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Digital marketing has arisen as a powerful replacement for direct marketing with the invasion of modern technology to the world; from here, the great role of SEO has arisen
Let us get straight to the point…
Search engine optimization (SEO) is the process of making your website visible as a primary result in different search engines comparing to the industry market you got into, through increasing the quantity and quality of traffic to your website through organic search engine results.
SEO is a cornerstone of any digital marketing strategy, as it holds a great responsibility, and role to achieve, such:
Let’s talk about every role Separately
Before starting your SEO efforts, you have to measure your current position, status from competition, and who are your competitors?. Those required data are essential to determine your goals and KPIs, and then you can plan for your digital strategy.
Once you are ready to start walking that SEO walks, it is time to apply those SEO techniques to a site, to afford a well-developed website to search engines, so as users in return.
“Content is the king” This phrase is sufficient to explain it, that is why it is the key to the success of any website, So you need to provide useful content to your visitor that includes targeted keywords that users usually search for in different search engines.
That is why it is not just about writing a creative content, it is also about driving your message to search engines and your visitors.
In this step, we have to ask, “How my website does appear on SERPs? “
“SERP” is an abbreviation for, search engine result page, and YES, it does matter!
If Google and other search engines can read your site well, users will do automatically in return, therefore, we can say, on-page optimization is the process of making sure that our website appears probably on various SERPs with full info about your website, and your content pages.
All of your SEO efforts must be measured before, and after, to get up-to-date with your progress all of the time, to measure your strategy results, status from competition, and your goals achievements.