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Email marketing! yes, you read that correctly as email marketing is literally a “Blast from the Past” marketing solution that had proved effectiveness over past decades and will remain effective in the future.
You’re wondering why email marketing is a cost-effective marketing solution and that is because of many reasons including:
When deciding to launch a marketing campaign, the first issue to focus on selecting suitable marketing channels with effective solutions to communicate with your business target audience and acceptable expected ROI to avoid wasting valuable time & resources.
We have explained how effective email marketing campaigns for many business goals including generating leads and transforming leads to customers & customers to loyal customers but that is not the end as we will discuss step by step how to launch effective email marketing campaigns to take advantage of one of the most effective digital marketing solutions.
Every day you delete or mark emails as spam for your email inbox and the same of all email active users due to many reasons including lame subject lines, invaluable content and having no interest in what these emails are promoting.
The case is the same for your business email marketing campaigns as you need to excel your campaigns from A-Z to avoid losing potential leads or current customers due to failing to deliver your business message in a compelling way to the targeted audience.
By the end of this guide you’ll be ready to start your business successful email marketing campaign achieving all predefined desired goals.
7 steps to run a successful email marketing campaign:
All different marketing campaigns including email marketing campaigns are expected to be a failed one without a well-crafted strategy that defines main important aspects including:
Once you defined all mentioned aspects, you’ll be ready to go further in your journey to achieve the desired goals.
You’re a guest in your potential leads and customers email account inbox but you’ll need the permission to be there at first and that’s why you need to avoid buying email lists and start building your email list carefully from scratch through the following solutions:
The most successful solution to generate email leads is opt-in forms on your business website that are easy to fill and get permission to address potential leads with customized emails.
11 effective placements to add your opt-in (signup) forms in your website:
Encourage targeted audience to subscribe in your email list using a lead magnet that offers value for different segments and a lead magnet could be:
Or anything else when it’s free, valuable, interesting, relevant, solves a problem, easy to use and consume.
Optimize your opt-in (signup) forms to encourage more leads to subscribe by:
Customizing the message in your email marketing campaign is an intelligent approach to use as sending the same content for all subscribers will decrease emails open rate, click-through-rate (CTR) & conversions and increase unsubscribe rate from potential leads who received disturbing emails that add no value.
Each segment should receive customized & personalized content that suits their interests and positions in your sales funnel.
Potential segments of your email list subscribers could be:
Once you defined segments of your email list, you’ll be able to craft customized messages that increase open rate and desired conversions.
The healthy open rate is between 20% to 40% of emails sent but many campaigns fail to even reach that percentage and all efforts and resources devoted in your email marketing campaign will be wasted with no actual return.
To improve your emails open rate, you should consider executing the following tips:
Once you reached an acceptable open rate, the next step is to engage subscribers with optimized valuable content and professional visual outlay.
The critical phase is when your emails are opened as your emails content and design will define the percentage of engagement with your campaign and if potential leads will go further in your sales funnel and complete desired conversions or delete your future emails and unsubscribe from your email list.
Email marketing content types are:
To optimize your email marketing campaigns content, perform the following tips:
Every segment and phase in your sales funnel will require to create customized personalized content to increase CTR and desired conversions and decrease unsubscribe rate.
Once you have built your email list, divided subscribers into segments and created content suitable for each phase in relationship with your prospects (Leads –> Active subscribers –> Customers –> Loyal customers –> Brand advocates), you should now use Autoresponder email series to engage subscribers with email customized to follow specific triggered actions including:
Many email marketing services providers offer “Autoresponder” option to its clients including:
Through sequenced email series based on each subscriber engagement and behavior, you’ll be able to guide subscribers further in your sales funnel plus promoting cross-sells & up-sells.
Suitable chosen email marketing performance metrics will define the quality and effectiveness of your email campaigns regarding:
Focus on the following email marketing performance metrics to define your campaigns’ weaknesses and improve performance:
Add Google Analytics tracking code to your email marketing campaigns to track and analyze the subscribers’ traffic on your website and respond to their behavior with suitable emails.
Email marketing is a long-term journey that requires commitment, patience to perform many tests & drive desired results, skills in creating suitable content to communicate better with your potential leads & current customers and to be aligned with other marketing campaigns on different platforms.
Start collaborating with your in-house internal marketing team or seek help from professional marketing agency specialized in providing email marketing solutions to achieve an average of 4400% return on investment (ROI) when you launch successful email marketing campaigns.
Contact us today to start your business email marketing campaign
We’re all aware of social media marketing benefits but it is crucial to choose the most suitable social media channels for your business marketing and today we’re going to discuss how LinkedIn marketing can help your business in many marketing goals and how to start your LinkedIn marketing and advertising campaigns from A-Z.
LinkedIn marketing is an effective solution for business marketing especially that proved efficiency in achieving many goals including:
Your business followers’ base includes the followers of your business page and connection of your employees which provide an initial opportunity to your business marketing campaigns on LinkedIn.
The first step of LinkedIn marketing is to encourage your employees to complete their profiles by adding short descriptions, skills, work experience, achievement and your company to their current position with the assigned responsibilities to provide a positive professional impression for whoever may deal with your business in the future.
A LinkedIn business page is the hub for your business LinkedIn marketing activates and that requires to create and complete your business LinkedIn company page first then start your content marketing and advertising campaigns.
Creating & Completing LinkedIn business page steps
To create a professional business page, you should follow these steps in order:
One of the common social media marketing mistakes on any platform including LinkedIn marketing campaigns is to start without a detailed marketing strategy that covers desired goals, marketing plan, execution steps, chosen content types, suitable advertising solutions, and valid analytics metrics to evaluate performance.
Your business LinkedIn marketing strategy should answer all of the following questions to be a valid suitable strategy:
Once you craft details-oriented strategy for your business presence on LinkedIn, you’re no ready to create & publish engaging content, launch paid advertising campaigns and perform social media monitoring activities to drive desired goals from LinkedIn for business marketing campaigns.
Content is the engine of inbound marketing campaigns as it’s vital in increasing engagement with your brand, build brand awareness through increased reach and encourage followers, viewers, and visitors to drive desired conversions (fill information forms – visit your business website – complete a purchase – becoming a loyal customer).
To optimize your LinkedIn marketing and advertising campaigns, we will list some effective content marketing tips suitable for the LinkedIn platform:
Your content marketing campaigns on LinkedIn will play a vital role in achieving desired goals if your content is optimized to add value and increase engagement from the targeted audience.
Reach the desired audience with sponsored content ads that are shown in LinkedIn feed for desktop and mobile users plus generating more leads and build business awareness with detailed targeting options based on (company name – job title – job functions – skills – schools – groups joined).
Using this advertising solution will allow your business to promote chosen published content or using “Direct Sponsored Content” to customize and test ads for a specific audience without publishing content on your Business LinkedIn Page.
You’ll also be able to track and evaluate advertising campaigns performance through LinkedIn Campaign Manager Analytics and insights (engagement metrics – demographics reports) and track leads and conversions using LinkedIn insight tag on your business website.
With sponsored InMail ads, you’ll be able to send personalized messages to decision-makers and potential leads for your business on LinkedIn messages to promote your business products or services or build business relationships after finding them using search filters (location – profile language – past and current company – industry) to introduce your business to potential clients with 3x response rate higher than regular emails.
InMail ads are responsive for desktop and mobile users and only delivered when users are active on LinkedIn.
Videos are the most engaging format of content and the same is for video ads on LinkedIn as you can increase engagement with your business, generate more leads with prefilled forms, drive traffic to your website from prospects through video ads displayed on desktop and mobile users feed.
Showcase your business products, business environment, tell your business success story, and establish thought leadership and attract potential leads through engaging video ads that require skills and experience in creating motion graphics videos or Ultra Quality video content.
Personalized ads are more effective than one format ads especially with dynamic ads solution provided on LinkedIn as personal data of targeted audience like the profile photo, company name or job title is displayed on the ad seen on the desktop home page for users to drive desired actions from users including:
Showcase your business main products or services or tell your business story through a series of swappable visual cards on one ad using Carousel ads solution on LinkedIn that achieve desired engagement from targeted audience (Decision-Makers) and generate more leads with prefilled forms or drive profitable traffic to your website.
The LinkedIn platform has made it easier for businesses to achieve desired advertising goals by launching advertising campaigns based on specific objectives chosen including:
LinkedIn advertising solutions are diversified and customized to meet all of your different business needs and goals with the ability to retarget (website visitors – leads generated – email & contacts lists) with advertising campaigns to achieve better results measured conversion tracking and LinkedIn Campaign Manager analytics reports.
Use LinkedIn Groups to reach more professionals of your business audience either through joining professional groups related to your business industry using “Groups Discover” option to search and find desired groups or create a group for your business and stay active by publishing and sharing useful relevant content and monitor what audiences are talking about to customize content and business solutions.
To create and Setup your business LinkedIn Group you should follow the listed steps:
LinkedIn marketing is a journey filled with many potential business opportunities generated from content marketing campaigns, advertising campaigns, LinkedIn groups & communities, and LinkedIn listening and monitoring activities that require commitment and experience from your in-house marketing team or chosen external professional marketing agency specialized in providing customized social media marketing & advertising solutions.
Contact us today to start your business LinkedIn marketing campaign
We have discussed in a previous article powerful technical tips for improving your e-commerce business and now we will focus about e-commerce marketing techniques that proved to be effective in transforming any e-commerce business from a local amateur business to a successful platform for gaining, maintaining customers and achieving a higher return on investment (ROI).
We will discuss in details all aspect of e-commerce marketing focusing on which platforms to invade for your e-commerce business marketing plan, successful e-commerce marketing techniques and strategies and how to provide an exceptional shopping experience for each customer encouraging potential and current customers to be loyal customers and choose your online store over competitors.
No small or large business has ever succeeded in achieving business awareness and attracting new long-term customers without a planned marketing strategy and innovative e-commerce marketing techniques that add value to current and potential customers.
We will go over e-commerce marketing techniques that have added remarkable value for e-commerce businesses regarding gaining and maintaining the desired market share.
Everyone is aware of social media marketing value in increasing brand awareness but it’s not the only benefit of using social media platforms in e-commerce marketing as it can help your e-commerce business in many aspects including:
The first step to achieve all of the above goals is to choose suitable social media channels for promoting your e-commerce business from popular social media channels then you should create a social media marketing strategy to define all goals and steps of your business presence on social media in addition to create engaging content for followers that is mainly about adding value to potential customers not promoting your business products.
It’s not about 2 or 3 promotional posts every weak in each popular social media network but it’s about creating an engaging community of potential customers on social media through informative posts, reaching more audience through social trends and communication more privately & effortlessly with your current and potential customers to answer all of their questions and provide better customer service.
Social media insights will help you to evaluate if your e-commerce marketing campaign on social media has achieved the desired goals regarding targeting specific customers’ demographics, the engagement level with your business and if it helped your business to attract and retain more customers.
Publishing product pages with a main image of the product is not an effective technique for e-commerce marketing either on the website or social media channels.
Using ultra-quality media content types including HD or 4K product previewing videos or “How-to” use videos plus 360-degree panoramic images in product pages will improve how you showcase your e-commerce business products for potential customers providing a closer professional view for your products and their optimal uses.
Many e-commerce businesses commit the same mistake of listing each product on a page of the website with long irritating descriptive text that discourages potential customers from going further in their shopping process and not to complete a purchase.
An effective e-commerce marketing technique is creating an appealing copy for each product page consisting of:
If you choose paid ads as a solution in your e-commerce marketing plan, then you should the suitable platforms (online / offline) to target potential customers depending on their interests with integrated advertising campaigns focusing on the same products or offers in the same period on some or all of the following advertising solutions:
Analyze each campaign performance to define the most suitable advertising solutions that drive more sales and leads with allocated advertising budget to focus on them for future advertising campaigns.
Many visitors (potential customers) of any online store don’t proceed to the checkout page after exploring a product page due to many reasons and here comes the advantage of remarketing campaigns as an effective e-commerce marketing technique to encourage them to buy when they are ready in the future.
Remarketing ads is about retargeting potential customers who visited your online store but didn’t complete a purchase using data extracted from your e-commerce business Google Analytics reports and retargeting them with search engine ads or social media ads using Facebook Pixel code added to your website to present related products to their activity on your website.
Whether your website is receiving organic free traffic from search engines or paid traffic from advertising campaigns, you should analyze the buyers’ behavior on your e-commerce website with analytics reports focusing on bounce rate, average session duration, average pages visited per session and completed conversions metrics to evaluate the website performance and define weaknesses.
If the landing pages for potential customers’ performance is not satisfying then you have to perform A/B tests on landing pages with alternative web designs and content formats to choose the most effective ones for your landing pages based on traffic and conversions statistics.
Another effective e-commerce marketing technique is launching email marketing campaigns using available data of current & potential customers to achieve many marketing goals including:
Influencers marketing is another effective e-commerce marketing technique as it’s proved to achieve desired brand awareness and increase trust from your targeted audience when you initiate business relationships with influencers to publish positive reviews about your products or spreading the word about your brand and new offers, discounts or flash sales.
Be careful when you choose influencers and public figures to promote your e-commerce business as publicly hated influencers despite having a huge number of followers they are bad publicity for your business.
Many online stores are out there on the internet with mainly the same products you’re selling so customers need to be appreciated for choosing your e-commerce store over competitors and to encourage them to be loyal customers.
One of successful e-commerce marketing techniques is to apply a reward program for loyal customers as they will be awarded bonus points for their purchases to be used as a deduction from future purchases cost encouraging them to be your business loyal customers.
When you’re promoting your e-commerce business products or new offers or a flash sale, focus on urgency highlighting that the products are only available with these prices for a limited period and a limited number of products to encourage them to make buying decisions quicker.
Public reviews of your e-commerce business products or the shopping experience will play a vital role in gaining the trust of potential customers when they are surrounded by positive reviews about your e-commerce store in product pages or across social media channels.
Encourage user-generated content as 20% of online shoppers base their buying decisions on recommendations and public reviews through social media posts or comments, images of customers using the products or online contests and surveys about their preferences of different products with your reward program for loyal and engaging customers (bonus points – discount coupons – free giveaways).
Remember that you’re selling the online convenient shopping experience not only the product as many online stores will sell the same products with competitive prices.
Providing exceptional shopping experience is the most effective e-commerce marketing technique and there are many aspects to cover to provide the desired shopping experience including:
You’re not on your own when it comes to e-commerce marketing as you can easily search online for helpful e-commerce informative content or hiring an experienced marketing agency specialized in providing customized e-commerce solutions to achieve your e-commerce business desired goals.
Contact Sendian Creations today for professional help with your e-commerce business
The current and future years are the era of e-commerce business (online stores) rather than physical stores as e-commerce has added exceptional growth to commerce in general as sales volume increased by 21% with more than 1,000,000 million products sold online every day and the e-commerce revenues expected to reach 5 trillion US dollars by the year 2021.
More growth in any business filed including e-commerce business equals more competition with many alternative online stores offering the same products you offer with competitive prices and better online shopping experience.
Your e-commerce business will lose desired market share if you didn’t start improving your business in all aspects (website technical issues – website content – marketing plan – shopping experience) and continue evolving to maintain desired market share and continue growing and expanding to different markets and demographics.
In this article, we will discuss powerful technical tips plus 12 effective e-commerce marketing techniques in another article to improve your e-commerce business in all possible aspects to reach the desired satisfaction levels from potential customers, attract and maintain more customers, increase your e-commerce business awareness and achieve higher ROI with integrated business plan and process.
We will discuss different technical issues that could prevent your e-commerce business (online store) from achieving the desired results related to daily sales volume, number of new and returning customers and the shopping experience for all customers.
The main focus in your online store is to provide the best possible user experience for the website visitors (your e-commerce business potential customers).
The main aspects to focus on in the user experience issue are:
The majority of search queries and e-commerce stores visits are currently done through mobiles as human spends more than 3 hours per day active online on their mobile phones.
Your e-commerce business website should be mobile-friendly with responsive web design and the navigation & shopping experience tested to provide the easiest navigation for mobile users starting from exploring different products’ pages to the finalizing of purchasing on the checkout page.
Your e-commerce business potential customers will be cautious to browse your website or completing a payment unless they’re 110% confident of your website security.
There are many security guarantees to use to increase customers’ trust including:
The more secure your e-commerce store is, the more confident your customers to order from your online store with no security concerns that delay or prevent completing a purchase.
70% of online shoppers abandon their shopping carts mainly due to complicated payment process which require many non-adding value steps that encourage online shoppers not to proceed further in their payments.
It’s essential to add popular payment options like PayPal and popular payment methods in each country your potential customers originate from to encourage them to complete the payment process plus adding secure gateway (third-party responsible for taking the money from the customer and send it to your business bank account) to ensure more security in money transfers.
There’s a golden opportunity for any e-commerce business to take advantage of when you create and execute suitable search engine optimization (SEO) strategy to reach a higher ranking in the search results of potential customers to generate more free organic profitable traffic.
There are many aspects to cover when you start optimizing your e-commerce website (online store) for search engine and users (the website visitors):
Having a responsive e-commerce website for mobile users is essential but developing native mobile apps for your e-commerce business customers of Android & iOS users is a powerful competitive advantage.
70% of online shoppers’ activity is done through mobile which makes a clever decision to develop a professional mobile app for your e-commerce business to add another reachable platform for customers to explore your business products, new offers and communicate with your business representatives through private messaging and support options available in your business mobile app.
You can define weaknesses in your e-commerce business websites using Google Analytics metrics and reports to generate useful data about:
With the insightful reports generated from Google Analytics platform, you will be able to reach a valid evaluation of your e-commerce business performance.
It’s not an excuse to have no knowledge regarding marketing, web design and development or any functions related to how to fail in managing your e-commerce business for your e-commerce business failure.
Hire an experienced marketing agency for providing e-commerce solutions or internal marketing or development team to add value to e-commerce business in your weakness areas to guarantee achieving desired results, utilizing all financial resources & products inventory and gaining the desired market share.
Contact Sendian Creations today for customized e-commerce solutions
Mobile apps are gaining more and more share of the daily human activities as they are used for more than 3 hours per day according to latest statistics providing many opportunities for businesses to reach and improve business relationships with current and potential customers.
Mobile apps market revenues are expected to reach more than 190 billion US dollars by the end of 2020 as they help businesses in many areas:
With many competitive advantages provided by mobile apps, the need for many cost-effective and high-performance mobile applications development solutions has been emphasized which lead to creating many alternatives for mobile application development including Native Apps and Cross-platform Apps.
We will discuss in the following sections of this article each approach in developing mobile apps in details regarding the advantages and disadvantages of each approach (Native vs. Cross-platform) and how to choose the suitable one for developing your business mobile app.
Native mobile apps are those apps which developed for a specific platform and operating system (mainly: Android OS for Google platform & iOS for Apple Platform) with dedicated suitable programming knowledge and skills to create the mobile app from scratch for each platform chosen to launch your business mobile app for the targeted audience.
For Android apps: the mobile development platform is Android Studio and the programming languages suitable to develop your mobile app are Java or Kotlin.
For iOS apps: the mobile development platform is Xcode and the programming languages suitable to develop your mobile app are Swift or Objective C.
Before choosing native apps as an approach for developing your business mobile app, you should learn the pros and cons of native mobile apps to make the right decision which we will discuss in details in the following two sections of this article.
Native mobile applications are distinguished with many competitive advantages including:
Performance: Native apps are known with their high performance as they utilize all online and offline features and apps of the device with full access to all hardware and software components including camera, local DB, geolocation, USB input, complex networking and consume the device resources more efficiently including memory, battery, and CPU.
User Experience (UX): native apps are developed with the platform-specific IDEs (Integrated development environment) which enable the simplifying of the designing process and developing stages to create fast, responsive apps with fewer number of crashes and a familiar user interface for each operating system to meet the high standards required of user experience.
Testing & Updates integration: native mobile apps are integrated quickly with the operating systems and devices updates and new features plus the ease of testing by the platform-specific IDE that enables for virtual tests for every feature and methods included in the application.
More Exposure: native mobile apps are the favorites to be approved for each platform to upload the app on App Store or Google Play to reach the desired audience with more exposure than rejected apps that didn’t meet the required performance and user experience standards which will not be reached easily as they are not available on Google Play or App Store.
Developing a native mobile app is not an easy game to complete without some obstacles including:
Costs & Development Speed: native apps will require a longer period to develop as you start from scratch to develop the app for each platform with the need to the dedicated team of Android and iOS mobile developers to develop each app which will consume more and more of financial and human resources.
Target Audience: when you develop a native app for only a specific platform and operating system either android or iOS, you’ll lose a huge market share of potential users for your app who are not users of the chosen operating system.
Maintenance & Updates: the situation for maintenance and updates is the same for the app development as you’re required to discover and fix development bugs for the app maintenance for each version of the app plus the need for performing regular updates for each version on your app which will require more time and efforts for your business app maintenance and updates.
High Performance Standards: many mobile apps are rejected by the chosen platform (Google Play or App store) to upload and publish your app due to failure of meeting high-performance standards which creates a solid chance that your business mobile app will not be available to potential users after consuming financial and human resources to develop this app.
Cross-platform mobile apps are the apps developed with “Compile once, Run Everywhere” concept as they are developed with a single reusable codebase to run on different mobile platforms and operating systems.
The need for Cross-platform mobile apps development arises due to limited budgets or tight schedules for businesses which is not suitable to develop a native mobile app for each chosen platform.
There are many development tools and frameworks for developing cross-platform apps including:
We will discuss the pros and cons of developing a cross-platform mobile app in details to reach a conclusion about if this is a suitable solution for your business app based on the business needs, goals and available resources.
Cross-platform mobile apps are distinguished with many competitive advantages including:
Costs & Development Speed: cross-platform mobile apps save from 50% up to 80% of development costs and time allocated for developing native apps as the code is reusable once you finished the coding phase, the code will be interpreted to make up run smoothly on different platforms & operating systems with no need to a different additional team to develop the app for each platform.
Larger Audience: when you develop a cross-platform app for different mobile operating systems, you’ll increase the audience base for potential users as your business app is ready to run on any mobile operating system they use.
Development Skills & Knowledge: cross-platform mobile developers will only need to learn the programming language of their chosen development framework like C# for Xamarin platform and how to use this platform to create an efficient cross-platform mobile app runs smoothly everywhere.
Maintenance & Updates: regular maintenance activities and periodic updates are required for mobile apps but it’s easier for a cross-platform app as the all changes will sync and reflect automatically on all platforms and devices once you’re done.
There are some deficiencies related to developing a cross-platform mobile application including:
Performance: cross-platform mobile apps are known for their performance issues related to launching speed, scrolling, clicks, and many crashes as they are not developed on the platform-specific IDE with limited access to the features of the device, hardware, software components, and the device native APIs as they not developed for specific devices with no focus on each device features with many bugs to fix for the app maintenance.
User Experience: with many performance issues and unified design of the app unfamiliar for Android and iOS users, it’ll be difficult to reach the desired user experience standards as many cross-platform apps provide a poor user experience.
More Platform Rejection: official platforms for mobile apps like Google Play and App store will require meeting high performance and user experience standards and many cross-platform apps receive a rejection from these platforms to upload your business app which will decrease exposure to potential users.
Delayed Updates Integration: cross-platform apps are slowly integrated with updates and new features added to the operating systems or devices which delay it for the app users from enjoying the benefits of these new features or updates.
Choosing an approach for your business mobile app development depends on many important factors including the available period for developing the app, the allocated budget, target audience and whether you have an internal mobile development team or you’ll deal with an experienced agency in technology solutions.
Native mobile apps are a suitable choice for:
Cross-platform mobile apps are a suitable choice for:
Contact Sendian Creations today to start developing your business mobile app
The benefits of event management are many for all kinds of events whether it’s a social or a business event including conferences, concerts, trade shows, sports events, charity events, business meetings, and ceremonies but it all depends on the event management solutions provider you choose.
Event management benefits for business vary based on the type of your business, the type of your upcoming event and the event management company you choose to plan, manage, execute and evaluate the event performance.
Event management is the process of planning the event concept and them, coming up with creative ideas & solutions for the event, discussing the allocation of dedicated budget, planning the event management process, monitoring the execution of the event and evaluating the event performance based on the predefined goals.
The benefits of event management for businesses
If your business consists of many departments including marketing and public relation departments or not, you’ll have to seek external help from an experienced event management agency to achieve the most of possible benefits including:
When you attend a conference, business meeting, a sports event or even a concert, you’ll realize the importance of event management if it’s a professional event or a chaotic one with no attention to details or any kind of planning and creativity.
Corporates, government entities, charity organizations, small and medium businesses will receive exceptional value in many areas if you chose a suitable professional help to plan and manage their upcoming event.
Event management and event planning tasks and duties may overlap but the main difference is that event planners are responsible mainly for planning every stage related to the event according to the defined schedule while event managers are responsible for all details starting from the meeting with the client till evaluating the event management process performance.
The event management experienced specialists should possess certain characteristics to succeed in their mission including:
Detail-oriented: to plan and take care of all possibilities
Good listener: to transform the client expectations to a tangible reality
Creative: to come up with new ideas and customized solutions
Flexible: to negotiate and coordinate between all parties involved
Problem solver: to handle unfortunate incidents and deviations from defined schedule
There are several stages common for any event management process which are also required to drive the desired results from your business upcoming event including:
The previously mentioned stages are common for planning and managing business events with more customized stages and steps differentiating based on your event type, targeted audience and allocated budget.
There many services and solutions customized for your business event when you choose a professional marketing agency to be responsible for planning and managing your upcoming event.
There no successful business or entertainment event without a successful marketing and advertising campaign tailored to attract targeted audience either other businesses, VIP guests or public audience.
There are many services and solution that can be provided by your chosen professional event management agency to add value to your upcoming event including:
The more creativity in your event marketing campaign, the more success you will reach in attracting the target audience.
Business or social events will require taking care of many administrative issues to maintain the organized atmosphere and prevent deviation from the defined schedule which are:
When administrative tasks are assigned to individuals or event management companies with experience in handling these issues, you’ll notice the difference when everything related your event run smoothly and according to the schedule.
An agency with experience of event management for different types and scales of events will take care of each step and aspect related to your business event management including:
You should be stress-free as your chosen event management agency will take of all planning and management responsibilities according to your expectations.
When deciding to hire an event management company to plan and manage your business upcoming event, you should choose a professional marketing agency with previous experience in event planning and management that provides all needed management, administrative and marketing services and solutions for your event.
Check the company portfolio of many agencies before you chose one to deal with based on its success of achieving the desired goals, types and scale of previously managed events.
Contact Sendian Creations today to plan & manage your upcoming event
Social media channels are the dreamland for businesses to achieve desired goals out of online presence and marketing campaigns including brand awareness, targeting detailed audience based o demographics and interests, directly communicating with potential current clients to increase customer loyalty besides increasing return on investment (ROI) when taking advantage of many available opportunities existing on social media channels.
It’s not a new news that your business has to have a digital presence especially on suitable social media channels (not all channels in most cases) as it’s a waste of time and resources to sign up for social media platforms with no active users of your business targeted audience, no resources, and skills available to create valuable interesting content for these social media sites and above all you’ll not achieve any of your business predefined goals by committing a common social media marketing mistake by having a business page or account on non-suitable channels.
There are many questions to be answered before choosing the suitable social media channels for your business including:
Before choosing any social media site for your business you should decide whether it will add value for your business or not based on the answers for previous questions.
Social media marketing and management is a challenge that starts with choosing the social media channels for your business and in the next sections of this article, we will provide an overview about each channel of top social media sites for businesses marketing to help you in order to make the right decision.
There are many social media platforms in the digital world but you should choose only the channels that will add value to your business with active users from your targeted audience and we have picked top 8 social media channels regarding active users’ volume, marketing, advertising and communication features to discuss in the following sections of this article and to highlight the potential business opportunities on these platforms.
The most popular social media channel with 2.33 billion monthly active users from all demographics and locations all over the world.
Facebook is the right place to achieve desired exposure in front of your potential customers when you create valuable interesting content in many different formats that works great regarding reach and engagement on Facebook including:
Facebook messenger for business provides many options for directly communicating with current and potential clients including automated customized messages, sending newsletters and displaying ads for chosen criteria of potential clients.
Facebook Ads provide the amazing features to create, launch, manage and analyze paid campaigns with the ability to create different formats for ads suitable for chosen placements which include (Facebook Newsfeed & Stories – Facebook messenger – Instagram Newsfeed & Stories – Partner websites) include textual and visual ads.
Facebook advertising options provide the ability to target detailed audience based on demographics, locations, and interests with a predefined budget within your allocated advertising budget and detailed insights and analytics to analyze your campaign performance.
If you’re able to create interesting engaging valuable content for your targeted audience and skilled in launching paid advertising ads then, Facebook is the right platform for your business.
A microblogging social media channel for news and real-time information with 330 million monthly active users which is suitable for publishing interest content (text – images – short or long videos) to reach the desired exposure with related trending hashtags added to your published content.
Twitter is one of the most suitable social platforms for social media listening and monitoring as the advanced search options and direct messaging options are valuable to be there for your current and potential and current customers to provide a higher level of customer service performance.
Twitter also enables businesses to launch paid advertising ads to promote the business account besides generating new leads and increase your business website traffic options and detailed Twitter insights about your content and advertising campaigns performance.
LinkedIn as a social media channel is the hub for professional and the source building business relationships with connection with 303 million active users of industry professionals and decision-makers with age range between 25 – 55 years.
LinkedIn content can be in many formats textual or visual (images/videos) but the most valuable and engaging content is what about industry tips and insights that represent your business as a thought leadership trusted by followers (potential leads) with a serious professional tone.
LinkedIn groups are valuable for publishing useful content and discussions with your business industry professionals with the same interests and generating leads of other businesses decision-makers.
Creating a LinkedIn business page is the first step for taking advantage of potential business opportunities on this social platform then your plan should involve creating consistent interesting valuable content, joining related industry groups and communicating with follower and connection in the direct personal messages to generate more valuable leads.
LinkedIn Ads options have a competitive advantages including detailed targeting based on job titles to reach the desired audience of decision makers and qualified candidates for recruitment ads.
YouTube is not only a valuable video-oriented social media channel but also the second largest search engine after Google with more than 1.9 billion monthly active users performing more than 1,3000,000,000 search each day and one billion hours of watched videos.
YouTube is owned by Google which is a proved opportunity for boosting your business ranking in related search results to your content 50 times more when you create engaging valuable content that reaches the desired exposure from potential customers and appears in the blending results of Google search engine.
The popular sharable content for businesses on YouTube types are creative products and services promotional videos, “How-To” tutorials, tips and insights videos, motion graphics videos, documentaries, and products explanatory videos.
Once you created your business YouTube channel and started uploading content, focus on coming up with creative video titles, descriptions including targeted keywords and related hashtags to reach more and more people from your targeted audience.
Create a unique value engaging content on YouTube and effective YouTube Ads requires devoted financial and human resource with experience in creating exceptional video content for your business channel or you’ll waste time and efforts without achieving desired results.
The most engaging social media channel for visual content with more than 1 billion monthly active users viewing and engaging with visual content published from personal and business accounts.
Your business products promotion could go viral with high-quality photos and creative designs and short videos published for the followers’ base and discovered easily from your targeted audience when adding related trending hashtags to your posts.
Instagram options for published content includes images, short videos, stories, live videos, and long videos to be uploaded to the Instagram platform “IGTV” up to 1 hour in duration.
Create a business account on Instagram to be able to access more features available including insights and analytics about your business account performance and followers’ demographics and behaviors besides Instagram Shopping to promote your e-commerce business products online.
The active audience on Instagram are mainly women with an age range between 18 – 35 years and that makes it a valid platform for fashion, health, beauty, food, and travel businesses marketing campaigns.
Another visual-content oriented social media channel with many potential opportunities for businesses whose marketing team can create and upload High-Quality visual content to present your business products in an elegant engaging way.
Pinterest active users are mainly women with age range between 25 – 45 years but these demographics are changing with more than 250 million monthly active users uploading visual content and curating others’ content with pins viewable to their followers.
Pinterest provides many opportunities for businesses including achieving desired exposure for business products, acquiring valuable backlinks when you add your landing page link to pins uploaded which boosts your business website search engine ranking and more website traffic when optimizing the description and titles for you pins uploaded.
Create related boards for your products and industry tips to add more value for your followers (potential clients) and upload interesting valuable visual content (Images – Videos – GIFs) to drive desired results from organic content.
Pinterest Ads increase your business exposure and drive more traffic and purchase from engaging promoted pins of your products or services that motivate the viewer to perform desired actions.
Snapchat is a multimedia messaging social media channel with 287 million monthly active users communicating in private messages with photos and short videos.
Snapchat created the stories which are a temporary published visual content that is only available to viewers for 24 hours then Facebook, Instagram, and WhatsApp launched stories in their platforms which caused a huge decrease in Snapchat value for marketers.
Snapchat provides options and tools to customize your visual messages using filters, stickers and a drawing tool and you can also add destination link for your stories and a call-to-action using the paperclip icon to encourage follower (potential clients) to perform desired conversions.
The active users are mainly millennials from teenagers and young adults posting stories viewable to their followers for only 24 hours and also they can create groups for their Snapchat friends to engage in discussions and enable communication via direct messages.
You can promote new products or services through Snapchat stories ads with a destination link to your product or service with a well-crafted call-to-action.
Despite being known as a messaging application with a more than 1.6 billion monthly active users but it is also a potential for a business social media channel when you create a WhatsApp business profile.
When you create a business profile using WhatsApp Business App, you’ll be able to add a description about your business main products or services, your business location, weekly working days and hours, email address, and your business website.
WhatsApp for business offers many features that can add value to your business including quick replies for commonly used messages, automated message to reply to your customers when you’re away, creating labels to organize different customer groups, stories to promote your products or services plus publishing interest content.
Besides being a valuable platform for customer support, WhatsApp will be included in Facebook Ads placements in the stories section soon to add an advertising feature for business interested in targeting active audience from 180 countries all over the world on WhatsApp.
If your business is a business to consumer (b2c) in nature and you aim to target regular customers more than businesses, then you should focus on the following social media channels in a priority based on your desired goals:
Many B2B (business to business) marketers commit the mistake of not taking advantage of social media marketing as they think social media channels are not suitable for promoting their businesses and generating leads.
Many social media channels are a valid choice to B2B marketing activities including:
Choose the platforms that are suitable for your B2B marketing goals with a priority based on your targeted audience behavior on each platform and your experience to create suitable content.
Whether you decide to depend on an internal marketing team or an experienced marketing agency specialized in providing social media marketing solutions, you must choose first the social media channels suitable for your business and active targeted audience to avoid wasting time and efforts without achieving desired goals.
If you choose to deal with an external marketing agency as you’re not experienced or skilled enough in social media marketing, then you should check first the agency portfolio and their official social media accounts to evaluate if their performance and expertise are up to the challenge.
Contact Sendian Creations today to start your next social media marketing campaign
Have you ever thought why your competitors’ social media marketing efforts were successful more than yours?!
The answer is the common mistakes your business committing in social media marketing without noticing that you’re committing these mistakes or how much they are causing negative effects for your business presence across all different social media platforms.
Whether you’re experienced in social media marketing campaigns or taking your business first step in the social media marketing world which is full of opportunities to your business to reach more desired segments of potential customers and increase the current base of your loyal customers.
The digital world is full of different platforms to invade as your business desired crowd is active on these platforms including search engine and social media platforms with more than half of the earth population active on different social media channels.
The high crowd is the source of many value-adding opportunities for your business as you can achieve many goals of social media marketing while targeted suitable desired audience including:
There’re more and more potential benefits of social media marketing that your business will take advantage of if your social media marketing activities avoid the common mistakes that will be discussed later in this article.
Many businesses experienced a “rocket-start” for their social media marketing campaigns with increase in reach and engagement metrics for a temporary period then failed to maintain that performance due to many reasons including not having a detailed strategy for social media marketing or focusing on specific platforms with no active potential customers on these platforms or failing to handle negative reviews.
The mistakes are common among businesses interested in social media opportunities to grow their business and requires devoted attention to prevent them from existing with simple solutions that will be also discussed in this article soon.
Committing a mistake is not the end of the journey for your business social media marketing activities but how you will handle this mistake and precautions applied to prevent that from happening again is what will define if your business can recover from that situation or not.
The solution for any issue or situation is defining where and why exactly the deviation from expectation occurs. Your business reputation, customers base, sales volume plus many other aspects will be affected if you didn’t perform corrective actions to handle what went wrong in your social media marketing plan and how you can avoid the common mistakes.
In the following section of this article, we will discuss in details the common social media marketing mistakes and how your business can avoid them to achieve desired results from the online presence on chosen social media channels.
If you’re afraid of wasting time, efforts and money with your in-house marketing team or external social media marketing agency without achieving the desired results then, you have to focus on optimizing every step of creating a professional online presence for your business and avoid common social media mistakes committed by many businesses.
The common social media marketing mistakes and their solutions are:
What are your business goals out social media presence? Who is your targeted audience? Which social media platforms are suitable for your business? Will you use an in-house team or an external social media agency for your campaigns? What are the suitable metrics to evaluate your performance?
All previous question should be answered by a well-crafted social media marketing strategy that will guide your business social media activities to achieve what your business aiming for.
Starting without a clearly defined strategy is most common mistake businesses commit which will lead to negative consequences as your social media marketing activities will be chaotic with no goals specified and metrics that were chosen to evaluate whether social media presence has added value to your business or not. Therefore, without strategic planning for social media, your campaigns will head to failure eventually.
You shouldn’t run away from negative comments and reviews as they are opportunities to fine-tune your business performance and tips to improve your products and services to satisfy targeted customers.
Business social media accounts are effective channels for customer service, improving the brand reputation and the overall business performance as they provide direct communication option with a personal touch to increase customers trusts and transform negative impressions to long-term relationships with your current customers.
Individuals responsible for managing your business social media channels should be professional in all aspects especially social media listening and monitoring actives to replay quickly and professionally to messages, comments, and reviews whether they’re positive or negative comments.
Many businesses commit the mistakes of ignoring, deleting, delaying replies or replying unprofessionally with a solid tough corporate tone to customers and followers inquires, complaints and reviews.
It takes 12 positive reviews to correct 1 negative review as humans are skeptical and you can’t earn their trust easily unless there’s nothing doubtful about your business products or services and that can be achieved with professional social media moderation activities.
Facebook messenger for business provides customized instant replay options that will improve your business social media monitoring activities as customers will experience instant professional replies to their inquiries.
It’s a thin line between the friendly and unprofessional tone of voice when communicating with your business followers on social media and you should stick to the friendly human approach for communication while respecting your audience rather than typical robotic corporate replies that are not suitable for social media audience.
It is disturbing and annoying when someone is always bragging about himself and anyone will lose interest quickly if all topics are about one thing.
The same is for “social” media marketing as from its name is about people and effective when you add continues value for your customers to earn their trust in order to choose your business products over available alternatives.
Promotional content should be limited on your business social media accounts as the audience will lose interest in continuous promotional content and you should follow the “20% — 80%” rule with only one promotional post in every 5 posts published on your business accounts.
The other posts should mainly be concerned about adding value to followers with insights and tips in your fields of expertise besides explaining your corporate values that should align with your social media content, tone of voice.
Avoid contents that attract audience with no interest in what your business offers with gifts and giveaways to increase your business followers base as theses audience will not add any value for your business today or in the future but replace that with rewarding current top engaging fans and customers with free products to encourage other followers for raising the engagement level.
The more valuable content (blog posts/infographics /creative designs/interesting videos/shared related content) you post, the more trust and interest your business will gain from targeted audience (current and potential customers) which will contribute positively in achieved defined goals for current and future social media marketing campaigns.
The major factor affecting the success of social media marketing activities is “Content”.
Many mistakes are committed in social media content marketing creation and distribution including:
The quality of the content is more important than frequency but your social media marketing team should achieve success on both levels by creating quality unique content in different formats with time and efforts devoted for proofreading and editing and posting according to a predefined content calendar.
Social media platforms are different in many details regarding active users’ demographics, suitable content for each platform, suitable voice, tone and communication options.
It’s resources consuming choice for your business to be on each social media platform regardless if your targeted audience is active on each platform or not or it’s a suitable platform for your business marketing campaigns.
Facebook marketing is a more suitable marketing channel for business to customer (B2C) businesses while LinkedIn marketing is more suitable for business to business (B2B) businesses at it is more professional platform and you should choose only the suitable platforms for your business solutions and targeted audience and don’t waste your business resources on non-useful social media platforms for your business.
The voice tone and content published should not be the same on each platform as the active users on each platform are not the same in characteristics and demographics and should be treated differently.
Your business marketing campaigns should be aligned together as cultivating marketing campaigns while targeting the same audience and customers’ segments will result in achieving a higher return on investment (ROI).
Isolating social media marketing campaigns from other marketing channels (Commercial ads on TV and Radio – Print outdoor advertisement – Search engine marketing – mobile marketing – email marketing) will reduce your social media campaigns added value as it will promote different products and services with unfamiliar different style and language than other marketing channels.
Your business social media strategy should define suitable performance evaluation metrics to identify whether your campaigns have reached the desired goals.
Vanity metrics like the number of fans and followers on each social platform is not a valid metric to evaluate social media marketing strategy performance as there’re more suitable metrics to decide whether you achieved desired goals or not including:
Reach metrics: interesting valuable content goes viral and reach more audience including your business social accounts followers and public active audience on social platforms as an indicator for creating valuable content.
Reach metrics are posts reach, posts & videos impressions and if that reach was organic rather than paid reach with paid social media advertising campaigns.
Engagement metrics: the most important evaluation metrics are engagement metrics as social media is all about communication and engagement and you gain more exposure and recognition with more engagement achieved.
Engagement metrics are % of engagement for published content including likes, comments, shares out of the total number of reach and impression, number of direct messages and number of mentions received for your business across different social media channels.
Audience demographics: The demographics audience engaged with your business social media accounts including gender, location and age range will define if your campaigns managed to reach targeted audience and encourage them to interact and follow your business or not.
Conversion metrics: generating leads through social media marketing campaigns is one of the important metrics as the more leads generated, the higher the parentage of success you achieved in increasing trust and engagement with your brand and motivated audience to perform desired conversions.
Most of social media platform provides direct personal communication options like Facebook messenger for business pages and Twitter DM that are effective channels for communicating easily with potential leads and converting them to loyal customers.
Establishing a social media policy to guide your in-house marketing team operations will reduce the risk of social media marketing as your business social media policy will focus on many important aspects including:
After establishing a clear policy to follow, unfortunate incidents will gradually decrease and vanish to provide a professional atmosphere for your business marketing team.
Many businesses choose the option of launching paid advertising campaigns on social media channels as it is a cost-effective advertising solution enabling businesses to reach a defined segment of potential customers with their advertising campaigns through Facebook ads, Twitter ads or any other platform advertising options.
There are many common mistakes committed in social media that will reduce the efficiency of social advertising campaigns by wasting the dedicated budget without achieving desired results including:
When you have decided that social media platforms are suitable channels for your business marketing, then you have to decide whether to hire or depend on in-house marketing team or seek professional help from an experienced social media agency.
A huge mistake is relying on incompetent team or agency to manage your business social media presence with insufficient resources for social media marketing.
Your in-house team should consist of skilled copywriters, creative graphic designers, professional social media moderation and advertising specialists at least with allocated to resources and healthy working environment.
If you choose to hire external social media agency, then you should focus on choosing the agency based on their portfolio of previous successful social media marketing campaigns and their cost-effective customized solutions suitable for your business goals and allocated budget.
We hope that this article will guide your business to commit fewer mistakes in social media marketing and prevent any common mistakes from happening in the future to achieve the desired defined goals of your business social media presence.
Contact Sendian Creations today to improve your business social media marketing performance
Google ads as an online advertising option have proven over the past years that it’s a valid choice for businesses which aim at to increase leads, conversions, sales and overall return on investment (ROI) for advertising and marketing campaigns.
The diversity of advertising channels and solutions available when choosing Google ads for promoting your business products and services will help to customize your advertising campaign to appeal to the targeted audience which can be easily identified based on available targeting options.
The increasing number of alternatives of products or services will decrease your business market share unless your customized advertising campaigns reach the potential and current customers while highlighting the competitive advantages that satisfy their desired needs using regular or digital advertising channels.
The digital world is the current optimal choice for targeting the desired audience as over 4,437,000,000 people of the earth population are active online based on the latest researches. So, your potential customers are active online and it’s your choice to select how to reach them either with content marketing campaigns or through search engine marketing and display network advertising campaigns or social media advertising campaigns.
Content marketing (inbound marketing) campaigns are all about adding value to your targeted audience with topics related to your business products and services to increase their trust in your business offerings.
Search engine optimization (SEO) is one of the inbound marketing solutions as your business can reach a targeted audience through the search engine results after optimizing your website content for users and search engines to gain free organic profitable traffic to your website.
Search engine optimization is about fighting for higher ranking in search results pages with competitors that require constant efforts with the risk of losing free organic traffic to any competitor who achieves a better ranking.
Google Ads advertising options consist of search engine marketing campaigns that guarantee better visibility for your business always in the first result page if your business ads quality is high enough to beat competitors for certain keywords.
Better visibility in the search results will contribute to increasing clicks for your business ad and also increasing number of desired conversions (purchases – subscriptions) if the landing page experience matches the searcher intent.
Besides search engine campaigns, Google ads provide other advertising solutions through Google Display Network (GDN) on different platforms including YouTube and partnering websites chosen to display your business image ads related to their content and the website visitors (your potential customers).
The choice is yours to decide whether to target your customers through free organic search results, social media advertising and marketing campaigns or Google ads solutions and we will discuss in the following sections of this article if advertising through Google platforms is suitable for your business currently or in the future and how to prepare, launch and manage your Google Ads campaigns.
Deciding channels for your business advertising campaigns should be aligned with if this channel is suitable for the campaign goals, targeted audience, and your business advertising budget.
Google Ads provide many competitive advantages for businesses which publish their ads on Google platforms including:
If the previous competitive advantages are what you are searching for your business campaigns, then Google ads are the valid choice for your business next advertising campaign.
Despite being an effective advertising solution but Google ads campaigns is not suitable for all business advertising campaigns as you should conduct cost and benefits analysis before starting your Google Ads campaign.
Small and local businesses will have a limited marketing and advertising budget that should be allocated to suitable advertising channels that will achieve a positive return on investments.
Before starting any advertising campaign, you should perform an analysis about the value of each desired conversion of your campaign and the cost of each conversion to decide whether to go further or to choose other marketing options.
Using Google analytics report, you’ll be able to calculate how many visits (clicks) it takes to complete the desired conversion on your chosen landing page for the campaign and with using Google Keyword Planner, you’ll have an approximate value for how much you competitors bid for your chosen keywords.
Most of Google Ads campaigns publisher use The cost per click (pay per click) pricing model and that’s why Google ads are also known as PPC ads as you’re only charged when someone clicks your ad to reach your landing page or contact your business using one of the ad extensions available.
If the maximum bidding amount for a certain keyword is 3.50 $ and it takes about 7 clicks to complete one conversion, then the cost of one conversion is 24.50 $ and that will help to decide whether to start a PPC campaign or not based on the value of the desired conversion and the acquisition of a new customer.
Google network consists of The search network (Google search – Google shopping – Google maps – Google play – partner search sites) and The display network (YouTube – Blogger – Gmail – Partner websites) which provides many options to display your business ads based on the campaign types chosen to achieve desired goals.
We will discuss the different types of campaigns and their suitable ad format to clarify the best choice for your campaign goals which includes:
The search campaign ads are displayed on the first results of the search result page for users who use related keywords for your ad content searching for answers for their questions or acquisition of a product or a service.
This type of campaign is suitable for a publisher who use (text ads with or without contacting extensions / Shopping ads / App promotional adds / call-only ads) for their campaign to reach the desired audience who are active on Google search engine, Google maps, Google shopping, Google play and search sites partner with Google.
When your business is aiming to increase brand awareness for a targeted audience, then you should choose this type of campaign to display your ads on Google Display network including YouTube and partner websites with content matching your desired audience interests and demographics.
The suitable ad formats for a display campaign are image ads, multiple responsive ads, video ads, app promotional ads and rich media ads that involve the animations and motion graphics.
If your targeted audience is active on the search and display network platform, then you may take the advantage of the adding display option in your search campaign to display with the customized format to run smoothly on both search and display placements.
Retailers who desire to promote their e-commerce business products on Google shopping in selected countries, and display partner website should start a shopping campaign with the ad format containing the product image, information, and pricing or a short promotional video on YouTube for your product.
Promoting your business app is now easier through Google ads app campaigns as the campaign ads to direct viewers to your app download link with a descriptive or visual ad format the can be displayed on the search and display network platforms.
Many campaigns fail to achieve desired results while consuming the whole amount of devoted budget for the campaign or most of because not choosing suitable pricing model and bidding strategy.
Each pricing model should be chosen based on campaign goals from available pricing model including:
CPC (cost per Click): you’re only charged when someone clicks your business which is a suitable technique for campaigns that aims to drive traffic to your business websites or increase engagement with the ad extensions.
CPM (Cost per thousand impressions): your business ads displayed in Google display placements will be charged when reaching 1000 view and this model is suitable for campaigns with brand awareness as the main goal.
VCPM (Cost per Viewable thousand impressions): Publishers who want to guarantee better visibility for their ads on valuable viewable placements in the display network will choose this pricing technique to increase awareness for this business.
CPA (Cost per Acquisition): If the campaign goal is to increase desire conversions (purchases – subscriptions – trails), this pricing model is the best for your campaign as you’re only charged when someone clicks your ad and complete the desired action.
CPV (Cost per View): business campaigns that is about promoting a video of your business with the aim of increasing brand awareness for specified duration of the video from 3 to 30 seconds to guarantee that your video has not been skipped and only charged with this pricing model when that happens.
Once you have decided how you want to be charged for Google ads campaign then you should decide which bidding strategy you should apply either manual or automated bidding.
Manual bidding: requires more effort as you should be devoted to set bids for the ad group level, specific keyword, and ad placements and modify it based on your budget and the campaign performance.
Automatic bidding: Google ads will handle your ads bidding in every auction once you have specified the daily spending for targeted keywords to save more time for publishers who aren’t available to manage their bids manually.
Your campaign type, budget, your experience in launching Google ads campaigns are an important factor in deciding which bidding strategy you’ll apply.
After deciding to launch a Google ads campaign, you will start your campaign be defining the campaign type that is aligned with your goals then, you will create your campaign by completing the following steps to achieve the desired outcomes.
Before creating the ad content there are some setup steps that should be performed to optimize your campaign including:
After finishing the campaign setting, you will start to create your targeted keywords group (up to 20 keywords) that are related to your targeted audience interest, ad content and landing page content.
Your keywords list should match the portfolio of keywords used by the potential customers and their search intent and you can optimize your ad visibility to a targeted audience using on the following match types for keywords used:
Your search campaigns now will only trigger detailed defined segment of the audience to decrease costly views and clicks from viewers who will not complete desired conversions and optimize your campaign budget to run longer and appear for the only interested audience in your business offerings.
More detailed targeting equals higher success percentage and conversions for your campaign.
The targeting options available in Google Ads are location targeting, device targeting, languages targeting, keywords targeting and for the display campaigns, there is topic targeting to related content of your campaign and chosen audience in addition to the ability to select specific websites to display your ads.
There are multiple ad formats suitable for each campaign type and the impact of the ad format applied is an important factor in your ad quality which affects your ad placements within the competition.
When creating your ad content, there are important factors to focus on in order to optimize click-through rate for your campaigns including:
The next after creating appealing content for your ads that motivates clients to click your ad and contact your business, the next step is to optimize your landing page experience to increase desired conversions.
Your business ad is clicked and you have been charged for that but the website visitor didn’t complete the desired action and left the landing page immediately…imagine why?!
Poor landing page experience will decrease the number of completed conversion and the visibility of your ad as only ads with related landing page content will be displayed for targeted keywords even your maximum bidding amount was the highest among competitors.
The following tips will help to improve your landing page experience to achieve high Ad rank, higher CTR rate and also more completed conversions:
After following the previous tips and devoting more time for optimizing the landing pages for your Google ads campaigns, you’ll notice a positive change in the performance of your campaigns with a higher number of completed conversions after you were charged for the ads’ clicks.
Fortunately, Google ads visibility is not only about bidding higher amounts for your targeted keywords as your Ad rank (the value that determines your ad placement for chosen search and display platforms with target keywords) is based on your ad quality score multiplied with your maximum bidding amount.
Your ad quality score plays a vital role in your ad rank and budget spent but what are the factors affecting you’re as quality score?
Four factors are affecting your business ads quality score which are:
As mention your Ad Rank = Quality Score (from 1 to 10) * Maximum bidding amount
Focusing on creating quality ads that appeal to the targeted customer will help in decreasing the spent amount of campaign budget and receiving more clicks and views with the same budget.
If you choose to define the bidding amount for each keyword of your list manually, you should use Bid simulator, keyword planner, and first page bid estimates tools to decide your maximum bidding amount for each keyword and adjust your bids regularly based on the campaign performance using the help of the keywords tap reports in your Google ads account.
Google ads provide reports and metrics that track all details related to your campaign performance to provide a full picture of your campaign results and indicator to defines weakness points in your campaign.
The available reports and metrics are:
Linking your Google Analytics account to your Google ads account will enable you to use the metrics and reports available in Google Analytics to track and analyze your campaigns’ performance more efficiently and manage your campaign more professionally.
You’ll be able to track each ad number of impressions, clicks, CTR, completed conversions and the cost of each client acquisition in addition to detailed reports about the audience engaged with your ads which are useful for future remarketing campaigns.
Whether your campaign performance is up to expectations or failed to achieve desired results, there will be a room for improvement as you can easily change your chosen keywords, pause your campaign till finishing the modification, improve the landing page experience while the campaign is running and launching a remarketing campaign to target potential customers who interacted with your ads before but didn’t complete any of the desired actions.
Your business is charged for clicks of your ad and views but many of people will not complete of any desired completed conversions due to many possible reasons but they have an existing interest of your products or service.
Remarketing campaigns are the solution to target and attract customers who have interacted with your ads before and encourage them to engage with your ads again and complete your chosen conversions (purchases – subscriptions – app downloads).
After linking your Google Analytics account with your Google ads account, you’ll have access for Google ads date reports in the analytics platform within Acquisition Section which include valuable reports about your campaign performance:
All the previous report besides the behavior flow report within the behavior section will help to tack your potential customers’ interaction with your campaigns and to extract specific segments to target with remarketing campaigns.
We have explained Google ads benefits and how to launch a successful campaign to increase your business return on investment for advertising costs and with the information provided, it’s now clear to you if Google ads solutions are suitable for your business or not.
If the answer is yes, then start preparing your campaign today after studying and analyzing all related details to your campaign but if you’re afraid to waste your business allocated budget, we are available to provide professional help in marketing solutions in general with strong experience in search engine marketing solutions.
Contact Sendian Creations today to launch your business Google Ads campaign
One of the most arising technologies in this decade is the virtual reality (VR) technology that is not limited anymore to games specifically or the entertainment field in general as the VR applications are expanding to many other fields and businesses including:
The value added from VR and AR (augmented reality) applications to your business is only limited to your imagination as it can reduce costs, improve operations’ performance and achieve a higher return on investments (ROI) for all of your business projects by utilizing the many competitive advantages of using virtual reality applications.
Virtual reality (VR) technology enables to create a virtual experience in order to simulate real-life situations or creating a virtual world consists of unrealistic components like in games facilitating participation in many situations and scenarios with risk-free option.
The cost of applying this scenario in real life is not effective compared to the expected ROI but with the help of VR and AR technologies, all of the possible applications can reduce costs of applying these scenarios for different purposes including employees training, products trail, locations exploring, projects testing and many goals can be achieved with customized applications of these technologies.
Besides the increasing of VR and AR applications to benefits many business fields, there are many cost-effective VR visualization equipment (headsets) that can be owned by your targeted customers to experience your business virtual reality applications including:
Affordable technology applications and equipment by businesses and regular consumers is a competitive advantage to start searching for experienced VR solutions providers to execute your idea of suitable business application of virtual reality to achieve your business goals.
Virtual reality as explained before is about replacing your vision and experience with a customized virtual world created to stimulate situations for different purposes either business-oriented situations or entertainment purposes.
Augmented reality is about adding digital objects vision to our real-world environment starting from simple data visualization to detailed objects as featured on the popular Pokémon GO game as the game items include creatures, icons were projected by AR mobile apps.
VR applications and virtual situations can be experienced with cost-effective headsets while AR applications are accessible from smartphones to provide the opportunity of using the applications of these technologies in many human-targeted situations to add exceptional value for your business.
As we have mentioned earlier, virtual reality applications are expanding every day to new business fields customizable based on your business needs and your imagination.
In the following section of this article, we will discuss top business applications of VR technology and how value added to different businesses form these applications.
Imagine being able to execute every step necessary to complete a purchase of a product from examining the products and try it to reach satisfaction before you complete the purchasing transaction without leaving your chair at your house.
Personalized shopping experiences are provided by creating virtual stores like IKEA Reality Kitchen Experience where customer can explore the store with your VR headset and examine different products before completing the purchase without leaving their houses.
Showrooms for cars and different products can be created in the virtual world to facilitate checking different products and perform quick trail to reach desired satisfaction and reduce the probability of acquisition of inefficient products.
With the help of VR technology, shopping heat maps are generated to track the shopping journey of your customer and define their shopping patterns which can be used to help in optimizing product display in real and virtual stores.
Training employees for shopping seasons with a high crowd is another commercial application for virtual reality as it facilitates creating a virtual world stimulating crowded seasons to increase the retailers’ efficiency in these situations.
The real estate industry has achieved many benefits with virtual reality applications as you can experience a virtual tour to potential listings and check the whole location without the need of physical effort for commuting and checking more and more available listings till choosing one of them to buy.
Reduced costs and higher returns are competitive advantages of using VR for commercial purposes in addition to reaching desired levels of customers’ satisfaction.
Full-scale prototypes are a common expensive component of engineering and manufacturing projects that can be replaced with virtual reality application that stimulates more cost-effective experience to check projects efficiency in the designing process before starting the manufacturing process.
3D modeling tools and techniques are integrated with virtual reality engineering applications to provide a comprehensive understanding of projects and checking for design errors or areas to modify before starting any costly manufacturing steps.
Airbus has used the VR technology to improve the efficiency of its aircraft by creating a virtual experience to check the comfort of seats for passengers plus examining the process of components maintenance while focusing on desired safety standards all in a cost-effective immersive experience before starting the manufacturing process of aircraft.
The risk-free advantage of virtual reality is also beneficial to stimulate dangerous working conditions like running heavy machinery to improve performance and increase required skills for those workers on assigned tasks.
Virtual Tours for existing real-life locations is an exciting advantage of virtual reality application as you can motivate potential visitors with a virtual experience of vacation location, museums, landscapes, festivals to book their tickets after experiencing how it would be enjoyable to visit these locations.
Virtual museums are also an amazing option to promote tourism with available interactive museums in any country that provides an immersive experience with a physical visit to the museum to experience the virtual tour or through the museum website.
Hotels and resorts also can benefit from the advantages of virtual reality by creating a virtual experience of how customers will be served to encourage potential customers to choose your hotel over competitors in addition to training staff with stimulated situations to improve the clients’ satisfaction.
Businesses in the transportation industry can also stimulate commuting experience to encourage passengers to choose their traveling solutions and provide an immersive experience about how comfortable and professional services they provide.
Remote jobs are increasing day by day which is beneficial as that save time and efforts. Hence, the productivity is increased but the main obstacle for remote employees is that they need effective methods for communication and collaboration better than regular voice or video communication methods available.
With the help of virtual reality, Teams can attend meetings to communicate and collaborate efficiently in a virtual environment with the need for the physical effort of commuting and away from any kind of distractions.
The isolated virtual work environment will improve productivity for meetings and training sessions while reducing costs of physical workplaces for employees and conferences.
Periodical training programs are conducted to increase each employee skills for his assigned job plus new employees who will require orientation and training for their jobs which will consume huge amounts of any organization financial and human resources besides the risk of human and physical losses in risky jobs.
VR has enabled organization to create more efficient training environment while reducing the cost of training programs as it does not require any physical attendance from instructors and trainees while they’re also no need for creating physical training environment with allocated building or rooms in addition to, preserving working equipment or products as they will be stimulated in the virtual training environment.
Sales associate will require training to increase their persuasion skills to increase sales volume and that can be easily achieved by a customized VR application that stimulates sales situation to train sales representatives for real-life situation including convincing clients, handling angry clients, performing more efficiently in crowded shopping seasons which will contribute in improving their performance in real-life sales situations.
Military operations and tasks are also a suitable field for virtual reality applications as soldiers in different military sections including army soldiers, air force pilots, and navy crew as their complex and dangerous tasks will require detailed training to excel in these daily or occasional operations without the of serious injuries or physical damage for training equipment and tools.
VirtualSpeech is another brilliant application for virtual reality technology as it’s customized to train public speakers for the required main skills for their job and regular presentations, conferences and any other public speaking situations while experiencing the same possible situation of audience disruption and discussions in these situations.
Architects are now empowered with VR customized applications to present their ideas and design for their clients with 1:1 scale that will enable the clients to explore building or renovation projects in details before accepting the designs and starting the construction operations.
Residential buildings, commercial buildings, bridges and any type of construction projects will benefit from virtual reality applications as projects will be visualized in a virtual environment to examine every aspect of the project including safety precautions, reducing design deviations from the desired design, testing the construction process steps to improve efficiency while saving the cost of physical tests to reach the same goals.
Interior design is improved to meet clients’ expectations with the use of VR and AR customized application as clients can experience a virtual walk-through the many interior designs for their business or personal building to replace regular drawings for designs that will limit the experience only to the imagination which is not more convincing that the virtual experience.
Virtual showrooms are currently replacing regular showrooms as it saves customers’ time and efforts in buying decisions for furniture with VR headset from your home without the need to commuting to regular showrooms.
Healthcare is another field that has benefited from VR applications as medical staff from doctors, surgeons and nurses will be trained for their daily life-threatening tasks and situations in a virtual customized world to improve their required skills and handle an emergency situation with a higher number of human injuries or surgeries in accidents or natural hazards.
Imagine how many lives will be affected with skilled medical staff trained for different kind of situations, medical emergencies and dangerous surgeries by choosing a professional virtual reality solutions provider to provide customized applications for all different medical scenarios.
Treating psychological disorders like post-traumatic stress disorder (PTSD) and phobias is also possible with virtual reality medical application as terrifying and other situations related to these psychological disorders can be stimulated in virtual reality to train patient how to face these situations step by step gradually until overcoming their fear and experience more confidence and relief in similar real-life situations.
Traditional marketing and advertising channels and methods are less convincing nowadays as they failed to upgrade to targeted customers’ mentality development levels that require more interactive persuasion techniques.
360º VR promotional videos are an interactive technique to encourage customers for the acquisition of your business products and services by providing of a virtual experience about how these products can add value to their lives and satisfy current and future personal and business needs.
Content marketing performance is also enhanced with customized VR solutions as many content creation organizations adopted virtual reality to increase the engagement with their content (National Geographic VR)
A professional media agency with experience in ultra-quality media production will guide your business to more successful branding processes, innovative advertising, and marketing campaigns with interactive customized VR content solutions.
Enriching the learning experience for teachers and students has been successfully achieved with virtual reality application as educational organizations can create virtual undisturbed reality to a group of students and their instructors from different locations all over the world to add more productivity to existing e-learning solutions.
If students are learning about history, astronomy, engineering, physics or any other fields, a virtual world can create to experience what they learn about closely in details with symbols, colors, objects and characters created in the virtual learning environment to reach the most possible comprehension level.
VR applications started as entertainment application in games but after that expanded to many fields but still evolving in the fields of entertainment solutions including theatres, theme parks, sports and musical events as the audience is more engaged with interactive 3D objects projected with using VR headsets.
Athletes performance is enhanced with virtual reality application that stimulates training session with customized situations to increase desired skills and other sports players can benefit from these applications like NBA (Basketball) and NFL (American Football) teams which adopted this technology to improve their performance in real-life games.
We have explained how VR and AR application can add exceptional value to your business that only limited to your imagination and how experienced your chosen VR solutions provider in customizing applications to satisfy your business and potential customers’ needs.
We have managed many previous projects (success stories) for our clients with customized virtual reality solutions that achieved their desired results so we are qualified enough and always available to answer your questions related question to VR and other ultra-quality media production solutions.
Contact Sendian Creations today and see how we can help