for what your business is offering are produced every day which increases the competition which requires innovative marketing and advertising solutions to stand out from the competition.
Effective tailored advertisements will be helpful in this case by focusing on the competitive advantages of your products, the distinctive added value to customers, how suitable your prices are for their budgets and expected added value, and the professionalism level of after-sales service and support solutions available.
After the phase of awareness, advertisements can play another role in encouraging targeted customers to take more steps further in your sales funnel by attracting current and potential customers to engage with your business through:
Being 100% convinced about which product or service is suitable to satisfy your needs is what motivates customers to complete a purchase.
Advertisements can be used to educate your customers about the uses of available products or services and how they can depend on what you’re offering to solve related personal or business problems for potential customers.
Promoted informative content related to targeted customers’ needs and problems will demonstrate thought leadership or industry leadership for your business and increase trust in choosing your business over competitors.
Advertisements can also do the hardest mission which is driving more sales for your business and increasing return on investment “ROI” by targeting current and potential customers who are one step away from completing desired conversions.
Offline advertising campaigns will increase awareness about your business solutions while digital advertising solutions like search engine ads, social media conversion-optimized, and retargeting ads will target engaged audiences who showed interest in what your business is offering and you will be charged only when customers engage “click” on your ads.
Cost-effective online advertisements will drive more sales with the lowest possible cost to achieve the highest possible return on your conversion-optimized and retargeting “Cross-Selling & Upselling” advertising campaigns.
Achieving the desired level of returns on investment will create chances for growth and expansion by opening new branches, stores or targeting new markets and territories, or attracting new partners.
Advertisements will also be helpful in this phase by using international offline advertising solutions like newspapers, magazines, and TV & radio channels to target new markets or using geographical targeting options available in digital advertising solutions to reach new targeted segments with customized advertisements.
Successful business branding can be achieved through effective advertisements produced for advertising campaigns that aim to create a positive perception about your brand or improve negative existing perception to position your brand as the No.1 choice for related products or services.
These types of advertisements should focus on your business values, your product quality, your fair pricing strategy, how professional your business customer service options are, and that your permanent first priority is your customers’ satisfaction.
Visual ads like video ads are a suitable choice for branding ads as they increase the ad recall for a longer period and achieve instant recognition when the targeted audience is exposed to anything related to your brand.
As we mentioned earlier, advertising is a part of your business marketing strategy and advertisements are effective when they achieve the desired goals and support the operation of other departments including:
There’re many types of advertisements offline and online types that should be chosen for your business advertising campaign based on how suitable they are for your goals, your budget, the targeted audience “potential customers” and the camping content.
The main difference between the online and offline advertising options is the availability of detailed targeting options based on demographics, interests & behavior, suitable for any size of advertising budget, and the ability to track the camping performance precisely.
Offline types of advertisements are:
TV & Radio Commercials Ads: TV & Radio ads are a suitable solution when you want to increase awareness about your business or specific product or service to a wide network of the audience but the effectiveness of these ads depends on having a flexible advertising budget and the ability to produce quality content for your campaign to grab the targeted audience attention.
Print Advertisements: Print Ads in local and international newspapers and magazines will enable you to connect with the engaging audience “the readers” highlighting your offers and providing communication information for your business with different advertising options to suit your budget.
Outdoor Advertising: outdoor advertising options include billboard advertising and moving ads like the ads on buses that target the audience based on the location of billboards and the routes for moving ads that are similar to print ads but they target different audiences.
Online advertising solutions are:
Search Engine Ads: Search engine ads like “Google Search ads” enable to target potential customers who are searching about what your business is offering and you’re only charged when potential customer engage “click” on your ads using PPC “pay per click” budgeting option.
Display Ads: reach a higher level of engagement with visual ads like banner ads and video ads published on suitable websites, mobile apps, and YouTube advertising options to drive the desired engagement level for your business ads.
Social Media Advertising: social media platforms offer many advertising options that can be customized to your campaign goals, available budget, and targeting or retargeting specific audience through Facebook advertising options, Instagram ads, LinkedIn ads, Twitter ads, and Snapchat ads.
Mobile Advertising: The majority of online activities are done currently through smart mobile devices and you can target these users “your potential customers” through SMS marketing campaigns, banner ads on responsive websites, and ads on mobile apps.
Effective advertisements are the output of the collaboration of marketers, writers, designers, video editors, photographers, and artists to produce professional engaging content that focuses on targeting the needs and interests of the audience to drive the desired results.
Hiring a professional advertising agency will be the first step to achieve the desired results of your business advertising campaigns as the agency team will be responsible for all aspects, processes, and procedures related to your campaign including:
The choice is all yours to invest in advertising campaigns for your business when you see that as a valid decision but the increasing competition leaves no chance for delaying that decision.
Contact Sendian Creations today to develop your business advertising strategy
Businesses are always seeking more effective advertising solutions that allocate devoted budget effectively while achieving desired business goals and the online advertising options including YouTube Ads have proved efficiency in driving desired results while consuming less advertising budget than traditional advertising solutions.
YouTube is the second largest search engine after “Google” with more than 5,000,000,000 videos watched every single day and more than 30 million visitors per day enabling businesses “advertisers’ to reach their targeted audience “potential customers” when they are searching and watching videos on YouTube.
In this article, we will discuss YouTube Ads from scratch starting from identifying the main advantages of advertising on YouTube, the types and formats of YouTube Ads, how to launch a successful advertising campaign and how to evaluate your advertising campaign performance with suitable metrics.
Choosing a suitable advertising solution for your business is a critical decision to make and require knowing the pros and cons of available advertising solutions and if it’s a suitable match for business advertising goals, devoted budget, and availability of required skills and experiences to plan, create, launch and manage a successful advertising campaign on chosen platforms.
YouTube Ads provides many benefits and advantages for businesses “Advertisers” including:
All of mentioned advantages are attainable when possess required knowledge, skills, and expertise on social media advertising, video content creation and how to manage your budget spending efficiently to achieve desired ROI.
In Addition to Facebook Ads & LinkedIn Advertising Solutions, YouTube Ads provides many online advertising options and formats suitable for different advertising goals and budgets to reach viewers “potential customers” on different placement and drive desired conversions.
YouTube Ads current available formats are TrueView Ads, Preroll & Midroll Ads, Bumper Ads, Sponsored Cards, Overlay Ads and Display Ads & we will discuss each type to figure out which format is suitable for your campaign goals and the targeted audience.
TrueView ads are the main used type of YouTube Ads as they reach viewers on YouTube home page, search results on YouTube, in-stream, on mobile apps and other partner websites.
Types: In-stream ads (Skippable) / Discovery ads (Non-Skippable)
Length: From 12 secondsto 3 minutes
Timing: Before, during and after videos
Charging: When viewers watch 30 seconds or the full ad if it’s shorter than 30 seconds and when they engage by clicking the call-to-action
TrueView in-stream ads and discovery ads are suitable for long advertising content like product demos, testimonials and how-to-do videos that aim for increasing engagement and desired conversions.
These types of YouTube ads are non-skippable videos with duration from 6 to 15 seconds run on the beginning of videos and in the middle of videos that lasts more than 10 minutes.
They are suitable to display your business message and increase engagement with compelling CTAs and you’re charged per thousand views (CPM).
When your main goal is increasing awareness, Bumper Ads are a perfect match for your goal as they are non-skippable short videos (6 seconds or shorter) that can be displayed before, after and during watched videos.
You’re charged per 1000 view (CPM) when using bumper YouTube Ads and the perfect use for this type is to present your business short message or in an Ad sequence teasing for a longer ad version.
YouTube Sponsored Cards are small popups with “i” symbol appears in videos and when they’re clicked, sponsored cards appears referring to other YouTube videos and products promoted on “Google Shopping” platform.
Overlay Ads are text-based or banner-based ads that appears along the bottom of YouTube videos enabling businesses to display their message and build awareness without the need to create videos for the YouTube Ads campaign.
You’re aware now of all types of YouTube Ads, each suitable type for advertising goals, bidding strategies for each type and that is what is needed to make the critical decision to choose the best suitable type for your next advertising campaign.
After deciding if YouTube Ads are a perfect match for your business advertising goals & needs and knowing all different types of Ads on YouTube, the next step is to create and launch your first advertising campaign on YouTube to take advantage of many business opportunities on YouTube platform.
First, Visit Google Ads platform and sign up with your Gmail account.
From the left-side menu, choose “Campaigns” and click the “+” to create a new campaign.
Select suitable campaign goal from available goals (Sales / Leads / Website Traffic / Product & Brand Consideration / Brand Awareness & Reach / App Promotion) and then Select “Video” as the campaign type.
After choosing “Video” as the type of your campaign, you’ll have to choose the campaign suitable subtype from available options for your advertising campaign.
Enter your campaign name and then set your daily budget and the delivery method (Standard or Accelerated) and the bidding strategy either (CPM / CPV / CPC) will be chosen based on the chosen subtype.
Select the start and end date for your campaign and define the daily schedule to display your ads within the day.
Set frequency capping limit “how many times within a week your ad will be displayed for the same viewer” to avoid wasting the campaign budget on viewers with no interest in what your business is offering.
The next step is one of the most critical step which is YouTube Ads targeting to define a suitable audience for the campaign based on:
future campaigns then set your maximum bid for each view and bid adjustment% for top content.
The next and final step is to create your video ad creative through simple steps:
Save all steps and launch your YouTube Ads campaign.
Your job is not done after creating and launching your campaign as you’ll have to analyze and improve performance based on real-time insights and analytics provided by YouTube and Google Ads platforms.
The main suitable performance metrics to focus on when analyzing your campaign performance are:
Impressions: how many times your ad was watched by viewers “potential customers”
Views: how many times your ad was watched till the end or at least 30 seconds of it
View Rate: the percentage of ad views from total ad impressions
Cost-per-View: how much you spend for each view for your ad
Video Viewership: specific data about how long your ads have been watched
Call-to-Action Overlays: how often displayed call-to-action buttons were clicked
Based on suitable performance metrics and indicators, you’ll be able to track, analyze, optimize your YouTube Ads campaigns to drive the best possible results and ROI.
There are many ways to improve your YouTube Ads campaigns and make them more efficient and profitable including:
The online world and platforms are filled with many business opportunities to increase awareness, attract and maintain new customers but also filled with many challenges to stand out from the competition with effective suitable marketing and advertising solutions.
YouTube Ads are a great chance to achieve higher ROI of advertising costs but requires commitment, creativity, graphic design & motion graphics skills and extensive experience in social media marketing & advertising from your in-house marketing team or chosen external professional advertising agency.
Contact Sendian Creations today to launch your next YouTube Ads campaign
The competition is getting harder day after day as there’re many other alternatives for what your business offering arising from nowhere and that’s why you’ll need to deal with a professional full-service advertising agency to stand out from the competition by highlighting the competitive advantages of your business products or service to more audience across different advertising channels.
The solutions of a professional full-service advertising agency could help your business in many aspects and goals including:
There’re are many advertising solutions available that can be customized to be suitable for your business and targeted audience either traditional advertising or digital advertising campaigns which require external professional help to excel in creating, launching and management of your business advertising campaigns guaranteeing more success in achieving desired results.
In this article, we will focus on the main benefits of hiring a full-service advertising agency and how to figure out the best advertising solutions to your business type, size, allocated budget, targeted audience and the desired goals for each advertising campaign.
Advertising is an effective tool for achieving marketing goals and you may have an in-house marketing team that can assist in advertising campaigns but lacks many advantages possessed by an external advertising company specialized in running advertising campaigns for all kind of industries in different markets which include:
Tailored advertising campaigns for your target audience demographics (location – age – gender – culture – preferences – interests) achieve more success than those campaigns with no prior market research activities.
A professional advertising agency will be able to perform market research activities that guide the whole campaign by having a full picture of:
Prior to creating and launching any advertising campaign, specific questions should be answered and that’s why you’ll need a specialized entity in market research “Chosen Advertising Agency”.
By hiring a full-service advertising agency, you’ll get access to endless sources of skills and expertise collaborated to provide customized cost-effective solutions in order to launch the perfect advertising campaign for your business goals and targeted audience.
Advertising companies are specialized in providing customized cost-effective advertising solutions suitable for your business type, size, allocated budget and audience criteria (potential customers) at your disposal.
Either it’s a traditional advertising campaign on TV, radio or outdoor billboard or a digital campaign on search engines or social media platforms, the chosen advertising agency will provide what is needed for your campaigns including:
Starting from market research, creating the camping content, negotiating with advertising publishers & media channels to launching the campaign on chosen platforms are time-consuming stages that will consume more time and financial resources when you don’t possess the experience and relationships needed to perform these activities.
An advertising agency will consist of a large team of specialists experienced in preparing, creating, launching and management of advertising campaigns within the allocated schedule and budget for the campaign saving more time to devote your in-house team for other productive business processes.
Negotiating with advertising publishers & media channels, selecting the suitable adverting platforms & schedule, managing the consumption of allocated budget and performing analysis to evaluate the advertising campaign performance is what professional advertising excel at and that’s why you hire them.
Branding is essential for businesses to send the desired message of your business image to potential customers through positioning with visual identity solutions (logo – product Packaging – official printed materials) in addition to slogan & taglines and branding events to construct a stable positive image about what your business represents in potential customers’ minds.
A full-service advertising agency can act as a branding agency providing customized branding solutions to represent your business professionally to targeted audiences and gain desired positive brand positioning.
It’s all clear now how in general a full-service advertising agency can add value to your business for different business goals but that’s not the end as we will discuss in details all different advertising solutions offered by marketing and advertising companies to make the decision easier for you about your upcoming advertising campaign.
Advertising agencies are distinguished with extensive long-term business relationships with artists, performers, influencers, industry experts, advertising channels and government authorities that will definitely add value to your advertising campaigns regarding performance & quality, meeting deadlines and allocating advertising budget efficiently.
Advertising is mainly about reaching the desired exposure for your business whether you’re promoting current or new products or services, expanding to new markets, targeting different demographics or improving the business reputation through emotions-targeted ads.
Each advertising stage and related campaigns will need specific advertising solutions and platforms which requires to deal with a full-service advertising agency that provides a diversified integrated range of advertising solutions to guarantee more flexibility and higher effectiveness for advertising campaigns.
The services and solutions of a professional advertising agency involve:
Choosing the best suitable advertising platforms and schedule for the campaign type, goals, budget and targeted audience is critical to achieving the desired success but many businesses have no experience related to this issue.
A full-service marketing agency can act as a media agency and provide media planning and buying services to find the best suitable channels for your advertising campaigns and negotiate with advertising publishers and channels to get the best price for desired placement and schedule for the campaign on:
You’ll notice the difference in the campaign performance and ROI for the allocated budget when you deal with a professional advertising agency specialized in media planning & buying.
If you seek to increase brand awareness and spread the word about what your business is offering, then traditional commercial ads aired on TV or Radio channels is a suitable solution in case you’re targeting a broad audience base with a flexible allocated budget.
A professional advertising agency will take care of everything related to creating and launching your business commercial ads including:
Another effective solution for brand awareness that captures the targeted audience attention with minimum efforts required using printed ads placed on outdoor billboards, and popular newspapers and magazines in addition to flyers and brochures.
The chosen advertising agency will be responsible for each stage on print ads campaigns starting from coming up with campaign ideas, create creative appealing marketing copy & designs, taking care of printing procedures choosing suitable ad placement for targeted audience and negotiating with advertising publishers to get the best prices for allocated budget & expected ROI.
Search engines are the first destination for potential customers when searching for products or services to satisfy personal and business needs with more than 3,500,000,000 searches per day only on Google search engine.
Search engines are a great opportunity to promote your business and drive more sales and desired conversions with the high exposure guaranteed when you create and launch effective search engine ads.
When you decide to launch an advertising campaign on search engines, your advertising agency will be responsible for:
Display ads especially Google display ads placed on the display network (Websites – YouTube) are another effective advertising solution to put your business in front of potential customers on popular websites and visual content with creative effective ads to drive desired conversions.
Your advertising agency will be responsible for creating the visual content for the ad either graphic design or short videos plus choosing suitable placement and content for your ads and targeted audience, in addition, to launch, manage, edit and evaluate the campaign performance.
Social media advertising is a suitable solution for businesses with a limited budget or wants to target specific criteria of potential customers based on their demographics interest with many alternative advertising solutions available (Facebook Ads – Instagram Advertising Campaigns – LinkedIn Advertising Solutions – Twitter Promoted Tweets – Pinterest Promoted Pins – Snapchat Stories).
Marketing & Advertising agencies are specialized in providing social media marketing & advertising solutions to reach and encourage the targeted audience to completed desired conversions through:
An experienced advertising agency will be able to provide branding and rebranding solutions for businesses to add other competitive advantages for your business with professional visual identity (Logo – Product Packaging – Printed Materials Design – Products Photography) plus participating in advertising events with promotional videos, 360-degree and VR videos, 3D display holograms.
Your business budget should be managed efficiently and that’s why you should decide based on explained information which advertising solutions is suitable for your business upcoming campaigns before you contact the chosen professional advertising agency to guarantee that allocated advertising budget will be not wasted without achieving the desired result.
Contact Sendian Creations today to start creating your next advertising campaigns