No products in the cart!
Please make your choice.View all catalog
Digital marketing blog posts including tips and insights to guide your business towards achieving all desired goals out of your digital marketing campaigns.
SEO/SEM/SEO What are they? how they combine together? what are they used for?
What is the differences between the two “SEO vs SEM”?
Despite the benefits of search marketing, many users don’t know the difference between the two “(SEO) Search engine optimization vs search engine marketing (SEM)“,
with us, we are going explore together the three expressions to learn everything we need to know about SEM and SEO, and the ways they used.
the two strategies “SEO and SEM” are well known important terms that have something to do with search engines, although SEO search engine optimization and SEM are often used interchangeably and believed to be the same, however, SEO and SEM aren’t the same strategies.
Despite their discrepancies, SEO search engine optimization and SEM search engine marketing are both related to the term “Search Marketing”, while PPC is a paid tool that is commonly and inaccurately used by SEM,
first of all, there are many reasons to utilization them in digital marketing campaigns: For raising brand awareness, increasing your revenue and boost traffic, Also for running campaigns as well,
it’s important to find the most accurate and suitable digital marketing strategy (SEO and SEM) for you, also to recognize the difference between both of them
begin your digital marketing (SEO and SEM) on the search engine:
Google, by utilizing (SEM) and SEO search engine optimization, you can boost brand awareness and reach more customers.
before discussing the difference, we need to recognize that SEO search engine optimization and SEM are the most popular search marketing strategies than managing your search marketing campaign,
search engine optimization SEO and SEM search engine marketing Both allow you to attract customers and boost sales, the biggest difference between Them is the cost.
With SEO search engine optimization, you don’t have to spend your money on something to start creating content and posting it on your blog
SEO is a strategy that falls under SEM, all SEM terms and strategies beat social media by over 300% for driving traffic to the content or web pages.
In fact, search idea is the main driver of traffic for content sites in search engines such as Google and Bing,
the two “SEO and search engine marketing SEM” makes you drive traffic to your pages, boost brand awareness, and support generate sales. on your ads make efficient site traffic, it is exactly as it sounds: you pay for each tap on your ads which also can assist your SEO rankings in the search,
However, it’s important to have a strong strategy (SEO and SEM), Otherwise, it sometimes ends up wasting money on paid campaigns without generating worthwhile leads.
The difference between SEO and SEM is that SEO search engine optimization is a method of ranking pages or landing page on the search results
while SEM is based on the paid for each tap tool of displaying text ads above the search.
Search engine optimization or SEO is a practice of optimizing your website by content, authority, technical updates, and domain trying to drive the target audience, to support the landing page arranged higher and growing the visibility in Google or Bing search results and conversion rate.
By using Search engine optimization (SEO), the higher you positioned; the more brand awareness you’ll generate.
it’s sometimes known as “organic search results or organic rank” which means you don’t have to spend money for your site to re-arrange higher in search results and that’s what Search engine optimization (SEO) is serving for you, also this is one of the main differences vs SEM
When someone searches using word related to the content on your page, SEO Search engine optimization support your site come up in the engine results by using the accurate tools to rise your position
A strong SEO Search engine optimization strategy requires through target audience and keyword research, attracting prospective customers that can support to excess site engagement.
When Using SEO Search engine optimization, the more users engage with your pages, the more ranking and improving the visibility (organic result for SEO) you reach, however, SEO can take time before your blog posts and pages positioned at the top of a search results pages SERP’s
You can learn and utilization several SEO methods to increase your visibility to search such as Google during their searches. Experts usually group these SEO Search engine optimization methods and tricks into three categories as follows:
This SEO technique refers to the elements of the website that develops the site’s readability to makes it easy for search engines to understand what the site is about,
also, technical SEO helps the visibility of search engines to see that the site is high quality which affects engagement rates and organic results for SEO.
this SEO technique refers to the plan that usually optimizes “every individual page”, on-page SEO helps search engines to understand the topic of the content and the visibility to see that the website is a valuable source that relevant users might want to find.
Off-page SEO techniques:
This SEO or Search engine optimization technique is a related plan that builds a reputation and authority of the website, Off-page SEO helps search engines to read that the website is
an ideal search due to its reputable, reliable, trusted source.
you can create a strategic search optimization technique but before that, you need to learn about SEM,
SEM or Search Engine marketing was often used as an (umbrella) which contain two other techniques “SEO and PPC”,
SEM is a type that includes some factors as follows:
SEM drive traffic to your pages through ad campaigns “paid ads”,
SEM is a paid ad campaign that allows marketers to drive traffic to their pages by paying for each tap on your ad,
some refer to SEM as “paid search.”,
Search engine marketing, or SEM, is an umbrella of multiple digital search engine marketing SEM plans includes:
the advertiser pays a specific fee each time a searcher opens your ad; this is called (CPC) in SEM technique.
SEM: Cost-per-acquisition (CPA):
the advertiser pays a specific fee each time a conversion is being achieved through the when using SEM tactic.
SEM: Cost-per-impression (CPM):
the advertiser pays a specific fee for a thousand impressions, or for how many times the advertisement had been visible to searchers, by using one of the SEM tactics.
There is a difference between models for how Search Engine Marketing SEM is structured:
the difference here is that Paid\ ads display animations, videos, and text ads on search engines such as Google and Bing. You can also create social media sponsored ads on LinkedIn, Facebook, Twitter, and Instagram. Visual ads are used to attract someone’s eyes and it’s a great method to direct them to your pages,
However, the Search Engine Marketing SEM tool allows you to display ads to people who have already visited your pages.
Using cookies, you can even determine which pages people have previously visited, Then, you can utilize a personalized marketing approach to create ads for specific buyers.
The more you analyze your buyers, the more likely you can create ads that reflect their interests.
You can also utilize precise targeting within your SEM platform to display ads to the prospects most likely to become buyers.
The main difference between SEO and SEM gives you good value,
By understanding the relationship and the difference between SEO and SEM as search marketing plans allows you to optimize your campaign (SEO and SEM).
You can also use the difference between both “SEO and SEM” to make your marketing technique well improved,
A well-built SEO foundation ensures that the website you’re directing the target audience to, by SEM, is useful and accurate the information they were searching for,
SEO and SEM can be used together quite well, a combination of SEO and SEM progress both tactics, and each one of SEO/SEM has its own way to make efficient upon the other,
both SEO and SEM are subsets of search marketing that co-exist in the same route of search.
SEM drives traffic to your pages in an immediate time, and the SEO or Search engine optimization ensures prospect’s wonders are explained.
If you choose one tactic as Search engine optimization SEO only, you may not see progress meant in the search score for quite some time.
which doesn’t solve your lease-up challenged property today, in times as this SEM help you, and will continue to drive traffic to your pages.
For an effective marketing outcome, you must purpose tools from both SEO and SEM, a customized technique to both SEO/SEM is the best choice. With SEO, you can continuously optimize for search as a search “organic SEO” continue to fine-tune their algorithms. With SEM, predictive marketing is an essential factor in your marketing campaign.
SEO and SEM have a common relationship as both SEO/SEM are working to increase your brand’s ranking on SERPs, however, their common features are:
This can make differences for startup businesses, between seeing an uptick in website visitors and conversions or being hide beneath pages of competitors’ links.
it is just as effective as SEO Search engine optimization when it comes to increasing conversions and engagements,
When considering SEO vs. paid search, it’s important to remember that SEM only involves paying for every press you receive,
With SEM, your link appears at the top of the SERP above the search score.
The main difference with using SEM marketing is to generate quick conversions and immediate sales, cost for a press can generate a score the day you create your campaigns.
SEM plans as Paying-for every press, you’ll need to bid on your keywords. Bidding against your competitors allows you to display your ads at the top of a search engine page. The higher your ads display; the more people will see them.
Once you begin gaining presses and conversions, you can review the data to determine which tactics, ads, and keywords are generating outcomes. Then, you can adjust your targeting parameters and ad language for optimizing your campaigns.
The difference between them both is that SEM is involved about provide you complete control over your campaign settings in a quick average of time, about 45% of small businesses are already using the cost for every press advertising
While Search engine optimization SEO considered as new high-quality created content that is relevant to your audience, also SEO is very cost-effective,
SEO is a long-period marketing tactic. Once you start improving your ranking, you can keep gaining visitors to keep your ranking. Since it’s so cost-effective, it’s also a great way to optimize your marketing ROI.
However, their differences & commons, When it comes to deciding Whether to use SEO or SEM in Your Campaign, you have to consider:
Determine your business standing:
Does the decision depend on how much time do you in your market? If your website is newly launched, it may take a long time like months or years to your SEO and then begin to appear in google search. Your right plan for your goal, therefore, is to launch an SEM campaign while planning for your SEO.
Maximizing viewers from the search channel:
ranking on both the paid ads and google or Bing search, in incremental presses overall. In this case, you want to run the two expressions “SEO and SEM” campaigns simultaneously, to get the benefits of their differences.
Recognize the average cost-for-click in the market:
Drive visitors to the website and (to complete the sale) is the primary goal in your marketing campaign, SEM is your best tactic if you want an immediate effect.
Assess your industry:
Knowledge about your sector must be a factor when you decide your outline. If you have been in the market actively for years and have the background of your customers’ different needs and wants,
the SEO idea is exactly an excellent choice to improve your industry organically.
test your market:
SEM gives you visibility so fast, and the good relevant keyword you analyze, the more conversions you get in your SEO campaign.
Examine the performance of the website:
Few years ago, mobile marketing was considered to be the promising future of digital marketing solutions and currently, we’re witnessing the era of mobile marketing involvement in all types of online marketing activities where businesses are taking advantage of mobile devices “smartphones and tablets” to reach, attract and engage with potential and current customers effectively.
Mobile users spend up to 5 hours daily on their mobile devices and every minute spent on smartphones or tablets is an opportunity to communicate efficiently with your business potential and current customers through suitable targeted mobile marketing platforms and solutions.
First things first, we need to explain what is mobile marketing and then to define the importance of a tailored mobile marketing strategy to your business overall marketing strategy.
Mobile marketing is the ongoing process of converting mobile devices into rewarding marketing channels taking advantage of how targeted customers are glued to their smartphones and tablets during the whole day to benefit from available endless business opportunities offered in mobile marketing platforms without the need to allocate a huge portion of your business budget.
There’re many cost-effective marketing techniques and solutions that can be a valuable component of your business mobile marketing strategy including native or cross-platform business mobile apps, targeted mobile advertising campaigns, mobile-friendly professional websites, and SMS marketing solutions that can be utilized to raise your business growth rate and revenues up to the desired level.
It’s a little bit unclear now how affordable mobile marketing services can benefit your business and why you should allocate a portion of your marketing budget to them and that’s why we are going to discuss mobile marketing importance and which mobile targeted marketing services and solutions are suitable for your business goals.
More than 55% online activities are done currently through mobile devices including online searches, website visits, email activities and online shopping on mobile e-commerce platforms as they’re more convenient to use and consumers “targeted potential customers” expect to have the best possible user experience in any online platform.
Mobile marketing platforms and customized instant personal marketing campaigns will enable your business to reach a wide network of potential engaging customers whether you’re targeting final consumers “B2C business” or targeting other businesses “B2B business” with affordable mobile marketing services even for limited budgets of small businesses and startups.
There’s an endless list of valuable mobile marketing benefits related to desired business goals that can be gained in short periods including:
The integration of suitable effective short-term and long-term solutions in your marketing strategy will lead to substantial continues growth in your customer base and earned revenues.
We mentioned repeatedly the importance of taking advantage of increasing daily usage for mobile devices to reach your business customers but the important question in this phase is what are the best mobile marketing services and platforms to drive the desired return on your investment?!
There’re many efficient solutions to be integrated into your business marketing strategy when cooperating with an experienced full-service marketing agency which acts also as a professional technology solutions provider to allocate your budget to rewarding successful marketing campaigns targeting mobile users.
The most effective mobile marketing services and solutions are:
The first mobile marketing solution in our list is mobile apps as mobile users spend more than 80% of their daily mobile usage between installed mobile apps on their devices.
Developing a professional business mobile app will be your choice to gain new advantages over your competitors through an engaging personal marketing channel.
Every investing decision in any marketing solutions should be aligned with predefined business goals and the same is applied for investing in mobile application development as it should because it’s a suitable choice not because other businesses have invested in dedicated mobile applications.
Your business mobile app will be useful to drive desire business goals including but not limited to:
There’re many affordable options of mobile marketing apps either native or cross-platform applications that will suit your allocated budget and the desired performance level.
An average of 50% to 65% of web traffic is from mobile devices and 70% online searches that are done by mobile users end with performing an action on a website within an hour either contacting your business using available communication information or options, filling existing leads generation forms or complete a purchase.
Your business website is the main component of your overall marketing strategy and the first touchpoint in many cases so that’s why investing in developing a mobile-friendly website is essential to the success of your mobile marketing strategy.
The user experience is a deal-breaker for any marketing or advertising campaigns especially on online platforms and your business website should provide the best user experience for mobile users “potential clients” to avoid losing profitable traffic to competitors and to rank higher in targeted search results as search engines consider the mobile navigation experience a major ranking factor.
Your business website or online e-commerce store will provide the best user experience for mobile users through:
Developing a mobile-friendly website will not consume a huge portion of the allocated budget for mobile marketing services as it’s a basic guaranteed option when you hire a professional web development company.
Mobile users are mainly motivated buyers which make them an ideal target for customized conversion-oriented advertising campaigns.
Digital mobile advertising solutions enable advertisers to target potential clients “mobile users” with traceable targeted customized mobile apps that reach them based on their used devices types, locations “when they’re closer to your business branches or stores”, demographics (age – language – gender), interests and search keywords.
There’re many types of ads that can be served to mobile users chosen based on the advertising campaign objectives whether to increase awareness about your business or to encourage targeted potential and current clients to perform desired actions with multiple costing options (Cost per click – Cost per impressions – Cost per acquisition) chosen also based on your campaign goals while defining a maximum bid suitable for your budget and expected return on investment.
The main types of cost-effective mobile advertising solutions that can be integrated into your business mobile marketing strategy are:
Mobile ads are affordable advertising solutions for all types of businesses that can be optimized to drive the best results based on available detailed engagement and performance reports.
SMS marketing campaigns are one of the highly recommended mobile marketing solutions as they are:
SMS marketing campaigns are highly rewarding when your potential clients permit receiving marketing offers or they do opt-in in exchange for exclusive offers and discounts which are useful choices for:
Cooperating with a full-service marketing and advertising agency in your SMS marketing campaigns will lead to utilizing all advantages of mobile text messaging efficiently delivering the best results of an affordable investment.
Mobile platforms offer endless business opportunities daily and your job is to start immediately converting these potential business opportunities into actual revenues when you hire the best mobile marketing agency to develop an integrated tailored marketing strategy that drive the desired short and long-term business goals.
Contact us today to develop your business mobile marketing strategy
Real estate marketing is an ongoing tough battle for real estate developers, real estate brokerage agencies and real estate agents as they target a specific segment of clients who can afford to buy or rent residential or commercial properties which can be a sole life-time transaction.
More than 92% of potential buyers start their housing hunt journey online to find suitable affordable personal or business properties or to find experienced professional real estate agents and that’s why we will discuss today the best real estate digital marketing solutions to stand out from the competition in order to win the battle of real estate marketing.
The main goal for real estate marketing campaigns and solutions is to reach qualified leads and connect them with the most suitable properties for their targeted locations, desires, and budget limits through traditional offline or online marketing and advertising campaigns.
The number of competitors for real estate agencies equipped with a tailored real estate marketing strategy and efficient cost-effective marketing and advertising solutions is increasing daily and your chance of surviving in this competitive industry will shrink unless you adopt innovative effective marketing solutions integrated into data-driven customized real estate marketing strategy.
In the following sections, we will explain the competitive advantages of the best real estate online marketing solutions for developers, agencies, and agents to define how they match your goals and business needs.
The best real estate digital marketing solutions are:
Professional real estate marketing websites are the main marketing tools and platforms for real estate brokerage agencies or individual agents as they offer the opportunity to display, segment and promote the available sale or renting properties online to a wide network of potential clients “internet users”.
Real estate developers usually invest in designing and developing a professional website for each project to establish the first interaction point with clients who’re searching online about residential properties or to provide an effective marketing channel for commercial listings.
Yes, real estate marketing websites are an efficient rewarding investment but only when you optimize them to provide the best user experience to increase engagement and conversions as we did with our valuable client “Kinan – Real Estate Developers” through:
Investing in SEO marketing services & solutions is your gate to generate free consistent profitable traffic to your real estate marketing website of potential clients who are searching for related listed properties in targeted locations and the majority of clicks and web visits go to the first search results in the first search result page “organic web visit could lead to a closed deal”.
Real estate SEO is also a tough battle as hundreds of websites of real estate agencies or developers compete for the highest ranking in commercial search queries “transactional search intent” like “apartments for sale in Cairo” or “houses for rent in Dubai” to direct interested potential clients to their website which require investing in cost-effective SEO marketing services to dominate the first positions in organic search results.
Search engine optimization “SEO” is a long-term real estate marketing solutions that goal is to optimize all aspects of your websites for search engines and for targeted search users through:
Ranking in the first position in targeted search results will limit the need for paid advertising campaigns while driving a high return on allocated investment.
Many real estate agencies and developers commit the mistake of not utilizing social media marketing solutions efficiently or not even integrating social media on their real estate marketing strategy.
Social media marketing platforms are effective choices to target, engage and communicate with ideal potential buyers using content marketing campaigns and multiple personal communications channels through:
Social media marketing and advertising campaigns are an essential component of an effective real estate marketing strategy.
Many Clients “potential buyers” don’t have enough time to visit many properties in order to choose the best suitable one to purchase.
360° Virtual Tours “Virtual Open Houses” is a technological and effective real estate marketing solution for any party as they save time for clients by providing an immersive VR experience to have a compressive preview of the property interiors and exteriors without actually visiting it in order to contact agencies or agents for fewer more suitable choices and that also save efforts for real estate agents and generate more deals as they will deal with only the clients with existing interest in a specific property.
360° Panoramic content can be uploaded to your website or Facebook business page allowing all potential clients to check each property before contacting your business plus VR headsets are affordable now by everyone so you can invest in cost-effective VR customized applications or professional drone photography without doubting.
Generating qualified leads is the main goal for real estate marketing campaigns and many real estate developers and brokerage agencies managed to generate qualified leads for promoted listings through targeted rewarding digital real estate advertising solutions as we did for our client “Ora Developers” by generating qualified leads for their “ZED” project through leads generation advertising campaign on Facebook.
Digital advertising solutions are targeted and trustworthy real estate marketing choices to reach targeted clients with affordable costing options “pay per click ads” to generate more leads through many effective options including:
Investing in developing a professional mobile app is a little bit advanced but highly effective real estate marketing solution as they act as real estate agents always available in your clients’ pockets.
Real estate agencies and agents can use dedicated mobile apps to achieve many goals including but not limited to:
Real estate transactions could be an only one-lifetime transaction for many clients or ongoing relationships especially for commercial properties with businesses and in both cases, email marketing campaigns & newsletters are a valid highly rewarding real estate marketing solution.
More than 95% of buyers check their emails at least one time daily and you can take advantage of these chances to communicate effectively with potential buyers who subscribed in your email newsletters to push them further in your sales funnel through customized segmented sequenced series of emails “welcome emails – promotional emails – insights and real estate guides – walkthrough videos for properties – invites for open houses and other events”.
There’re plenty offline and online real estate marketing solutions and your mission is to choose the most suitable solutions to your goals, budget and the targeted audience in order to drive the desired results.
Hiring a full-service marketing agency with previous experience in successful real estate marketing campaigns is your first step to achieving all the mentioned goals and more within the limits of the devoted budget.
Contact us today to develop your tailored real estate marketing strategy
Businesses are facing many challenges including the increasing competition daily which requires innovative efficient solutions to stand out from the competition which highlights how digital marketing services are valuable choices to handle and overcome these challenges.
Digital marketing services or online marketing services are customized tailored marketing solutions to adapt to the transformation of consumers behavior as more than 79% of consumers nowadays are performing their researches for desired products or services and purchasing online through many marketing and selling channels available online like websites “e-commerce stores” and social media channels.
Digital marketing services provide a real chance for all types of businesses to compete and to drive the desired marketing results and substantial return on investment “ROI” in shorter periods by executing a customized detailed internet marketing strategy to create a professional optimized rewarding presence on suitable digital marketing platforms.
The answer to this question is easy and clear as every business that aims to improve their current position within the increasing competition should take advantage of the best suitable digital marketing services and solutions including:
Whether your business is B2C targeting final consumers or B2B business targeting other business to promote available services and solutions, there’re many customized cost-effective digital marketing services developed by the chosen experienced digital marketing agency that can make a real difference in the journey to achieve your business goals consistently.
Your business marketing and advertising budget should be allocated wisely to services and solutions that match your business needs, goals and that create effective marketing and communication channels with your targeted potential and current customers whether it’s offline or online marketing services.
There’re plenty of benefits and business goals that can be achieved by investing in effective affordable digital marketing services including but not limited to:
All mentioned benefits and more business goals can be achieved through choosing and investing in suitable cost-effective digital marketing services and solutions.
Yes, all digital marketing services are affordable, effective, measurable and targeted but each one has its own advantages and suitable for specific goals or phases in your business sales funnel and that’s why we will discuss all types of online marketing solutions to define which are suitable to drive your business goals.
The main digital marketing services provided by a professional digital marketing agency are:
A professional trustworthy digital marketing company will not recommend investing in all available online marketing solutions but instead will perform detailed business analysis to define:
More than 59% of consumers check many digital platforms for each business before deciding to communicate with your business in order to figure out how your offerings will satisfy their needs, suit their budget and how professional your business is which requires developing and implementing an integrated data-driven digital marketing strategy.
Business websites are the hub of digital marketing campaigns & in many cases offline marketing campaigns and the main interaction point for many cases whether for B2B businesses when potential clients want to know more about available services or for e-commerce platforms when the final consumer is viewing available desired products to complete a purchase.
Web design and development solutions are one of the main digital marketing services provided by professional digital marketing companies to create a conversion-optimized marketing channel for your business through:
Your business website will be customized to meet your business needs whether it’s a native coded website or it’s a content management system like WordPress or Joomla to support your overall integrated marketing strategy.
Search engines are the main traffic source “more than 74%” for business websites that goes mainly to first search results in the first results page “more 90% of clicks” whether it’s organic traffic through ranking in the first search results or through paid search engine marketing ads to appear on top of organic search results to attract potential customers.
Search engine optimization “SEO” solutions are an effective long-term type of digital marketing services provided by specialized SEO marketing agencies or full-service marketing agencies to drive consistent free profitable traffic from search engines like Google or Bing to your website from potential customers who’re searching for what your business is offering.
A professional SEO marketing agency will help your business to reach the highest ranking in targeted search results through customized services and solutions including:
You will drive continuous exceptional ROI when investing in professional search engine optimization “SEO” services and solutions.
Everyone is active on social media nowadays including your business targeted customers whether the consumers for B2C businesses or the decision-makers targeted by B2B businesses.
Digital marketing companies provide professional social media marketing services as a part of integrated digital marketing services to take advantage of endless business opportunities available on each suitable social media platform for your business.
The chosen digital marketing company will create many efficient marketing and communication channels for your business on chosen social media channels valuable for increasing awareness about your business, promoting available products or services, educating the targeted audience about your business, communicating privately and effectively with potential & current customers and improving your business reputation through content marketing campaigns, professional monitoring & moderation and targeted cost-effective paid social media ads.
Planning, creating, launching and managing digital advertising campaigns is one of the common digital marketing services provided by a full-service advertising agency to take advantage of targeted affordable rewarding digital advertising solutions.
Digital advertising solutions enable businesses to reach a specific targeted audience to achieve high engagement and more conversions with many costing options related to the campaign purpose including pay per click “PPC”, cost per 1000 impressions “CPM” and cost per acquisition “CPA”.
There are many options of paid digital ads customized to achieve specific goals affordable for any type of business budgets on different digital platforms that can achieve a return on investment up to 800% including:
Digital advertising campaigns are valid choices to achieve instant results and many business goals within the limits of the allocated advertising budget.
Businesses that invest in content marketing solutions drive 600% “6x” more conversion as they are the base of inbound digital campaigns as they are effective in adding value to customers to gain their trust and to promote your products or services or limited offers in creative and engaging campaigns.
Content marketing solutions are of the main digital marketing services provided by any professional digital marketing agency to create engaging content that highlight the competitive advantages of choosing your business over competitors and to drive more sales through:
Content marketing campaigns are a long-term rewarding investment that helps businesses to stand out from the competition consistently.
Digital marketing services are not limited to social platform, search engines, and websites but its scope extend to email inboxes through planning, creating, launching, monitoring and customizing email marketing campaigns that drive a substantial return on investment up to %4400.
Customized sequenced email marketing campaigns and newsletters are an effective choice to build long-term profitable relationships with customers through guiding their buying journey with promotional content for available products or services in addition to sharing valuable exclusive content for email subscribers or sharing news and updates about your business.
There’re many choices of effective digital marketing services & solutions but the critical decision is choosing the best digital marketing company with extensive experience in each filed of digital marketing and advertising and a portfolio of successful marketing campaigns in your business field or in targeted markets to guide your business towards achieving the desired results and exceptional return on investment.
Contact us today to reach exceptional results for your digital marketing campaigns
Email marketing! yes, you read that correctly as email marketing is literally a “Blast from the Past” marketing solution that had proved effectiveness over past decades and will remain effective in the future.
You’re wondering why email marketing is a cost-effective marketing solution and that is because of many reasons including:
When deciding to launch a marketing campaign, the first issue to focus on selecting suitable marketing channels with effective solutions to communicate with your business target audience and acceptable expected ROI to avoid wasting valuable time & resources.
We have explained how effective email marketing campaigns for many business goals including generating leads and transforming leads to customers & customers to loyal customers but that is not the end as we will discuss step by step how to launch effective email marketing campaigns to take advantage of one of the most effective digital marketing solutions.
Every day you delete or mark emails as spam for your email inbox and the same of all email active users due to many reasons including lame subject lines, invaluable content and having no interest in what these emails are promoting.
The case is the same for your business email marketing campaigns as you need to excel your campaigns from A-Z to avoid losing potential leads or current customers due to failing to deliver your business message in a compelling way to the targeted audience.
By the end of this guide you’ll be ready to start your business successful email marketing campaign achieving all predefined desired goals.
7 steps to run a successful email marketing campaign:
All different marketing campaigns including email marketing campaigns are expected to be a failed one without a well-crafted strategy that defines main important aspects including:
Once you defined all mentioned aspects, you’ll be ready to go further in your journey to achieve the desired goals.
You’re a guest in your potential leads and customers email account inbox but you’ll need the permission to be there at first and that’s why you need to avoid buying email lists and start building your email list carefully from scratch through the following solutions:
The most successful solution to generate email leads is opt-in forms on your business website that are easy to fill and get permission to address potential leads with customized emails.
11 effective placements to add your opt-in (signup) forms in your website:
Encourage targeted audience to subscribe in your email list using a lead magnet that offers value for different segments and a lead magnet could be:
Or anything else when it’s free, valuable, interesting, relevant, solves a problem, easy to use and consume.
Optimize your opt-in (signup) forms to encourage more leads to subscribe by:
Customizing the message in your email marketing campaign is an intelligent approach to use as sending the same content for all subscribers will decrease emails open rate, click-through-rate (CTR) & conversions and increase unsubscribe rate from potential leads who received disturbing emails that add no value.
Each segment should receive customized & personalized content that suits their interests and positions in your sales funnel.
Potential segments of your email list subscribers could be:
Once you defined segments of your email list, you’ll be able to craft customized messages that increase open rate and desired conversions.
The healthy open rate is between 20% to 40% of emails sent but many campaigns fail to even reach that percentage and all efforts and resources devoted in your email marketing campaign will be wasted with no actual return.
To improve your emails open rate, you should consider executing the following tips:
Once you reached an acceptable open rate, the next step is to engage subscribers with optimized valuable content and professional visual outlay.
The critical phase is when your emails are opened as your emails content and design will define the percentage of engagement with your campaign and if potential leads will go further in your sales funnel and complete desired conversions or delete your future emails and unsubscribe from your email list.
Email marketing content types are:
To optimize your email marketing campaigns content, perform the following tips:
Every segment and phase in your sales funnel will require to create customized personalized content to increase CTR and desired conversions and decrease unsubscribe rate.
Once you have built your email list, divided subscribers into segments and created content suitable for each phase in relationship with your prospects (Leads –> Active subscribers –> Customers –> Loyal customers –> Brand advocates), you should now use Autoresponder email series to engage subscribers with email customized to follow specific triggered actions including:
Many email marketing services providers offer “Autoresponder” option to its clients including:
Through sequenced email series based on each subscriber engagement and behavior, you’ll be able to guide subscribers further in your sales funnel plus promoting cross-sells & up-sells.
Suitable chosen email marketing performance metrics will define the quality and effectiveness of your email campaigns regarding:
Focus on the following email marketing performance metrics to define your campaigns’ weaknesses and improve performance:
Add Google Analytics tracking code to your email marketing campaigns to track and analyze the subscribers’ traffic on your website and respond to their behavior with suitable emails.
Email marketing is a long-term journey that requires commitment, patience to perform many tests & drive desired results, skills in creating suitable content to communicate better with your potential leads & current customers and to be aligned with other marketing campaigns on different platforms.
Start collaborating with your in-house internal marketing team or seek help from professional marketing agency specialized in providing email marketing solutions to achieve an average of 4400% return on investment (ROI) when you launch successful email marketing campaigns.
Contact us today to start your business email marketing campaign