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E-commerce solutions blog posts including tips and insights to guide your business towards achieving desired goals out of your business e-commerce website.
Developing an Ecommerce website is a common investment decision among the majority of business owners, retailers, entrepreneurs, and most of the commercial enterprises in order to transform the competitive advantages of online shopping into a consistent revenue source through a professional Ecommerce online store.
Ecommerce websites “online stores” enable consumers to discover, compare and purchase desired products or services online conveniently from home in few minutes with few clicks using their smartphones, tablets, and PCs which make the decision to invest time, efforts & money in Ecommerce website development process a rational decision regarding increasing your business growth with more sales and higher revenues.
In addition to the convenient online shopping experience, there are many other competitive advantages offered by Ecommerce websites which are including but not limited to:
When it comes to the benefits of an Ecommerce website development, there’re endless business opportunities generated daily once you have a professional online store customized to suit your business needs and goals.
Before discussing the process of an Ecommerce website design and development, we will discuss first the main types of Ecommerce websites to define the most suitable type for your needs and goals before starting the development process.
The main types of Ecommerce websites are:
B2C Online Stores: The common type of Ecommerce businesses with an Ecommerce website dedicate to display and promote products to final consumers like clothes and tech products including mobiles and PCs or furniture.
B2B Ecommerce Platforms: Enterprises develop online Ecommerce Platforms to promote their products and services to other businesses while increasing their reach and targeting international markets.
C2C Ecommerce Stores: Third-party stores like eBay enable regular individuals and retailers to promote and sell their products online to final consumers.
There’re other types of online platforms where individuals and specialists offer their services to businesses like freelance platforms which are not typically fit the Ecommerce website criteria discussed in this article.
Starting an Ecommerce business is a choice suitable for different types of commercial, technological and industrial projects as you’ll be able to promote and sell physical products and also digital products like online courses or eBooks or exclusive digital content like stock images through your e-commerce website or innovated products as when we helped our client “Boxture Egypt” with an online store to sell smart furniture products.
Once you have defined the suitable type “model” of an Ecommerce website for your business whether it’s a dedicated online store to promote your products or a marketplace for individuals and retailers to promote their products, the next step is to start the Ecommerce website development process.
The main steps of the Ecommerce website development process are:
The first step in your Ecommerce website development process is choosing the best suitable Ecommerce solutions to transform the website into a fully-functional online store with the required and desired features integrated efficiently.
The main Ecommerce solutions that require careful selection before starting the Ecommerce website design phase are:
All Ecommerce websites are expected to have a flawless performance by the website visitors “potential buyers” which can be guaranteed by choosing the best Ecommerce solutions suitable for online store nature, needs, and the desired goals.
Once you have decided which Ecommerce solutions are suitable for your Ecommerce online store, the following phase of your Ecommerce website development is creating professional user-friendly Ecommerce website design to take huge steps further towards owning a successful Ecommerce business.
Your Ecommerce website design will create a competitive advantage for your online store when you keep the user experience in mind to ease the website navigation experience through:
The increasing competition among Ecommerce businesses requires providing the best online shopping experience to avoid losing potential and current buyers to your competitors.
The process of providing the best online shopping experience through your Ecommerce website can be done through:
The next phase of your Ecommerce website development journey is testing all components and features to ensure launching an efficient professional online store including:
Once you’re satisfied with everything related to your Ecommerce website, you can start the launching phase to make your online store available and accessible for potential buyers to discover and buy available products.
The Ecommerce website development process will end after launching your online store with the exception of future updates of your Ecommerce website structure & features and another phase will take place which is the online Ecommerce store marketing process.
Integrated digital marketing solutions are the most suitable cost-effective choice for promoting your online store to generate more sales and revenues including:
Creating a professional Ecommerce website and launching integrated customized marketing campaigns are the main required steps to deliver consistent profits from your Ecommerce business.
Owning an ongoing Ecommerce business will require periodical evaluation for your Ecommerce website performance to figure out the strengths and weaknesses of your online store for generating a consistently high return on your investment.
Using tracking codes and accurate traffic reports and behavior analysis will enable you to evaluate your Ecommerce website performance efficiently using suitable metrics which are:
The mentioned metrics will help in providing a clear picture of your Ecommerce business performance and which areas require improvement to ensure having a successful Ecommerce website.
The journey of successful professional Ecommerce website development process starts with defining your business needs and desired goals to achieve with your online store then cooperation with an experienced Ecommerce solutions provider in order to develop, launch, and promote a flawless online store that generates endless business opportunities and the highest return on your investment.
Contact us today to develop your professional online store
The need for a successful Ecommerce SEO strategy is inevitable as online Ecommerce stores are competing fiercely to rank higher in commercial search results to generate more organic free traffic to the online store of potential customers who are highly willing to convert through completing at least one purchase transaction.
Search engine optimization (SEO) is a long-term tough battle that requires consistent improvement for your Ecommerce website through following a customized suitable strategy guidelines to reach the first position for desired search results and Ecommerce SEO is a more tough battle as they’re hundreds or maybe thousands of stores competing for the same keywords related to products or product categories as the expected return is more than the expected return for any other types of websites.
The important questions now are why invest time and available resources in developing a customized eCommerce SEO strategy? And what’s the return of ranking on the first page of desired search results?
More than 45% of online shopping transactions start on search engines when a potential customer performs a search with transaction search queries like using the name of desired products and in more than 90% of cases, they will visits only the first 3 results of websites and online stores of the first search results page.
If we rephrased that, applying an effective eCommerce SEO strategy will enable your e-commerce store “website” to rank in the first search results related to available products will generate organic free traffic from potential customers who are willing to buy available products if they match their desires and budgets.
Generating consistent free traffic to your professional e-commerce store will reduce the need to continuously invest in paid ads through traditional or digital advertising solutions to attract potential customers to your online store.
In addition to decreasing the required e-commerce marketing budget while generating an exceptional return on investment, efficient eCommerce SEO activities will also support other e-commerce marketing techniques applied including social media marketing campaigns, email marketing campaigns, or other types of marketing solutions through attracting the targeted audience to your e-commerce website and providing detailed insights about the potential and current customers for retargeting campaigns on other platforms.
Ranking in the first search results for targeted commercial search queries is the outcome of a detailed Ecommerce SEO strategy and applying define steps and suitable efficient techniques to capitalize on the benefits of professional search engine optimization processes.
The main steps for an efficient Ecommerce SEO strategy are:
Ecommerce keywords research is more technical and critical than keywords research and choosing process for other types of websites as your main aim to choose keywords suitable for transactional search quires that are performed by potential customers in order to find suitable products to satisfy their needs and eventually buying them from the e-commerce store that appears in the first search results and provides exceptional online shopping experience.
Keywords research is essential for your Ecommerce SEO strategy as targeted chosen keywords will be involved in the content for product and category pages, the website structure “Categories – Sections – URLs” and the content in your e-commerce blog to guarantee effective targeted for desired search results.
Choosing suitable keywords using reliable keywords research tools should be based on:
The user experience is a critical ranking factor for search engines as they aim to guarantee the best navigation experience for search engine users by displaying only the websites that care about that aspect to decrease the bounce rate of online store visits.
Optimizing your ecommerce website structure for search engines and users is mandatory for your overall Ecommerce SEO efficiency as you will enable:
On-page SEO is a key factor for your e-commerce store to reach higher ranking in targeted search results, increase the clicks on your website search results “CTR”, driving more conversion and sales and the overall success of your Ecommerce SEO plan.
On-page SEO is all about optimizing your e-commerce website content to comply with search engines standards and to encourage potential customers to complete desired actions through:
Ecommerce websites are known for the many increasing pages for products and categories and with more pages available, there will be more technical SEO aspects & issues to care about.
Efficient Ecommerce SEO process requires performing periodical site audits “weekly or twice a month” to uncover and to handle technical SEO issues to avoid losing achieved higher ranking on search results or providing poor user experience including:
Ecommerce link building is a tough challenge as not many websites or blogs are willing to refer to a website consists of products rather than valuable related content.
Despite how challenging it is, link building is essential for your Ecommerce SEO strategy as it increases and demonstrates your e-commerce website authority to search engines to improve ranking in targeted search result and to earn referral traffic.
Effective Ecommerce link building strategy will require performing detailed analyses of your backlinks profile and also the competitors’ backlinks profiles to define worthy link building opportunities and your outreach plan.
We agreed before about how tough and challenging Ecommerce SEO is and it involves many steps, processes, and tasks that require extensive expertise and specific skills to drive the desired results in addition to efforts needed for managing your e-commerce platform operations.
Choosing the best Ecommerce SEO company or conacting a professional SEO agency is the first step to achieve an acceptable return on your investment for your e-commerce store search engine optimization as they will provide professional help and will be responsible for many aspects including but not limited to:
Contact us today to develop your e-commerce store SEO strategy
We have discussed in a previous article powerful technical tips for improving your e-commerce business and now we will focus about e-commerce marketing techniques that proved to be effective in transforming any e-commerce business from a local amateur business to a successful platform for gaining, maintaining customers and achieving a higher return on investment (ROI).
We will discuss in details all aspect of e-commerce marketing focusing on which platforms to invade for your e-commerce business marketing plan, successful e-commerce marketing techniques and strategies and how to provide an exceptional shopping experience for each customer encouraging potential and current customers to be loyal customers and choose your online store over competitors.
No small or large business has ever succeeded in achieving business awareness and attracting new long-term customers without a planned marketing strategy and innovative e-commerce marketing techniques that add value to current and potential customers.
We will go over e-commerce marketing techniques that have added remarkable value for e-commerce businesses regarding gaining and maintaining the desired market share.
Everyone is aware of social media marketing value in increasing brand awareness but it’s not the only benefit of using social media platforms in e-commerce marketing as it can help your e-commerce business in many aspects including:
The first step to achieve all of the above goals is to choose suitable social media channels for promoting your e-commerce business from popular social media channels then you should create a social media marketing strategy to define all goals and steps of your business presence on social media in addition to create engaging content for followers that is mainly about adding value to potential customers not promoting your business products.
It’s not about 2 or 3 promotional posts every weak in each popular social media network but it’s about creating an engaging community of potential customers on social media through informative posts, reaching more audience through social trends and communication more privately & effortlessly with your current and potential customers to answer all of their questions and provide better customer service.
Social media insights will help you to evaluate if your e-commerce marketing campaign on social media has achieved the desired goals regarding targeting specific customers’ demographics, the engagement level with your business and if it helped your business to attract and retain more customers.
Publishing product pages with a main image of the product is not an effective technique for e-commerce marketing either on the website or social media channels.
Using ultra-quality media content types including HD or 4K product previewing videos or “How-to” use videos plus 360-degree panoramic images in product pages will improve how you showcase your e-commerce business products for potential customers providing a closer professional view for your products and their optimal uses.
Many e-commerce businesses commit the same mistake of listing each product on a page of the website with long irritating descriptive text that discourages potential customers from going further in their shopping process and not to complete a purchase.
An effective e-commerce marketing technique is creating an appealing copy for each product page consisting of:
If you choose paid ads as a solution in your e-commerce marketing plan, then you should the suitable platforms (online / offline) to target potential customers depending on their interests with integrated advertising campaigns focusing on the same products or offers in the same period on some or all of the following advertising solutions:
Analyze each campaign performance to define the most suitable advertising solutions that drive more sales and leads with allocated advertising budget to focus on them for future advertising campaigns.
Many visitors (potential customers) of any online store don’t proceed to the checkout page after exploring a product page due to many reasons and here comes the advantage of remarketing campaigns as an effective e-commerce marketing technique to encourage them to buy when they are ready in the future.
Remarketing ads is about retargeting potential customers who visited your online store but didn’t complete a purchase using data extracted from your e-commerce business Google Analytics reports and retargeting them with search engine ads or social media ads using Facebook Pixel code added to your website to present related products to their activity on your website.
Whether your website is receiving organic free traffic from search engines or paid traffic from advertising campaigns, you should analyze the buyers’ behavior on your e-commerce website with analytics reports focusing on bounce rate, average session duration, average pages visited per session and completed conversions metrics to evaluate the website performance and define weaknesses.
If the landing pages for potential customers’ performance is not satisfying then you have to perform A/B tests on landing pages with alternative web designs and content formats to choose the most effective ones for your landing pages based on traffic and conversions statistics.
Another effective e-commerce marketing technique is launching email marketing campaigns using available data of current & potential customers to achieve many marketing goals including:
Influencers marketing is another effective e-commerce marketing technique as it’s proved to achieve desired brand awareness and increase trust from your targeted audience when you initiate business relationships with influencers to publish positive reviews about your products or spreading the word about your brand and new offers, discounts or flash sales.
Be careful when you choose influencers and public figures to promote your e-commerce business as publicly hated influencers despite having a huge number of followers they are bad publicity for your business.
Many online stores are out there on the internet with mainly the same products you’re selling so customers need to be appreciated for choosing your e-commerce store over competitors and to encourage them to be loyal customers.
One of successful e-commerce marketing techniques is to apply a reward program for loyal customers as they will be awarded bonus points for their purchases to be used as a deduction from future purchases cost encouraging them to be your business loyal customers.
When you’re promoting your e-commerce business products or new offers or a flash sale, focus on urgency highlighting that the products are only available with these prices for a limited period and a limited number of products to encourage them to make buying decisions quicker.
Public reviews of your e-commerce business products or the shopping experience will play a vital role in gaining the trust of potential customers when they are surrounded by positive reviews about your e-commerce store in product pages or across social media channels.
Encourage user-generated content as 20% of online shoppers base their buying decisions on recommendations and public reviews through social media posts or comments, images of customers using the products or online contests and surveys about their preferences of different products with your reward program for loyal and engaging customers (bonus points – discount coupons – free giveaways).
Remember that you’re selling the online convenient shopping experience not only the product as many online stores will sell the same products with competitive prices.
Providing exceptional shopping experience is the most effective e-commerce marketing technique and there are many aspects to cover to provide the desired shopping experience including:
You’re not on your own when it comes to e-commerce marketing as you can easily search online for helpful e-commerce informative content or hiring an experienced marketing agency specialized in providing customized e-commerce solutions to achieve your e-commerce business desired goals.
Contact Sendian Creations today for professional help with your e-commerce business
The current and future years are the era of e-commerce business (online stores) rather than physical stores as e-commerce has added exceptional growth to commerce in general as sales volume increased by 21% with more than 1,000,000 million products sold online every day and the e-commerce revenues expected to reach 5 trillion US dollars by the year 2021.
More growth in any business filed including e-commerce business equals more competition with many alternative online stores offering the same products you offer with competitive prices and better online shopping experience.
Your e-commerce business will lose desired market share if you didn’t start improving your business in all aspects (website technical issues – website content – marketing plan – shopping experience) and continue evolving to maintain desired market share and continue growing and expanding to different markets and demographics.
In this article, we will discuss powerful technical tips plus 12 effective e-commerce marketing techniques in another article to improve your e-commerce business in all possible aspects to reach the desired satisfaction levels from potential customers, attract and maintain more customers, increase your e-commerce business awareness and achieve higher ROI with integrated business plan and process.
We will discuss different technical issues that could prevent your e-commerce business (online store) from achieving the desired results related to daily sales volume, number of new and returning customers and the shopping experience for all customers.
The main focus in your online store is to provide the best possible user experience for the website visitors (your e-commerce business potential customers).
The main aspects to focus on in the user experience issue are:
The majority of search queries and e-commerce stores visits are currently done through mobiles as human spends more than 3 hours per day active online on their mobile phones.
Your e-commerce business website should be mobile-friendly with responsive web design and the navigation & shopping experience tested to provide the easiest navigation for mobile users starting from exploring different products’ pages to the finalizing of purchasing on the checkout page.
Your e-commerce business potential customers will be cautious to browse your website or completing a payment unless they’re 110% confident of your website security.
There are many security guarantees to use to increase customers’ trust including:
The more secure your e-commerce store is, the more confident your customers to order from your online store with no security concerns that delay or prevent completing a purchase.
70% of online shoppers abandon their shopping carts mainly due to complicated payment process which require many non-adding value steps that encourage online shoppers not to proceed further in their payments.
It’s essential to add popular payment options like PayPal and popular payment methods in each country your potential customers originate from to encourage them to complete the payment process plus adding secure gateway (third-party responsible for taking the money from the customer and send it to your business bank account) to ensure more security in money transfers.
There’s a golden opportunity for any e-commerce business to take advantage of when you create and execute suitable search engine optimization (SEO) strategy to reach a higher ranking in the search results of potential customers to generate more free organic profitable traffic.
There are many aspects to cover when you start optimizing your e-commerce website (online store) for search engine and users (the website visitors):
Having a responsive e-commerce website for mobile users is essential but developing native mobile apps for your e-commerce business customers of Android & iOS users is a powerful competitive advantage.
70% of online shoppers’ activity is done through mobile which makes a clever decision to develop a professional mobile app for your e-commerce business to add another reachable platform for customers to explore your business products, new offers and communicate with your business representatives through private messaging and support options available in your business mobile app.
You can define weaknesses in your e-commerce business websites using Google Analytics metrics and reports to generate useful data about:
With the insightful reports generated from Google Analytics platform, you will be able to reach a valid evaluation of your e-commerce business performance.
It’s not an excuse to have no knowledge regarding marketing, web design and development or any functions related to how to fail in managing your e-commerce business for your e-commerce business failure.
Hire an experienced marketing agency for providing e-commerce solutions or internal marketing or development team to add value to e-commerce business in your weakness areas to guarantee achieving desired results, utilizing all financial resources & products inventory and gaining the desired market share.
Contact Sendian Creations today for customized e-commerce solutions