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The main focus of social media marketing campaigns through the previous decade was about using Facebook, LinkedIn, and Twitter but currently, there are more options for social media marketing using more engaging platforms like Pinterest, Instagram, and Snapchat.
The main advantage of many social media channels existing is that you can target your audience whatever their demographics or interests are because the majority of humans are active on social media but you have to choose suitable social media channels to launch successful social media marketing campaigns for your business.
Pinterest is an effective social media marketing channels with more than 300,000,000 active users monthly including more than 500,000 business accounts taking advantage of endless marketing opportunities available on Pinterest.
Have you ever thought about to launch your business digital marketing campaigns on Pinterest?!
It’s the perfect time to do that for many reasons:
Whether you’re aiming to increase awareness about your business, increasing potential customers’ engagement with your brand or increasing sales and revenues, Pinterest is an effective suitable platform for these types of business marketing goals.
Your Pinterest business account is a potential key player for your business marketing success only if you take advantage of the platform competitive advantages wisely.
We will discuss in the following sections of this article everything related to how to optimize your business presence on Pinterest starting from how to create your business account to how to launch successful marketing campaigns on Pinterest.
It’s an obvious social media marketing mistake to start a marketing campaign on any social media platform without defining a clear strategy that takes care of many aspects including:
Active users on Pinterest are mainly female but the male audience percentage is increasing over the years with interest in many categories including:
Regardless of your business nature, you can use Pinterest in your marketing campaigns if your targeted potential customers are active on Pinterest and you’re able to create interesting valuable visual content to enrich your business account plus launching successful advertising campaigns.
The first step for this journey is to create a business account which guarantees access to more features than regular accounts including analytics and advertising solutions.
We will guide you step by step starting by creating a business account steps till evaluating your business performance with insights and analytics.
We have agreed that it all starts with creating a Pinterest business account and to do that follow the mentioned steps:
Once it’s all completed and confirmed, you’re are ready to go further by creating boards and pins to turn your business account to an interesting valuable destination for targeted active users.
Pinterest boards are sort of categorization option to organize your business account and dividing it to categories of related content topics (pins).
Create your account boards related to your business solutions and targeted audience interests (50% – 50%) to guarantee more engagement for published and shared content.
To create a Pinterest board, you should:
Once you have created your account boards, you should now add and save pins to suitable boards.
Pins are the main type of Pinterest content with different types of pins available on the platform (regular pins – rich pins – buyable pins).
To create a pin and add it to your boards you should click the “+” button then:
A Pinterest pin generates at least 2 visits to the source website and 6 page views and get repined 10 times on average.
Creating and saving pins is not your only duty as you should focus on increasing reach and engagement with your business account and published content and that is what we will discuss in the following section of this article.
The main focus on this phase is to get your pins viewed and increase engagement with your business account and that can be easily achieved by performing the following tips:
You’ll notice increased reach and engagement to desired levels when applying all of the mentioned tips or just the suitable ones for your business nature and your marketing team skills and experience.
Rich pins are an effective advantage of using Pinterest for your business marketing campaigns as they provide the ability to show extra valuable real-time information on a pin to increase engagement and drive desired conversions form published content.
Rich Pins types are:
Buyable Pins are another great advantage of Pinterest marketing as they are used to promote business products enabling customers to buy your business products without leaving Pinterest offering more flexibility for online shoppers.
The most popular digital advertising solutions are Facebook ads, Search Engine Marketing (SEM) Ads, Google Display Network Ads and LinkedIn Ads but Pinterest provides cost-effective advertising solutions that increase reach, engagement and desired conversion.
Promoted Pins appears in targeted audience home feed and related search results and blends with other pins to eliminate disturbance for users when they are active on Pinterest.
To launch a successful advertising campaign on Pinterest, you should follow these steps:
Your Pinterest business account will guarantee access to performance insights and analytics to measure, evaluate and improve your account performance and track audience engagement and behavior on your account, website and other social media channels once you have claimed your business website and official other social media channels.
The available metrics and insights include:
Analyze all generated data and reports to evaluate whether you’re achieving the desired results from your business Pinterest presence or not and which areas need to be improved.
It’s all clear now about how can Pinterest add value to your business marketing campaigns and how to start your Pinterest marketing campaign with your internal marketing team or chosen external professional marketing agency specialized in social media marketing solutions to drive the desired business goals and achieve the desired ROI.
Contact Sendian Creations today to launch your Pinterest marketing campaigns