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Advertising solutions blog posts section of tips and insights to guide your business towards achieving all desired goals out of your business advertisement.
Digital advertising solutions are a key effective choice for helping small businesses and startups in their challenges to reach more potential customers, generate more business opportunities and increase the business growth rate with the available limited marketing and advertising budget.
In the traditional advertising world “offline effective advertisements”, small businesses and startups have no chance to compete for valuable advertising spots on TV channels, radio, magazines, and outdoor billboards with enterprises and famous brands that dedicate unlimited advertising budgets.
When you start a new business, you’re obligated to reach the desired business growth as fast as possible before you spend all of the available budgets while competing with existing stable businesses and fortunately digital advertising solutions are available to rescue new and small businesses from this situation.
Digital advertising platforms offer plenty of affordable cost-effective advertising options customized to deliver all of your business goals whether it’s to increase awareness about your startup business, drive more sales of products and services, and generating traffic to online & physical stores within the limits of the allocated budget.
Before investing your limited budget in any advertising campaign, you should be 100% confident that the chosen advertising platform and options are a perfect match for your business needs and can deliver the desired goals.
Customized effective digital advertising solutions are able to deliver endless benefits from small businesses and startups by taking advantage of the multiple competitive advantages of online advertising options.
The main benefits of digital advertising for small businesses are:
Affordable: There’s no minimum requirement for launching digital advertising campaigns with affordable cost-effective advertising options offered and you’re only charged when your advertising goals are achieved “ex: Pay Per Click Ads”.
Targeted: The main advantage of online advertising campaigns is that you’re able to target specific segments of potential or current clients based on their demographics “age – gender – language”, interests, behavior and the relationship with your business “ex-customer / current customer/email contacts/website & mobile app visitors” which guarantee to generate more engagement with your business digital advertising campaigns.
Customized: Digital marketing platforms offer customized advertising options that can be tailored to deliver specific business goals including raising awareness about your startup business, generating more traffic to your website, increasing engagement with your business through calls, messages & completed purchases and the list of delivered business goals goes on.
Personalized: The detailed targeting options offered by digital advertising platforms enable advertisers to target specific criteria of audiences with non-disturbing personalized messages based on their needs and interests plus retargeting options for potential & current clients to deliver the highest rate of engagement with your business ads.
Flexible: All digital ads are flexible regarding pausing, editing, and resuming advertising campaigns at anytime you choose in addition to choosing and editing your advertising campaign overall and daily schedule based on your preferences or the campaign performance.
Instant Results: the time and efforts consumed to plan, launch and edit online advertising campaigns are much less the required for traditional ads and the same is for delivered results as once the campaign is launched, you’ll receive the desired types of engagement (calls – private message – website visits – store visits – filled forms – online purchases).
Measurable: In addition to delivering instant results, digital advertising platforms including Google advertising platforms and social media platforms empower advertisers with real-time insights and analysis about each campaign performance to evaluate and improve your ads’ performance and results efficiently and to focus only on the best suitable rewarding online advertising options.
The digital world is a proper choice to increase your business growth in a short period without the need to allocate unaffordable marketing and advertising costs with multiple suitable payment options “cost models” for your business advertising campaigns.
Once you’re fully confident that digital advertising benefits and advantages are a perfect match for your small or startup business needs, goals, and available budget, your next step is to choose the best suitable digital advertising types and platforms to reach and engage with your potential customers.
Online advertising platforms are search engines (Google / Bing), suitable social media channels, websites, and mobile apps (games & streaming apps) which offer your business the ability to reach all segments of potential or current customers online with customized digital advertising campaigns.
The main effective digital advertising types are:
80% of shopping transactions start with an online search from motivated buyers looking to satisfy personal or business needs with suitable products or services which validate search advertising solutions as a rewarding digital advertising option.
Search Engine ads “PPC Ads” including Google Ads and Bing ads are valuable digital advertising for small businesses choices as they enable the business to reach potential customers in the perfect timing when customers are searching for related products or services using chosen targeted keywords and you’re business is only charged when they engage with your ads “clicks” regardless of the impressions “views” number of your ads.
Launching a search advertising campaign for your startup business will add many competitive advantages for your business including but not limited to:
Search engine advertising solutions are an effective online advertising choice for businesses with limited budgets through customized efficiently targeted search ads.
Display advertising options are the digital advertising version of traditional banner ads and outdoor billboards effective in grabbing the attention of targeted potential customers on popular websites and mobile apps in addition to video ads on YouTube.
Your business limited advertising budget will not afford the cost of outdoor advertising billboards or print ads in newspapers & magazines but you’ll drive at least the same results and more with targeted display advertising campaigns as you’ll reach potential customers based on:
There’re multiple costing options for display digital advertising campaign whether they’re banner ads or video ads suitable for the campaign objective which can:
You’re free to choose the best suitable cost model for your display advertising campaign goal and ad placements to reach targeted potential customers and encourage them to engage with your business.
Social media advertising solutions are the most diversified type of digital advertising options as all popular social media advertising platforms offers multiple objective-oriented advertising options using a diversified list of ad formats (text – images – videos – stories – carousels – filters) for creating a successful social media advertising campaigns with your business budget limits.
Social media ads are efficient digital advertising for small businesses choices as they can help your business in achieving many marketing goals including:
Social media advertising platforms also offer multiple costing options (CPC – CPM – CPA) to choose the most suitable one for your campaign goals and allocated budget.
Facebook Ads and Instagram Ads are suitable choices to target final consumers for promoting your products (B2C advertising solutions) while LinkedIn advertising solutions are a more suitable choice for promoting your services to other businesses (B2B advertising solutions) with affordable digital advertising options.
Reaching the desired business growth level for small businesses and startups with limited advertising budgets is not the same tough challenge anymore when you utilize suitable affordable digital advertising options to achieve all of your business goals in a short period with the help of a professional digital advertising agency.
Contact us today to launch your business successful advertising campaigns
Product Promotion is an essential process to increase your products’ awareness, popularity, and sales volume through effective advertising campaigns that require successful advertising agency selection of an agency that is able to drive the desired results within the limits of your business marketing and advertising budget.
The process of advertising agency selection is mandatory to avoid wasting your business advertising budget by an incompetent advertising agency which requires detailed searching and rational selection to pick a proper suitable choice of the best advertising agency.
Before discussing how to perform the process of advertising agency selection efficiently, we will discuss the common advertising agency services and solutions and if suits your business needs or it’s more suitable to depend on your in-house marketing team.
The common assumption among many business owners is that the only mission performed by advertising agencies is creating and placing your business ads on chosen channels which make the issue of advertising agency selection is not that important as all advertising agencies assumed to do the same trivial mission.
The scope of an advertising agency services and solutions go beyond just creating and managing advertising campaigns as a full-service advertising agency will provide an integrated portfolio of services and solutions to guarantee better results and return on investment “ROI” of your business advertising campaigns.
The range of professional cost-effective advertising agency services and solutions include:
The variety of integrated advertising services makes the advertising agency selection process more critical with many advertising and marketing agencies on the market providing mainly the same services but they differentiate based on their skills, expertise, fees and the ability to achieve desired results.
Before digging more deeply into how to complete the advertising agency selection process successfully, there’s a critical choosing factor to put into consideration which is the importance of the advertising agency strategy of planning, creating, launching and managing advertising campaigns customized for each client “business” needs, goals and allocated budget.
A professional advertising agency will be equipped with a customized advertising agency strategy that guides its mission to drive the best results and returns for all advertising campaigns launched and managed by the agency.
The advertising agency strategy will be developed based on a comprehensive understanding of each client’s “business” goals, the competition level in targeted markets, the targeted customers’ needs, interests & purchasing behavior and the limits of allocated advertising budget.
The choice of suitable advertising platforms to target your potential ads will be more efficient with a planned customized advertising agency strategy to run successful advertising campaigns on suitable platforms including:
The tailored advertising strategy for your business will define also the suitable schedule to display your business ads in addition to defining the suitable metrics to evaluate performance related to the advertising campaign goals which can be one or more of the following metrics:
A common advertising agency selection mistake is to choose an agency that is used to start the promotion campaigns without developing a tailored strategy for your business nature and goals.
The next step of the advertising agency selection process after defining your business goals and the allocated budget is to prepare a list of professional advertising agencies for evaluation and shortlisting the most suitable ones.
There are multiple options to prepare a proper list for a successful advertising agency selection process either through referrals of clients who had previous experience with advertising agencies or online using search engines with detailed search queries like “best advertising agency in Egypt” or visiting agencies directories including Sortlist, Clutch, and GoodFirms.
Once you have prepared a list of potential advertising agencies to hire, there’re main factors to consider to guarantee the success of your advertising agency selection mission which are:
All mentioned advertising agency selection factors and aspects will lead to a proper efficient choice of a professional trustworthy advertising agency.
You were aware of how critical the advertising agency selection mission is to deliver the desired results of your business advertising campaigns and now you’re fully prepared to search, evaluate and to choose the most suitable experienced advertising agency without any worries about choice.
Contact us today to plan your business upcoming advertising campaigns