No products in the cart!
Please make your choice.View all catalog
We’re all aware of social media marketing benefits but it is crucial to choose the most suitable social media channels for your business marketing and today we’re going to discuss how LinkedIn marketing can help your business in many marketing goals and how to start your LinkedIn marketing and advertising campaigns from A-Z.
LinkedIn marketing is an effective solution for business marketing especially that proved efficiency in achieving many goals including:
Your business followers’ base includes the followers of your business page and connection of your employees which provide an initial opportunity to your business marketing campaigns on LinkedIn.
The first step of LinkedIn marketing is to encourage your employees to complete their profiles by adding short descriptions, skills, work experience, achievement and your company to their current position with the assigned responsibilities to provide a positive professional impression for whoever may deal with your business in the future.
A LinkedIn business page is the hub for your business LinkedIn marketing activates and that requires to create and complete your business LinkedIn company page first then start your content marketing and advertising campaigns.
Creating & Completing LinkedIn business page steps
To create a professional business page, you should follow these steps in order:
One of the common social media marketing mistakes on any platform including LinkedIn marketing campaigns is to start without a detailed marketing strategy that covers desired goals, marketing plan, execution steps, chosen content types, suitable advertising solutions, and valid analytics metrics to evaluate performance.
Your business LinkedIn marketing strategy should answer all of the following questions to be a valid suitable strategy:
Once you craft details-oriented strategy for your business presence on LinkedIn, you’re no ready to create & publish engaging content, launch paid advertising campaigns and perform social media monitoring activities to drive desired goals from LinkedIn for business marketing campaigns.
Content is the engine of inbound marketing campaigns as it’s vital in increasing engagement with your brand, build brand awareness through increased reach and encourage followers, viewers, and visitors to drive desired conversions (fill information forms – visit your business website – complete a purchase – becoming a loyal customer).
To optimize your LinkedIn marketing and advertising campaigns, we will list some effective content marketing tips suitable for the LinkedIn platform:
Your content marketing campaigns on LinkedIn will play a vital role in achieving desired goals if your content is optimized to add value and increase engagement from the targeted audience.
Reach the desired audience with sponsored content ads that are shown in LinkedIn feed for desktop and mobile users plus generating more leads and build business awareness with detailed targeting options based on (company name – job title – job functions – skills – schools – groups joined).
Using this advertising solution will allow your business to promote chosen published content or using “Direct Sponsored Content” to customize and test ads for a specific audience without publishing content on your Business LinkedIn Page.
You’ll also be able to track and evaluate advertising campaigns performance through LinkedIn Campaign Manager Analytics and insights (engagement metrics – demographics reports) and track leads and conversions using LinkedIn insight tag on your business website.
With sponsored InMail ads, you’ll be able to send personalized messages to decision-makers and potential leads for your business on LinkedIn messages to promote your business products or services or build business relationships after finding them using search filters (location – profile language – past and current company – industry) to introduce your business to potential clients with 3x response rate higher than regular emails.
InMail ads are responsive for desktop and mobile users and only delivered when users are active on LinkedIn.
Videos are the most engaging format of content and the same is for video ads on LinkedIn as you can increase engagement with your business, generate more leads with prefilled forms, drive traffic to your website from prospects through video ads displayed on desktop and mobile users feed.
Showcase your business products, business environment, tell your business success story, and establish thought leadership and attract potential leads through engaging video ads that require skills and experience in creating motion graphics videos or Ultra Quality video content.
Personalized ads are more effective than one format ads especially with dynamic ads solution provided on LinkedIn as personal data of targeted audience like the profile photo, company name or job title is displayed on the ad seen on the desktop home page for users to drive desired actions from users including:
Showcase your business main products or services or tell your business story through a series of swappable visual cards on one ad using Carousel ads solution on LinkedIn that achieve desired engagement from targeted audience (Decision-Makers) and generate more leads with prefilled forms or drive profitable traffic to your website.
The LinkedIn platform has made it easier for businesses to achieve desired advertising goals by launching advertising campaigns based on specific objectives chosen including:
LinkedIn advertising solutions are diversified and customized to meet all of your different business needs and goals with the ability to retarget (website visitors – leads generated – email & contacts lists) with advertising campaigns to achieve better results measured conversion tracking and LinkedIn Campaign Manager analytics reports.
Use LinkedIn Groups to reach more professionals of your business audience either through joining professional groups related to your business industry using “Groups Discover” option to search and find desired groups or create a group for your business and stay active by publishing and sharing useful relevant content and monitor what audiences are talking about to customize content and business solutions.
To create and Setup your business LinkedIn Group you should follow the listed steps:
LinkedIn marketing is a journey filled with many potential business opportunities generated from content marketing campaigns, advertising campaigns, LinkedIn groups & communities, and LinkedIn listening and monitoring activities that require commitment and experience from your in-house marketing team or chosen external professional marketing agency specialized in providing customized social media marketing & advertising solutions.
Contact us today to start your business LinkedIn marketing campaign