No products in the cart!
Please make your choice.View all catalog
Social media marketing and management blog posts including tips and insights to guide you towards achieving desired goals out of your business SMM campaigns
There’s no doubt that social media advertising solutions have caused a positive impact for businesses regarding attracting new customers and increasing customer loyalty through targeted optimized social media ads within each business budget limits offering more and more chances for business growth rapidly.
Digital advertising solutions enable all types of businesses to target and reach a specific segment of ideal potential or current customers suitable for the adverting campaign goals which leads to higher engagement with your business ads with much less advertising budget required.
Many customized social media advertising options offered by all social media marketing platforms to provide the opportunity for any advertiser “business” to align his social advertising campaigns with his overall business goals while targeting ideal buyers of active users on chosen social media marketing platforms.
The main purpose of this article is to highlight the competitive social media advertising advantages and to guide you to choose the most suitable social advertising solutions for your advertising campaign goals and the targeted audience criteria.
When it comes to digital advertising campaigns, there’re many competitive advantages offered once you decided to invest in paid cost-effective advertising campaigns on suitable digital marketing platforms especially social media marketing platforms.
Whether you decide to run your business ads on Facebook, Instagram, LinkedIn, Twitter or another social media platform, there’re common social media advertising advantages which are:
Each social media advertising platform offers differentiated advertising options and advantages that make it more or less suitable to launch your business digital advertising campaigns.
The most critical decision related to launching paid ads on social media marketing channels is to choose the most suitable social media advertising platform to reach and engage with your business customers within the limits of allocated social media advertising budget.
There are main factors to be considered when choosing the best social media marketing channel for running your business ads which are:
The cost of running paid ads on a social media platform is not the only critical factor to consider when you choose a specific platform to run your business ads and that’s why we will discuss the main advantages and disadvantages of social media advertising campaigns on the most popular social media channels.
The most effective social media advertising channels are:
97% of businesses that launch digital advertising campaigns depend on Facebook advertising solutions to target and reach their ideal customers taking advantage of the wide network of active users on Facebook.
Facebook ads offer many detailed targeting options to reach engaged potential customers based on their demographics, interests, behaviors, life events, uploaded custom audience from customers data lists “website or app users – email newsletter subscribers – contacts list” with the option to reach lookalike audience similar to your customers of Facebook active users.
Social media advertising campaigns on Facebook are suitable to achieve many marketing goals including:
Social media advertising budget allocated for Facebook ads can be used efficiently to drive better results by choosing suitable goal-oriented budgeting option “CPC / CPM / CPA”, choosing suitable ad placements, defining the best schedule to display your ads, and optimize targeting to reach only the active users expected to perform desired actions.
Facebook advertising campaigns are an efficient choice for social media advertising campaigns especially for B2C businesses “targeting final consumers” with flexible budget and expertise in planning and managing advertising campaigns on Facebook which was offered for our client “Ora Real Estate Developers” on their leads generation campaigns.
Instagram advertising campaigns are one of the highest engaging social media advertising solutions as they take advantage of highly engaged visual ads including photo ads, short video ads and story ads to display the campaign message creatively and to encourage the targeted audiences to perform the desired actions.
More engagement with your business digital ads = Less cost per click charged
More than 2 million businesses rely on Instagram ads to motivate targeted potential customers for performing desired actions including:
Instagram ads are a cost-effective choice for your business social media advertising campaigns when you’re able to create appealing creative visual content for paid ads on Instagram while taking advantage of all detailed targeting options shared by Instagram and Facebook ads.
Twitter Ads are an affordable social media advertising choice due to low steadily increasing competition from businesses as Twitter advertising solutions are efficient underutilized digital advertising options.
Twitter promotion options are highly efficient choices to drive desired types of engagement for objective-optimized campaigns that are useful for:
The effectiveness of social media advertising campaigns on Twitter relies heavily on utilizing advanced targeting options offered in Twitter ads including demographics, locations, interests, behavior, life events, search keywords, devices, custom and lookalike targeting options in addition to creating conversion-optimized ad copies.
LinkedIn marketing and advertising solutions are more business-oriented which makes LinkedIn ads suitable social media advertising choice for B2B advertising campaigns targeting other businesses, decision-makers, and professionals for B2C advertising campaigns.
LinkedIn platform offers distinguished targeting options to enable reaching specific criteria of potential clients based on:
You’ll be to reach the targeted potential clients to promote available services and increase engagement with your business through:
Social media advertising costs for LinkedIn Campaigns are distributed efficiently when you’re targeting suitable potential clients with personalized professional content.
Pinterest promoted pins are conversion-optimized social media advertising options that provide less disturbing advertising experience for targeted Pinterest users as they blend in with organic content “pins” in the home feed or in related search results.
Pinterest ads are a suitable choice for engagement-oriented social advertising campaigns whether you’re looking to generate more traffic to your website, increase business app downloads, increasing online sales with affordable costs charged for only the desired type of engagement and declining advertising rates to suit all scopes of social media advertising budgets.
Snapchat ads are perfect choice for effective social media advertising campaigns that targeted younger audience especially Generation Z “18 – 24 years old” with interactive engaging visual content.
Snapchat ads appear within the stories and content discovered by Snapchat targeted active users encouraging them to visit your official website or mobile app, visiting your local stores with location-targeted filter ads, completing online purchases for multiple products promoted with collection ads or increase business awareness with commercial short video ads displayed within the stream of premium content.
Social media advertising solutions are highly effective and rewarding when you choose the most suitable platform, campaign type, targeting options, placements, ad format, billing option to your campaign goals and the types and interests of targeted potential or current clients.
Investing in professional social media advertising services provided by an experienced advertising agency will guarantee driving the best results of social advertising campaigns while utilizing the allocated budget efficiently and enabling you to focus your expertise, time and efforts on running and managing other business operations where your skills are a better match for the mission.
Contact ustoday to drive the best results of your business advertising campaigns
The main focus of social media marketing campaigns through the previous decade was about using Facebook, LinkedIn, and Twitter but currently, there are more options for social media marketing using more engaging platforms like Pinterest, Instagram, and Snapchat.
The main advantage of many social media channels existing is that you can target your audience whatever their demographics or interests are because the majority of humans are active on social media but you have to choose suitable social media channels to launch successful social media marketing campaigns for your business.
Pinterest is an effective social media marketing channels with more than 300,000,000 active users monthlyincluding more than 500,000 business accounts taking advantage of endless marketing opportunities available on Pinterest.
Have you ever thought about to launch your business digital marketing campaigns on Pinterest?!
It’s the perfect time to do that for many reasons:
Whether you’re aiming to increase awareness about your business, increasing potential customers’ engagement with your brand or increasing sales and revenues, Pinterest is an effective suitable platform for these types of business marketing goals.
Your Pinterest business account is a potential key player for your business marketing success only if you take advantage of the platform competitive advantages wisely.
We will discuss in the following sections of this article everything related to how to optimize your business presence on Pinterest starting from how to create your business account to how to launch successful marketing campaigns on Pinterest.
It’s an obvious social media marketing mistaketo start a marketing campaign on any social media platform without defining a clear strategy that takes care of many aspects including:
Active users on Pinterest are mainly female but the male audience percentage is increasing over the years with interest in many categories including:
Regardless of your business nature, you can use Pinterest in your marketing campaigns if your targeted potential customers are active on Pinterest and you’re able to create interesting valuable visual content to enrich your business account plus launchingsuccessful advertising campaigns.
The first step for this journey is to create a business account which guarantees access to more features than regular accounts including analytics and advertising solutions.
We will guide you step by step starting by creating a business account steps till evaluating your business performance with insights and analytics.
We have agreed that it all starts with creating a Pinterest business accountand to do that follow the mentioned steps:
Once it’s all completed and confirmed, you’re are ready to go further by creating boards and pins to turn your business account to an interesting valuable destination for targeted active users.
Pinterest boards are sort of categorization option to organize your business account and dividing it to categories of related content topics (pins).
Create your account boards related to your business solutions and targeted audience interests (50% – 50%) to guarantee more engagement for published and shared content.
To create a Pinterest board, you should:
Once you have created your account boards, you should now add and save pins to suitable boards.
Pins are the main type of Pinterest content with different types of pins available on the platform (regular pins – rich pins – buyable pins).
To create a pin and add it to your boards you should click the “+” button then:
A Pinterest pin generates at least 2 visits to the source website and 6 page views and get repined 10 times on average.
Creating and saving pins is not your only duty as you should focus on increasing reach and engagement with your business account and published content and that is what we will discuss in the following section of this article.
The main focus on this phase is to get your pins viewed and increase engagement with your business account and that can be easily achieved by performing the following tips:
You’ll notice increased reach and engagement to desired levels when applying all of the mentioned tips or just the suitable ones for your business nature and your marketing team skills and experience.
Rich pins are an effective advantage of using Pinterest for your business marketing campaigns as they provide the ability to show extra valuable real-time information on a pin to increase engagement and drive desired conversions form published content.
Rich Pins types are:
Buyable Pins are another great advantage of Pinterest marketing as they are used to promote business products enabling customers to buy your business products without leaving Pinterest offering more flexibility for online shoppers.
The most popular digital advertising solutions are Facebook ads, Search Engine Marketing (SEM) Ads, Google Display Network Ads andLinkedIn Adsbut Pinterest provides cost-effective advertising solutions that increase reach, engagement and desired conversion.
Promoted Pins appears in targeted audience home feed and related search results and blends with other pins to eliminate disturbance for users when they are active on Pinterest.
To launch a successful advertising campaign on Pinterest, you should follow these steps:
Your Pinterest business account will guarantee access to performance insights and analytics to measure, evaluate and improve your account performance and track audience engagement and behavior on your account, website and other social media channels once you have claimed your business website and official other social media channels.
The available metrics and insights include:
Analyze all generated data and reports to evaluate whether you’re achieving the desired results from your business Pinterest presence or not and which areas need to be improved.
It’s all clear now about how can Pinterest add value to your business marketing campaigns and how to start your Pinterest marketing campaign with your internal marketing team or chosen external professional marketing agency specialized in social media marketing solutions to drive the desired business goals and achieve the desired ROI.
Contact Sendian Creations today to launch your Pinterest marketing campaigns
We’re all aware of social media marketing benefits but it is crucial to choose the most suitable social media channels for your business marketing and today we’re going to discuss how LinkedIn marketing can help your business in many marketing goals and how to start your LinkedIn marketing and advertising campaigns from A-Z.
LinkedIn marketing is an effective solution for business marketing especially that proved efficiency in achieving many goals including:
Your business followers’ base includes the followers of your business page and connection of your employees which provide an initial opportunity to your business marketing campaigns on LinkedIn.
The first step of LinkedIn marketing is to encourage your employees to complete their profiles by adding short descriptions, skills, work experience, achievement and your company to their current position with the assigned responsibilities to provide a positive professional impression for whoever may deal with your business in the future.
A LinkedIn business page is the hub for your business LinkedIn marketing activates and that requires to create and complete your business LinkedIn company page first then start your content marketing and advertising campaigns.
Creating & Completing LinkedIn business page steps
To create a professional business page, you should follow these steps in order:
One of the common social media marketing mistakes on any platform including LinkedIn marketing campaigns is to start without a detailed marketing strategy that covers desired goals, marketing plan, execution steps, chosen content types, suitable advertising solutions, and valid analytics metrics to evaluate performance.
Your business LinkedIn marketing strategy should answer all of the following questions to be a valid suitable strategy:
Once you craft details-oriented strategy for your business presence on LinkedIn, you’re no ready to create & publish engaging content, launch paid advertising campaigns and perform social media monitoring activities to drive desired goals from LinkedIn for business marketing campaigns.
Content is the engine of inbound marketing campaigns as it’s vital in increasing engagement with your brand, build brand awareness through increased reach and encourage followers, viewers, and visitors to drive desired conversions (fill information forms – visit your business website – complete a purchase – becoming a loyal customer).
To optimize your LinkedIn marketing and advertising campaigns, we will list some effective content marketing tips suitable for the LinkedIn platform:
Your content marketing campaigns on LinkedIn will play a vital role in achieving desired goals if your content is optimized to add value and increase engagement from the targeted audience.
Reach the desired audience with sponsored content ads that are shown in LinkedIn feed for desktop and mobile users plus generating more leads and build business awareness with detailed targeting options based on (company name – job title – job functions – skills – schools – groups joined).
Using this advertising solution will allow your business to promote chosen published content or using “Direct Sponsored Content” to customize and test ads for a specific audience without publishing content on your Business LinkedIn Page.
You’ll also be able to track and evaluate advertising campaigns performance through LinkedIn Campaign Manager Analytics and insights (engagement metrics – demographics reports) and track leads and conversions using LinkedIn insight tag on your business website.
With sponsored InMail ads, you’ll be able to send personalized messages to decision-makers and potential leads for your business on LinkedIn messages to promote your business products or services or build business relationships after finding them using search filters (location – profile language – past and current company – industry) to introduce your business to potential clients with 3x response rate higher than regular emails.
InMail ads are responsive for desktop and mobile users and only delivered when users are active on LinkedIn.
Videos are the most engaging format of content and the same is for video ads on LinkedIn as you can increase engagement with your business, generate more leads with prefilled forms, drive traffic to your website from prospects through video ads displayed on desktop and mobile users feed.
Showcase your business products, business environment, tell your business success story, and establish thought leadership and attract potential leads through engaging video ads that require skills and experience in creating motion graphics videos or Ultra Quality video content.
Personalized ads are more effective than one format ads especially with dynamic ads solution provided on LinkedIn as personal data of targeted audience like the profile photo, company name or job title is displayed on the ad seen on the desktop home page for users to drive desired actions from users including:
Showcase your business main products or services or tell your business story through a series of swappable visual cards on one ad using Carousel ads solution on LinkedIn that achieve desired engagement from targeted audience (Decision-Makers) and generate more leads with prefilled forms or drive profitable traffic to your website.
The LinkedIn platform has made it easier for businesses to achieve desired advertising goals by launching advertising campaigns based on specific objectives chosen including:
LinkedIn advertising solutions are diversified and customized to meet all of your different business needs and goals with the ability to retarget (website visitors – leads generated – email & contacts lists) with advertising campaigns to achieve better results measured conversion tracking and LinkedIn Campaign Manager analytics reports.
Use LinkedIn Groups to reach more professionals of your business audience either through joining professional groups related to your business industry using “Groups Discover” option to search and find desired groups or create a group for your business and stay active by publishing and sharing useful relevant content and monitor what audiences are talking about to customize content and business solutions.
To create and Setup your business LinkedIn Group you should follow the listed steps:
LinkedIn marketing is a journey filled with many potential business opportunities generated from content marketing campaigns, advertising campaigns, LinkedIn groups & communities, and LinkedIn listening and monitoring activities that require commitment and experience from your in-house marketing team or chosen external professional marketing agency specialized in providing customized social media marketing & advertising solutions.
Contact us today to start your business LinkedIn marketing campaign
Social media channels are the dreamland for businesses to achieve desired goals out of online presence and marketing campaigns including brand awareness, targeting detailed audience based o demographics and interests, directly communicating with potential current clients to increase customer loyalty besides increasing return on investment (ROI) when taking advantage of many available opportunities existing on social media channels.
It’s not a new news that your business has to have a digital presence especially on suitable social media channels (not all channels in most cases) as it’s a waste of time and resources to sign up for social media platforms with no active users of your business targeted audience, no resources, and skills available to create valuable interesting content for these social media sites and above all you’ll not achieve any of your business predefined goals by committing a common social media marketing mistake by having a business page or account on non-suitable channels.
There are many questions to be answered before choosing the suitable social media channels for your business including:
Before choosing any social media site for your business you should decide whether it will add value for your business or not based on the answers for previous questions.
Social media marketing and management is a challenge that starts with choosing the social media channels for your business and in the next sections of this article, we will provide an overview about each channel of top social media sites for businesses marketing to help you in order to make the right decision.
There are many social media platforms in the digital world but you should choose only the channels that will add value to your business with active users from your targeted audience and we have picked top 8 social media channels regarding active users’ volume, marketing, advertising and communication features to discuss in the following sections of this article and to highlight the potential business opportunities on these platforms.
The most popular social media channel with 2.33 billion monthly active users from all demographics and locations all over the world.
Facebook is the right place to achieve desired exposure in front of your potential customers when you create valuable interesting content in many different formats that works great regarding reach and engagement on Facebook including:
Facebook messenger for business provides many options for directly communicating with current and potential clients including automated customized messages, sending newsletters and displaying ads for chosen criteria of potential clients.
Facebook Ads provide the amazing features to create, launch, manage and analyze paid campaigns with the ability to create different formats for ads suitable for chosen placements which include (Facebook Newsfeed & Stories – Facebook messenger – Instagram Newsfeed & Stories – Partner websites) include textual and visual ads.
Facebook advertising options provide the ability to target detailed audience based on demographics, locations, and interests with a predefined budget within your allocated advertising budget and detailed insights and analytics to analyze your campaign performance.
If you’re able to create interesting engaging valuable content for your targeted audience and skilled in launching paid advertising ads then, Facebook is the right platform for your business.
A microblogging social media channel for news and real-time information with 330 million monthly active users which is suitable for publishing interest content (text – images – short or long videos) to reach the desired exposure with related trending hashtags added to your published content.
Twitter is one of the most suitable social platforms for social media listening and monitoring as the advanced search options and direct messaging options are valuable to be there for your current and potential and current customers to provide a higher level of customer service performance.
Twitter also enables businesses to launch paid advertising ads to promote the business account besides generating new leads and increase your business website traffic options and detailed Twitter insights about your content and advertising campaigns performance.
LinkedIn as a social media channel is the hub for professional and the source building business relationships with connection with 303 million active users of industry professionals and decision-makers with age range between 25 – 55 years.
LinkedIn content can be in many formats textual or visual (images/videos) but the most valuable and engaging content is what about industry tips and insights that represent your business as a thought leadership trusted by followers (potential leads) with a serious professional tone.
LinkedIn groups are valuable for publishing useful content and discussions with your business industry professionals with the same interests and generating leads of other businesses decision-makers.
Creating a LinkedIn business page is the first step for taking advantage of potential business opportunities on this social platform then your plan should involve creating consistent interesting valuable content, joining related industry groups and communicating with follower and connection in the direct personal messages to generate more valuable leads.
LinkedIn Ads options have a competitive advantages including detailed targeting based on job titles to reach the desired audience of decision makers and qualified candidates for recruitment ads.
YouTube is not only a valuable video-oriented social media channel but also the second largest search engine after Google with more than 1.9 billion monthly active users performing more than 1,3000,000,000 search each day and one billion hours of watched videos.
YouTube is owned by Google which is a proved opportunity for boosting your business ranking in related search results to your content 50 times more when you create engaging valuable content that reaches the desired exposure from potential customers and appears in the blending results of Google search engine.
The popular sharable content for businesses on YouTube types are creative products and services promotional videos, “How-To” tutorials, tips and insights videos, motion graphics videos, documentaries, and products explanatory videos.
Once you created your business YouTube channel and started uploading content, focus on coming up with creative video titles, descriptions including targeted keywords and related hashtags to reach more and more people from your targeted audience.
Create a unique value engaging content on YouTube and effective YouTube Ads requires devoted financial and human resource with experience in creating exceptional video content for your business channel or you’ll waste time and efforts without achieving desired results.
The most engaging social media channel for visual content with more than 1 billion monthly active users viewing and engaging with visual content published from personal and business accounts.
Your business products promotion could go viral with high-quality photos and creative designs and short videos published for the followers’ base and discovered easily from your targeted audience when adding related trending hashtags to your posts.
Instagram options for published content includes images, short videos, stories, live videos, and long videos to be uploaded to the Instagram platform “IGTV” up to 1 hour in duration.
Create a business account on Instagram to be able to access more features available including insights and analytics about your business account performance and followers’ demographics and behaviors besides Instagram Shopping to promote your e-commerce business products online.
The active audience on Instagram are mainly women with an age range between 18 – 35 years and that makes it a valid platform for fashion, health, beauty, food, and travel businesses marketing campaigns.
Another visual-content oriented social media channel with many potential opportunities for businesses whose marketing team can create and upload High-Quality visual content to present your business products in an elegant engaging way.
Pinterest active users are mainly women with age range between 25 – 45 years but these demographics are changing with more than 250 million monthly active users uploading visual content and curating others’ content with pins viewable to their followers.
Pinterest provides many opportunities for businesses including achieving desired exposure for business products, acquiring valuable backlinks when you add your landing page link to pins uploaded which boosts your business website search engine ranking and more website traffic when optimizing the description and titles for you pins uploaded.
Create related boards for your products and industry tips to add more value for your followers (potential clients) and upload interesting valuable visual content (Images – Videos – GIFs) to drive desired results from organic content.
Pinterest Ads increase your business exposure and drive more traffic and purchase from engaging promoted pins of your products or services that motivate the viewer to perform desired actions.
Snapchat is a multimedia messaging social media channel with 287 million monthly active users communicating in private messages with photos and short videos.
Snapchat created the stories which are a temporary published visual content that is only available to viewers for 24 hours then Facebook, Instagram, and WhatsApp launched stories in their platforms which caused a huge decrease in Snapchat value for marketers.
Snapchat provides options and tools to customize your visual messages using filters, stickers and a drawing tool and you can also add destination link for your stories and a call-to-action using the paperclip icon to encourage follower (potential clients) to perform desired conversions.
The active users are mainly millennials from teenagers and young adults posting stories viewable to their followers for only 24 hours and also they can create groups for their Snapchat friends to engage in discussions and enable communication via direct messages.
You can promote new products or services through Snapchat stories ads with a destination link to your product or service with a well-crafted call-to-action.
Despite being known as a messaging application with a more than 1.6 billion monthly active usersbut it is also a potential for a business social media channel when you create a WhatsApp business profile.
When you create a business profile using WhatsApp Business App, you’ll be able to add a description about your business main products or services, your business location, weekly working days and hours, email address, and your business website.
WhatsApp for business offers many features that can add value to your business including quick replies for commonly used messages, automated message to reply to your customers when you’re away, creating labels to organize different customer groups, stories to promote your products or services plus publishing interest content.
Besides being a valuable platform for customer support, WhatsApp will be included in Facebook Ads placements in the stories section soon to add an advertising feature for business interested in targeting active audience from 180 countries all over the world on WhatsApp.
If your business is a business to consumer (b2c) in nature and you aim to target regular customers more than businesses, then you should focus on the following social media channels in a priority based on your desired goals:
Many B2B (business to business) marketers commit the mistake of not taking advantage of social media marketing as they think social media channels are not suitable for promoting their businesses and generating leads.
Many social media channels are a valid choice to B2B marketing activities including:
Choose the platforms that are suitable for your B2B marketing goals with a priority based on your targeted audience behavior on each platform and your experience to create suitable content.
Whether you decide to depend on an internal marketing team or an experienced marketing agency specialized in providing social media marketing solutions, you must choose first the social media channels suitable for your business and active targeted audience to avoid wasting time and efforts without achieving desired goals.
If you choose to deal with an external marketing agency as you’re not experienced or skilled enough in social media marketing,then you should check first the agency portfolio and their official social media accounts to evaluate if their performance and expertise are up to the challenge.
Contact Sendian Creations today to start your next social media marketing campaign
Have you ever thought why your competitors’ social media marketing efforts were successful more than yours?!
The answer is the common mistakes your business committing in social media marketing without noticing that you’re committing these mistakes or how much they are causing negative effects for your business presence across all different social media platforms.
Whether you’re experienced insocial media marketing campaigns or taking your business first step in the social media marketing world which is full of opportunities to your business to reach more desired segments of potential customers and increase the current base of your loyal customers.
The digital world is full of different platforms to invade as your business desired crowd is active on these platforms including search engine and social media platforms with more than half of the earth population active on different social media channels.
The high crowd is the source of many value-adding opportunities for your business as you can achieve many goals of social media marketing while targeted suitable desired audience including:
There’re more and more potential benefits of social media marketing that your business will take advantage of if your social media marketing activities avoid the common mistakes that will be discussed later in this article.
Many businesses experienced a “rocket-start” for their social media marketing campaigns with increase in reach and engagement metrics for a temporary period then failed to maintain that performance due to many reasons including not having a detailed strategy for social media marketing or focusing on specific platforms with no active potential customers on these platforms or failing to handle negative reviews.
The mistakes are common among businesses interested in social media opportunities to grow their business and requires devoted attention to prevent them from existing with simple solutions that will be also discussed in this article soon.
Committing a mistake is not the end of the journey for your business social media marketing activities but how you will handle this mistake and precautions applied to prevent that from happening again is what will define if your business can recover from that situation or not.
The solution for any issue or situation is defining where and why exactly the deviation from expectation occurs. Your business reputation, customers base, sales volume plus many other aspects will be affected if you didn’t perform corrective actions to handle what went wrong in your social media marketing plan and how you can avoid the common mistakes.
In the following section of this article, we will discuss in details the common social media marketing mistakes and how your business can avoid them to achieve desired results from the online presence on chosen social media channels.
If you’re afraid of wasting time, efforts and money with your in-house marketing team or external social media marketing agency without achieving the desired results then, you have to focus on optimizing every step of creating a professional online presence for your business and avoid common social media mistakes committed by many businesses.
The common social media marketing mistakes and their solutions are:
What are your business goals out social media presence? Who is your targeted audience? Which social media platforms are suitable for your business? Will you use an in-house team or an external social media agency for your campaigns? What are the suitable metrics to evaluate your performance?
All previous question should be answered by a well-crafted social media marketing strategy that will guide your business social media activities to achieve what your business aiming for.
Starting without a clearly defined strategy is most common mistake businesses commit which will lead to negative consequences as your social media marketing activities will be chaotic with no goals specified and metrics that were chosen to evaluate whether social media presence has added value to your business or not. Therefore, without strategic planning for social media, your campaigns will head to failure eventually.
You shouldn’t run away from negative comments and reviews as they are opportunities to fine-tune your business performance and tips to improve your products and services to satisfy targeted customers.
Business social media accounts are effective channels for customer service, improving the brand reputation and the overall business performance as they provide direct communication option with a personal touch to increase customers trusts and transform negative impressions to long-term relationships with your current customers.
Individuals responsible for managing your business social media channels should be professional in all aspects especially social media listening and monitoring actives to replay quickly and professionally to messages, comments, and reviews whether they’re positive or negative comments.
Many businesses commit the mistakes of ignoring, deleting, delaying replies or replying unprofessionally with a solid tough corporate tone to customers and followers inquires, complaints and reviews.
It takes 12 positive reviews to correct 1 negative reviewas humans are skeptical and you can’t earn their trust easily unless there’s nothing doubtful about your business products or services and that can be achieved with professional social media moderation activities.
Facebook messenger for business provides customized instant replay options that will improve your business social media monitoring activities as customers will experience instant professional replies to their inquiries.
It’s a thin line between the friendly and unprofessional tone of voice when communicating with your business followers on social media and you should stick to the friendly human approach for communication while respecting your audience rather than typical robotic corporate replies that are not suitable for social media audience.
It is disturbing and annoying when someone is always bragging about himself and anyone will lose interest quickly if all topics are about one thing.
The same is for “social” media marketing as from its name is about people and effective when you add continues value for your customers to earn their trust in order to choose your business products over available alternatives.
Promotional content should be limited on your business social media accounts as the audience will lose interest in continuous promotional content and you should follow the “20% — 80%” rule with only one promotional post in every 5 posts published on your business accounts.
The other posts should mainly be concerned about adding value to followers with insights and tips in your fields of expertise besides explaining your corporate values that should align with your social media content, tone of voice.
Avoid contents that attract audience with no interest in what your business offers with gifts and giveaways to increase your business followers base as theses audience will not add any value for your business today or in the future but replace that with rewarding current top engaging fans and customers with free products to encourage other followers for raising the engagement level.
The more valuable content (blog posts/infographics /creative designs/interesting videos/shared related content) you post, the more trust and interest your business will gain from targeted audience (current and potential customers) which will contribute positively in achieved defined goals for current and future social media marketing campaigns.
The major factor affecting the success of social media marketing activities is “Content”.
Many mistakes are committed in social media content marketing creation and distribution including:
The quality of the content is more important than frequency but your social media marketing team should achieve success on both levels by creating quality unique content in different formats with time and efforts devoted for proofreading and editing and posting according to a predefined content calendar.
Social media platforms are different in many details regarding active users’ demographics, suitable content for each platform, suitable voice, tone and communication options.
It’s resources consuming choice for your business to be on each social media platform regardless if your targeted audience is active on each platform or not or it’s a suitable platform for your business marketing campaigns.
Facebook marketing is a more suitable marketing channel for business to customer (B2C) businesses while LinkedIn marketing is more suitable for business to business (B2B) businesses at it is more professional platform and you should choose only the suitable platforms for your business solutions and targeted audience and don’t waste your business resources on non-useful social media platforms for your business.
The voice tone and content published should not be the same on each platform as the active users on each platform are not the same in characteristics and demographics and should be treated differently.
Your business marketing campaigns should be aligned together as cultivating marketing campaigns while targeting the same audience and customers’ segments will result in achieving a higher return on investment (ROI).
Isolating social media marketing campaigns from other marketing channels (Commercial ads on TV and Radio – Print outdoor advertisement – Search engine marketing – mobile marketing – email marketing) will reduce your social media campaigns added value as it will promote different products and services with unfamiliar different style and language than other marketing channels.
Your business social media strategy should define suitable performance evaluation metrics to identify whether your campaigns have reached the desired goals.
Vanity metrics like the number of fans and followers on each social platform is not a valid metric to evaluate social media marketing strategy performance as there’re more suitable metrics to decide whether you achieved desired goals or not including:
Reach metrics:interesting valuable content goes viral and reach more audience including your business social accounts followers and public active audience on social platforms as an indicator for creating valuable content.
Reach metrics are posts reach, posts & videos impressions and if that reach was organic rather than paid reach with paid social media advertising campaigns.
Engagement metrics:the most important evaluation metrics are engagement metrics as social media is all about communication and engagement and you gain more exposure and recognition with more engagement achieved.
Engagement metrics are % of engagement for published content including likes, comments, shares out of the total number of reach and impression, number of direct messages and number of mentions received for your business across different social media channels.
Audience demographics:The demographics audience engaged with your business social media accounts including gender, location and age range will define if your campaigns managed to reach targeted audience and encourage them to interact and follow your business or not.
Conversion metrics:generating leads through social media marketing campaigns is one of the important metrics as the more leads generated, the higher the parentage of success you achieved in increasing trust and engagement with your brand and motivated audience to perform desired conversions.
Most of social media platform provides direct personal communication options like Facebook messenger for business pages and Twitter DM that are effective channels for communicating easily with potential leads and converting them to loyal customers.
Establishing a social media policy to guide your in-house marketing team operations will reduce the risk of social media marketing as your business social media policy will focus on many important aspects including:
After establishing a clear policy to follow, unfortunate incidents will gradually decrease and vanish to provide a professional atmosphere for your business marketing team.
Many businesses choose the option of launching paid advertising campaigns on social media channels as it is acost-effective advertising solution enabling businesses to reach a defined segment of potential customers with their advertising campaigns through Facebook ads, Twitter ads or any other platform advertising options.
There are many common mistakes committed in social media that will reduce the efficiency of social advertising campaigns by wasting the dedicated budget without achieving desired results including:
When you have decided that social media platforms are suitable channels for your business marketing, then you have to decide whether to hire or depend on in-house marketing team or seek professional help from an experienced social media agency.
A huge mistake is relying on incompetent team or agency to manage your business social media presence with insufficient resources for social media marketing.
Your in-house team should consist of skilled copywriters, creative graphic designers, professional social media moderation and advertising specialists at least with allocated to resources and healthy working environment.
If you choose to hire external social media agency, then you should focus on choosing the agency based on their portfolio of previous successful social media marketing campaigns and their cost-effective customized solutions suitable for your business goals and allocated budget.
We hope that this article will guide your business to commit fewer mistakes in social media marketing and prevent any common mistakes from happening in the future to achieve the desired defined goals of your business social media presence.
Contact Sendian Creations today to improve your business social media marketing performance