Few years ago, mobile marketing was considered to be the promising future of digital marketing solutions and currently, we’re witnessing the era of mobile marketing involvement in all types of online marketing activities where businesses are taking advantage of mobile devices “smartphones and tablets” to reach, attract and engage with potential and current customers effectively.
Mobile users spend up to 5 hours daily on their mobile devices and every minute spent on smartphones or tablets is an opportunity to communicate efficiently with your business potential and current customers through suitable targeted mobile marketing platforms and solutions.
What is mobile marketing?
First things first, we need to explain what is mobile marketing and then to define the importance of a tailored mobile marketing strategy to your business overall marketing strategy.
Mobile marketing is the ongoing process of converting mobile devices into rewarding marketing channels taking advantage of how targeted customers are glued to their smartphones and tablets during the whole day to benefit from available endless business opportunities offered in mobile marketing platforms without the need to allocate a huge portion of your business budget.
There’re many cost-effective marketing techniques and solutions that can be a valuable component of your business mobile marketing strategy including native or cross-platform business mobile apps, targeted mobile advertising campaigns, mobile-friendly professional websites, and SMS marketing solutions that can be utilized to raise your business growth rate and revenues up to the desired level.
It’s a little bit unclear now how affordable mobile marketing services can benefit your business and why you should allocate a portion of your marketing budget to them and that’s why we are going to discuss mobile marketing importance and which mobile targeted marketing services and solutions are suitable for your business goals.
Why mobile marketing is important for businesses?
More than 55% online activities are done currently through mobile devices including online searches, website visits, email activities and online shopping on mobile e-commerce platforms as they’re more convenient to use and consumers “targeted potential customers” expect to have the best possible user experience in any online platform.
Mobile marketing platforms and customized instant personal marketing campaigns will enable your business to reach a wide network of potential engaging customers whether you’re targeting final consumers “B2C business” or targeting other businesses “B2B business” with affordable mobile marketing services even for limited budgets of small businesses and startups.
There’s an endless list of valuable mobile marketing benefits related to desired business goals that can be gained in short periods including:
- Reaching more and more potential clients with effective marketing solutions
- High level of engagement with personalized instantly delivered marketing messages
- Increased awareness about your business available products or services and current or future limited offers
- More completed conversions “online purchases – services’ subscriptions & renewals – business mobile app downloads”
- More customer loyalty through sequenced customized mobile advertising campaigns and positive customer experience
- High return on investment compared to an affordable required investment
The integration of suitable effective short-term and long-term solutions in your marketing strategy will lead to substantial continues growth in your customer base and earned revenues.
Types of Mobile Marketing Services
We mentioned repeatedly the importance of taking advantage of increasing daily usage for mobile devices to reach your business customers but the important question in this phase is what are the best mobile marketing services and platforms to drive the desired return on your investment?!
There’re many efficient solutions to be integrated into your business marketing strategy when cooperating with an experienced full-service marketing agency which acts also as a professional technology solutions provider to allocate your budget to rewarding successful marketing campaigns targeting mobile users.
The most effective mobile marketing services and solutions are:
Business Mobile Apps
The first mobile marketing solution in our list is mobile apps as mobile users spend more than 80% of their daily mobile usage between installed mobile apps on their devices.
Developing a professional business mobile app will be your choice to gain new advantages over your competitors through an engaging personal marketing channel.
Every investing decision in any marketing solutions should be aligned with predefined business goals and the same is applied for investing in mobile application development as it should because it’s a suitable choice not because other businesses have invested in dedicated mobile applications.
Your business mobile app will be useful to drive desire business goals including but not limited to:
- Raise awareness about your business and launched products or services
- Increase the desired types of engagement “signups – inquiries – calls – reviews”
- Facilitating online conversion and sales “ex: online shopping transactions”
- Communication efficiently and personally with customers
- Customizing marketing messages and offers based on your app users’ activity and preferences
- Increasing trust in your business with positive user experience and reviews
- Utilizing efficient app features “notifications – surveys – messaging options” to get the most of your investment
- Developing long-term relationships with the app users “your customers” and generating more upselling & cross-selling opportunities
There’re many affordable options of mobile marketing apps either native or cross-platform applications that will suit your allocated budget and the desired performance level.
An average of 50% to 65% of web traffic is from mobile devices and 70% online searches that are done by mobile users end with performing an action on a website within an hour either contacting your business using available communication information or options, filling existing leads generation forms or complete a purchase.
Your business website is the main component of your overall marketing strategy and the first touchpoint in many cases so that’s why investing in developing a mobile-friendly website is essential to the success of your mobile marketing strategy.
The user experience is a deal-breaker for any marketing or advertising campaigns especially on online platforms and your business website should provide the best user experience for mobile users “potential clients” to avoid losing profitable traffic to competitors and to rank higher in targeted search results as search engines consider the mobile navigation experience a major ranking factor.
Your business website or online e-commerce store will provide the best user experience for mobile users through:
- Fast loading speed for all of your website pages
- Responsive web design on different devices “desktop – mobiles – tablet”
- Easy to navigate website structure
- Easily clickable spaced buttons & items
- On-page SEO optimized content for mobile users
- Accessible communication information and options
- Easy to complete online shopping and payment activities
Developing a mobile-friendly website will not consume a huge portion of the allocated budget for mobile marketing services as it’s a basic guaranteed option when you hire a professional web development company.
Mobile Advertising Solutions
Mobile users are mainly motivated buyers which make them an ideal target for customized conversion-oriented advertising campaigns.
Digital mobile advertising solutions enable advertisers to target potential clients “mobile users” with traceable targeted customized mobile apps that reach them based on their used devices types, locations “when they’re closer to your business branches or stores”, demographics (age – language – gender), interests and search keywords.
There’re many types of ads that can be served to mobile users chosen based on the advertising campaign objectives whether to increase awareness about your business or to encourage targeted potential and current clients to perform desired actions with multiple costing options (Cost per click – Cost per impressions – Cost per acquisition) chosen also based on your campaign goals while defining a maximum bid suitable for your budget and expected return on investment.
The main types of cost-effective mobile advertising solutions that can be integrated into your business mobile marketing strategy are:
- Mobile search ads that target specific keywords used by potential clients offering many helpful (site links – call – offer – download – location – get directions) extensions to encourage performing desired actions
- Mobile banner ads “not oversized” useful to increase awareness about your business and trigger desired actions displayed on websites and mobile apps
- Immersive full-screen video ads “5x more engagement than banner ads” that are displayed on mobile apps especially gaming and streaming apps
- Interstitial ads that are displayed on mobile apps when the app is opened, used and before closing it
- Social media ads that targeted mobile users based on their devices, operating systems with customized campaigns mainly for generating more leads
Mobile ads are affordable advertising solutions for all types of businesses that can be optimized to drive the best results based on available detailed engagement and performance reports.
SMS Marketing Campaigns
SMS marketing campaigns are one of the highly recommended mobile marketing solutions as they are:
- Highly engaging with at least 98% open rate as they stand out from other mobile notifications and 45% engagement rate “link clicks & replies”
- Immediately delivered which make them useful for urgent campaigns
- Personalized based on targeted users data and latest activity related to your business “ex: visiting a branch or completing a purchase”
- Concise and easily consumed “only 160 characters available”
- Automated, sequenced based on the targeted user interaction and traceable
- Affordable “suitable for your budget limits” and highly rewarding
SMS marketing campaigns are highly rewarding when your potential clients permit receiving marketing offers or they do opt-in in exchange for exclusive offers and discounts which are useful choices for:
- Promoting specific products or services
- Sharing updates about your business “announcing new products – announcing new stores or branches opened”
- Sending notifications and reminders about new limited offers “discount coupons” or related business events
- Confirming clients’ transactions, appointments, and reservations
- Generating more traffic to your business website, e-commerce stores or official mobile app
Cooperating with a full-service marketing and advertising agency in your SMS marketing campaigns will lead to utilizing all advantages of mobile text messaging efficiently delivering the best results of an affordable investment.
Mobile platforms offer endless business opportunities daily and your job is to start immediately converting these potential business opportunities into actual revenues when you hire the best mobile marketing agency to develop an integrated tailored marketing strategy that drive the desired short and long-term business goals.
Contact us today to develop your business mobile marketing strategy