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event management

How event management companies can help your business?

Marketing 6

The benefits of event management are many for all kinds of events whether it’s a social or a business event including conferences, concerts, trade shows, sports events, charity events, business meetings, and ceremonies but it all depends on the event management solutions provider you choose.

Event management benefits for business vary based on the type of your business, the type of your upcoming event and the event management company you choose to plan, manage, execute and evaluate the event performance.

Event management is the process of planning the event concept and them, coming up with creative ideas & solutions for the event, discussing the allocation of dedicated budget, planning the event management process, monitoring the execution of the event and evaluating the event performance based on the predefined goals.

The benefits of event management for businesses

If your business consists of many departments including marketing and public relation departments or not, you’ll have to seek external help from an experienced event management agency to achieve the most of possible benefits including:

  • Promotion of new products or services
  • Achieving the desired exposure and brand awareness
  • Attracting more prospects and clients from exhibitions and trade shows
  • Improving brand positioning through professional events and conferences
  • Creative solutions to drive the highest level of satisfaction from the guests
  • Handling all permissions, permits, insurance and security concerns
  • Saving valuable time, efforts and money when hiring experience event managers
  • Gaining more experience for your business internal public relation and marketing teams when collaborating with professional event planning companies
  • Reducing the possibility of any incidents that harm the professional atmosphere
  • Reducing the stress of planning and managing your business events internally

When you attend a conference, business meeting, a sports event or even a concert, you’ll realize the importance of event management if it’s a professional event or a chaotic one with no attention to details or any kind of planning and creativity.

Corporates, government entities, charity organizations, small and medium businesses will receive exceptional value in many areas if you chose a suitable professional help to plan and manage their upcoming event.

Event management and event planning tasks and duties may overlap but the main difference is that event planners are responsible mainly for planning every stage related to the event according to the defined schedule while event managers are responsible for all details starting from the meeting with the client till evaluating the event management process performance.

The event management experienced specialists should possess certain characteristics to succeed in their mission including:

Detail-oriented: to plan and take care of all possibilities

Good listener: to transform the client expectations to a tangible reality

Creative: to come up with new ideas and customized solutions

Flexible: to negotiate and coordinate between all parties involved  

Problem solver: to handle unfortunate incidents and deviations from defined schedule

There are several stages common for any event management process which are also required to drive the desired results from your business upcoming event including:

  • Conducting a detailed discussion with the client to define main aspects (the event concept – the event theme – the target audience – location – the allocated budget – the event schedule)
  • Coming up with creative solutions for the event either business or entertainment events
  • Promoting the event through chosen marketing and advertising platforms (outdoor print advertisement – social media platform – TV or Radio channels)
  • Coordination with all parties involved (the client – vendors – guests or audience – speakers or entertainers – government entities) to guarantee 100% organized atmosphere
  • Planning all issues related to logistics and accommodation
  • On-site monitoring for every step in the event execution
  • Evaluating the event performance based on the client and guests or audience impression and defined goals for the event

The previously mentioned stages are common for planning and managing business events with more customized stages and steps differentiating based on your event type, targeted audience and allocated budget.

There many services and solutions customized for your business event when you choose a professional marketing agency to be responsible for planning and managing your upcoming event.

There no successful business or entertainment event without a successful marketing and advertising campaign tailored to attract targeted audience either other businesses, VIP guests or public audience.

There are many services and solution that can be provided by your chosen professional event management agency to add value to your upcoming event including:

  • Designing and production of print advertisement materials (Flyers – Brochures – Billboards)
  • Promotion the event through social media paid advertising campaigns
  • Producing creative interesting visual content to be displayed during the event (motion graphics videos – 4K corporate videos or documentaries – Display 3D Holograms – Customized virtual reality applications)
  • Producing and publishing TV or Radio ads to promote the campaign in a proper schedule and suitable channels for the targeted audience
  • Branding solutions including designing a creative logo for the event, designing branded booths in events, exhibitions or trade shows

The more creativity in your event marketing campaign, the more success you will reach in attracting the target audience.

Business or social events will require taking care of many administrative issues to maintain the organized atmosphere and prevent deviation from the defined schedule which are:

  • Taking care of necessary permissions, permits, insurance and security concerns
  • Handling all issues related to logistics, transportation, and accommodations
  • Coordination with vendors and chosen speakers, VIP guests and entertainers
  • Handling catering and tickets arrangements
  • Coordination with your business internal departments in each stage of the event management

When administrative tasks are assigned to individuals or event management companies with experience in handling these issues, you’ll notice the difference when everything related your event run smoothly and according to the schedule.

An agency with experience of event management for different types and scales of events will take care of each step and aspect related to your business event management including:

  • Budget planning according to allocated budget and defined schedule
  • Location and venues selection and negotiation for rent costs
  • Choosing suitable channels to promote your event for the event target audience
  • Choosing the proper speakers or entertainers based on the event nature
  • Monitoring the completion of all administrative tasks according to schedule
  • Monitoring the execution of the event and handling all on-site issues
  • Evaluating the event success based on client satisfaction and guests or audience impressions

You should be stress-free as your chosen event management agency will take of all planning and management responsibilities according to your expectations.

When deciding to hire an event management company to plan and manage your business upcoming event, you should choose a professional marketing agency with previous experience in event planning and management that provides all needed management, administrative and marketing services and solutions for your event.

Check the company portfolio of many agencies before you chose one to deal with based on its success of achieving the desired goals, types and scale of previously managed events.

Contact Sendian Creations today to plan & manage your upcoming event

[kc_custom_heading text=”What is event management?” font_container=”tag:h2|font_size:30px|text_align:left|color:%23000000″ use_theme_fonts=”yes”][kc_empty_space height=”20px”][kc_custom_heading text=”Event Management vs. Event Planning ” font_container=”tag:h2|font_size:30px|text_align:left|color:%23000000″ use_theme_fonts=”yes”][kc_empty_space height=”20px”][kc_custom_heading text=”The 7 common stages of the event management process” font_container=”tag:h2|font_size:30px|text_align:left|color:%23000000″ use_theme_fonts=”yes”][kc_single_image image=”25208″ img_size=”large”][kc_empty_space height=”20px”][kc_custom_heading text=”The services of event management agency ” font_container=”tag:h2|font_size:30px|text_align:left|color:%23000000″ use_theme_fonts=”yes”][kc_empty_space height=”20px”][kc_custom_heading text=”Marketing Solutions ” font_container=”tag:h3|font_size:20px|text_align:left|color:%23000000″ google_fonts=”font_family:Allerta%3Aregular|font_style:400%20regular%3A400%3Anormal”][kc_empty_space height=”20px”][kc_custom_heading text=”Administrative Services” font_container=”tag:h3|font_size:20px|text_align:left|color:%23000000″ google_fonts=”font_family:Allerta%3Aregular|font_style:400%20regular%3A400%3Anormal”][kc_empty_space height=”20px”][kc_custom_heading text=”Management Services ” font_container=”tag:h3|font_size:20px|text_align:left|color:%23000000″ google_fonts=”font_family:Allerta%3Aregular|font_style:400%20regular%3A400%3Anormal”][kc_empty_space height=”20px”][kc_custom_heading text=”How to choose an event management company?” font_container=”tag:h2|font_size:30px|text_align:left|color:%23000000″ use_theme_fonts=”yes”][kc_empty_space height=”20px”]

social media channels

Which social media channels are the best for your business?

Social Media Marketing & Management 12

Social media channels are the dreamland for businesses to achieve desired goals out of online presence and marketing campaigns including brand awareness, targeting detailed audience based o demographics and interests, directly communicating with potential current clients to increase customer loyalty besides increasing return on investment (ROI) when taking advantage of many available opportunities existing on social media channels.

It’s not a new news that your business has to have a digital presence especially on suitable social media channels (not all channels in most cases) as it’s a waste of time and resources to sign up for social media platforms with no active users of your business targeted audience, no resources, and skills available to create valuable interesting content for these social media sites and above all you’ll not achieve any of your business predefined goals by committing a common social media marketing mistake by having a business page or account on non-suitable channels.

There are many questions to be answered before choosing the suitable social media channels for your business including:

  • What are your business goals out of the social media presence?
  • Are your targeted audience (potential & current customers) are active on chosen channels?
  • What are the popular types of content on the chosen platform?
  • Can you devote needed resources to create popular interesting types of content?
  • Is the platform features suitable for launching, managing and analyzing your marketing campaigns?

Before choosing any social media site for your business you should decide whether it will add value for your business or not based on the answers for previous questions.

Social media marketing and management is a challenge that starts with choosing the social media channels for your business and in the next sections of this article, we will provide an overview about each channel of top social media sites for businesses marketing to help you in order to make the right decision.

There are many social media platforms in the digital world but you should choose only the channels that will add value to your business with active users from your targeted audience and we have picked top 8 social media channels regarding active users’ volume, marketing, advertising and communication features to discuss in the following sections of this article and to highlight the potential business opportunities on these platforms.

The most popular social media channel with 2.33 billion monthly active users from all demographics and locations all over the world.

Facebook is the right place to achieve desired exposure in front of your potential customers when you create valuable interesting content in many different formats that works great regarding reach and engagement on Facebook including:

  • Text Posts (Short posts / Long Posts / Shared blog posts)
  • Images (Designs / Illustrations / Infographics / Memes / GIFs / 360-degree images)
  • Videos (short / long / live videos)

Facebook messenger for business provides many options for directly communicating with current and potential clients including automated customized messages, sending newsletters and displaying ads for chosen criteria of potential clients.

Facebook Ads provide the amazing features to create, launch, manage and analyze paid campaigns with the ability to create different formats for ads suitable for chosen placements which include (Facebook Newsfeed & Stories – Facebook messenger – Instagram Newsfeed & Stories – Partner websites) include textual and visual ads.

Facebook advertising options provide the ability to target detailed audience based on demographics, locations, and interests with a predefined budget within your allocated advertising budget and detailed insights and analytics to analyze your campaign performance.

If you’re able to create interesting engaging valuable content for your targeted audience and skilled in launching paid advertising ads then, Facebook is the right platform for your business.

A microblogging social media channel for news and real-time information with 330 million monthly active users which is suitable for publishing interest content (text – images – short or long videos) to reach the desired exposure with related trending hashtags added to your published content.

Twitter is one of the most suitable social platforms for social media listening and monitoring as the advanced search options and direct messaging options are valuable to be there for your current and potential and current customers to provide a higher level of customer service performance.

Twitter also enables businesses to launch paid advertising ads to promote the business account besides generating new leads and increase your business website traffic options and detailed Twitter insights about your content and advertising campaigns performance.

LinkedIn as a social media channel is the hub for professional and the source building business relationships with connection with 303 million active users of industry professionals and decision-makers with age range between 25 – 55 years.

LinkedIn content can be in many formats textual or visual (images/videos) but the most valuable and engaging content is what about industry tips and insights that represent your business as a thought leadership trusted by followers (potential leads) with a serious professional tone.

LinkedIn groups are valuable for publishing useful content and discussions with your business industry professionals with the same interests and generating leads of other businesses decision-makers.

Creating a LinkedIn business page is the first step for taking advantage of potential business opportunities on this social platform then your plan should involve creating consistent interesting valuable content, joining related industry groups and communicating with follower and connection in the direct personal messages to generate more valuable leads.

LinkedIn Ads options have a competitive advantages including detailed targeting based on job titles to reach the desired audience of decision makers and qualified candidates for recruitment ads.

YouTube is not only a valuable video-oriented social media channel but also the second largest search engine after Google with more than 1.9 billion monthly active users performing more than 1,3000,000,000 search each day and one billion hours of watched videos.

YouTube is owned by Google which is a proved opportunity for boosting your business ranking in related search results to your content 50 times more when you create engaging valuable content that reaches the desired exposure from potential customers and appears in the blending results of Google search engine.        

The popular sharable content for businesses on YouTube types are creative products and services promotional videos, “How-To” tutorials, tips and insights videos, motion graphics videos, documentaries, and products explanatory videos.

Once you created your business YouTube channel and started uploading content, focus on coming up with creative video titles, descriptions including targeted keywords and related hashtags to reach more and more people from your targeted audience.

Create a unique value engaging content on YouTube and effective YouTube Ads requires devoted financial and human resource with experience in creating exceptional video content for your business channel or you’ll waste time and efforts without achieving desired results.

The most engaging social media channel for visual content with more than 1 billion monthly active users viewing and engaging with visual content published from personal and business accounts.

Your business products promotion could go viral with high-quality photos and creative designs and short videos published for the followers’ base and discovered easily from your targeted audience when adding related trending hashtags to your posts.

Instagram options for published content includes images, short videos, stories, live videos, and long videos to be uploaded to the Instagram platform “IGTV” up to 1 hour in duration.

Create a business account on Instagram to be able to access more features available including insights and analytics about your business account performance and followers’ demographics and behaviors besides Instagram Shopping to promote your e-commerce business products online.

The active audience on Instagram are mainly women with an age range between 18 – 35 years and that makes it a valid platform for fashion, health, beauty, food, and travel businesses marketing campaigns.

Instagram Newsfeed and stories (available for only 24 hours) are available for displaying Instagram ads when you launch paid advertising campaigns from Facebook ads manager for business pages.

Another visual-content oriented social media channel with many potential opportunities for businesses whose marketing team can create and upload High-Quality visual content to present your business products in an elegant engaging way.

Pinterest active users are mainly women with age range between 25 – 45 years but these demographics are changing with more than 250 million monthly active users uploading visual content and curating others’ content with pins viewable to their followers.

Pinterest provides many opportunities for businesses including achieving desired exposure for business products, acquiring valuable backlinks when you add your landing page link to pins uploaded which boosts your business website search engine ranking and more website traffic when optimizing the description and titles for you pins uploaded.

Create related boards for your products and industry tips to add more value for your followers (potential clients) and upload interesting valuable visual content (Images – Videos – GIFs) to drive desired results from organic content.

Pinterest Ads increase your business exposure and drive more traffic and purchase from engaging promoted pins of your products or services that motivate the viewer to perform desired actions.

Snapchat is a multimedia messaging social media channel with 287 million monthly active users communicating in private messages with photos and short videos.

Snapchat created the stories which are a temporary published visual content that is only available to viewers for 24 hours then Facebook, Instagram, and WhatsApp launched stories in their platforms which caused a huge decrease in Snapchat value for marketers.

Snapchat provides options and tools to customize your visual messages using filters, stickers and a drawing tool and you can also add destination link for your stories and a call-to-action using the paperclip icon to encourage follower (potential clients) to perform desired conversions.

The active users are mainly millennials from teenagers and young adults posting stories viewable to their followers for only 24 hours and also they can create groups for their Snapchat friends to engage in discussions and enable communication via direct messages.

You can promote new products or services through Snapchat stories ads with a destination link to your product or service with a well-crafted call-to-action.

Despite being known as a messaging application with a more than 1.6 billion monthly active users but it is also a potential for a business social media channel when you create a WhatsApp business profile.

When you create a business profile using WhatsApp Business App, you’ll be able to add a description about your business main products or services, your business location, weekly working days and hours, email address, and your business website.

WhatsApp for business offers many features that can add value to your business including quick replies for commonly used messages, automated message to reply to your customers when you’re away, creating labels to organize different customer groups, stories to promote your products or services plus publishing interest content.

Besides being a valuable platform for customer support, WhatsApp will be included in Facebook Ads placements in the stories section soon to add an advertising feature for business interested in targeting active audience from 180 countries all over the world on WhatsApp.

If your business is a business to consumer (b2c) in nature and you aim to target regular customers more than businesses, then you should focus on the following social media channels in a priority based on your desired goals:

  • Facebook: your content will reach desired exposure and engagement levels if it adds value to targeted customers besides amazing advertising options to reach the desired segment of potential customers
  • Twitter: a valid option for proving customer support and monitoring your targeted customers’ activity and interest plus gaining desired reach through trending hashtags and paid ads
  • YouTube: the huge amount of consumed visual content daily from promotional, entertaining and educational videos is an opportunity for brand awareness and increasing engagement with your business from potential consumers
  • Instagram: well-crafted visual content with optimized description and using relevant hashtags will drive your business closer to targeted customers with the highest engagement level possible
  • Pinterest: creating boards for different products’ categories and industry tips and adding pins of products and services with a creative description and a landing page link or contact information will drive more leads, sales, and higher ROI
  • WhatsApp for Business: a customer support platform with options for paid ads and publishing interest content in stories for current and potential clients.
  • LinkedIn: it’s a recruitment hub with an active audience of qualified candidates plus a suitable social media channel for promoting career and educational courses
  • Snapchat: If your targeted customers are from the millennials (teenagers and young adults), then this is the start communicating with them with creative optimized visual content on stories and via direct messages.

Many B2B (business to business) marketers commit the mistake of not taking advantage of social media marketing as they think social media channels are not suitable for promoting their businesses and generating leads.

Many social media channels are a valid choice to B2B marketing activities including:

  • LinkedIn: the platform is all about building relationships with your industry professional while publishing useful content on your business page and engaging in insightful discussions in groups to be recognized as a thought leader and drive more profitable leads
  • Twitter: Advanced search options will provide a glimpse about your business reputation among potential clients plus personal messaging options to humanize your brand and improve relationships with clients
  • Facebook: It’s challenging to target business through Facebook but when you manage to reach targeted businesses’ decision-makers with your content marketing and paid advertising campaigns, you’ll be able to generate more leads than you expect with personalized communication options and helpful performance insights and analytics.
  • YouTube: promotional, educational video content will engage your targeted businesses and increase trust in your business plus the option to generate more leads and traffic to your business website through links and contact information in each video description
  • Pinterest: the option available for adding a destination link in each post will increase your business website traffic from active audience interested in what your business offering plus improving your search engine optimization (SEO) activities performance by acquiring valuable backlinks from high authority social media channel like Pinterest.

Choose the platforms that are suitable for your B2B marketing goals with a priority based on your targeted audience behavior on each platform and your experience to create suitable content.

Whether you decide to depend on an internal marketing team or an experienced marketing agency specialized in providing social media marketing solutions, you must choose first the social media channels suitable for your business and active targeted audience to avoid wasting time and efforts without achieving desired goals.

If you choose to deal with an external marketing agency as you’re not experienced or skilled enough in social media marketing, then you should check first the agency portfolio and their official social media accounts to evaluate if their performance and expertise are up to the challenge.

Contact Sendian Creations today to start your next social media marketing campaign

[kc_single_image image=”25180″ img_size=”large” alignment=”center”][kc_custom_heading text=”how to decide which social media channels to use?” font_container=”tag:h2|font_size:30px|text_align:left|color:%23000000″ use_theme_fonts=”yes”][kc_empty_space height=”20px”][kc_custom_heading text=”Top 8 suitable social media sites for businesses ” font_container=”tag:h2|font_size:30px|text_align:left|color:%23000000″ use_theme_fonts=”yes”][kc_empty_space height=”20px”][kc_custom_heading text=”Facebook ” font_container=”tag:h3|font_size:20px|text_align:left|color:%23000000″ google_fonts=”font_family:Allerta%3Aregular|font_style:400%20regular%3A400%3Anormal”][kc_empty_space height=”20px”][kc_single_image image=”25186″ img_size=”large”][kc_custom_heading text=”Twitter” font_container=”tag:h3|font_size:20px|text_align:left|color:%23000000″ google_fonts=”font_family:Allerta%3Aregular|font_style:400%20regular%3A400%3Anormal”][kc_empty_space height=”20px”][kc_single_image image=”25187″ img_size=”large”][kc_custom_heading text=”LinkedIn ” font_container=”tag:h3|font_size:20px|text_align:left|color:%23000000″ google_fonts=”font_family:Allerta%3Aregular|font_style:400%20regular%3A400%3Anormal”][kc_empty_space height=”20px”][kc_video link=”https://www.youtube.com/watch?v=p0ndYbSnm5o”][kc_custom_heading text=”YouTube ” font_container=”tag:h3|font_size:20px|text_align:left|color:%23000000″ google_fonts=”font_family:Allerta%3Aregular|font_style:400%20regular%3A400%3Anormal”][kc_empty_space height=”20px”][kc_custom_heading text=”Instagram ” font_container=”tag:h3|font_size:20px|text_align:left|color:%23000000″ google_fonts=”font_family:Allerta%3Aregular|font_style:400%20regular%3A400%3Anormal”][kc_single_image image=”25190″ img_size=”large” alignment=”center”][kc_empty_space height=”20px”][kc_custom_heading text=”Pinterest ” font_container=”tag:h3|font_size:20px|text_align:left|color:%23000000″ google_fonts=”font_family:Allerta%3Aregular|font_style:400%20regular%3A400%3Anormal”][kc_empty_space height=”20px”][kc_video link=”https://www.youtube.com/watch?v=teCvQYyX30o”][kc_custom_heading text=”Snapchat ” font_container=”tag:h3|font_size:20px|text_align:left|color:%23000000″ google_fonts=”font_family:Allerta%3Aregular|font_style:400%20regular%3A400%3Anormal”][kc_empty_space height=”20px”][kc_video link=”https://www.youtube.com/watch?v=hOyGr1SYYUY”][kc_custom_heading text=”WhatsApp for Business ” font_container=”tag:h3|font_size:20px|text_align:left|color:%23000000″ google_fonts=”font_family:Allerta%3Aregular|font_style:400%20regular%3A400%3Anormal”][kc_empty_space height=”20px”][kc_custom_heading text=”B2C social media channels ” font_container=”tag:h2|font_size:30px|text_align:left” use_theme_fonts=”yes”][kc_single_image image=”25194″ img_size=”large” alignment=”center”][kc_empty_space height=”20px”][kc_custom_heading text=”B2B social media channels ” font_container=”tag:h2|font_size:30px|text_align:left” use_theme_fonts=”yes”][kc_empty_space height=”20px”][kc_custom_heading text=”How to choose a social media marketing agency?” font_container=”tag:h2|font_size:30px|text_align:left” use_theme_fonts=”yes”][kc_empty_space height=”20px”]

social media marketing

10 Common mistakes to avoid in social media marketing

Social Media Marketing & Management 5

Have you ever thought why your competitors’ social media marketing efforts were successful more than yours?!

The answer is the common mistakes your business committing in social media marketing without noticing that you’re committing these mistakes or how much they are causing negative effects for your business presence across all different social media platforms.

Whether you’re experienced in social media marketing campaigns or taking your business first step in the social media marketing world which is full of opportunities to your business to reach more desired segments of potential customers and increase the current base of your loyal customers.

The digital world is full of different platforms to invade as your business desired crowd is active on these platforms including search engine and social media platforms with more than half of the earth population active on different social media channels.

The high crowd is the source of many value-adding opportunities for your business as you can achieve many goals of social media marketing while targeted suitable desired audience including:

  • Brand awareness: reaching more and more potential customers who are active on chosen social media platforms for your business marketing activities
  • Leads Generation: increasing the follower base while creating valuable content while increase follower desire to contact your business as they’re interested in what your business offers
  • Sales-Volume Boosting: with higher engagement from the audience who are interested in what your business offers, the potential for higher sales volume will be beyond expectations
  • Better Customer Service: professional social media monitoring activities will increase your customers’ satisfaction as their inquiries and complaints will be solved quickly
  • Improving Brand Reputation: with a higher satisfied customers and followers base, the magic of “word-of-mouth” publicity will occur on social media networks as your brand reputation will improve from positive feedback and reviews.

There’re more and more potential benefits of social media marketing that your business will take advantage of if your social media marketing activities avoid the common mistakes that will be discussed later in this article.

Many businesses experienced a “rocket-start” for their social media marketing campaigns with increase in reach and engagement metrics for a temporary period then failed to maintain that performance due to many reasons including not having a detailed strategy for social media marketing or focusing on specific platforms with no active potential customers on these platforms or failing to handle negative reviews.

The mistakes are common among businesses interested in social media opportunities to grow their business and requires devoted attention to prevent them from existing with simple solutions that will be also discussed in this article soon.

Committing a mistake is not the end of the journey for your business social media marketing activities but how you will handle this mistake and precautions applied to prevent that from happening again is what will define if your business can recover from that situation or not.

The solution for any issue or situation is defining where and why exactly the deviation from expectation occurs. Your business reputation, customers base, sales volume plus many other aspects will be affected if you didn’t perform corrective actions to handle what went wrong in your social media marketing plan and how you can avoid the common mistakes.

In the following section of this article, we will discuss in details the common social media marketing mistakes and how your business can avoid them to achieve desired results from the online presence on chosen social media channels.

If you’re afraid of wasting time, efforts and money with your in-house marketing team or external social media marketing agency without achieving the desired results then, you have to focus on optimizing every step of creating a professional online presence for your business and avoid common social media mistakes committed by many businesses.

The common social media marketing mistakes and their solutions are:

What are your business goals out social media presence? Who is your targeted audience? Which social media platforms are suitable for your business? Will you use an in-house team or an external social media agency for your campaigns? What are the suitable metrics to evaluate your performance?

All previous question should be answered by a well-crafted social media marketing strategy that will guide your business social media activities to achieve what your business aiming for.

Starting without a clearly defined strategy is most common mistake businesses commit which will lead to negative consequences as your social media marketing activities will be chaotic with no goals specified and metrics that were chosen to evaluate whether social media presence has added value to your business or not. Therefore, without strategic planning for social media, your campaigns will head to failure eventually.  

You shouldn’t run away from negative comments and reviews as they are opportunities to fine-tune your business performance and tips to improve your products and services to satisfy targeted customers.

Business social media accounts are effective channels for customer service, improving the brand reputation and the overall business performance as they provide direct communication option with a personal touch to increase customers trusts and transform negative impressions to long-term relationships with your current customers.

Individuals responsible for managing your business social media channels should be professional in all aspects especially social media listening and monitoring actives to replay quickly and professionally to messages, comments, and reviews whether they’re positive or negative comments.

Many businesses commit the mistakes of ignoring, deleting, delaying replies or replying unprofessionally with a solid tough corporate tone to customers and followers inquires, complaints and reviews.

It takes 12 positive reviews to correct 1 negative review as humans are skeptical and you can’t earn their trust easily unless there’s nothing doubtful about your business products or services and that can be achieved with professional social media moderation activities. 

Facebook messenger for business provides customized instant replay options that will improve your business social media monitoring activities as customers will experience instant professional replies to their inquiries. 

It’s a thin line between the friendly and unprofessional tone of voice when communicating with your business followers on social media and you should stick to the friendly human approach for communication while respecting your audience rather than typical robotic corporate replies that are not suitable for social media audience. 

It is disturbing and annoying when someone is always bragging about himself and anyone will lose interest quickly if all topics are about one thing.

The same is for “social” media marketing as from its name is about people and effective when you add continues value for your customers to earn their trust in order to choose your business products over available alternatives.

Promotional content should be limited on your business social media accounts as the audience will lose interest in continuous promotional content and you should follow the “20% — 80%” rule with only one promotional post in every 5 posts published on your business accounts.

The other posts should mainly be concerned about adding value to followers with insights and tips in your fields of expertise besides explaining your corporate values that should align with your social media content, tone of voice.

Avoid contents that attract audience with no interest in what your business offers with gifts and giveaways to increase your business followers base as theses audience will not add any value for your business today or in the future but replace that with rewarding current top engaging fans and customers with free products to encourage other followers for raising the engagement level.

The more valuable content (blog posts/infographics /creative designs/interesting videos/shared related content) you post, the more trust and interest your business will gain from targeted audience (current and potential customers) which will contribute positively in achieved defined goals for current and future social media marketing campaigns.   

The major factor affecting the success of social media marketing activities is “Content”.

Many mistakes are committed in social media content marketing creation and distribution including:

  • Publishing content with no predefined content calendar and no consistency
  • Not diversifying the content published & sticking to descriptive text content
  • Over Publishing and sharing many posts daily with related and unrelated content to your business niche and targeted audience
  • Creating and sharing content that is not suitable for the targeted audience demographics and interests
  • Sharing inappropriate content which offends specific races, genders, cultures, religions or the whole audience
  • Publishing content with many grammar and spelling mistakes with no proofreading or editing and the can be avoided using many tools like Grammarly extension 
  • Using few call-to-actions (CTA) and losing the opportunity to increase desired conversions

The quality of the content is more important than frequency but your social media marketing team should achieve success on both levels by creating quality unique content in different formats with time and efforts devoted for proofreading and editing and posting according to a predefined content calendar.

Social media platforms are different in many details regarding active users’ demographics, suitable content for each platform, suitable voice, tone and communication options.

It’s resources consuming choice for your business to be on each social media platform regardless if your targeted audience is active on each platform or not or it’s a suitable platform for your business marketing campaigns.

Facebook marketing is a more suitable marketing channel for business to customer (B2C) businesses while LinkedIn marketing is more suitable for business to business (B2B) businesses at it is more professional platform and you should choose only the suitable platforms for your business solutions and targeted audience and don’t waste your business resources on non-useful social media platforms for your business.

The voice tone and content published should not be the same on each platform as the active users on each platform are not the same in characteristics and demographics and should be treated differently. 

Your business marketing campaigns should be aligned together as cultivating marketing campaigns while targeting the same audience and customers’ segments will result in achieving a higher return on investment (ROI).

Isolating social media marketing campaigns from other marketing channels (Commercial ads on TV and Radio –  Print outdoor advertisement –  Search engine marketing – mobile marketing – email marketing) will reduce your social media campaigns added value as it will promote different products and services with unfamiliar different style and language than other marketing channels.

Your business social media strategy should define suitable performance evaluation metrics to identify whether your campaigns have reached the desired goals.

Vanity metrics like the number of fans and followers on each social platform is not a valid metric to evaluate social media marketing strategy performance as there’re more suitable metrics to decide whether you achieved desired goals or not including:

Reach metrics: interesting valuable content goes viral and reach more audience including your business social accounts followers and public active audience on social platforms as an indicator for creating valuable content.

Reach metrics are posts reach, posts & videos impressions and if that reach was organic rather than paid reach with paid social media advertising campaigns.

Engagement metrics: the most important evaluation metrics are engagement metrics as social media is all about communication and engagement and you gain more exposure and recognition with more engagement achieved.

Engagement metrics are % of engagement for published content including likes, comments, shares out of the total number of reach and impression, number of direct messages and number of mentions received for your business across different social media channels.

Audience demographics: The demographics audience engaged with your business social media accounts including gender, location and age range will define if your campaigns managed to reach targeted audience and encourage them to interact and follow your business or not.

Conversion metrics: generating leads through social media marketing campaigns is one of the important metrics as the more leads generated, the higher the parentage of success you achieved in increasing trust and engagement with your brand and motivated audience to perform desired conversions.

Most of social media platform provides direct personal communication options like Facebook messenger for business pages and Twitter DM that are effective channels for communicating easily with potential leads and converting them to loyal customers.

Establishing a social media policy to guide your in-house marketing team operations will reduce the risk of social media marketing as your business social media policy will focus on many important aspects including:

  • Confidentiality of business internal data and issues as it you should not be discussed in social media accounts
  • Professional attitude in communicating with social media fans and followers
  • Preventing the possibility of sharing offensive inappropriate content
  • Securing social media accounts credentials (emails and passwords)

After establishing a clear policy to follow, unfortunate incidents will gradually decrease and vanish to provide a professional atmosphere for your business marketing team.

Many businesses choose the option of launching paid advertising campaigns on social media channels as it is a cost-effective advertising solution enabling businesses to reach a defined segment of potential customers with their advertising campaigns through Facebook ads, Twitter ads or any other platform advertising options.

There are many common mistakes committed in social media that will reduce the efficiency of social advertising campaigns by wasting the dedicated budget without achieving desired results including:

  • Choosing platforms to advertise on with no active users of your targeted potential customers
  • Choosing campaign objective not aligned with the campaign goals (for ex: reach objective for a lead generation campaign)
  • Targeting the whole active users rather than a specific audience with an interest in your business products or services
  • Ignoring social platforms insights while choosing the campaign schedule to show ads for users in their active hours
  • Choosing budgeting option not suitable to your allocated budget and the campaign goals (daily budget or one budget for the whole campaign)
  • Creating the ad content with no creativity and choosing inefficient call-to-action
  • Choosing the wrong metrics to evaluate the advertising campaign performance

When you have decided that social media platforms are suitable channels for your business marketing, then you have to decide whether to hire or depend on in-house marketing team or seek professional help from an experienced social media agency.

A huge mistake is relying on incompetent team or agency to manage your business social media presence with insufficient resources for social media marketing.

Your in-house team should consist of skilled copywriters, creative graphic designers, professional social media moderation and advertising specialists at least with allocated to resources and healthy working environment.   

If you choose to hire external social media agency, then you should focus on choosing the agency based on their portfolio of previous successful social media marketing campaigns and their cost-effective customized solutions suitable for your business goals and allocated budget.

We hope that this article will guide your business to commit fewer mistakes in social media marketing and prevent any common mistakes from happening in the future to achieve the desired defined goals of your business social media presence.

We are always available to answer all related questions to marketing, advertising, and technology solutions in general and specifically related to social media marketing and management solutions.

Contact Sendian Creations today to improve your business social media marketing performance

[kc_custom_heading text=”How does social media marketing help businesses? ” font_container=”tag:h2|font_size:30px|text_align:left|color:%23000000″ use_theme_fonts=”yes”][kc_single_image image=”25145″ img_size=”large”][kc_empty_space height=”20px”][kc_custom_heading text=”When social media marketing goes wrong? ” font_container=”tag:h2|font_size:30px|text_align:left|color:%23000000″ use_theme_fonts=”yes”][kc_empty_space height=”20px”][kc_custom_heading text=”Common social media marketing mistakes & solutions ” font_container=”tag:h2|font_size:30px|text_align:left|color:%23000000″ use_theme_fonts=”yes”][kc_single_image image=”25152″ img_size=”large”][kc_empty_space height=”20px”][kc_custom_heading text=”#1. Starting without a social media marketing strategy” font_container=”tag:h3|font_size:20px|text_align:left|color:%23000000″ google_fonts=”font_family:Allerta%3Aregular|font_style:400%20regular%3A400%3Anormal”][kc_empty_space height=”20px”][kc_custom_heading text=”#2. Committing social media monitoring mistakes ” font_container=”tag:h3|font_size:20px|text_align:left|color:%23000000″ google_fonts=”font_family:Allerta%3Aregular|font_style:400%20regular%3A400%3Anormal”][kc_single_image image=”25148″ img_size=”large”][kc_empty_space height=”20px”][kc_custom_heading text=”#3. Focusing on “promotion” over “social” ” font_container=”tag:h3|font_size:20px|text_align:left|color:%23000000″ google_fonts=”font_family:Allerta%3Aregular|font_style:400%20regular%3A400%3Anormal”][kc_empty_space height=”20px”][kc_custom_heading text=”#4. Common social media content marketing mistakes ” font_container=”tag:h3|font_size:20px|text_align:left|color:%23000000″ google_fonts=”font_family:Allerta%3Aregular|font_style:400%20regular%3A400%3Anormal”][kc_empty_space height=”20px”][kc_single_image image=”25151″ img_size=”large”][kc_custom_heading text=”#5. Focusing on many non-useful social media platforms ” font_container=”tag:h3|font_size:20px|text_align:left|color:%23000000″ google_fonts=”font_family:Allerta%3Aregular|font_style:400%20regular%3A400%3Anormal”][kc_empty_space height=”20px”][kc_custom_heading text=”#6. Isolation from other marketing platforms & campaigns” font_container=”tag:h3|font_size:20px|text_align:left|color:%23000000″ google_fonts=”font_family:Allerta%3Aregular|font_style:400%20regular%3A400%3Anormal”][kc_empty_space height=”20px”][kc_custom_heading text=”#7. Evaluating performance with vanity metrics ” font_container=”tag:h3|font_size:20px|text_align:left|color:%23000000″ google_fonts=”font_family:Allerta%3Aregular|font_style:400%20regular%3A400%3Anormal”][kc_single_image image=”25155″ img_size=”large”][kc_empty_space height=”20px”][kc_custom_heading text=”#8. Operating without a social media policy ” font_container=”tag:h3|font_size:20px|text_align:left|color:%23000000″ google_fonts=”font_family:Allerta%3Aregular|font_style:400%20regular%3A400%3Anormal”][kc_empty_space height=”20px”][kc_custom_heading text=”#9. Social media advertising mistakes” font_container=”tag:h3|font_size:20px|text_align:left|color:%23000000″ google_fonts=”font_family:Allerta%3Aregular|font_style:400%20regular%3A400%3Anormal”][kc_empty_space height=”20px”][kc_custom_heading text=”#10. Choosing social media agency or in-house marketing team” font_container=”tag:h3|font_size:20px|text_align:left|color:%23000000″ google_fonts=”font_family:Allerta%3Aregular|font_style:400%20regular%3A400%3Anormal”][kc_empty_space height=”20px”][kc_custom_heading text=”Summary ” font_container=”tag:h2|font_size:30px|text_align:left|color:%23000000″ use_theme_fonts=”yes”][kc_empty_space height=”20px”]

Google Ads

The Full Guide for launching successful Google Ads Campaigns

Search Engine Marketing 5

Google ads as an online advertising option have proven over the past years that it’s a valid choice for businesses which aim at to increase leads, conversions, sales and overall return on investment (ROI) for advertising and marketing campaigns.

The diversity of advertising channels and solutions available when choosing Google ads for promoting your business products and services will help to customize your advertising campaign to appeal to the targeted audience which can be easily identified based on available targeting options.

The increasing number of alternatives of products or services will decrease your business market share unless your customized advertising campaigns reach the potential and current customers while highlighting the competitive advantages that satisfy their desired needs using regular or digital advertising channels.

The digital world is the current optimal choice for targeting the desired audience as over 4,437,000,000 people of the earth population are active online based on the latest researches. So, your potential customers are active online and it’s your choice to select how to reach them either with content marketing campaigns or through search engine marketing and display network advertising campaigns or social media advertising campaigns.

Content marketing (inbound marketing) campaigns are all about adding value to your targeted audience with topics related to your business products and services to increase their trust in your business offerings.

Search engine optimization (SEO) is one of the inbound marketing solutions as your business can reach a targeted audience through the search engine results after optimizing your website content for users and search engines to gain free organic profitable traffic to your website.

Search engine optimization is about fighting for higher ranking in search results pages with competitors that require constant efforts with the risk of losing free organic traffic to any competitor who achieves a better ranking.

Google Ads advertising options consist of search engine marketing campaigns that guarantee better visibility for your business always in the first result page if your business ads quality is high enough to beat competitors for certain keywords.

Better visibility in the search results will contribute to increasing clicks for your business ad and also increasing number of desired conversions (purchases – subscriptions) if the landing page experience matches the searcher intent.

Besides search engine campaigns, Google ads provide other advertising solutions through Google Display Network (GDN) on different platforms including YouTube and partnering websites chosen to display your business image ads related to their content and the website visitors (your potential customers).

The choice is yours to decide whether to target your customers through free organic search results, social media advertising and marketing campaigns or Google ads solutions and we will discuss in the following sections of this article if advertising through Google platforms is suitable for your business currently or in the future and how to prepare, launch and manage your Google Ads campaigns.     

Deciding channels for your business advertising campaigns should be aligned with if this channel is suitable for the campaign goals, targeted audience, and your business advertising budget.

Google Ads provide many competitive advantages for businesses which publish their ads on Google platforms including:

  • Detailed targeting options for your audience based on their demographics & keywords
  • Controllable budget for your business campaigns with maximum bidding limit
  • Manual and automated bidding options to choose for your bidding strategy
  • Diversified platforms (Search sites – YouTube – Partner Websites – Mobile Apps) to show your business ads
  • Reaching the desired exposure through Google advertising platforms
  • Tracking and optimizing performance with performance reports and analytics
  • Modifying or pausing your current campaigns based on the performance reports
  • Responsive search ads to choose from the best for searcher intent
  • Multiple Pricing options (Cost per click – cost per thousand impressions – cost per viewable thousand impressions – cost per acquisition) to choose a suitable one for your campaign budget and goals
  • Creating quality ads will decrease the budget consumed in your campaigns as your ad rank depend on ad quality plus maximum bidding amount.
  • Higher ROI for successful advertising campaigns

If the previous competitive advantages are what you are searching for your business campaigns, then Google ads are the valid choice for your business next advertising campaign.

Despite being an effective advertising solution but Google ads campaigns is not suitable for all business advertising campaigns as you should conduct cost and benefits analysis before starting your Google Ads campaign.

Small and local businesses will have a limited marketing and advertising budget that should be allocated to suitable advertising channels that will achieve a positive return on investments.

Before starting any advertising campaign, you should perform an analysis about the value of each desired conversion of your campaign and the cost of each conversion to decide whether to go further or to choose other marketing options.

Using Google analytics report, you’ll be able to calculate how many visits (clicks) it takes to complete the desired conversion on your chosen landing page for the campaign and with using Google Keyword Planner, you’ll have an approximate value for how much you competitors bid for your chosen keywords.

Most of Google Ads campaigns publisher use The cost per click (pay per click) pricing model and that’s why Google ads are also known as PPC ads as you’re only charged when someone clicks your ad to reach your landing page or contact your business using one of the ad extensions available.

If the maximum bidding amount for a certain keyword is 3.50 $ and it takes about 7 clicks to complete one conversion, then the cost of one conversion is 24.50 $ and that will help to decide whether to start a PPC campaign or not based on the value of the desired conversion and the acquisition of a new customer.

Google network consists of The search network (Google search – Google shopping – Google maps – Google play – partner search sites) and The display network (YouTube – Blogger – Gmail – Partner websites) which provides many options to display your business ads based on the campaign types chosen to achieve desired goals.

We will discuss the different types of campaigns and their suitable ad format to clarify the best choice for your campaign goals which includes:

Search Campaign

The search campaign ads are displayed on the first results of the search result page for users who use related keywords for your ad content searching for answers for their questions or acquisition of a product or a service.

This type of campaign is suitable for a publisher who use (text ads with or without contacting extensions / Shopping ads / App promotional adds / call-only ads) for their campaign to reach the desired audience who are active on Google search engine, Google maps, Google shopping, Google play and search sites partner with Google.

Display Campaign

When your business is aiming to increase brand awareness for a targeted audience, then you should choose this type of campaign to display your ads on Google Display network including YouTube and partner websites with content matching your desired audience interests and demographics.

The suitable ad formats for a display campaign are image ads, multiple responsive ads, video ads, app promotional ads and rich media ads that involve the animations and motion graphics.

Search with display option campaign

If your targeted audience is active on the search and display network platform, then you may take the advantage of the adding display option in your search campaign to display with the customized format to run smoothly on both search and display placements.   

Shopping Campaign

Retailers who desire to promote their e-commerce business products on Google shopping in selected countries, and display partner website should start a shopping campaign with the ad format containing the product image, information, and pricing or a short promotional video on YouTube for your product.

App promotion campaign

Promoting your business app is now easier through Google ads app campaigns as the campaign ads to direct viewers to your app download link with a descriptive or visual ad format the can be displayed on the search and display network platforms.

Many campaigns fail to achieve desired results while consuming the whole amount of devoted budget for the campaign or most of because not choosing suitable pricing model and bidding strategy.

Each pricing model should be chosen based on campaign goals from available pricing model including:

CPC (cost per Click): you’re only charged when someone clicks your business which is a suitable technique for campaigns that aims to drive traffic to your business websites or increase engagement with the ad extensions.

CPM (Cost per thousand impressions): your business ads displayed in Google display placements will be charged when reaching 1000 view and this model is suitable for campaigns with brand awareness as the main goal.

VCPM (Cost per Viewable thousand impressions): Publishers who want to guarantee better visibility for their ads on valuable viewable placements in the display network will choose this pricing technique to increase awareness for this business.

CPA (Cost per Acquisition): If the campaign goal is to increase desire conversions (purchases – subscriptions – trails), this pricing model is the best for your campaign as you’re only charged when someone clicks your ad and complete the desired action.

CPV (Cost per View): business campaigns that is about promoting a video of your business with the aim of increasing brand awareness for specified duration of the video from 3 to 30 seconds to guarantee that your video has not been skipped and only charged with this pricing model when that happens.

Once you have decided how you want to be charged for Google ads campaign then you should decide which bidding strategy you should apply either manual or automated bidding. 

Manual bidding: requires more effort as you should be devoted to set bids for the ad group level, specific keyword, and ad placements and modify it based on your budget and the campaign performance.

Automatic bidding: Google ads will handle your ads bidding in every auction once you have specified the daily spending for targeted keywords to save more time for publishers who aren’t available to manage their bids manually.

Your campaign type, budget, your experience in launching Google ads campaigns are an important factor in deciding which bidding strategy you’ll apply.   

After deciding to launch a Google ads campaign, you will start your campaign be defining the campaign type that is aligned with your goals then, you will create your campaign by completing the following steps to achieve the desired outcomes.

Before creating the ad content there are some setup steps that should be performed to optimize your campaign including:

  • Campaign Name: Should be specified to make your Google ads account more organized
  • Campaign Type: Either search, display, search with display option, shopping or app promotion campaign suitable for your business goals
  • Networks: Choose networks suitable for your campaign type and targeted audience
  • Demographics: Choose the targeted audience demographics to be visible to potential customers (location – devices used – languages –  interests and topics targeted)
  • Budget: Define the daily budget for your campaign and either your bidding manually or using automated bidding for targeted keywords
  • Schedule: Define the start and end date for your campaign and also optional to define a specific period of the day for your ad delivery or leaving that to Google ads as it displays your ad when there is a higher possibility for clicks and conversions
  • Ad Groups: Create ad groups to contain similar ads and targeted keywords within each ad group and also create separate ad groups for each product or service promoted
  • Google Ads Manager: Seek help from the Google ads manager if you want to track performance for more than one Google ads account

After finishing the campaign setting, you will start to create your targeted keywords group (up to 20 keywords) that are related to your targeted audience interest, ad content and landing page content.

Your keywords list should match the portfolio of keywords used by the potential customers and their search intent and you can optimize your ad visibility to a targeted audience using on the following match types for keywords used:

  • Broad match: display your ads based on keywords and their synonyms and misspellings
  • Broad match modifier: display your ads based on the broad match, but excludes synonyms when you add plus sign (+) before specific keyword
  • Phrase match: display your ads based on exact phrases and close variations when adding quotes (“ ”) around your key phrase
  • Exact match: display your ads based on exact keywords when you add brackets ([ ]) around the chosen keyword
  • Negative match: doesn’t display your ads based for chosen keywords when you add a minus sign (-) before specific keywords

Your search campaigns now will only trigger detailed defined segment of the audience to decrease costly views and clicks from viewers who will not complete desired conversions and optimize your campaign budget to run longer and appear for the only interested audience in your business offerings.

More detailed targeting equals higher success percentage and conversions for your campaign.

The targeting options available in Google Ads are location targeting, device targeting, languages targeting, keywords targeting and for the display campaigns, there is topic targeting to related content of your campaign and chosen audience in addition to the ability to select specific websites to display your ads.

There are multiple ad formats suitable for each campaign type and the impact of the ad format applied is an important factor in your ad quality which affects your ad placements within the competition.

When creating your ad content, there are important factors to focus on in order to optimize click-through rate for your campaigns including:

  • The Ad Headline should include your targeted keyword (up to 30 characters)
  • Optimize headlines for mobile viewers and remove extra words that will be wrapped with a (-)
  • Make the URL readable and give a glimpse about the landing page content
  • Write a description that highlights your product or service competitive advantages
  • Create an inspiring creative visual content for the display campaigns
  • Add a call-to-action (CTA) related to your campaign goals
  • Add site links to related optimized landing pages
  • Add ad extensions to increase clicks and conversions (Site links extension – Location extension – Call extension – Message extension – Promotion extension – Price extension – App extension)
  • Prepare alternative ad copy to use according to your campaign performance

The next after creating appealing content for your ads that motivates clients to click your ad and contact your business, the next step is to optimize your landing page experience to increase desired conversions.

Your business ad is clicked and you have been charged for that but the website visitor didn’t complete the desired action and left the landing page immediately…imagine why?!

Poor landing page experience will decrease the number of completed conversion and the visibility of your ad as only ads with related landing page content will be displayed for targeted keywords even your maximum bidding amount was the highest among competitors.

The following tips will help to improve your landing page experience to achieve high Ad rank, higher CTR rate and also more completed conversions:

  • Create related content for your landing page to the content ad
  • Focus on the page content on the product or service promoted features
  • Provide related alternative products to what your landing page is offering
  • Make it easier to find contact information and conversion buttons
  • Don’t use pop-up ads or any disturbing content on your landing page
  • Optimize the landing page to be mobile-friendly and the whole website as well
  • Decrease the landing page loading speed to avoid higher bounce rate

After following the previous tips and devoting more time for optimizing the landing pages for your Google ads campaigns, you’ll notice a positive change in the performance of your campaigns with a higher number of completed conversions after you were charged for the ads’ clicks.

Fortunately, Google ads visibility is not only about bidding higher amounts for your targeted keywords as your Ad rank (the value that determines your ad placement for chosen search and display platforms with target keywords) is based on your ad quality score multiplied with your maximum bidding amount.

Your ad quality score plays a vital role in your ad rank and budget spent but what are the factors affecting you're as quality score?

Four factors are affecting your business ads quality score which are:

  • Ad format: optimized ad format for chosen campaign type with contacting ad extension are valuable for your ad quality score
  • Ad relevancy: the more relevant your ad content for search queries, the higher your ad quality score
  • Landing page experience: positive landing page experience will increase your ad quality score as only the ads with valuable useful content for users are displayed
  • Expected CTR: the prediction of how many times your ad will be clicked if displayed for targeted keywords based on previous experiences for the targeted audience

As mention your Ad Rank = Quality Score (from 1 to 10) * Maximum bidding amount

Focusing on creating quality ads that appeal to the targeted customer will help in decreasing the spent amount of campaign budget and receiving more clicks and views with the same budget.

If you choose to define the bidding amount for each keyword of your list manually, you should use Bid simulator,  keyword planner, and first page bid estimates tools to decide your maximum bidding amount for each keyword and adjust your bids regularly based on the campaign performance using the help of the keywords tap reports in your Google ads account.

Google ads provide reports and metrics that track all details related to your campaign performance to provide a full picture of your campaign results and indicator to defines weakness points in your campaign.

 The available reports and metrics are:

  • Search terms report: lists all search terms used when your ads were displayed and if attracts the desired audience it should be added to your keywords list
  • User location report: shows the physical location for the customer who viewed and engaged with your business adds
  • Landing page experience report: estimate your landing page experience as it’s an important factor regarding your ad quality score
  • Paid and Organic report: A detailed comparison between your website free organic traffic and paid traffic and keywords used to reach the website to add it to your ad groups keywords list
  • Attribution report: tracking the paths of completed conversions to define specific ads and keywords responsible for those clicks

Linking your Google Analytics account to your Google ads account will enable you to use the metrics and reports available in Google Analytics to track and analyze your campaigns’ performance more efficiently and manage your campaign more professionally.

You’ll be able to track each ad number of impressions, clicks, CTR, completed conversions and the cost of each client acquisition in addition to detailed reports about the audience engaged with your ads which are useful for future remarketing campaigns.

Whether your campaign performance is up to expectations or failed to achieve desired results, there will be a room for improvement as you can easily change your chosen keywords, pause your campaign till finishing the modification, improve the landing page experience while the campaign is running and launching a remarketing campaign to target potential customers who interacted with your ads before but didn’t complete any of the desired actions.

Your business is charged for clicks of your ad and views but many of people will not complete of any desired completed conversions due to many possible reasons but they have an existing interest of your products or service.

Remarketing campaigns are the solution to target and attract customers who have interacted with your ads before and encourage them to engage with your ads again and complete your chosen conversions (purchases – subscriptions – app downloads).

After linking your Google Analytics account with your Google ads account, you’ll have access for Google ads date reports in the analytics platform within Acquisition Section which include valuable reports about your campaign performance:

  • Campaigns report
  • Bid adjustments report
  • Keywords report
  • Search queries report
  • Display targeting
  • Shopping campaigns
  • Treemaps report

All the previous report besides the behavior flow report within the behavior section will help to tack your potential customers’ interaction with your campaigns and to extract specific segments to target with remarketing campaigns.

We have explained Google ads benefits and how to launch a successful campaign to increase your business return on investment for advertising costs and with the information provided, it’s now clear to you if Google ads solutions are suitable for your business or not.

If the answer is yes, then start preparing your campaign today after studying and analyzing all related details to your campaign but if you’re afraid to waste your business allocated budget, we are available to provide professional help in marketing solutions in general with strong experience in search engine marketing solutions.

Contact Sendian Creations today to launch your business Google Ads campaign

[kc_custom_heading text=”Google Ads vs. Search Engine Optimization (SEO)” font_container=”tag:h2|font_size:30px|text_align:left|color:%23000000″ use_theme_fonts=”yes”][kc_single_image image=”25105″ img_size=”large”][kc_empty_space height=”20px”][kc_custom_heading text=”Google ads benefits for your business ” font_container=”tag:h2|font_size:30px|text_align:left|color:%23000000″ use_theme_fonts=”yes”][kc_empty_space height=”20px”][kc_custom_heading text=”Is Google Ads effective for small businesses? ” font_container=”tag:h2|font_size:30px|text_align:left|color:%23000000″ use_theme_fonts=”yes”][kc_single_image image=”25109″ img_size=”large”][kc_empty_space height=”20px”][kc_custom_heading text=”Choosing a suitable campaign type & ad format” font_container=”tag:h2|font_size:30px|text_align:left|color:%23000000″ use_theme_fonts=”yes”][kc_single_image image=”25111″ img_size=”large”][kc_empty_space height=”20px”][kc_custom_heading text=”Applying a suitable pricing model for your goals” font_container=”tag:h2|font_size:30px|text_align:left|color:%23000000″ use_theme_fonts=”yes”][kc_single_image image=”25119″ img_size=”large”][kc_empty_space height=”20px”][kc_custom_heading text=”Creating & launching your campaign step by step ” font_container=”tag:h2|font_size:30px|text_align:left” use_theme_fonts=”yes”][kc_single_image image=”25122″ img_size=”large”][kc_empty_space height=”20px”][kc_custom_heading text=”The campaign setup ” font_container=”tag:h3|font_size:20px|text_align:left” google_fonts=”font_family:Allerta%3Aregular|font_style:400%20regular%3A400%3Anormal”][kc_empty_space height=”20px”][kc_custom_heading text=”Keywords Research ” font_container=”tag:h3|font_size:20px|text_align:left” google_fonts=”font_family:Allerta%3Aregular|font_style:400%20regular%3A400%3Anormal”][kc_empty_space height=”20px”][kc_custom_heading text=”Defining targeted segments ” font_container=”tag:h3|font_size:20px|text_align:left” google_fonts=”font_family:Allerta%3Aregular|font_style:400%20regular%3A400%3Anormal”][kc_empty_space height=”20px”][kc_custom_heading text=”Creating the Ad content” font_container=”tag:h3|font_size:20px|text_align:left” google_fonts=”font_family:Allerta%3Aregular|font_style:400%20regular%3A400%3Anormal”][kc_empty_space height=”20px”][kc_custom_heading text=”Improving the landing page experience” font_container=”tag:h3|font_size:20px|text_align:left” google_fonts=”font_family:Allerta%3Aregular|font_style:400%20regular%3A400%3Anormal”][kc_empty_space height=”20px”][kc_custom_heading text=”Optimizing your budget spending throughout the campaign” font_container=”tag:h3|font_size:20px|text_align:left” google_fonts=”font_family:Allerta%3Aregular|font_style:400%20regular%3A400%3Anormal”][kc_empty_space height=”20px”][kc_custom_heading text=”Evaluating the Campaign performance ” font_container=”tag:h3|font_size:20px|text_align:left” google_fonts=”font_family:Allerta%3Aregular|font_style:400%20regular%3A400%3Anormal”][kc_empty_space height=”20px”][kc_custom_heading text=”Performing changes in running campaigns ” font_container=”tag:h3|font_size:20px|text_align:left” google_fonts=”font_family:Allerta%3Aregular|font_style:400%20regular%3A400%3Anormal”][kc_empty_space height=”20px”][kc_custom_heading text=”Launching remarketing campaigns” font_container=”tag:h3|font_size:20px|text_align:left” google_fonts=”font_family:Allerta%3Aregular|font_style:400%20regular%3A400%3Anormal”][kc_empty_space height=”20px”][kc_custom_heading text=”Conclusion” font_container=”tag:h2|font_size:30px|text_align:left|color:%23000000″ use_theme_fonts=”yes”][kc_empty_space height=”20px”]

VR business applications

10 Business applications of virtual reality (VR) technology

Media Production 511

One of the most arising technologies in this decade is the virtual reality (VR) technology that is not limited anymore to games specifically or the entertainment field in general as the VR applications are expanding to many other fields and businesses including:  

  • Commercial (Retail – E-commerce)
  • Education
  • Tourism
  • Engineering & Manufacturing
  • Training
  • Healthcare
  • Construction
  • Architecture & Interior design
  • Real Estate
  • Marketing & Advertising
  • Sports

The value added from VR and AR (augmented reality) applications to your business is only limited to your imagination as it can reduce costs, improve operations’ performance and achieve a higher return on investments (ROI) for all of your business projects by utilizing the many competitive advantages of using virtual reality applications.

Virtual reality (VR) technology enables to create a virtual experience in order to simulate real-life situations or creating a virtual world consists of unrealistic components like in games facilitating participation in many situations and scenarios with risk-free option.
The cost of applying this scenario in real life is not effective compared to the expected ROI but with the help of VR and AR technologies, all of the possible applications can reduce costs of applying these scenarios for different purposes including employees training, products trail, locations exploring, projects testing and many goals can be achieved with customized applications of these technologies.

Besides the increasing of VR and AR applications to benefits many business fields, there are many cost-effective VR visualization equipment (headsets) that can be owned by your targeted customers to experience your business virtual reality applications including:

Affordable technology applications and equipment by businesses and regular consumers is a competitive advantage to start searching for experienced VR solutions providers to execute your idea of suitable business application of virtual reality to achieve your business goals.

Virtual reality as explained before is about replacing your vision and experience with a customized virtual world created to stimulate situations for different purposes either business-oriented situations or entertainment purposes.

Augmented reality is about adding digital objects vision to our real-world environment starting from simple data visualization to detailed objects as featured on the popular Pokémon GO game as the game items include creatures, icons were projected by AR mobile apps.

VR applications and virtual situations can be experienced with cost-effective headsets while AR applications are accessible from smartphones to provide the opportunity of using the applications of these technologies in many human-targeted situations to add exceptional value for your business.

As we have mentioned earlier, virtual reality applications are expanding every day to new business fields customizable based on your business needs and your imagination.

In the following section of this article, we will discuss top business applications of VR technology and how value added to different businesses form these applications.

Imagine being able to execute every step necessary to complete a purchase of a product from examining the products and try it to reach satisfaction before you complete the purchasing transaction without leaving your chair at your house.

Personalized shopping experiences are provided by creating virtual stores like IKEA Reality Kitchen Experience where customer can explore the store with your VR headset and examine different products before completing the purchase without leaving their houses.

Showrooms for cars and different products can be created in the virtual world to facilitate checking different products and perform quick trail to reach desired satisfaction and reduce the probability of acquisition of inefficient products.

With the help of VR technology, shopping heat maps are generated to track the shopping journey of your customer and define their shopping patterns which can be used to help in optimizing product display in real and virtual stores.

Training employees for shopping seasons with a high crowd is another commercial application for virtual reality as it facilitates creating a virtual world stimulating crowded seasons to increase the retailers’ efficiency in these situations.     

The real estate industry has achieved many benefits with virtual reality applications as you can experience a virtual tour to potential listings and check the whole location without the need of physical effort for commuting and checking more and more available listings till choosing one of them to buy.

Reduced costs and higher returns are competitive advantages of using VR for commercial purposes in addition to reaching desired levels of customers’ satisfaction.

Full-scale prototypes are a common expensive component of engineering and manufacturing projects that can be replaced with virtual reality application that stimulates more cost-effective experience to check projects efficiency in the designing process before starting the manufacturing process.

3D modeling tools and techniques are integrated with virtual reality engineering applications to provide a comprehensive understanding of projects and checking for design errors or areas to modify before starting any costly manufacturing steps.

Airbus has used the VR technology to improve the efficiency of its aircraft by creating a virtual experience to check the comfort of seats for passengers plus examining the process of components maintenance while focusing on desired safety standards all in a cost-effective immersive experience before starting the manufacturing process of aircraft.

The risk-free advantage of virtual reality is also beneficial to stimulate dangerous working conditions like running heavy machinery to improve performance and increase required skills for those workers on assigned tasks.

Virtual Tours for existing real-life locations is an exciting advantage of virtual reality application as you can motivate potential visitors with a virtual experience of vacation location, museums, landscapes, festivals to book their tickets after experiencing how it would be enjoyable to visit these locations.

Virtual museums are also an amazing option to promote tourism with available interactive museums in any country that provides an immersive experience with a physical visit to the museum to experience the virtual tour or through the museum website.

Hotels and resorts also can benefit from the advantages of virtual reality by creating a virtual experience of how customers will be served to encourage potential customers to choose your hotel over competitors in addition to training staff with stimulated situations to improve the clients’ satisfaction.

Businesses in the transportation industry can also stimulate commuting experience to encourage passengers to choose their traveling solutions and provide an immersive experience about how comfortable and professional services they provide. 

Remote jobs are increasing day by day which is beneficial as that save time and efforts. Hence, the productivity is increased but the main obstacle for remote employees is that they need effective methods for communication and collaboration better than regular voice or video communication methods available.

With the help of virtual reality, Teams can attend meetings to communicate and collaborate efficiently in a virtual environment with the need for the physical effort of commuting and away from any kind of distractions.

 The isolated virtual work environment will improve productivity for meetings and training sessions while reducing costs of physical workplaces for employees and conferences.

Periodical training programs are conducted to increase each employee skills for his assigned job plus new employees who will require orientation and training for their jobs which will consume huge amounts of any organization financial and human resources besides the risk of human and physical losses in risky jobs.  

VR has enabled organization to create more efficient training environment while reducing the cost of training programs as it does not require any physical attendance from instructors and trainees while they’re also no need for creating physical training environment with allocated building or rooms in addition to, preserving working equipment or products as they will be stimulated in the virtual training environment.

Sales associate will require training to increase their persuasion skills to increase sales volume and that can be easily achieved by a customized VR application that stimulates sales situation to train sales representatives for real-life situation including convincing clients, handling angry clients, performing more efficiently in crowded shopping seasons which will contribute in improving their performance in real-life sales situations.    

Military operations and tasks are also a suitable field for virtual reality applications as soldiers in different military sections including army soldiers, air force pilots, and navy crew as their complex and dangerous tasks will require detailed training to excel in these daily or occasional operations without the of serious injuries or physical damage for training equipment and tools.

VirtualSpeech is another brilliant application for virtual reality technology as it’s customized to train public speakers for the required main skills for their job and regular presentations, conferences and any other public speaking situations while experiencing the same possible situation of audience disruption and discussions in these situations.

Architects are now empowered with VR customized applications to present their ideas and design for their clients with 1:1 scale that will enable the clients to explore building or renovation projects in details before accepting the designs and starting the construction operations.

Residential buildings, commercial buildings, bridges and any type of construction projects will benefit from virtual reality applications as projects will be visualized in a virtual environment to examine every aspect of the project including safety precautions, reducing design deviations from the desired design, testing the construction process steps to improve efficiency while saving the cost of physical tests to reach the same goals.

Interior design is improved to meet clients’ expectations with the use of VR and AR customized application as clients can experience a virtual walk-through the many interior designs for their business or personal building to replace regular drawings for designs that will limit the experience only to the imagination which is not more convincing that the virtual experience.

Virtual showrooms are currently replacing regular showrooms as it saves customers’ time and efforts in buying decisions for furniture with VR headset from your home without the need to commuting to regular showrooms.

Healthcare is another field that has benefited from VR applications as medical staff from doctors, surgeons and nurses will be trained for their daily life-threatening tasks and situations in a virtual customized world to improve their required skills and handle an emergency situation with a higher number of human injuries or surgeries in accidents or natural hazards.

Imagine how many lives will be affected with skilled medical staff trained for different kind of situations, medical emergencies and dangerous surgeries by choosing a professional virtual reality solutions provider to provide customized applications for all different medical scenarios. 

Treating psychological disorders like post-traumatic stress disorder (PTSD) and phobias is also possible with virtual reality medical application as terrifying and other situations related to these psychological disorders can be stimulated in virtual reality to train patient how to face these situations step by step gradually until overcoming their fear and experience more confidence and relief in similar real-life situations.

Traditional marketing and advertising channels and methods are less convincing nowadays as they failed to upgrade to targeted customers’ mentality development levels that require more interactive persuasion techniques.

360º VR promotional videos are an interactive technique to encourage customers for the acquisition of your business products and services by providing of a virtual experience about how these products can add value to their lives and satisfy current and future personal and business needs.

Content marketing performance is also enhanced with customized VR solutions as many content creation organizations adopted virtual reality to increase the engagement with their content (National Geographic VR)

A professional media agency with experience in ultra-quality media production will guide your business to more successful branding processes, innovative advertising, and marketing campaigns with interactive customized VR content solutions.

Enriching the learning experience for teachers and students has been successfully achieved with virtual reality application as educational organizations can create virtual undisturbed reality to a group of students and their instructors from different locations all over the world to add more productivity to existing e-learning solutions.

If students are learning about history, astronomy, engineering, physics or any other fields, a virtual world can create to experience what they learn about closely in details with symbols, colors, objects and characters created in the virtual learning environment to reach the most possible comprehension level.

VR applications started as entertainment application in games but after that expanded to many fields but still evolving in the fields of entertainment solutions including theatres, theme parks, sports and musical events as the audience is more engaged with interactive 3D objects projected with using VR headsets.

Athletes performance is enhanced with virtual reality application that stimulates training session with customized situations to increase desired skills and other sports players can benefit from these applications like NBA (Basketball) and NFL (American Football) teams which adopted this technology to improve their performance in real-life games. 

We have explained how VR and AR application can add exceptional value to your business that only limited to your imagination and how experienced your chosen VR solutions provider in customizing applications to satisfy your business and potential customers’ needs.

We have managed many previous projects (success stories) for our clients with customized virtual reality solutions that achieved their desired results so we are qualified enough and always available to answer your questions related question to VR and other ultra-quality media production solutions.

Contact Sendian Creations today and see how we can help

[kc_custom_heading text=”How does virtual reality (VR) work? ” font_container=”tag:h2|font_size:30px|text_align:left|color:%23000000″ use_theme_fonts=”yes”][kc_empty_space height=”20px”][kc_custom_heading text=” Virtual Reality (AR) vs. Augmented Reality (AR)” font_container=”tag:h2|font_size:30px|text_align:left|color:%23000000″ use_theme_fonts=”yes”][kc_single_image image=”25084″ img_size=”large”][kc_empty_space height=”20px”][kc_custom_heading text=”Top Business applications of virtual reality (VR)” font_container=”tag:h2|font_size:30px|text_align:left|color:%23000000″ use_theme_fonts=”yes”][kc_single_image image=”25087″ img_size=”large”][kc_empty_space height=”20px”][kc_custom_heading text=”#1. Commercial (Online Shopping & Retail)” font_container=”tag:h3|font_size:20px|text_align:left|color:%23000000″ google_fonts=”font_family:Allerta%3Aregular|font_style:400%20regular%3A400%3Anormal”][kc_empty_space height=”20px”][kc_custom_heading text=”#2. Engineering and Manufacturing” font_container=”tag:h3|font_size:20px|text_align:left|color:%23000000″ google_fonts=”font_family:Allerta%3Aregular|font_style:400%20regular%3A400%3Anormal”][kc_empty_space height=”20px”][kc_custom_heading text=”#3. Tourism and Hospitality ” font_container=”tag:h3|font_size:20px|text_align:left|color:%23000000″ google_fonts=”font_family:Allerta%3Aregular|font_style:400%20regular%3A400%3Anormal”][kc_empty_space height=”20px”][kc_video link=”https://www.youtube.com/watch?v=kgbYxQc_Hdc”][kc_custom_heading text=”#4. Communication and Collaboration” font_container=”tag:h3|font_size:20px|text_align:left|color:%23000000″ google_fonts=”font_family:Allerta%3Aregular|font_style:400%20regular%3A400%3Anormal”][kc_empty_space height=”20px”][kc_custom_heading text=”#5. Practical Training Applications” font_container=”tag:h3|font_size:20px|text_align:left|color:%23000000″ google_fonts=”font_family:Allerta%3Aregular|font_style:400%20regular%3A400%3Anormal”][kc_empty_space height=”20px”][kc_video link=”https://www.youtube.com/watch?v=RgfROqQqKkc”][kc_custom_heading text=”#6. Architecture, Construction & Interior Design ” font_container=”tag:h3|font_size:20px|text_align:left|color:%23000000″ google_fonts=”font_family:Allerta%3Aregular|font_style:400%20regular%3A400%3Anormal”][kc_empty_space height=”20px”][kc_custom_heading text=”#7. Medical & Healthcare Applications ” font_container=”tag:h3|font_size:20px|text_align:left|color:%23000000″ google_fonts=”font_family:Allerta%3Aregular|font_style:400%20regular%3A400%3Anormal”][kc_empty_space height=”20px”][kc_custom_heading text=”#8. Marketing and Advertising” font_container=”tag:h3|font_size:20px|text_align:left|color:%23000000″ google_fonts=”font_family:Allerta%3Aregular|font_style:400%20regular%3A400%3Anormal”][kc_empty_space height=”20px”][kc_video link=”https://youtu.be/Y3IX5qiyfZQ”][kc_custom_heading text=”#9. Education Virtual Reality Applications” font_container=”tag:h3|font_size:20px|text_align:left|color:%23000000″ google_fonts=”font_family:Allerta%3Aregular|font_style:400%20regular%3A400%3Anormal”][kc_empty_space height=”20px”][kc_custom_heading text=”#10. Sports and Entertainment ” font_container=”tag:h3|font_size:20px|text_align:left|color:%23000000″ google_fonts=”font_family:Allerta%3Aregular|font_style:400%20regular%3A400%3Anormal”][kc_empty_space height=”20px”][kc_video link=”https://www.youtube.com/watch?v=_nu6NmqjLGc”][kc_custom_heading text=” Choosing VR solutions provider for your business ” font_container=”tag:h2|font_size:30px|text_align:left|color:%23000000″ use_theme_fonts=”yes”][kc_empty_space height=”20px”]

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