In the past years, social media advertising has grown into a highly popular marketing channel because it is one of the most effective paid advertising channels, helping to get new leads and turn them into paying customers through demographics targeted advertising campaigns and insights.
Here are the top 5 reasons to advertise on Facebook
#1. Facebook Advertising is Highly Effective
Did you know that 96% of social media marketers consider Facebook the most effective social-advertising platform…why?
Facebook Ads work both for B2C and B2B companies, and there are so many success stories that show more than 5x increases in marketing results after advertising on Facebook.
#2. Easy process and fast results
You do not need to acquire funding to advertise on Facebook. In fact, a couple of hundred dollars can get a pretty far already.
The best thing about Facebook ads is that you can get started without a large effort, and see the first results when spending as few as $10. In fact, you can even drive people to your landing page with a lower cost per click, depending on the ad placement.
Perhaps that’s why 65 million businesses are using Facebook Pages, and there are over 5 million business profiles on Instagram. If they can do it, so can you.
#3. You can Reach your Perfect Audience
Out of Facebook’s 1.6 billion monthly users, the average person spends 50 minutes daily on Facebook, Instagram, and Messenger more than any other social media platform. With Facebook ads, you will have the opportunity to reach every single one of them.
Facebook target audiences can be highly customized, making it possible to target people based on their interest, demographics, location, actions on your website, engagement in your app, and much more.
This makes Facebook the best advertising network to target audiences which reflects positively to your ROI.
# 4. Facebook Ad Campaigns can be highly Customized
Facebook constantly adding new ad placements, including video ads and instant article ads, which considered countless opportunities for creating good-looking ad formats.
In addition to your Facebook AD design and copy, you can also customize every element of your Facebook ad campaign, including:
- Campaign objective
- Target audience
- Delivery optimization
These options make Facebook the most customized advertising network, allowing you to create the exact ad campaigns you have in mind.
# 5. Facebook Adds New Features Every Month
Facebook has added a lot of new features, It is even hard to keep the count “ messenger day, Instagram stories, live video updates, improved AD…Etc.
Along with all these Facebook updates, advertisers have an increasing number of tools and tactics to reach their target audience.
If you think it’s too late to jump on the Facebook advertising wagon, don’t worry. There’s a continuous growth both in terms of new Facebook users and advertising opportunities.
The faster you learn to advertise on Facebook, the sooner you’ll unlock the full potential of social media advertising.
We are available to answer any related questions and provide advice on how to get started on Facebook advertising. Feel free to pick our brains.
Contact Sendian Creations today and see how we can help.