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The positioning of your brand in customers’ minds helps mainly in deciding why to choose your business products over the competitors’ products and that’s the role of a branding agency to develop, launch and manage your brand presence and perception by a targeted audience of current and potential customers.
Before discussing how a branding agency can help your business in many aspects, we will explain how important branding is for your business in general and for specific products.
Loyal customers are the most adding-value segment of any business customers base as they emotionally attached to your brand offerings of products or services, and also a team player in your marketing activities with the positive word of mouth publicity in addition to defending your business reputation against unrealistic criticism.
Branding attracts new customers and retains loyal customers who what your business produce to satisfy their needs and desires as will you become and remain their first choice among available alternatives while Rebranding is a solid choice to maintain and increase current market share.
Trust is a major factor in buying decisions as you should be fully confident that what can sacrifice from money, efforts or time for choosing and buying a product or a service will satisfy your personal or business needs.
The mental image related to your business brand will shape your potential customers’ decisions to choose your products among the competition as they perceived with positive positioning (high quality /cost-effective/environment-friendly/ professional customer service).
Branding is essential for small, local and large businesses which seek to stand out from the competition in targeted markets with current improved products or newly launched products as your business brand message will trigger emotional and physical cues motivating targeted customers to vote for your business in the competition.
Rebranding processes is inevitable for entities with decreasing market share due to the increase of alternatives with more competitive advantage than what your business is currently offering.
The main advantages of successful branding vary from one business but commonly are:
As we explained the benefits of successful branding and how they can add exceptional value to your business in many aspects, we will discuss now how a professional branding agency can help your business to achieve desired goals of branding aligned with your corporate values in addition to which specific elements important in choosing professional branding agency to deal with.
Don’t worry as all issues related to developing and launching a brand or start the rebranding process for an existing brand can be handled by professional teams of an experienced branding company to secure your brand shining in the targeted markets.
Assigning the branding process to an experienced branding agency with affordable customized solutions to your business branding situation will shift your business from an extra alternative available in the market to a unique favorable solution for your targeted customers’ needs and desires.
A full-service branding agency will consist of experienced teams in branding to cover every aspect of your business branding across different channels either offline or digital platforms including:
The wise choice is to seek professional help from an experienced creative professional branding agency to cover all of your business branding process to save valuable time and efforts.
A branding agency will handle branding or rebranding processes from A to Z while adding value for your business in many aspects including:
The branding agency team will start your branding process with market research to define how your brand positioned in the targeted and what is the mental image related to business products’ (positive/negative/ not known at all).
Defining the major competitive advantages of alternative products chosen by your targeted customers will be the next on the research team list to clarify how your brand can stand out from the competition.
The suitable channels for launching a brand is a necessary step in the market research activities to choose suitable offline or online channels to launch your brand or to promote rebranding campaigns.
After focusing on chosen targeted customers’ segments, the branding agency team will conduct a discussion with your business to define the main brand guidelines which are:
Corporate Values: main values of your brand to guideline your branding activities with defined value, mission, vision, branding purpose and targeted goals out of your branding campaign.
Brand Message: defining what your brand offerings is known by (what you promise for your clients) and what is your brand all about for example:
Apple focused on how its products’ features are devoted to your personal experience while Nike focused on inspiration and ambition in its products’ owners while BMW addressed the emotional fear of change to motivate buyers to get out of their comfort zone and try their advanced innovative products.
Brand Voice and Tone: choosing your brand voice (how you brand) sound and tone is essential as it will be used in every communication channel (Ads – Official Website – Social Media Platforms) and it should reflect your corporate identity either fun entertaining voice or more serious professional tone.
Brand Tagline (Slogan): you’re familiar with the famous brands’ taglines like Nike (Just Do It), Coca-Cola (Open Happiness) and Apple (Think Different) and how the creative and related to the business message and purpose.
The Branding agency team will include creative copywriters who are able to come up with creative tagline aligned with your business message and values.
Without a well-crafted strategy suitable for your business situation either an undeveloped brand or an existing brand that require customized rebranding strategy.
The efficient branding strategy should care to define the plan and the execution steps of your business branding including:
The public audience doesn’t care about your business branding strategy but it shouldn’t be neglected by your branding agency as it should be detail-oriented to guarantee a successful implementation of your business branding Process.
The corporate visual identity should represent your brand guidelines and reflect your business message in all details including the business logo, the corporate printed materials, social media visual content, the business website with a consistent color ballet.
Your chosen branding agency will be responsible for creating a brand visual identity with excessive experience in graphic design to create your brand logo, the packing design for your business products, the official corporate printed materials and social media visual content templates.
Your brand visual identity will help in creating a stable memory in your targeted audience minds with your business message and retrieve this message whenever running into your business products.
Launching a brand or starting a rebranding process that targets many segments of public consumers will require launching advertising campaigns on suitable advertising platforms.
Your chosen branding agency should play the role of an advertising agency and offer customized solutions for advertising either by commercial ads on suitable TV or radio channels to achieve the desired exposure or through print advertisement solution using valuable spaces in popular newspapers, magazines, and outdoor billboards.
Experienced branding company in media production will create a competitive advantage for your band to stand out from the competition with creative ads that create an emotional attachment with your brand offerings.
The branding process shouldn’t stop at the stage of creating a logo or launching an advertising campaign but should include all activities related to your business by following the brand main guidelines and rules internally by employees and with outsourcing entities like your branding agency.
Your chosen branding company should also provide social media marketing and management services to guarantee that your business social media presence reflects your brand guidelines and message.
The social media content textual or visual should be aligned with your brand voice and tone and chosen color ballet and creative design templates to stand out from the huge amount of diversified content from all followed social media accounts.
The chosen voice and tone for your brand should be used when communicating with the follower base (potential customers) in comments and private messages to align with other branding activities that use the same voice and tone.
Marketing events like exhibitions or conferences are another possible channel for your business branding activities as they are known with the professional atmosphere that is suitable only for prestigious brands.
The professional branding agency will be the solution once again as it will be capable of providing event planning and management services starting from choosing the event location, budget planning, guests coordination, designing of booths and promotional materials to professional photography for the event in addition to producing motion graphics videos or high quality promotional videos for the event and publish it on chosen suitable platforms to increase awareness of your brand events.
After the defining the strategy and planning each step of the branding process, the implementation process will start for each step based on a predefined schedule chosen carefully to target the selected audience and achieve the desired exposure and awareness for your brand.
Management of each step of the branding process will not your business burden as your branding agency will be responsible for that also to guarantee to achieve desired results with professional monitoring for each step plus performing corrective actions based on audience impressions and feedback.
After we explained the importance of business branding, we will help you to choose the best branding agency in Egypt for your business or in any country that will add exceptional value to your brand.
Experience in business branding for different industries in different markets is an essential factor in choosing your branding agency and you can evaluate the agency experience based on its portfolio of related branding projects plus their official YouTube channel and official Behance account to check the visual identity created for previous branding projects in order to take a proper decision.
Contact Sendian Creations today to start your business branding process
A professional media agency will guide your business to more success in all of the marketing campaigns across the different platform including regular platforms like (TV – Radio – Outdoor Ads – News Papers – Magazines) and digital platforms like (Websites – Search engines – Social media platforms).
Experienced media agency will be able to handle all of your business media content production phases including:
Media and Marketing agencies could perform many services and provide different customized solutions or specialize in a specific field as the excel in that field or have limited experience and technical resources and tools.
Common types of media and marketing agencies include:
Advertising agency is the most traditional type of marketing agency that manages your business Ads from A to Z including planning your advertising campaigns, choosing suitable traditional advertising platforms from TV, Radio, Newspapers, Magazines or Outdoor Billboards to the production of the advertising campaign content and materials.
The rapid growth of online marketing due to many advantages of marketing using different online platform has forced marketing agencies to expand their fields of services and solutions to fulfill different business needs.
A full-service marketing Agency should possess technical experience and innovation in many fields including:
Professional media production agency should be experienced regarding the production of different formats of your business media content including:
A Media agency production team should contain creative individuals to come up with innovative ideas for your business media content, skilled content creators, experienced graphic designers, motion graphics & professional photography specialists to guarantee exceptional media content produced.
The role of planning the campaign, buying of media placements and platforms (outdoor placement – TV & radio Channels – digital ads across Search engines, social media channels), choosing the campaign suitable schedule is the responsibility of media buying and planning agencies.
Public Relation agencies specialize in planning and managing professional events and press conferences involving event coordination, budget planning, sponsors’ coordination, speakers & VIP liaison and designing & production of promotional materials.
Many Businesses choose to seek professional help from the most known media or marketing agencies for their business needs but that option is not the most suitable with a tight schedule for your business campaign as these agencies are always swamped with many projects.
The rapid advance in technology has helped in producing different types of media content suitable for many uses for the increasing number of platforms such as websites, social media channels, mobile apps, and games.
Whatever the type of your business marketing campaigns, there’s a suitable type of media content for the chosen platform and targeted audience.
Business Media content types and their optimal uses & suitable platforms are discussed in the following section of this article.
The launching of new products or special offers that target many segments of the public community will require the business to start an advertising campaign that reaches all possible segment of targeted customers.
Commercial ads in TV & Radio channels reaches all different segments of consumers. Hence, all the exposure desired will be achieved beside other marketing goals depending on the success level of your business advertising campaign.
A professional media agency will be able to provide customized solutions and launch your commercial ads advertising campaign within the defined deadline date and achieved the desired results out of this campaign.
The attention span of humans is decreasing over the years which limits the exposure time for your marketing campaigns in front of your targeted potential customers.
Print ads including outdoor billboards, brochures, flyers can handle the limited attention span issue as they’re exposed to your targeted audience in their daily commuting activity and don’t require devoted attention to deliver the desired message.
Media agency with creative copywriters and graphic designers will be able to deliver your business desired message with impressive print ads.
The digital content has the most engagement percentage between different types of content specially the visual content more than text descriptive content.
Your business social media platforms should rely on creative graphic designs and illustrations to grab the attention of the viewers (potential customers) and achieve the desired reach & engagement levels across different official social media accounts.
Videos are known as the most shareable type of content and that enables your business campaign and desired message reach different segments of viewers with a higher level of engagement & goals conversion than other types of digital content.
Motion graphics is the combination of creative designs with suitable voiceover or copy text that creates an appealing type of videos can be used for different purposes (marketing – educational).
Motion graphics videos are suitable for social media content besides business websites as they achieve the desired level of engagement and encourage viewers to perform the mentioned call to action.
The video quality is an important factor in creating an appealing video for different types including corporate, documentary, promotional videos with minimum HD quality.
The higher the quality in your business video content, the more satisfaction about this content from viewers either targeted public customers or professional clients and organizations.
The technical expertise and equipment to produce videos with HD, 4K and higher qualities should be possessed by the chosen media agency by your business to guarantee meeting the requirement for successful video campaigns.
The virtual reality technology is currently not limited to games at its applications has extended to many business fields including commercial & retail, healthcare, construction, manufacturing, and training.
Virtual Reality (VR) and Augmented Reality (AR) technologies provide the advantage of creating a virtual immersive experience for different types of situations and projects to achieve desired results in real life experiences including the following examples:
VR technology will not be limited to the current application and business fields and customized VR solutions are provided by experienced media and marketing agencies with suitable VR technology tools.
360-degree technology has transformed the visual content of videos or images to a higher user experience level as viewers will enjoy virtual tours of locations and properties presented with 360-degree technology.
Your business products or real estate location showcase will benefit from the 360° technology in marketing campaigns by using panoramic images and videos when dealing with a media agency specialized in producing this type of media content.
3D Holograms are beneficial for many business operations including marketing campaigns, professional events, sales presentations as they a third dimension to objects (products) presented to provide a better user experience for the audience.
You should seek professional help from a marketing agency with extensive experience in the field of 3D display holograms to shift your business campaigns to a higher innovative level.
The professional high-quality photographic content for businesses is essential for many businesses as it provides professional previews about what your business offering of products or services with the highest quality and professional edit touch.
Media agencies specialized in providing professional photography services and solutions will not be limited to regular solutions for different business needs but will use the drone cameras technology for photography and video capturing for Commercial, industrial, landscaping, real estate locations to guarantee details-oriented showcase for these locations or products with the highest qualities available.
Deciding which media agency to deal with is critical for your business current and long term plans as your goals of media content produced should exceed the minimum expectations with cost-effective solutions customized for your business and targeted clients’ needs.
Your chosen professional media agency should have a diversified portfolio of projects related to your next campaigns beside checking its digital platforms like the YouTube channel for digital media content projects for checking samples of their media production projects.
We hope that the article content was helpful in deciding how to benefit from professional media agency services and solutions for your business & we are always available to answer all of your questions related to media production, advertising, marketing, and technology solutions.
Contact Sendian creations today and see how we can help
Google search console is one of Google valuable free webmaster tools like Google Analytics and Google Tag Manager which help all parties interested in digital marketing like SEO specialists, web designers, web developers and content writers in optimizing their performance with tools and reports useful for optimizing the website performance in all aspects.
Google search console platform involves tools and reports that provide insights about your website performance regarding many significant matters including:
A free efficient helpful platform that guides your journey to improve many aspects within your website with regular notifications and alerts about any current or possible issues in your website.
Relying on professional platforms and efficient SEO tools like Google search console will drive desired results from your website with fewer costs and efforts consumed in using paid inefficient tools.
Technical SEO factors will be covered using Google search console starting from the indexing of the new and updated webpages, submitting sitemaps, improving the mobile usability to evaluating the link building strategy performance.
The verification of your website in Google search console platform is the first step to acquiring professional help to your search engine optimization efforts. Verifying the ownership of your website can be done using 3 options explained in the following tips.
Access Google search console with your Google account and click the “Add Property” button to add your website URL and choose the most suitable verification option from the following options:
Once your website is verified in Google search console, you’ll be eligible to benefit from all valuable tools and reports integrated into your website Google search console dashboard.
The potential benefits and uses of Google search console (GSC) are many and we will cover in this section of the article the most important benefits and uses of GSC dashboard to guide your website to the optimal performance.
The main benefits of using Google search console are:
The indexing status of all of your website pages can be viewed using the “Coverage report” in GSC dashboard and that reports include:
Click each error details to get a detailed view about specific pages with error and the error type with the date of detection that error. It takes up to 4 days for indexing and recognizing crawling errors fixing actions then check the coverage report to assure that your website page is clear from crawling and indexing errors.
Sitemaps are guidance instructions for search bots and crawlers to follow certain rules when crawling your website pages and that facilitate the search crawlers mission.
A sitemap will include the navigational structure for the website, specific pages to crawl and choosing the original versions of canonical duplicate webpages.
You can upload your website sitemap to GSC dashboard in the sitemaps section by entering the sitemap URL and then checking the acceptance status of the sitemap and the number of discovered ULRs of the website pages in your uploaded sitemap.
Regular updates on any previously indexed page content often occur and those updates are done to optimize the content of the webpage to achieve a higher ranking in search results.
The URL inspection tool in GSC dashboard can be used to request indexing for updated pages will indicate the following:
Use the URL inspection tool to make sure that your updated pages are efficiently crawled, indexed and mobile friendly.
If your website is not optimized for mobile users with responsive web design and scalable content, your website will lose a huge portion of traffic from mobile users (the majority of web visitors) to other mobile-friendly competitors’ websites.
The mobile usability report in Google search console dashboard indicates how many pages in your website is mobile friendly with no mobile usability issues, usability errors and issues of specific pages within your website and the validation status after performing corrective action on these pages.
Avoid losing higher rankings in mobile search engine results and portions of your website traffic for pages with mobile usability errors by checking daily the mobile usability report in GSC dashboard.
Accelerated Mobile Pages (AMB) is a solution for better user experience for mobile users as this option boost the loading speed for your website mobile pages. If your website has AMP versions of mobile webpages, you should use the AMP report in Google search console dashboard as it involves a detailed report about valid AMP pages, errors, and issues with invalid AMP pages and the validation status for corrective actions on these pages.
The manual actions report in Google search console dashboard include any manual actions that may prevent your website from appearing in search results because of noncompliance with the webmaster guidelines.
Issues against your website will be shown in this report and will require to perform corrective actions to individual affected pages or the whole website to avoid search engine penalties that include preventing your website pages from appearing in related search results.
Security is an important factor for search engine results ranking and for the user experience of the web visitors as they should feel secure visiting your website, signing up for personal accounts and performing online payment transactions.
Security threats for your website are shown in the security issues report in Google search console dashboard that should be a checking priority to avoid the risk of the hacking possibility to your website and databases.
Links report in Google search console dashboard is another great option provided to perform link building analysis and evaluate your link building strategy performance.
The links report involves:
The valuable information provided by the links reports is helpful in determining the sources of refereeing traffic to your website, the top linked pages internally and externally and if the targeted keywords are used as anchor text in external links or not.
Use this report to evaluate how successful your link building strategy is and to choose the referring traffic channels to focus on within your updated link building strategy.
Harmful external links in unrelated untrusted websites will drive search engine penalties that will drop your website ranking in related search results.
Disavow links tool is useful in this situation to ignore any external links from untrusted websites that pass no link juice.
Would it be helpful to know the search queries that helped search engine users to find your website? Google search console provides a detailed report of the search queries that generated traffic to your website.
The performance report in GSC dashboard involves detailed information that should be used to optimize your website content in order to increase the click-through-rate (CTR) for your website in search results including:
Take advantage of this valuable data to improve your website CTR in search results in order to generate more organic traffic to your website and increase conversions.
Google Search Console and Google Analytics are free Google webmaster tools that will boost your website performance if you rely on data and insights from both platforms together.
As we discussed earlier Google Search Console will provide performance reports and recommendations to reach more professional functionality to all aspects in your website while Google Analytics provides data and insights more related to your website traffic and the behavior of the website visitors that are helpful to optimize your website to achieve better user experience and drive more desired conversions.
When you reach this section of the article, you’re fully prepared to start taking advantage of all the potentials of using Google search console as a guide for a more efficient website for search engines and the website visitors (your potential customers).
Start the journey by verifying your website in Google search console dashboard and we are always available to answer all your question related to this subject or related to search engine optimization (SEO) in general.
Contact Sendian Creations today and see how we can help