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Digital marketing blog posts including tips and insights to guide your business towards achieving all desired goals out of your digital marketing campaigns.
Businesses are facing many challenges including the increasing competition daily which requires innovative efficient solutions to stand out from the competition which highlights how digital marketing services are valuable choices to handle and overcome these challenges.
Digital marketing services or online marketing services are customized tailored marketing solutions to adapt to the transformation of consumers behavior as more than 79% of consumers nowadays are performing their researches for desired products or services and purchasing online through many marketing and selling channels available online like websites “e-commerce stores” and social media channels.
Digital marketing services provide a real chance for all types of businesses to compete and to drive the desired marketing results and substantial return on investment “ROI” in shorter periods by executing a customized detailed internet marketing strategy to create a professional optimized rewarding presence on suitable digital marketing platforms.
The answer to this question is easy and clear as every business that aims to improve their current position within the increasing competition should take advantage of the best suitable digital marketing services and solutions including:
Whether your business is B2C targeting final consumers or B2B business targeting other business to promote available services and solutions, there’re many customized cost-effective digital marketing services developed by the chosen experienced digital marketing agency that can make a real difference in the journey to achieve your business goals consistently.
Your business marketing and advertising budget should be allocated wisely to services and solutions that match your business needs, goals and that create effective marketing and communication channels with your targeted potential and current customers whether it’s offline or online marketing services.
There’re plenty of benefits and business goals that can be achieved by investing in effective affordable digital marketing services including but not limited to:
All mentioned benefits and more business goals can be achieved through choosing and investing in suitable cost-effective digital marketing services and solutions.
Yes, all digital marketing services are affordable, effective, measurable and targeted but each one has its own advantages and suitable for specific goals or phases in your business sales funnel and that’s why we will discuss all types of online marketing solutions to define which are suitable to drive your business goals.
The main digital marketing services provided by a professional digital marketing agency are:
A professional trustworthy digital marketing company will not recommend investing in all available online marketing solutions but instead will perform detailed business analysis to define:
More than 59% of consumers check many digital platforms for each business before deciding to communicate with your business in order to figure out how your offerings will satisfy their needs, suit their budget and how professional your business is which requires developing and implementing an integrated data-driven digital marketing strategy.
Business websites are the hub of digital marketing campaigns & in many cases offline marketing campaigns and the main interaction point for many cases whether for B2B businesses when potential clients want to know more about available services or for e-commerce platforms when the final consumer is viewing available desired products to complete a purchase.
Web design and development solutions are one of the main digital marketing services provided by professional digital marketing companies to create a conversion-optimized marketing channel for your business through:
Your business website will be customized to meet your business needs whether it’s a native coded website or it’s a content management system like WordPress or Joomla to support your overall integrated marketing strategy.
Search engines are the main traffic source “more than 74%” for business websites that goes mainly to first search results in the first results page “more 90% of clicks” whether it’s organic traffic through ranking in the first search results or through paid search engine marketing ads to appear on top of organic search results to attract potential customers.
Search engine optimization “SEO” solutions are an effective long-term type of digital marketing services provided by specialized SEO marketing agencies or full-service marketing agencies to drive consistent free profitable traffic from search engines like Google or Bing to your website from potential customers who’re searching for what your business is offering.
A professional SEO marketing agency will help your business to reach the highest ranking in targeted search results through customized services and solutions including:
You will drive continuous exceptional ROI when investing in professional search engine optimization “SEO” services and solutions.
Everyone is active on social media nowadays including your business targeted customers whether the consumers for B2C businesses or the decision-makers targeted by B2B businesses.
Digital marketing companies provide professional social media marketing services as a part of integrated digital marketing services to take advantage of endless business opportunities available on each suitable social media platform for your business.
The chosen digital marketing company will create many efficient marketing and communication channels for your business on chosen social media channels valuable for increasing awareness about your business, promoting available products or services, educating the targeted audience about your business, communicating privately and effectively with potential & current customers and improving your business reputation through content marketing campaigns, professional monitoring & moderation and targeted cost-effective paid social media ads.
Planning, creating, launching and managing digital advertising campaigns is one of the common digital marketing services provided by a full-service advertising agency to take advantage of targeted affordable rewarding digital advertising solutions.
Digital advertising solutions enable businesses to reach a specific targeted audience to achieve high engagement and more conversions with many costing options related to the campaign purpose including pay per click “PPC”, cost per 1000 impressions “CPM” and cost per acquisition “CPA”.
There are many options of paid digital ads customized to achieve specific goals affordable for any type of business budgets on different digital platforms that can achieve a return on investment up to 800% including:
Digital advertising campaigns are valid choices to achieve instant results and many business goals within the limits of the allocated advertising budget.
Businesses that invest in content marketing solutions drive 600% “6x” more conversion as they are the base of inbound digital campaigns as they are effective in adding value to customers to gain their trust and to promote your products or services or limited offers in creative and engaging campaigns.
Content marketing solutions are of the main digital marketing services provided by any professional digital marketing agency to create engaging content that highlight the competitive advantages of choosing your business over competitors and to drive more sales through:
Content marketing campaigns are a long-term rewarding investment that helps businesses to stand out from the competition consistently.
Digital marketing services are not limited to social platform, search engines, and websites but its scope extend to email inboxes through planning, creating, launching, monitoring and customizing email marketing campaigns that drive a substantial return on investment up to %4400.
Customized sequenced email marketing campaigns and newsletters are an effective choice to build long-term profitable relationships with customers through guiding their buying journey with promotional content for available products or services in addition to sharing valuable exclusive content for email subscribers or sharing news and updates about your business.
There’re many choices of effective digital marketing services & solutions but the critical decision is choosing the best digital marketing company with extensive experience in each filed of digital marketing and advertising and a portfolio of successful marketing campaigns in your business field or in targeted markets to guide your business towards achieving the desired results and exceptional return on investment.
Contact us today to reach exceptional results for your digital marketing campaigns
Email marketing! yes, you read that correctly as email marketing is literally a “Blast from the Past” marketing solution that had proved effectiveness over past decades and will remain effective in the future.
You’re wondering why email marketing is a cost-effective marketing solution and that is because of many reasons including:
When deciding to launch a marketing campaign, the first issue to focus on selecting suitable marketing channels with effective solutions to communicate with your business target audience and acceptable expected ROI to avoid wasting valuable time & resources.
We have explained how effective email marketing campaigns for many business goals including generating leads and transforming leads to customers & customers to loyal customers but that is not the end as we will discuss step by step how to launch effective email marketing campaigns to take advantage of one of the most effective digital marketing solutions.
Every day you delete or mark emails as spam for your email inbox and the same of all email active users due to many reasons including lame subject lines, invaluable content and having no interest in what these emails are promoting.
The case is the same for your business email marketing campaigns as you need to excel your campaigns from A-Z to avoid losing potential leads or current customers due to failing to deliver your business message in a compelling way to the targeted audience.
By the end of this guide you’ll be ready to start your business successful email marketing campaign achieving all predefined desired goals.
7 steps to run a successful email marketing campaign:
All different marketing campaigns including email marketing campaigns are expected to be a failed one without a well-crafted strategy that defines main important aspects including:
Once you defined all mentioned aspects, you’ll be ready to go further in your journey to achieve the desired goals.
You’re a guest in your potential leads and customers email account inbox but you’ll need the permission to be there at first and that’s why you need to avoid buying email lists and start building your email list carefully from scratch through the following solutions:
The most successful solution to generate email leads is opt-in forms on your business website that are easy to fill and get permission to address potential leads with customized emails.
11 effective placements to add your opt-in (signup) forms in your website:
Encourage targeted audience to subscribe in your email list using a lead magnet that offers value for different segments and a lead magnet could be:
Or anything else when it’s free, valuable, interesting, relevant, solves a problem, easy to use and consume.
Optimize your opt-in (signup) forms to encourage more leads to subscribe by:
Customizing the message in your email marketing campaign is an intelligent approach to use as sending the same content for all subscribers will decrease emails open rate, click-through-rate (CTR) & conversions and increase unsubscribe rate from potential leads who received disturbing emails that add no value.
Each segment should receive customized & personalized content that suits their interests and positions in your sales funnel.
Potential segments of your email list subscribers could be:
Once you defined segments of your email list, you’ll be able to craft customized messages that increase open rate and desired conversions.
The healthy open rate is between 20% to 40% of emails sent but many campaigns fail to even reach that percentage and all efforts and resources devoted in your email marketing campaign will be wasted with no actual return.
To improve your emails open rate, you should consider executing the following tips:
Once you reached an acceptable open rate, the next step is to engage subscribers with optimized valuable content and professional visual outlay.
The critical phase is when your emails are opened as your emails content and design will define the percentage of engagement with your campaign and if potential leads will go further in your sales funnel and complete desired conversions or delete your future emails and unsubscribe from your email list.
Email marketing content types are:
To optimize your email marketing campaigns content, perform the following tips:
Every segment and phase in your sales funnel will require to create customized personalized content to increase CTR and desired conversions and decrease unsubscribe rate.
Once you have built your email list, divided subscribers into segments and created content suitable for each phase in relationship with your prospects (Leads –> Active subscribers –> Customers –> Loyal customers –> Brand advocates), you should now use Autoresponder email series to engage subscribers with email customized to follow specific triggered actions including:
Many email marketing services providers offer “Autoresponder” option to its clients including:
Through sequenced email series based on each subscriber engagement and behavior, you’ll be able to guide subscribers further in your sales funnel plus promoting cross-sells & up-sells.
Suitable chosen email marketing performance metrics will define the quality and effectiveness of your email campaigns regarding:
Focus on the following email marketing performance metrics to define your campaigns’ weaknesses and improve performance:
Add Google Analytics tracking code to your email marketing campaigns to track and analyze the subscribers’ traffic on your website and respond to their behavior with suitable emails.
Email marketing is a long-term journey that requires commitment, patience to perform many tests & drive desired results, skills in creating suitable content to communicate better with your potential leads & current customers and to be aligned with other marketing campaigns on different platforms.
Start collaborating with your in-house internal marketing team or seek help from professional marketing agency specialized in providing email marketing solutions to achieve an average of 4400% return on investment (ROI) when you launch successful email marketing campaigns.
Contact us today to start your business email marketing campaign