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A professional media agency will guide your business to more success in all of the marketing campaigns across the different platform including regular platforms like (TV – Radio – Outdoor Ads – News Papers – Magazines) and digital platforms like (Websites – Search engines – Social media platforms).
Experienced media agency will be able to handle all of your business media content production phases including:
- Planning a suitable strategy for your business next campaign
- Choosing the suitable type of media content for the campaign
- Choosing suitable platforms for your business media content
- Managing the launching of the campaign
- Monitoring the campaign performance
- Performing necessary improvements to achieve desired results
Media and Marketing agencies could perform many services and provide different customized solutions or specialize in a specific field as the excel in that field or have limited experience and technical resources and tools.
Common types of media and marketing agencies include:
Advertising agency is the most traditional type of marketing agency that manages your business Ads from A to Z including planning your advertising campaigns, choosing suitable traditional advertising platforms from TV, Radio, Newspapers, Magazines or Outdoor Billboards to the production of the advertising campaign content and materials.
The rapid growth of online marketing due to many advantages of marketing using different online platform has forced marketing agencies to expand their fields of services and solutions to fulfill different business needs.
A full-service marketing Agency should possess technical experience and innovation in many fields including:
- Digital Marketing Services (Search Engine Optimization – Search Engine Marketing – Social Media Marketing)
- Advertising Services (Commercial Ads Solutions – Print Advertisement Solutions)
- Media Production Services (Motion Graphics Production – Ultra Quality Media Production)
- Branding Services (Graphic Design Solutions – Professional Photography Solutions – Events Planning and Management Solutions)
- Development Services (Web Design & Development – Mobile Applications Development – E-Commerce Solutions)
Professional media production agency should be experienced regarding the production of different formats of your business media content including:
- motion graphics videos
- TV & Radio media content
- Print ads content
- 360-degree panoramic images & videos
- Photographic media content
A Media agency production team should contain creative individuals to come up with innovative ideas for your business media content, skilled content creators, experienced graphic designers, motion graphics & professional photography specialists to guarantee exceptional media content produced.
The role of planning the campaign, buying of media placements and platforms (outdoor placement – TV & radio Channels – digital ads across Search engines, social media channels), choosing the campaign suitable schedule is the responsibility of media buying and planning agencies.
Public Relation agencies specialize in planning and managing professional events and press conferences involving event coordination, budget planning, sponsors' coordination, speakers & VIP liaison and designing & production of promotional materials.
Many Businesses choose to seek professional help from the most known media or marketing agencies for their business needs but that option is not the most suitable with a tight schedule for your business campaign as these agencies are always swamped with many projects.
The rapid advance in technology has helped in producing different types of media content suitable for many uses for the increasing number of platforms such as websites, social media channels, mobile apps, and games.
Whatever the type of your business marketing campaigns, there’s a suitable type of media content for the chosen platform and targeted audience.
Business Media content types and their optimal uses & suitable platforms are discussed in the following section of this article.
The launching of new products or special offers that target many segments of the public community will require the business to start an advertising campaign that reaches all possible segment of targeted customers.
Commercial ads in TV & Radio channels reaches all different segments of consumers. Hence, all the exposure desired will be achieved beside other marketing goals depending on the success level of your business advertising campaign.
A professional media agency will be able to provide customized solutions and launch your commercial ads advertising campaign within the defined deadline date and achieved the desired results out of this campaign.
The attention span of humans is decreasing over the years which limits the exposure time for your marketing campaigns in front of your targeted potential customers.
Print ads including outdoor billboards, brochures, flyers can handle the limited attention span issue as they’re exposed to your targeted audience in their daily commuting activity and don’t require devoted attention to deliver the desired message.
Media agency with creative copywriters and graphic designers will be able to deliver your business desired message with impressive print ads.
The digital content has the most engagement percentage between different types of content specially the visual content more than text descriptive content.
Your business social media platforms should rely on creative graphic designs and illustrations to grab the attention of the viewers (potential customers) and achieve the desired reach & engagement levels across different official social media accounts.
Videos are known as the most shareable type of content and that enables your business campaign and desired message reach different segments of viewers with a higher level of engagement & goals conversion than other types of digital content.
Motion graphics is the combination of creative designs with suitable voiceover or copy text that creates an appealing type of videos can be used for different purposes (marketing – educational).
Motion graphics videos are suitable for social media content besides business websites as they achieve the desired level of engagement and encourage viewers to perform the mentioned call to action.
The video quality is an important factor in creating an appealing video for different types including corporate, documentary, promotional videos with minimum HD quality.
The higher the quality in your business video content, the more satisfaction about this content from viewers either targeted public customers or professional clients and organizations.
The technical expertise and equipment to produce videos with HD, 4K and higher qualities should be possessed by the chosen media agency by your business to guarantee meeting the requirement for successful video campaigns.
The virtual reality technology is currently not limited to games at its applications has extended to many business fields including commercial & retail, healthcare, construction, manufacturing, and training.
Virtual Reality (VR) and Augmented Reality (AR) technologies provide the advantage of creating a virtual immersive experience for different types of situations and projects to achieve desired results in real life experiences including the following examples:
- Training Retailers for crowded shopping seasons
- Exploring construction projects before starting the project
- Training healthcare organizations’ staff for different medical situations
- Replacing expensive full prototypes in manufacturing projects
VR technology will not be limited to the current application and business fields and customized VR solutions are provided by experienced media and marketing agencies with suitable VR technology tools.
360-degree technology has transformed the visual content of videos or images to a higher user experience level as viewers will enjoy virtual tours of locations and properties presented with 360-degree technology.
Your business products or real estate location showcase will benefit from the 360° technology in marketing campaigns by using panoramic images and videos when dealing with a media agency specialized in producing this type of media content.
3D Holograms are beneficial for many business operations including marketing campaigns, professional events, sales presentations as they a third dimension to objects (products) presented to provide a better user experience for the audience.
You should seek professional help from a marketing agency with extensive experience in the field of 3D display holograms to shift your business campaigns to a higher innovative level.
The professional high-quality photographic content for businesses is essential for many businesses as it provides professional previews about what your business offering of products or services with the highest quality and professional edit touch.
Media agencies specialized in providing professional photography services and solutions will not be limited to regular solutions for different business needs but will use the drone cameras technology for photography and video capturing for Commercial, industrial, landscaping, real estate locations to guarantee details-oriented showcase for these locations or products with the highest qualities available.
Deciding which media agency to deal with is critical for your business current and long term plans as your goals of media content produced should exceed the minimum expectations with cost-effective solutions customized for your business and targeted clients’ needs.
Your chosen professional media agency should have a diversified portfolio of projects related to your next campaigns beside checking its digital platforms like the YouTube channel for digital media content projects for checking samples of their media production projects.
We hope that the article content was helpful in deciding how to benefit from professional media agency services and solutions for your business & we are always available to answer all of your questions related to media production, advertising, marketing, and technology solutions.
Contact Sendian creations today and see how we can help
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