Over 2 million businesses are depending continuously on Instagram ads in their advertising campaigns…Of course, there’re reasons why these businesses decided to invest in Instagram advertising solutions to promote their businesses and achieve an acceptable return on investment (ROI).
Instagram ads are one of the most effective types of advertisements because of the nature of the platform content types including photos, short & long videos and stories that encourage higher engagement from the targeted audience of active users on Instagram generating better results within your budget limits.
Your business marketing or advertising budget should be allocated wisely to suitable advertising solutions for your business needs, goals and the targeted audience of potential and current customers whether using offline or online advertising solutions.
The whole purpose of this article is to discuss the competitive advantages of choosing Instagram ads as a valid choice form social media advertising options available to reach, engage and convert your potential customer to real loyal customers and if Instagram promotion options are a suitable match for your business goals.
5 Reason to invest in Instagram Ads
Over 1 billion users are active on Instagram monthly providing endless opportunities to target and engage with your business current and potential customers through organic content and paid ads to drive the desired results efficiently.
The Instagram platform is suitable for B2C businesses that target the final consumer and in some cases B2B businesses when the decision-makers of targeted businesses are active on the platform but can’t be as efficient for B2B marketing campaigns as LinkedIn marketing solutions.
Instagram ads are suitable for any type of business with the ability to create engaging visual content for the campaigns including but not limited to the following types of businesses and fields:
- E-commerce & Retail
- Entertainment & Media
- Financial Services
- Health & Pharmaceuticals
- Charities & Nonprofit Organizations
- Travel & Tourism
- Sports & Gaming
- Technology & Telecommunication
The main reason to choose Instagram advertising solutions are:
#1. Detailed Targeting Options
Instagram ads offer the same detailed effective targeting options available in Facebook advertising campaigns enabling advertisers of small, midsize businesses and enterprises to reach a specific audience suitable for the campaign content and goals through:
- Geographical targeting “Specific countries, cities or regions”
- Demographics targeting based on the gender, age-range, and language used in the platform
- Interests targeting based on favorite apps, previous engagement with Instagram ads and types of accounts they follow on Instagram
- Behaviors targeting based on favorite activities online like online shopping or offline activities like sports or other hobbies
- Uploading custom audience for targeting Instagram active users using “email addresses – phone numbers” or your business website visitors or official business app users
- Targeting “Lookalike Audience” of new potential customers from Instagram active users similar to your existing customers or custom audience uploaded on chosen locations based on their interests and demographics
Installing Facebook Pixel code in your business website “ex: your e-commerce store” will enable you to launch Instagram retargeting ads targeting the potential and current customers who visited your website to promote suitable products or services to their interests and browsing behavior achieving higher engagement and conversion from audience with existing interest in what your business is offering.
#2. Various Advertising Objectives
Another advantage of social media advertising solutions including Instagram ads solutions is the availability of various objectives suitable for different business goals and achieving the desired results through customizing the campaign that starts with choosing the most suitable objective.
Instagram advertising solutions have proved efficiency in achieving many business goals including:
- Increasing awareness for your brand, products, services or business mobile app with the targeted audience of potential customers
- Increasing interest and engagement from the targeted audience for your business products or services through driving more traffic to your website, mobile app and local stores and increasing engagement “likes, comments or messages” for your business account on Instagram
- Generating more leads from the engaged audience with your Instagram ads
- Increasing online sales through Instant Experience ads “Collection ads”
- Increasing video views of published video content in Users’ Feed or Instagram Stories used to promote products or services or telling your business story
- Increasing completed conversions rate through using suitable call-to-action options available with your ads including (Buy Now – Book Now – Contact Us – Call Now – Get Directions – Learn More – Show More – Download Now)
Choosing the suitable objective for your advertising campaign on Instagram and targeting a suitable audience for your goals are the preliminary steps to achieve the desired results in addition to choosing the valid choice from available types of Instagram Ads.
#3. Diversified Types of Instagram Ads
There diversified types of Instagram ads to choose the suitable one for your campaign objective and goals including:
A simple but also an effective type of Instagram advertisements that can be used to increase your brand awareness, promote your business products and services and generating traffic from potential customers to your business website or official mobile app.
Video ads “up to 60 seconds” on Instagram receives more than twice the engagement percentage of other ad formats achieve long term ad recall the same as YouTube Ads that can be used to display in-depth advertising messages like highlighting the competitive advantages of your products, presenting positive reviews from customers and influencers or educating your customers about your business.
Story ads can reach a wide network of potential and current customers on Instagram as they appear when a user browse the stories published by his following list “more than 500 million Instagram users publish stories daily”.
Story ads are up to 3 photos or videos a valid choice to spread awareness for limited promotions or offers, increasing engagement and conversions through using suitable CTAs or polling stickers to discuss related topics to your brand with the engaged audience.
Carousel ads are a series of photos and videos “up to 10” with a different link added to each on and viewed by swiping through them that are suitable choice for showcasing many products, services or offers, sharing user-generated content “UGC” of customers reviews and creating a multi-part sequenced engaging story about your business or products competitive advantages.
Collection ads are a conversion-optimized type of Instagram ads as they enable targeted users to explore, engage and complete a purchase without leaving the Instagram app by acting as a storefront displaying a primary photo or video of the products with three smaller photos below it and the product price.
Instant Experience page displayed for the engaged audience to encourage completing a purchase plus displaying related or available products of your business catalog.
#4. Cost-effective Budgeting Options
Digital advertising solutions offers many options and advantages to create real chances to compete regardless of how limited your budget is and the same is for Instagram ads cost that can be optimized to suit your business advertising budget through:
- Defining the campaign budget type either a lifetime budget or a daily budget
- Setting the campaign schedule to display your Instagram ads to potential customers at specific periods of high engagement rate within the day
- Optimizing the campaign targeting to deliver your ads to Instagram users who are most likely to complete the desired goal (more conversions – higher post engagement – more impressions – more link clicks – daily unique reach – increased brand awareness)
- You’re only charged when your campaign achieve the main goal either by CPC “Cost per click” for conversion-optimized campaigns or CPM “Cost per thousand impressions” for brand awareness campaigns
- Setting a maximum bid for the cost per result to drive the desired results within your budget limits
- Setting a suitable frequency capping limit to prevent displaying your Instagram ads many times for users who are not engaging at all
#5. High Return on Investment (ROI)
Instagram ads provide a non-disruptive advertising experience as they displayed seamlessly for the targeted users in their feed, stories and the Explore section with the “Sponsored” tag as the only difference from organic content achieving an engagement rate up to 75% and a longer ad recall period as they are visual ads.
The high engagement rate decreases the cost per result “CPC or CPM” as your ads will be recognized by the platform as relevant quality ads for the targeted Instagram users.
High Conversion Rate & Low Cost / Result = High return on investment (ROI) for your business Instagram ads
When you reach the final conclusion about if Instagram ads are a valid choice and suitable investment for your business or not, the next step is to search for an advertising agency to plan, create, launch and manage your business Instagram advertising campaigns.
Choosing the best advertising agency to create and manage successful Instagram advertising campaigns should be based on:
- The agency experience level in providing customized cost-effective digital marketing services & solutions especially content marketing solutions to prepare the campaign content
- The agency team skills and creativity level related to creating the campaign content “designs – illustrations – short engaging videos”
- Managing previous successful projects related to social media advertising campaigns
- Experience in creating and managing marketing and advertising projects in targeted markets or in your business field
Make your choice carefully to invest your business allocated budget for marketing and advertising campaigns in suitable effective solutions.
Contact Sendian Creations today to create, plan & manage your advertising campaigns