Real estate marketing is an ongoing tough battle for real estate developers, real estate brokerage agencies and real estate agents as they target a specific segment of clients who can afford to buy or rent residential or commercial properties which can be a sole life-time transaction.
More than 92% of potential buyers start their housing hunt journey online to find suitable affordable personal or business properties or to find experienced professional real estate agents and that’s why we will discuss today the best real estate digital marketing solutions to stand out from the competition in order to win the battle of real estate marketing.
Effective Solutions for Real Estate Marketing
The main goal for real estate marketing campaigns and solutions is to reach qualified leads and connect them with the most suitable properties for their targeted locations, desires and budget limits through traditional offline or online marketing and advertising campaigns.
The number of competitors for real estate agencies equipped with a tailored real estate marketing strategy and efficient cost-effective marketing and advertising solutions is increasing daily and your chance of surviving in this competitive industry will shrink unless you adopt innovative effective marketing solutions integrated into data-driven customized real estate marketing strategy.
In the following sections, we will explain the competitive advantages of the best real estate online marketing solutions for developers, agencies and agents to define how they match your goals and business needs.
The best real estate digital marketing solutions are:
Real Estate Marketing Websites
Professional real estate marketing websites are the main marketing tools and platforms for real estate brokerage agencies or individual agents as they offer the opportunity to display, segment and promote the available sale or renting properties online to a wide network of potential clients “internet users”.
Real estate developers usually invest in designing and developing a professional website for each project to establish the first interaction point with clients who’re searching online about residential properties or to provide an effective marketing channel for commercial listings.
Yes, real estate marketing websites are an efficient rewarding investment but only when you optimize them to provide the best user experience to increase engagement and conversions as we did with our valuable client “Kinan – Real Estate Developers” through:
- Applying a professional branded responsive web design
- Constructing an easy to navigate web structure “main categories – subcategories – advanced search options – related pages suggestions”
- Using high-quality professional photos and video walkthroughs for listed properties
- Optimizing the website for conversions using professional benefits-focused property copies, easy to fill leads generations forms, outstanding contact us page, multiple communication options and email newsletters subscription opt-in forms
- Adding official social accounts’ links & social sharing buttons
- Adding detailed FAQ answers page for clients inquires
- Adding clients’ reviews and testimonials
- Adding tracking tags to monitor and analyze web visitors behavior
SEO Marketing Solutions
Investing in SEO marketing services & solutions is your gate to generate free consistent profitable traffic to your real estate marketing website of potential clients who are searching for related listed properties in targeted locations and the majority of clicks and web visits go to the first search results in the first search result page “organic web visit could lead to a closed deal”.
Real estate SEO is also a tough battle as hundreds of websites of real estate agencies or developers compete for the highest ranking in commercial search queries “transactional search intent” like “apartments for sale in Cairo” or “houses for rent in Dubai” to direct interested potential clients to their website which require investing in cost-effective SEO marketing services to dominate the first positions in organic search results.
Search engine optimization “SEO” is a long-term real estate marketing solutions that goal is to optimize all aspects of your websites for search engines and for targeted search users through:
- Performing detailed site audits to define all issues
- Choosing a portfolio of targeted keywords for the website content
- Optimizing the website design, content and navigation experience for all “desktop – mobile – tablet” users
- Creating SEO-optimized on-page content
- Adding value to targeted potential clients through insightful blog posts to increase their trust and demonstrate expertise (Buying & Selling Guides – Neighborhood Guides)
- Increasing the website authority through quality links from related authoritative websites, blogs, business and directories
Ranking in the first position in targeted search results will limit the need for paid advertising campaigns while driving a high return on allocated investment.
Real Estate Social Media Marketing
Many real estate agencies and developers commit the mistake of not utilizing social media marketing solutions efficiently or not even integrating social media on their real estate marketing strategy.
Social media marketing platforms are effective choices to target, engage and communicate with ideal potential buyers using content marketing campaigns and multiple personal communications channels through:
- Providing a professional impression through professional completed business social pages with all business information available
- Building a community of engaged audience “potential buyers” on Facebook
- Utilizing Instagram content formats especially stories to display properties elegantly with branded creative designs & short videos
- Reaching targeted clients through related twitter hashtags
- Targeting clients on LinkedIn based on their positions & income level
- Generating more traffic to your website through Pinterest Pins
- Using video marketing solutions like animated videos, brand videos, and live videos to add value for targeted viewers and increase engagement
- Answering all inquiries in comments and private messages
- Increasing trust through positive shared reviews and testimonials
- Generating more business opportunities through targeted affordable social media ads
Social media marketing and advertising campaigns are an essential component of an effective real estate marketing strategy.
360° Virtual Tours
Many Clients “potential buyers” don’t have enough time to visit many properties in order to choose the best suitable one to purchase.
360° Virtual Tours “Virtual Open Houses” is a technological and effective real estate marketing solution for any party as they save time for clients by providing an immersive VR experience to have a compressive preview of the property interiors and exteriors without actually visiting it in order to contact agencies or agents for fewer more suitable choices and that also save efforts for real estate agents and generate more deals as they will deal with only the clients with existing interest in a specific property.
360° Panoramic content can be uploaded to your website or Facebook business page allowing all potential clients to check each property before contacting your business plus VR headsets are affordable now by everyone so you can invest in cost-effective VR customized applications or professional drone photography without doubting.
Digital Real Estate Advertising Campaigns
Generating qualified leads is the main goal for real estate marketing campaigns and many real estate developers and brokerage agencies managed to generate qualified leads for promoted listings through targeted rewarding digital real estate advertising solutions as we did for our client “Ora Developers” by generating qualified leads for their “ZED” project through leads generation advertising campaign on Facebook.
Digital advertising solutions are targeted and trustworthy real estate marketing choices to reach targeted clients with affordable costing options “pay per click ads” to generate more leads through many effective options including:
- Paid search marketing ads to reach clients who are searching for related listings
- Display ads to raise awareness and encourage clients to contact your business
- Social media advertising campaigns to reach potential client based on their interests, locations and income level
- Video ads on YouTube to engage potential clients and drive them to your official real estate marketing website
- Retargeting ads to reach potential clients who visited your website
Professional Mobile Apps
Investing in developing a professional mobile app is a little bit advanced but highly effective real estate marketing solution as they act as real estate agents always available in your clients’ pockets.
Real estate agencies and agents can use dedicated mobile apps to achieve many goals including but not limited to:
- Enabling potential clients to review listing easily and in a few seconds
- Promoting new properties & upcoming open houses through customized push notifications
- Generating more qualified leads & clients from mobile app users
- Providing a responsive private communication channel
- Enabling booking and online payment for available renting properties
- Adding more value through displayed market news & statistics
- Increase trust through displayed app and property reviews
Real estate transactions could be an only one-lifetime transaction for many clients or ongoing relationships especially for commercial properties with businesses and in both cases, email marketing campaigns & newsletters are a valid highly rewarding real estate marketing solution.
More than 95% of buyers check their emails at least one time daily and you can take advantage of these chances to communicate effectively with potential buyers who subscribed in your email newsletters to push them further in your sales funnel through customized segmented sequenced series of emails “welcome emails – promotional emails – insights and real estate guides – walkthrough videos for properties – invites for open houses and other events”.
There’re plenty offline and online real estate marketing solutions and your mission is to choose the most suitable solutions to your goals, budget and the targeted audience in order to drive the desired results.
Hiring a full-service marketing agency with previous experience in successful real estate marketing campaigns is your first step to achieving all the mentioned goals and more within the limits of the devoted budget.
Contact us today to develop your tailored real estate marketing strategy