Mobile Applications Development

How many times did you install a mobile app have on your mobile phone?! And how many times do you use mobile apps to get many things done?!

The answer is what this article about “How much value a professional mobile app can add to your business?!”.

Humans spend 2 hours per day using their mobile phones mainly on installed apps especially those ones which are related to businesses (business mobile apps) for searching about business information and browsing through products or services related to current or future needs.

82% of businesses with professional mobile apps have achieved desired business growth and increased revenue because of the many competitive advantages possessed when your business launch its own professional mobile app allowing current potential customers to engage more with your business.

If you’re are not convinced and encourage enough for business mobile apps development, we will discuss the major reasons and benefits of developing and launching your business mobile app focusing on how to provide the best possible user experience for your business app users.

Marketing, advertising, and customer service platform are combined into one platform “your business mobile app” that will add exceptional value when you design, develop and launch a functional mobile app satisfying your current and potential needs whether its “informational – transactional – customer support” needs.

Whether it’s a Native or Cross-platform mobile app, you’re more close to a higher level of customer engagement with your business.

There are many competitive advantages for having a professional business mobile app including:

Mobile apps are considered as an effective solution to increase brand awareness more than many other marketing solutions as they guarantee more visibility and attention-grabbing with the targeted audience who are active on their mobiles daily moving among different apps at their fingertips far away from annoying advertising solutions.

You can reach the desired brand awareness level with your professional mobile app in many ways including:

• Sending new products and offers push notifications
• Adding business and products information
• Company events and activities announcements
• Updates and new features of products announcements
• Listing products & Services Prices and available discounts

Within a few seconds since opening your business app, the potential customer will be aware of all information and news related to your business and what you’re offering.

The more installs for your business mobile app on potential & current customers’ mobile phones, the closer you’re “At their fingertips “to your business targeted audience.

Professional business mobile apps will increase engagement with your business through customized options and features as it provides:

• Visibility to current and potential clients 24/7
• Easy to use and quickly buying and booking options
• Secure payment options and transactions
• Customer service and support effective options (ex “in-app messaging”)

For increasing engagement more and more, you should add social features to your business app including:

• Logging through social media accounts
• In-app messaging
• Likes or Favorites for appealing products
• Comments and Reviews

Mobile apps content and features can be customized based on the user location, preferences and user engagement on your business app which allow customizing and improving the overall user experience.

There’s nothing more effective in communication with current and potential customers than direct personal communication as it guarantees a quicker and more effective response to inquiries and issues.

Mobile apps provide direct communication solutions with your current & potential customers through

• Customers support (in-app messaging – Call buttons – Get Direction Buttons)
• Complaints
• Feedback
• Suggestions
• Reviews
• FAQ Answers

All of these direct communication options are available to your business current and potential customers within your business mobile app at their fingertips.

The main goal for all business during different business cycles is to achieve more and more sales and accumulate more revenues.

Online shopping is a major trend currently and in the future as consumers are more comfortable searching and exploring desired products or services online saving more time and efforts than visiting regular traditional physical stores.

52% of online orders are done via mobiles as it requires minimum efforts to search, explore and order desired products or acquiring desired services within a few minutes.

Take advantage of your business mobile app to add your business products and services under main related categories with advanced search options, easy ordering steps, and multiple secure payment solutions to help your business in boosting sales and revenues by providing the best possible shopping experience.

Fortunately, mobile apps are effective marketing platforms that should be integrated into your marketing campaigns and aligned with other marketing platforms including your business website and official social media accounts.

Websites attract new potential customers when they search for products and services related to what your business is offering while mobile apps complete the transactions and increase customer loyalty with easy shopping and direct communication options.

Promote your business mobile app through social media marketing campaigns through adding a valid download link on Google Play and App Store platforms on social media posts, social media accounts bio and on your business website plus promoting the app with search engine marketing campaigns (Google Search ads – Google Display ads).

When you’re promoting specific products or new offers or discounts on other marketing channels, increase awareness and engagement by sending related push notifications for your business app users.

Add contact information and links that redirect to your business other marketing channels on your business app and highlight the new offers or new products releases through a separate section.

Depend on your app for collecting required customers’ information through easy-to-fill and complete forms and surveys that require minimum efforts than regular documents saving valuable time and efforts for your current and potential customers.

Apply a reward program for potential and current customers who are active on your business app through cumulative points that are useful to deduct from the overall cost of their desired products and services.

Using Google Analytics platform or Firebase, you’ll be able to track the activity of your app users including:

• Daily, weekly and monthly active users
• Active users’ demographics (Location – Age – Gender – Operating System – Types of used devices) and preferences
• Completed Conversions (Buying & Booking transactions – In-app Downloads – Calls – Get Directions requests)
• Acquisition channels that directed users to your app
• Total Transactions & Revenues generated from your business app

Analyzing these valuable data will make you able to evaluate and improve your business performance in addition to customizing the app content and features based on the active users’ engagement and preferences.

Businesses all over the world are taking advantage of the endless business opportunities available on digital platforms including business websites, e-commerce platforms, and mobiles apps to achieve desired business growth and you should join this technological trends ASAP.

Define your business desired goals out of developing a mobile app or a website or an e-commerce platform, suitable required features and allocated budget based on expected return on investment (ROI) and then choose a professional technology solutions provider experienced in providing mobile applications development solutions or web design & development solutions or e-commerce solutions based on their portfolio of previous successful related projects.

 Contact Sendian Creations today to develop your business mobile app

[kc_custom_heading text=”Main reasons for business mobile app development ” font_container=”tag:h2|font_size:30px|text_align:left|color:%23000000″ use_theme_fonts=”yes”][kc_empty_space height=”20px”][kc_single_image image=”25361″ img_size=”large”][kc_custom_heading text=”#1. Increased Brand Awareness” font_container=”tag:h3|font_size:20px|text_align:left|color:%23000000″ google_fonts=”font_family:Allerta%3Aregular|font_style:400%20regular%3A400%3Anormal”][kc_empty_space height=”20px”][kc_custom_heading text=”#2. Higher business engagement level” font_container=”tag:h3|font_size:20px|text_align:left|color:%23000000″ google_fonts=”font_family:Allerta%3Aregular|font_style:400%20regular%3A400%3Anormal”][kc_empty_space height=”20px”][kc_custom_heading text=”#3. Direct communication options” font_container=”tag:h3|font_size:20px|text_align:left|color:%23000000″ google_fonts=”font_family:Allerta%3Aregular|font_style:400%20regular%3A400%3Anormal”][kc_empty_space height=”20px”][kc_single_image image=”25352″ img_size=”large”][kc_custom_heading text=”#4. Boosting sales & revenues ” font_container=”tag:h3|font_size:20px|text_align:left|color:%23000000″ google_fonts=”font_family:Allerta%3Aregular|font_style:400%20regular%3A400%3Anormal”][kc_empty_space height=”20px”][kc_custom_heading text=”#5. Completing other marketing platforms” font_container=”tag:h3|font_size:20px|text_align:left|color:%23000000″ google_fonts=”font_family:Allerta%3Aregular|font_style:400%20regular%3A400%3Anormal”][kc_empty_space height=”20px”][kc_custom_heading text=”#6. Providing real value to customers ” font_container=”tag:h3|font_size:20px|text_align:left|color:%23000000″ google_fonts=”font_family:Allerta%3Aregular|font_style:400%20regular%3A400%3Anormal”][kc_empty_space height=”20px”][kc_custom_heading text=”#7. Tracking & Analyzing customers’ behavior ” font_container=”tag:h3|font_size:20px|text_align:left|color:%23000000″ google_fonts=”font_family:Allerta%3Aregular|font_style:400%20regular%3A400%3Anormal”][kc_empty_space height=”20px”][kc_video link=”https://www.youtube.com/watch?v=ecAzIIvbKIU”][kc_custom_heading text=”Conclusion ” font_container=”tag:h2|font_size:30px|text_align:left|color:%23000000″ use_theme_fonts=”yes”][kc_empty_space height=”20px”]

Mobile apps are gaining more and more share of the daily human activities as they are used for more than 3 hours per day according to latest statistics providing many opportunities for businesses to reach and improve business relationships with current and potential customers.

Mobile apps market revenues are expected to reach more than 190 billion US dollars by the end of 2020 as they help businesses in many areas:

• Increase brand awareness with more users using your business app
• Improve customers’ relationships with fast and personal communication options available in mobile apps
• Operate business transaction like purchase orders, booking, and payment transactions on e-commerce websites smoothly and effortlessly
• Increasing the trust in your brand with public positive reviews

With many competitive advantages provided by mobile apps, the need for many cost-effective and high-performance mobile applications development solutions has been emphasized which lead to creating many alternatives for mobile application development including Native Apps and Cross-platform Apps.

We will discuss in the following sections of this article each approach in developing mobile apps in details regarding the advantages and disadvantages of each approach (Native vs. Cross-platform) and how to choose the suitable one for developing your business mobile app.

Native mobile apps are those apps which developed for a specific platform and operating system (mainly: Android OS for Google platform & iOS for Apple Platform) with dedicated suitable programming knowledge and skills to create the mobile app from scratch for each platform chosen to launch your business mobile app for the targeted audience.

For Android apps: the mobile development platform is Android Studio and the programming languages suitable to develop your mobile app are Java or Kotlin.

For iOS apps: the mobile development platform is Xcode and the programming languages suitable to develop your mobile app are Swift or Objective C.

Before choosing native apps as an approach for developing your business mobile app, you should learn the pros and cons of native mobile apps to make the right decision which we will discuss in details in the following two sections of this article.

Native mobile applications are distinguished with many competitive advantages including:

Performance: Native apps are known with their high performance as they utilize all online and offline features and apps of the device with full access to all hardware and software components including camera, local DB, geolocation, USB input, complex networking and consume the device resources more efficiently including memory, battery, and CPU.

User Experience (UX): native apps are developed with the platform-specific IDEs (Integrated development environment) which enable the simplifying of the designing process and developing stages to create fast, responsive apps with fewer number of crashes and a familiar user interface for each operating system to meet the high standards required of user experience.

Testing & Updates integration: native mobile apps are integrated quickly with the operating systems and devices updates and new features plus the ease of testing by the platform-specific IDE that enables for virtual tests for every feature and methods included in the application.

More Exposure: native mobile apps are the favorites to be approved for each platform to upload the app on App Store or Google Play to reach the desired audience with more exposure than rejected apps that didn’t meet the required performance and user experience standards which will not be reached easily as they are not available on Google Play or App Store.

Developing a native mobile app is not an easy game to complete without some obstacles including:

Costs & Development Speed: native apps will require a longer period to develop as you start from scratch to develop the app for each platform with the need to the dedicated team of Android and iOS mobile developers to develop each app which will consume more and more of financial and human resources.

Target Audience: when you develop a native app for only a specific platform and operating system either android or iOS, you’ll lose a huge market share of potential users for your app who are not users of the chosen operating system.

Maintenance & Updates: the situation for maintenance and updates is the same for the app development as you’re required to discover and fix development bugs for the app maintenance for each version of the app plus the need for performing regular updates for each version on your app which will require more time and efforts for your business app maintenance and updates.

High Performance Standards: many mobile apps are rejected by the chosen platform (Google Play or App store) to upload and publish your app due to failure of meeting high-performance standards which creates a solid chance that your business mobile app will not be available to potential users after consuming financial and human resources to develop this app.

Cross-platform mobile apps are the apps developed with “Compile once, Run Everywhere” concept as they are developed with a single reusable codebase to run on different mobile platforms and operating systems.

The need for Cross-platform mobile apps development arises due to limited budgets or tight schedules for businesses which is not suitable to develop a native mobile app for each chosen platform.

There are many development tools and frameworks for developing cross-platform apps including:

• React Native
• Xamarin
• Flutter
• PhoneGap

We will discuss the pros and cons of developing a cross-platform mobile app in details to reach a conclusion about if this is a suitable solution for your business app based on the business needs, goals and available resources.

Cross-platform mobile apps are distinguished with many competitive advantages including:

Costs & Development Speed: cross-platform mobile apps save from 50% up to 80% of development costs and time allocated for developing native apps as the code is reusable once you finished the coding phase, the code will be interpreted to make up run smoothly on different platforms & operating systems with no need to a different additional team to develop the app for each platform.

Larger Audience: when you develop a cross-platform app for different mobile operating systems, you’ll increase the audience base for potential users as your business app is ready to run on any mobile operating system they use.

Development Skills & Knowledge: cross-platform mobile developers will only need to learn the programming language of their chosen development framework like C# for Xamarin platform and how to use this platform to create an efficient cross-platform mobile app runs smoothly everywhere.

Maintenance & Updates: regular maintenance activities and periodic updates are required for mobile apps but it’s easier for a cross-platform app as the all changes will sync and reflect automatically on all platforms and devices once you’re done.

There are some deficiencies related to developing a cross-platform mobile application including:

Performance: cross-platform mobile apps are known for their performance issues related to launching speed, scrolling, clicks, and many crashes as they are not developed on the platform-specific IDE with limited access to the features of the device, hardware, software components, and the device native APIs as they not developed for specific devices with no focus on each device features with many bugs to fix for the app maintenance.

User Experience: with many performance issues and unified design of the app unfamiliar for Android and iOS users, it’ll be difficult to reach the desired user experience standards as many cross-platform apps provide a poor user experience.

More Platform Rejection: official platforms for mobile apps like Google Play and App store will require meeting high performance and user experience standards and many cross-platform apps receive a rejection from these platforms to upload your business app which will decrease exposure to potential users.

Delayed Updates Integration: cross-platform apps are slowly integrated with updates and new features added to the operating systems or devices which delay it for the app users from enjoying the benefits of these new features or updates.

Choosing an approach for your business mobile app development depends on many important factors including the available period for developing the app, the allocated budget, target audience and whether you have an internal mobile development team or you’ll deal with an experienced agency in technology solutions.

Native mobile apps are a suitable choice for:

• Many features apps
• Graphics-intensive apps
• Single-platform apps
• Specific-device features apps
• Mobile apps with a focus on high performance & user experience standards

Cross-platform mobile apps are a suitable choice for:

• Simple mobile games apps
• Limited-budget projects
• Narrow time schedule projects
• Testing projects
• Content and informative apps

We are always available to answer all your questions related to mobile apps development specifically and marketing, advertising, and technology solutions in general.

Contact Sendian Creations today to start developing your business mobile app

[kc_custom_heading text=”Native mobile apps development ” font_container=”tag:h2|font_size:30px|text_align:left|color:%23000000″ use_theme_fonts=”yes”][kc_single_image image=”25222″ img_size=”large”][kc_empty_space height=”20px”][kc_custom_heading text=”Pros of developing native apps ” font_container=”tag:h3|font_size:20px|text_align:left|color:%23000000″ google_fonts=”font_family:Allerta%3Aregular|font_style:400%20regular%3A400%3Anormal”][kc_empty_space height=”20px”][kc_custom_heading text=”Cons of developing native apps” font_container=”tag:h3|font_size:20px|text_align:left|color:%23000000″ google_fonts=”font_family:Allerta%3Aregular|font_style:400%20regular%3A400%3Anormal”][kc_empty_space height=”20px”][kc_video link=”https://www.youtube.com/watch?v=-zhM4XxD6hE”][kc_custom_heading text=”Cross-platform mobile apps development ” font_container=”tag:h2|font_size:30px|text_align:left|color:%23000000″ use_theme_fonts=”yes”][kc_single_image image=”25228″ img_size=”large”][kc_empty_space height=”20px”][kc_custom_heading text=”Pros of developing cross-platform mobile apps ” font_container=”tag:h3|font_size:20px|text_align:left|color:%23000000″ google_fonts=”font_family:Allerta%3Aregular|font_style:400%20regular%3A400%3Anormal”][kc_empty_space height=”20px”][kc_custom_heading text=”Cons of developing cross-platform mobile apps” font_container=”tag:h3|font_size:20px|text_align:left|color:%23000000″ google_fonts=”font_family:Allerta%3Aregular|font_style:400%20regular%3A400%3Anormal”][kc_empty_space height=”20px”][kc_video link=”https://www.youtube.com/watch?v=_xguT-dH29w”][kc_custom_heading text=”Conclusion” font_container=”tag:h2|font_size:30px|text_align:left|color:%23000000″ use_theme_fonts=”yes”][kc_empty_space height=”20px”]