How many times did you install a mobile app have on your mobile phone?! And how many times do you use mobile apps to get many things done?!
The answer is what this article about “How much value a professional mobile app can add to your business?!”.
Humans spend 2 hours per day using their mobile phones mainly on installed apps especially those ones which are related to businesses (business mobile apps) for searching about business information and browsing through products or services related to current or future needs.
82% of businesses with professional mobile apps have achieved desired business growth and increased revenue because of the many competitive advantages possessed when your business launch its own professional mobile app allowing current potential customers to engage more with your business.
If you’re are not convinced and encourage enough for business mobile apps development, we will discuss the major reasons and benefits of developing and launching your business mobile app focusing on how to provide the best possible user experience for your business app users.
Main reasons for business mobile app development
Marketing, advertising, and customer service platform are combined into one platform “your business mobile app” that will add exceptional value when you design, develop and launch a functional mobile app satisfying your current and potential needs whether its “informational – transactional – customer support” needs.
Whether it’s a Native or Cross-platform mobile app, you’re more close to a higher level of customer engagement with your business.
There are many competitive advantages for having a professional business mobile app including:
#1. Increased Brand Awareness
Mobile apps are considered as an effective solution to increase brand awareness more than many other marketing solutions as they guarantee more visibility and attention-grabbing with the targeted audience who are active on their mobiles daily moving among different apps at their fingertips far away from annoying advertising solutions.
You can reach the desired brand awareness level with your professional mobile app in many ways including:
- Sending new products and offers push notifications
- Adding business and products information
- Company events and activities announcements
- Updates and new features of products announcements
- Listing products & Services Prices and available discounts
Within a few seconds since opening your business app, the potential customer will be aware of all information and news related to your business and what you’re offering.
#2. Higher business engagement level
The more installs for your business mobile app on potential & current customers’ mobile phones, the closer you’re “At their fingertips “to your business targeted audience.
Professional business mobile apps will increase engagement with your business through customized options and features as it provides:
- Visibility to current and potential clients 24/7
- Easy to use and quickly buying and booking options
- Secure payment options and transactions
- Customer service and support effective options (ex “in-app messaging”)
For increasing engagement more and more, you should add social features to your business app including:
- Logging through social media accounts
- In-app messaging
- Likes or Favorites for appealing products
- Comments and Reviews
Mobile apps content and features can be customized based on the user location, preferences and user engagement on your business app which allow customizing and improving the overall user experience.
#3. Direct communication options
There’s nothing more effective in communication with current and potential customers than direct personal communication as it guarantees a quicker and more effective response to inquiries and issues.
Mobile apps provide direct communication solutions with your current & potential customers through
- Customers support (in-app messaging – Call buttons – Get Direction Buttons)
- FAQ Answers
All of these direct communication options are available to your business current and potential customers within your business mobile app at their fingertips.
#4. Boosting sales & revenues
The main goal for all business during different business cycles is to achieve more and more sales and accumulate more revenues.
Online shopping is a major trend currently and in the future as consumers are more comfortable searching and exploring desired products or services online saving more time and efforts than visiting regular traditional physical stores.
52% of online orders are done via mobiles as it requires minimum efforts to search, explore and order desired products or acquiring desired services within a few minutes.
Take advantage of your business mobile app to add your business products and services under main related categories with advanced search options, easy ordering steps, and multiple secure payment solutions to help your business in boosting sales and revenues by providing the best possible shopping experience.
#5. Completing other marketing platforms
Fortunately, mobile apps are effective marketing platforms that should be integrated into your marketing campaigns and aligned with other marketing platforms including your business website and official social media accounts.
Websites attract new potential customers when they search for products and services related to what your business is offering while mobile apps complete the transactions and increase customer loyalty with easy shopping and direct communication options.
Promote your business mobile app through social media marketing campaigns through adding a valid download link on Google Play and App Store platforms on social media posts, social media accounts bio and on your business website plus promoting the app with search engine marketing campaigns (Google Search ads – Google Display ads).
When you’re promoting specific products or new offers or discounts on other marketing channels, increase awareness and engagement by sending related push notifications for your business app users.
Add contact information and links that redirect to your business other marketing channels on your business app and highlight the new offers or new products releases through a separate section.
#6. Providing real value to customers
Depend on your app for collecting required customers’ information through easy-to-fill and complete forms and surveys that require minimum efforts than regular documents saving valuable time and efforts for your current and potential customers.
Apply a reward program for potential and current customers who are active on your business app through cumulative points that are useful to deduct from the overall cost of their desired products and services.
#7. Tracking & Analyzing customers’ behavior
Using Google Analytics platform or Firebase, you’ll be able to track the activity of your app users including:
- Daily, weekly and monthly active users
- Active users’ demographics (Location – Age – Gender – Operating System – Types of used devices) and preferences
- Completed Conversions (Buying & Booking transactions – In-app Downloads – Calls – Get Directions requests)
- Acquisition channels that directed users to your app
- Total Transactions & Revenues generated from your business app
Analyzing these valuable data will make you able to evaluate and improve your business performance in addition to customizing the app content and features based on the active users’ engagement and preferences.
Businesses all over the world are taking advantage of the endless business opportunities available on digital platforms including business websites, e-commerce platforms, and mobiles apps to achieve desired business growth and you should join this technological trends ASAP.
Define your business desired goals out of developing a mobile app or a website or an e-commerce platform, suitable required features and allocated budget based on expected return on investment (ROI) and then choose a professional technology solutions provider experienced in providing mobile applications development solutions or web design & development solutions or e-commerce solutions based on their portfolio of previous successful related projects.
Contact Sendian Creations today to develop your business mobile app