The process of branding a business either it’s a startup “new business”, small or midsize existing business is critical for each business main goal to survive within the highly increasing competition and to gain the desired market share of loyal customers.
Branding a new business process is a tougher but highly rewarding challenge as when you build the desired perception “brand positioning” about your business in consumers’ minds, your targeted customer will consider your products or services as the best available choice for their needs and desires.
Consumers are always willing to pay more for branded products mainly because brands fulfill their promises with high-quality products that suit the consumer’s desired experience which makes the decision of branding a business worth the devoted investment as you’ll gain more financial returns with establishing a reputable trustworthy brand.
Why you should invest in business branding solutions?
Transforming your business from a local regular choice to a well-known trusted brand will lead to substantial growth for your business as you’ll gain the preapproval of targeted consumers when they experience specific needs and your products will the first choice on top of their mind based on gained positive impression and previous satisfying experiences.
Branding a business successfully through investing in cost-effective business branding solutions is essential for the success of marketing and advertising campaigns as you guarantee reaching audiences with an existing preference for what your business is offering.
Building a positive brand positioning through professional appealing visual brand identity elements, customized marketing and advertising campaigns, value-added content marketing solutions, positive consumer experience with your business products and customer service channels will drive exceptional difference in the achieved sales volume and return on investment “ROI”.
Each dollar invested in the process of branding a business efficiently will contribute to build a long-term relationships with consumers who will trust all choices and solutions offered by your brand and especially essential for the process of brand a new business with a limited budget and with a main goal to increase awareness and to build a positive brand positioning.
Main Steps of Branding a Business Successfully
In a world of increasing competition and many alternatives available, the price of the needed products or services is not the only factor to choose suitable products or services.
The consumer experience with anything related to the brand including purchased products, customer service & communication channels, presence on digital platforms contribute to your brand positioning in consumer minds.
Branding a business from scratch or rebranding activities for businesses losing their desired market share will create many competitive advantages and an overall positive impression about your business which will enforce your position within the competition.
Your business branding strategy should be tailored to suit your business goals and current brand perception following specific main steps for branding a business efficiently without wasting the allocated budget for business branding solutions.
The main steps for successfully branding a business are:
Developing a tailored branding strategy
The process of building a brand with an existing market share or branding a new business is not limited to creating a professional logo, corporate printed materials and launching advertising campaigns through digital or offline channels but extends to establishing a consistently positive brand image.
Developing a tailored branding strategy is the first step to branding a business successfully and to maintain the desired brand perception in consumers’ minds.
Your business branding strategy should define main business branding aspects which are:
- The purpose of your brand and the goals of business branding
- The targeted audiences characteristics, interests and behavior “buyer persona”
- Your business competitive advantages & how you’ll improve customers’ lives
- The desire brand positioning “ex: desired lifestyle / problem-solving solutions / high-quality affordable products”
- The brand guidelines, values, voice and tone
- Creating your brand story and defining the desired messages to deliver in marketing and advertising campaigns
- Suitable efficient branding solutions for targeted audiences and allocated budget provided by professional branding agency
Your tailored branding strategy will guide the process of branding a business from A-Z delivering the best possible impression about your business.
Creating the brand identity
Your brand identity is what makes anything related to your business recognizable by current and potential customers which also creates a connection between your brand and consumers through consistent appealing brand identity.
The chosen brand identity can demonstrate your brand personality, nature and professionality level through many elements including:
- Suitable consistent brand colors, fonts & typography
- Professional elegant logo & stationary designs
- Creative distinguished Products’ Packaging
- Suitable slogans & taglines to desired brand positioning
- Stores and branches interior and exterior designs
- Printed ads and outdoor advertising billboards
- Social media design templates
- Business website design
- Media content produced “motion graphics videos – infographics”
- Content marketing campaigns
All mentioned elements will contribute to the process of transforming your business into an international brand successfully through demonstrating a professional consistent brand identity.
Highlighting your business competitive advantages
Branding a business is mainly about highlighting your business competitive advantages to stand out from the competition and to encourage targeted customers to choose your products or services over many alternatives available.
Your brand positioning strategy should focus on demonstrating the distinguished value-added form dealing with your business products through all communicating options and channels including:
- Commercial TV or Radio advertising campaigns
- Official website & business mobile app
- Digital advertising campaigns on search engines & social media channels
- Email marketing campaigns & newsletters
- Organic content marketing campaigns on social media platforms
- Customer service channels and activities
- SMS marketing campaigns
Branding a new business is also not limited to increasing the awareness about recently established business but it should go beyond that by demonstrating how your new business or your startup company will help customers or clients and add value with customized cost-effective services or products.
Improving the customer experience
After creating the brand identity and demonstrating your brand competitive advantages, the next step is to fulfill your brand promises by improving the experiences of interacting with anything related to your business.
Branding a business successfully will require providing the best user “consumer” experience through anything related to your business including:
- The quality of available products compared to its prices
- The value gained for subscription in your services
- The navigation experience in your business website or mobile app
- The professionalism level in customer service & communication channels
- The guidance provided through blog posts, how-to educational or live Q&A videos and other content marketing solutions
Investing more time, efforts and costs to improve the customers’ experience consistently will lead to higher customer loyalty rates as your business offers more than just quality products or service which is the best possible consumer experience.
Maintaining positive brand positioning
Business branding is important but what’s more important is consistency in business branding to maintain the desired positive brand positioning throughout your business life-time.
Consistency doesn’t mean sticking to the same branding solutions but it’s about following your brand guidelines while providing the best possible consumer experience.
Losing the desired market share will be affected mainly by how your brand positioning is shifting towards mainly negative impressions when your brand fails to meet one of its promises related to products’ quality or value gained compared to current prices.
Your main goal for the final long-term phases of business branding process is to maintain a positive impression about your business in order to avoid losing current loyal customers to competitors.
Your tailored branding strategy should consist of predefined steps that suit your business goals compared to the current brand positioning in consumers’ minds.
Fortunately, you can depend on an experienced branding agency in the process of branding your business successfully within the limits of your budget through cost-effective branding solutions.
Contact us today to start your business branding process