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Search engine optimization (SEO) blog posts including tips and insights to guide you towards achieving all desired goals out of your website SEO efforts.
In the battle for higher rankings in targeted search results, the need for an efficient tailored SEO strategy “search engine optimization plan” is critical to guide your journey towards optimizing your website or e-commerce online store for search engines for gaining more visibility in search results of potential customers.
Professional SEO specialists or a professional SEO agency doesn’t start any search engine optimization “SEO” campaign without a tailored SEO strategy for its client “the website owner” needs, goals related to rankings, traffic volume, and conversions with customized search engine optimization solutions to reach the desired results.
A tailored SEO strategy is a detailed SEO plan that covers all aspects of the search engine optimization process for your business website or online e-commerce store step by step customized to improve your website SEO performance in order to reach the first ranking of targeted search results.
Developing an effective SEO strategy whether it’s an SEO strategy for a new website or an SEO strategy for an e-commerce store or even a detailed SEO plan for a small business seeking more visibility and free traffic from search engines should focus on 3 major areas:
Technical SEO: Ensuring compliance with search engines’ standards regarding the user experience “UX”, security, crawling, and indexing status for your website pages and preserving the required compliance level after each search engine algorithm update.
On-Page SEO: Focusing on optimizing your website content for search engines while matching the search user’s intent of visiting your website in addition to guarantee the ease of navigation to different content categories and pages on your website.
Off-Page SEO: building authority for your website through generating more quality links from authoritative related websites, blogs and business directories as the number of quality backlinks referring to a website is the main ranking factor for search engines.
A successful SEO campaign will rely mainly on developing a detailed SEO strategy with predefined steps covering the main aspects (Technical SEO / On-Page SEO / Off-Page SEO) of the search engine optimization process for your website and the intelligent customization and implementation of your SEO plan.
Digital marketing solutions have proved efficient in reaching targeted potential customers on all digital platforms but the major advantage of search engine optimization services is that you’ll reach potential customers in the perfect timing and situation when they’re searching for what your business is providing or finding answers related to your business field to solve current problems and satisfying personal or business needs.
Reaching the highest ranking in targeted search results of potential customers will generate more profitable traffic for your website of motivated potential customers which depends on implementing a tailored efficient SEO strategy.
There are many SEO strategy examples available online for new websites, existing websites, local or small business websites, and e-commerce online stores but developing a customized SEO plan for your website is the best choice to fit your website goals from investing time, efforts, and money in your SEO marketing strategy.
The main steps for an efficient SEO strategy are:
The first step in your SEO plan is to define website strengths and weaknesses through performing a detailed complete site audit to provide a clear picture of how your website is optimized for search engines compared to the websites of competitors.
Using reliable SEO audit tools, you should perform an initial site audit and detailed analysis regarding:
The initial complete site audit is a mandatory step to increase the efficiency of your SEO strategy as it will highlight the areas which require improvement to deliver the desired results.
Keywords research is an important step with high priority in all types of SEO marketing strategies as the whole search engine optimization process is affected by how efficiently you choose the most suitable keywords for targeting potential clients and creating value-added content that matches their search intent.
Before moving further in your SEO plan, your main duty in this phase is to create a portfolio of “search keywords lists” for developing your website content “Products or Services Pages – Blog Posts & Guides” based on each keyword monthly search volume and competition level for the first position in search results.
Your portfolio of search keywords lists should contain:
Once you have created your portfolio of suitable targeted search keywords, you’re ready to move further in implementing your SEO strategy to a more critical phase which is creating SEO-optimized content that triggers your potential customers’ needs and interests.
SEO-optimized content that adds value to search users “potential clients” is your bridge to reach the highest ranking in targeted search results with effective content marketing solutions used to match the search user intent which can be:
The current phase of your SEO strategy requires planning, creating, publishing, and updating SEO-optimized content that adds value to targeted search users using chosen keywords through:
Creating updated engaging value-added content is an essential component of your business SEO plan to gain the trust of search engines and search users “potential customers”.
The next step in implementing your SEO strategy is to guarantee to provide the best user experience for all website users visiting your website whether they are search users, returning visitors, or referral visits from other websites and social media platforms.
Your efforts in this phase should be focused on improving your website navigation structure “experience” for search engines to crawl and index your website pages easily and for website visitors to reach desired pages, consume created content and complete desired conversions “calls – purchases – filling forums” with much fewer efforts and time consumed through:
The positive user experience “UX” of your website visitors is a critical indicator for search engines to determine your website ranking in targeted search results. Thus, guaranteeing the best user experience for search users will affect the efficiency of your SEO Plan.
While the content quality and the user experience are major ranking factors for search engines, the number of quality backlinks referring to your website is also a major ranking factor that demonstrates your website authority to search engines based on the number of quality backlinks from related websites, blogs, and business directories.
The success of your business SEO marketing plan is highly affected by the efficiency of your applied link building strategy in generating continuous opportunities for receiving more quality backlinks and referral traffic of related high authority websites through creating valuable content in addition to listing your website in local and international business directories.
Link building is the most difficult phase in applying a developed SEO strategy which in many cases requires seeking professional help from an experienced SEO marketing company in case your internal marketing team is lacking the ability to create and implement effective link building strategy.
The search engine optimization process is a long-term process that requires continuous efforts in addition to periodical evaluation “monthly” for your SEO strategy performance using reliable data and analytics platforms as Google Analytics reports.
The main metrics and aspects to focus on for the evaluation of your SEO marketing plan are:
These metrics will provide a clear picture of the effectiveness of your overall SEO marketing strategy and if it’s a suitable choice for delivering desired goals or not.
The frequent updates in each search engine algorithms and the increasing number of competitors fighting for the first positions in targeted search results will require improving your website regularly and updating your website content with new content pieces or updated ones to maintain the desired ranking in search results.
The results generated from your efficient SEO strategy are long term consistent results of more organic free profitable traffic to your website or e-commerce store as long as you update your website on a regular basis following SEO best practices.
When it comes to applying an effective SEO strategy, the best choice is to develop and apply a customized SEO strategy suitable for your website needs and desired goals from ranking higher in targeted search results by cooperating with an experienced SEO agency with a dedicated team of professional SEO specialists offering affordable professional SEO marketing services.
Contact us today to develop a customized winning SEO strategy
Search Engine Optimization (SEO) is a long-term marketing technique that requires consistency and commitment to optimize your website for search engines and maintain the highest possible ranking on search results to drive more free traffic to your website through a suitable SEO strategy and depending on efficient SEO tools.
Today, we’re discussing the best efficient SEO tools based on personal experience with our website and the websites of our clients and detailed search & analysis to set a list of efficient trustworthy SEO tools to help websites & blog owners and SEO specialists in a marketing or SEO agency to achieve the best results out of search engine optimization activities.
There’re many SEO tools available on the internet either free or paid but we’re considering the tools that will help you to analyze and optimize your website for search engines, choose the best-targeted keywords, improve the on-page content for search engine and users and to improve your website backlink profile.
SEO tools will be divided into main 4 categories which are technical & SEO analysis tools, keywords research tools, content optimization tools, and link building tools.
Whether you’re starting the search engine optimization mission for your website or already applying your SEO plan, you should use the analysis and technical SEO tools to define the weaknesses, assessing the level of progress, or performing diversified planned actions to optimize your website for search engines.
The best technical SEO tools are:
Google Search Console
Google Search Console is the control panel of your website search engine optimization processes with a free set of diversified tools and reports to help in:
Another set of efficient technical SEO tools that you can use to perform a complete site audit and to improve the weakness in your website through:
SEMrush is a platform of diversified SEO tools and reports that provide insights about your website ranking, technical search engine optimization issues, your website backlinks profile, efficient ideas, and suitable keywords to generate more traffic and comparing performance against other websites belonging to your competitors.
MozBar is a free SEO toolbar used to perform competitive analyses of your website and your competitors’ websites providing reliable data about keywords used, on-page optimization insights, each page, and overall domain authority and internal linking & link building insights and analysis.
Neil Patel’s platform offers many efficient SEO tools and you can take advantage of these efficient tools to:
Varvy is a site audit tool that provides detailed insights about your website crawling status, optimizing level for mobile users, on-page optimization issues, security level & issues, loading speed issues, your website sitemaps status, and the overall website structure status.
Page Speed Insights
A trustworthy tool from Google Developers to analyze your website loading speed for desktop and mobile users and to detect current issues that need modification to improve the loading speed for your website pages.
Seobillity is not a famous platform but provides an efficient set of SEO tools that you can depend on to perform a detailed on-site audit, daily tracking your website ranking for chosen targeted keywords, analyze your backlinks profile, and finding new opportunities for link building.
Google Analytics platform is not actually an SEO tool but it’s a data platform for websites and mobile apps that provide insightful data and reports useful to evaluate and improve your website optimization level for search engines and users including:
Keywords research and choosing suitable keywords for your website content to reach potential and customers through search results is critical consistent process for the overall success of your website search engine optimization plan.
The most efficient SEO tools for keywords research are:
Google Keyword Planner
Free integrated efficient keywords research tool in Google Ads platform to fine-tune your keywords choosing process by providing an estimate about each keyword monthly search volume, the competition level, the expected cost per click in addition to many suggestions for related keywords
Paid browser extension provides detailed insights generated from more than 16 platforms about keywords search volume, actual competition level, the estimated CPC and related search queries performed by the targeted search engine users.
Another efficient keywords research tool that generates reliable insights on keywords search volume, CPC and completion level on many platforms including Google, Bing, YouTube, and Amazon in addition to hundreds of related unique, long-tail keywords and questions.
Moz Keyword Explorer
Moz Keyword Explorer provides detailed insights about which keywords your website is ranking for in addition to estimated search volume, difficulty level, expected CTR% and related suggestions for chosen keywords in chosen targeted locations.
Discover the search trends for targeted locations in specific periods and whether the chosen targeted keywords are becoming more or less popular among search engine users.
Optimizing your website only for search engines is not enough to rank for targeted keywords and to generate more organic traffic as search engines rely on the user experience as a critical ranking factor which requires optimizing your website content for both users and search engines.
Most useful SEO tools for content optimization are:
Answer the Public
Discover new ideas for your content and hundreds of questions performed by search engine users related to chosen keywords to answer in your blog article generating more traffic, adding more value & increasing trust from your potential customers.
Buzzsumo is a content marketing platform that provides reliable data about engaging content ideas and topics related to your website field and targeted keywords to generate more traffic, shares, and backlinks.
SERP Preview Tool
A useful tool to optimize the length of each webpage Title, URL and Meta Description through viewing how the page will appear in search results to increase the click-throw-rate.
Yoast SEO Plugin
On-page optimization WordPress plugin and also one the most efficient SEO tools used for content optimization for search engines through guiding your mission to optimize each page title, URL, meta description, headings, keyword density and alternative text of images.
A helpful platform to mark up your content and create snippets that appear in the top of search results receiving the majority of clicks and traffic of search results to websites that appear in this spot.
A browser extension and also efficient SEO tool as it help to avoid any spelling or grammar mistakes which are critical aspects for content optimization to users and search engines.
Link building is essential for search engine optimization as the more referring quality links your website receives, the more authority and better ranking you’ll reach but that require using efficient SEO tools to analyze your backlinks profile and discover new link building opportunities.
The most reliable SEO tools for link building are:
Ahrefs is a trustworthy platform that provides a diversified set of SEO tools specially used for link building and competitors’ backlinks analysis with a date of more than 170 million domains indexed to find endless opportunities for increasing quality links referring to your website.
Moz Link Explorer
A professional tool that provides detailed backlinks analysis about chosen domains including the number and list of inbound links, linking domains, anchor text used to link to the website and top linked or referred to pages or articles.
Link building platform that offers solutions to find worthy link building opportunities and more efficient outreach for targeted related websites or blogs in order to gain more quality backlinks.
Backlinks checker tool that analyzes chosen domains backlinks profile to find link building opportunities filtered by categorization with a database of more than 2,5 trillion URLs.
A useful tool with diversified feature to help in tracking your link building campaigns, analyzing the backlinks profile of competitors, finding and disavowing harmful referring links.
There’re many other efficient and dependable SEO tools but we have chosen the best SEO tools and platform that have proved efficiency in search engine optimization (SEO) processes for our website and other managed websites for our clients.
Do you need additional professional help?
Contact us today to reach the highest possible ranking in search results
Glowing isn’t just about stars, it’s also about passion, determination, perseverance, and remarkable experiences… That’s what a professional SEO agency can offer!
An SEO agency can buy you a lot of wasted time and money, as it can usually offer your business better services than your company’s marketing team. That can be well defined through the SEO agency’s portfolio, a benefits package, pricing plans, specialties, and services. A successful agency should boost your sales through increased: (Rankings – Traffic – Leads – Revenue).
Simply, a break down only comes if you don’t know how to build up!
A Trustable SEO agency can be defined only by the special needs of your business so, if the agency doesn’t have what it takes to reach your SEO business goals you are surely going down. You should have (Must & Should have lists) VS (Never & Shouldn’t have lists) for your SEO agency. Then you will be able to find the best Search Engine Optimization services that match your criteria.
Before deciding to hire an SEO agency you need to know about some basics which, can help you make the right decision. Such as Mozlow’s Hierarchy of SEO needs:
Any professional SEO agency or marketing agencies, generally have a rule of thumb of asking the client as many questions as needed about any campaign’s brief. You should have the same concept by asking the agency about their promises for your business to know whether they are realistic or not, such as:
Search Engine Optimization is a tough challenge, it’s a war between competitors for the best place in search engines and more website traffic for the cheapest link click. To excel in SEO and win this war you have to start with smaller milestones in your journey, for example:
Wars have a logic of “NO Progress without Compromise, NO Victory without Sacrifice”. It could be yours logic as well to overcome your challenges then, specifying your SMART SEO Goals.
Just try to ask yourself every step of the way, will this make the SEO agency drive more revenue for my business? If the answer is yes then, you are moving on the right track. If the answer is no, then you should make a comparison between your internal SEO team & the SEO agency. When you have a clear vision of what you can gain and lose in both cases it would help making the right decision.
Time is best used to achieve your business goals
Having an experienced SEO partner
Going far with your goals
Learning fast from their market expertise
Flexible strategies to cope with SEO updates
Time is used to understand SEO
Start from scratch and learn all
Going for short-term goals
Learn everything slowly by yourself
Being afraid of market changes
So, an experienced SEO agency can save you these complications headache as Google and other search engines use a complex set of algorithms which, aren’t easy to follow up with their daily updates. But, don’t fall to the bait of the overnight sky results! As instead of working with a professional SEO agency you will end up with a bunch of amateurs who don’t take their responsibilities to your business seriously. Which can be lethal to your digital marketing activities as well as affecting your revenue negatively.
To sum up; Dream big, think SMART & work on the right activities and the right partners!
Don’t hesitate to seek professional help for SEO…Contact us to help with your website SEO challenge
Google search console is one of Google valuable free webmaster tools like Google Analytics and Google Tag Manager which help all parties interested in digital marketing like SEO specialists, web designers, web developers and content writers in optimizing their performance with tools and reports useful for optimizing the website performance in all aspects.
Google search console platform involves tools and reports that provide insights about your website performance regarding many significant matters including:
A free efficient helpful platform that guides your journey to improve many aspects within your website with regular notifications and alerts about any current or possible issues in your website.
Relying on professional platforms and efficient SEO tools like Google search console will drive desired results from your website with fewer costs and efforts consumed in using paid inefficient tools.
Technical SEO factors will be covered using Google search console starting from the indexing of the new and updated webpages, submitting sitemaps, improving the mobile usability to evaluating the link building strategy performance.
The verification of your website in Google search console platform is the first step to acquiring professional help to your search engine optimization efforts. Verifying the ownership of your website can be done using 3 options explained in the following tips.
Access Google search console with your Google account and click the “Add Property” button to add your website URL and choose the most suitable verification option from the following options:
Once your website is verified in Google search console, you’ll be eligible to benefit from all valuable tools and reports integrated into your website Google search console dashboard.
The potential benefits and uses of Google search console (GSC) are many and we will cover in this section of the article the most important benefits and uses of GSC dashboard to guide your website to the optimal performance.
The main benefits of using Google search console are:
The indexing status of all of your website pages can be viewed using the “Coverage report” in GSC dashboard and that reports include:
Click each error details to get a detailed view about specific pages with error and the error type with the date of detection that error. It takes up to 4 days for indexing and recognizing crawling errors fixing actions then check the coverage report to assure that your website page is clear from crawling and indexing errors.
Sitemaps are guidance instructions for search bots and crawlers to follow certain rules when crawling your website pages and that facilitate the search crawlers mission.
A sitemap will include the navigational structure for the website, specific pages to crawl and choosing the original versions of canonical duplicate webpages.
You can upload your website sitemap to GSC dashboard in the sitemaps section by entering the sitemap URL and then checking the acceptance status of the sitemap and the number of discovered ULRs of the website pages in your uploaded sitemap.
Regular updates on any previously indexed page content often occur and those updates are done to optimize the content of the webpage to achieve a higher ranking in search results.
The URL inspection tool in GSC dashboard can be used to request indexing for updated pages will indicate the following:
Use the URL inspection tool to make sure that your updated pages are efficiently crawled, indexed and mobile friendly.
If your website is not optimized for mobile users with responsive web design and scalable content, your website will lose a huge portion of traffic from mobile users (the majority of web visitors) to other mobile-friendly competitors’ websites.
The mobile usability report in Google search console dashboard indicates how many pages in your website is mobile friendly with no mobile usability issues, usability errors and issues of specific pages within your website and the validation status after performing corrective action on these pages.
Avoid losing higher rankings in mobile search engine results and portions of your website traffic for pages with mobile usability errors by checking daily the mobile usability report in GSC dashboard.
Accelerated Mobile Pages (AMB) is a solution for better user experience for mobile users as this option boost the loading speed for your website mobile pages. If your website has AMP versions of mobile webpages, you should use the AMP report in Google search console dashboard as it involves a detailed report about valid AMP pages, errors, and issues with invalid AMP pages and the validation status for corrective actions on these pages.
The manual actions report in Google search console dashboard include any manual actions that may prevent your website from appearing in search results because of noncompliance with the webmaster guidelines.
Issues against your website will be shown in this report and will require to perform corrective actions to individual affected pages or the whole website to avoid search engine penalties that include preventing your website pages from appearing in related search results.
Security is an important factor for search engine results ranking and for the user experience of the web visitors as they should feel secure visiting your website, signing up for personal accounts and performing online payment transactions.
Security threats for your website are shown in the security issues report in Google search console dashboard that should be a checking priority to avoid the risk of the hacking possibility to your website and databases.
Links report in Google search console dashboard is another great option provided to perform link building analysis and evaluate your link building strategy performance.
The links report involves:
The valuable information provided by the links reports is helpful in determining the sources of refereeing traffic to your website, the top linked pages internally and externally and if the targeted keywords are used as anchor text in external links or not.
Use this report to evaluate how successful your link building strategy is and to choose the referring traffic channels to focus on within your updated link building strategy.
Harmful external links in unrelated untrusted websites will drive search engine penalties that will drop your website ranking in related search results.
Disavow links tool is useful in this situation to ignore any external links from untrusted websites that pass no link juice.
Would it be helpful to know the search queries that helped search engine users to find your website? Google search console provides a detailed report of the search queries that generated traffic to your website.
The performance report in GSC dashboard involves detailed information that should be used to optimize your website content in order to increase the click-through-rate (CTR) for your website in search results including:
Take advantage of this valuable data to improve your website CTR in search results in order to generate more organic traffic to your website and increase conversions.
Google Search Console and Google Analytics are free Google webmaster tools that will boost your website performance if you rely on data and insights from both platforms together.
As we discussed earlier Google Search Console will provide performance reports and recommendations to reach more professional functionality to all aspects in your website while Google Analytics provides data and insights more related to your website traffic and the behavior of the website visitors that are helpful to optimize your website to achieve better user experience and drive more desired conversions.
When you reach this section of the article, you’re fully prepared to start taking advantage of all the potentials of using Google search console as a guide for a more efficient website for search engines and the website visitors (your potential customers).
Start the journey by verifying your website in Google search console dashboard and we are always available to answer all your question related to this subject or related to search engine optimization (SEO) in general.
Contact Sendian Creations today and see how we can help