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The need for a successful Ecommerce SEO strategy is inevitable as online Ecommerce stores are competing fiercely to rank higher in commercial search results to generate more organic free traffic to the online store of potential customers who are highly willing to convert through completing at least one purchase transaction.
Search engine optimization (SEO) is a long-term tough battle that requires consistent improvement for your Ecommerce website through following a customized suitable strategy guidelines to reach the first position for desired search results and Ecommerce SEO is a more tough battle as they’re hundreds or maybe thousands of stores competing for the same keywords related to products or product categories as the expected return is more than the expected return for any other types of websites.
The important questions now are why invest time and available resources in developing a customized eCommerce SEO strategy? And what’s the return of ranking on the first page of desired search results?
More than 45% of online shopping transactions start on search engines when a potential customer performs a search with transaction search queries like using the name of desired products and in more than 90% of cases, they will visits only the first 3 results of websites and online stores of the first search results page.
If we rephrased that, applying an effective eCommerce SEO strategy will enable your e-commerce store “website” to rank in the first search results related to available products will generate organic free traffic from potential customers who are willing to buy available products if they match their desires and budgets.
Generating consistent free traffic to your professional e-commerce store will reduce the need to continuously invest in paid ads through traditional or digital advertising solutions to attract potential customers to your online store.
In addition to decreasing the required e-commerce marketing budget while generating an exceptional return on investment, efficient eCommerce SEO activities will also support other e-commerce marketing techniques applied including social media marketing campaigns, email marketing campaigns, or other types of marketing solutions through attracting the targeted audience to your e-commerce website and providing detailed insights about the potential and current customers for retargeting campaigns on other platforms.
Ranking in the first search results for targeted commercial search queries is the outcome of a detailed Ecommerce SEO strategy and applying define steps and suitable efficient techniques to capitalize on the benefits of professional search engine optimization processes.
The main steps for an efficient Ecommerce SEO strategy are:
Ecommerce keywords research is more technical and critical than keywords research and choosing process for other types of websites as your main aim to choose keywords suitable for transactional search quires that are performed by potential customers in order to find suitable products to satisfy their needs and eventually buying them from the e-commerce store that appears in the first search results and provides exceptional online shopping experience.
Keywords research is essential for your Ecommerce SEO strategy as targeted chosen keywords will be involved in the content for product and category pages, the website structure “Categories – Sections – URLs” and the content in your e-commerce blog to guarantee effective targeted for desired search results.
Choosing suitable keywords using reliable keywords research tools should be based on:
The user experience is a critical ranking factor for search engines as they aim to guarantee the best navigation experience for search engine users by displaying only the websites that care about that aspect to decrease the bounce rate of online store visits.
Optimizing your ecommerce website structure for search engines and users is mandatory for your overall Ecommerce SEO efficiency as you will enable:
On-page SEO is a key factor for your e-commerce store to reach higher ranking in targeted search results, increase the clicks on your website search results “CTR”, driving more conversion and sales and the overall success of your Ecommerce SEO plan.
On-page SEO is all about optimizing your e-commerce website content to comply with search engines standards and to encourage potential customers to complete desired actions through:
Ecommerce websites are known for the many increasing pages for products and categories and with more pages available, there will be more technical SEO aspects & issues to care about.
Efficient Ecommerce SEO process requires performing periodical site audits “weekly or twice a month” to uncover and to handle technical SEO issues to avoid losing achieved higher ranking on search results or providing poor user experience including:
Ecommerce link building is a tough challenge as not many websites or blogs are willing to refer to a website consists of products rather than valuable related content.
Despite how challenging it is, link building is essential for your Ecommerce SEO strategy as it increases and demonstrates your e-commerce website authority to search engines to improve ranking in targeted search result and to earn referral traffic.
Effective Ecommerce link building strategy will require performing detailed analyses of your backlinks profile and also the competitors’ backlinks profiles to define worthy link building opportunities and your outreach plan.
We agreed before about how tough and challenging Ecommerce SEO is and it involves many steps, processes, and tasks that require extensive expertise and specific skills to drive the desired results in addition to efforts needed for managing your e-commerce platform operations.
Choosing the best Ecommerce SEO company or conacting a professional SEO agency is the first step to achieve an acceptable return on your investment for your e-commerce store search engine optimization as they will provide professional help and will be responsible for many aspects including but not limited to:
Contact us today to develop your e-commerce store SEO strategy