Do you know the difference between business & a brand?! … It should be no difference if you apply effective suitable branding solutions to transform your business regardless of its size or type to a popular trusted professional brand.
Branding is all about reaching the desired exposure to the targeted audience while building a positive perception and a professional image about your business that triggers specific emotions encouraging potential customers to prefer your business over competitors.
If your business current perception and image in the market among targeted potential customers doesn’t build a sense of authority, trust, respect & loyalty then, applying suitable effective business branding solutions is the right decision to change that to positive desired goals.
The benefits of business branding
Applying suitable effective branding solutions will lead to many positive results including:
- Increasing brand awareness in targeted markets
- Improving instant and long-term business recognition by the targeted potential customers
- Increasing trust and credibility of dealing with your business
- Support achieving better results of other marketing & advertising campaigns
- Increasing customers’ base and their loyalty levels
- Decreasing the costs of acquiring new customers & customers’ retention
- Creating more chances for business expansion
- Inspiring employees to rise up for the challenge to meet customers’ expectations
Before choosing suitable effective business branding solutions, there are some aspects to define in order to choose wisely including:
- Defining your business position in targeted markets
- Defining how your business perception by targeted potential customers
- Defining the targeted goals of branding or rebranding activities
- Performing detailed market research to define targeted audience demographics, interests, desires & expectations
- Defining allocated budget and internal resources devoted to branding activities
Based on chosen suitable effective business branding solutions that will be discussed later in this article, you should decide if your in-house marketing team is skilled and experienced enough for the branding challenge or you need external help from an experienced marketing agency specialized in providing customized effective branding solutions.
The types of effective branding solutions
Before choosing a branding solution to apply in your business branding process, you should define if it’s suitable or not based on the following elements:
- Required costs
- Suitable platforms
- Targeted audience activity on chosen platforms
- Effectiveness percentage compared to expected results
- Required skills and experiences
- Required time to prepare and apply
- Suitable metrics to evaluate the performance
We will discuss in details different types of effective branding solutions to guide you while choosing which are the best suitable effective branding solutions for your business.
The types of effective branding options and solutions include:
Brand Visual Identity
Brand visual identity is what makes your brand recognizable instantly by customers with the chosen design style and elements for all its related to your brand.
The brand visual identity should refer to what your business represents and the desired message to deliver to potential customers while indicating how much professional you’re through chosen fonts, typography & color palette to use in the brand visual identity items which are:
- The Professional Logo
- Products Packaging
- Corporate Printed Materials
- Business Cards
- Business Email Campaigns & Newsletters Design
- Business Website Design
- Social Media Visual Content
Through the years, Commercial Ads aired on TV or Radio channels helped many businesses to improve recognition and increase awareness about the business and what they offer of products and services among targeted audience segments.
Commercial ads require flexible advertising budgets to deliver desired business goals but the more critical aspects are creating engaging suitable content, choosing the suitable channels and schedule for airing your business commercial ads which will make it necessary to choose an experienced advertising agency in planning, creation and launching commercial ads campaigns.
Printed Ads are traditional and also effective branding solutions that grab the attention of targeted audience effortlessly to deliver your business message and shape your brand image professionally through printed ads formats including outdoor billboards, newspaper & magazine ads, flyers, and brochures.
This type of branding solutions enables businesses to increase awareness about new products and improve perception when you plan the campaign successfully including choosing the suitable placements to address targeted audience then creating the campaign content and choosing the perfect schedule to launch your campaign.
Your brand identity should be represented in your business printed ads including chosen fonts, color palette, business logo, voice, and tone to correlate with other branding activities.
Your business website is not only the center of digital marketing campaigns but also one of the most effective branding solutions as they are the first destination for customers to know about what your business is offering in details and encourage them to go further in the sales funnel.
Designing and developing your business website is a critical task that requires specific design & development skills and experience to incorporate your brand identity within the design in addition to providing a positive user experience that indicates how much professional your brand is.
Social Media Marketing & Advertising
The main advantages of social media marketing and advertising as a type of effective branding solutions are how easily you can achieve desired brand awareness level in addition to creating personal communication channels with the customer to increase brand loyalty.
To succeed in applying social media marketing and advertising as one of your business branding solutions, you should take care of specific important issues:
- Choosing suitable social media channels to address the targeted audience
- Defining suitable content formats for branding campaigns
- Choosing suitable advertising options available for branding object
- Defining the schedule for planned social media marketing & advertising campaigns
- Choosing valid metrics and analytics to evaluate your branding process progress
Professional Media Content
Engaging storytelling is essential in any branding process which requires businesses to take advantage of professional media content types as they are effective branding solutions when they are used efficiently to tell your business story and engage the targeted audience with your brand.
Ultra-Quality media formats including HD & 4K documentary videos, motion graphics videos, 360-degree videos, and VR & AR immersive content are efficient in building a professional image of your brand while you tell the story of your business message, goals, what you offer and how will add value to potential customers.
Marketing & branding events have proved through the years its effectiveness compared to other branding solutions as they can be used to increase awareness about your business, launching new products, announcing new offers, improving business reputation, cooperating with influencers to grab the attention of potential customers to your business and improve public relations with potential partners and regulating authorities.
Planning and managing a branding event is not an easy task to perform and requires extensive experience in this filed plus business relationships with government authorities and desired location owners plus allocating devoted budget efficiently.
Business Mobile Apps
Professional business mobile apps are efficient business branding solutions as they increase engagement with your brand by making more your business closer to customers with private personal communication methods and increase awareness through push notifications.
The more efficient your business mobile app is, the better image and perception you build for your brand which also requires to develop native mobile apps for each operating systems used by the targeted audience and that require flexible dedicated budget suitable for desired goal and ROI.
Effective business branding solutions are plenty and can be customized to achieve desired result and goals but the main challenge is to choose the most suitable branding solutions to apply within your business branding process.
Contact Sendian Creations today to start your business branding process