The positioning of your brand in customers’ minds helps mainly in deciding why to choose your business products over the competitors’ products and that’s the role of a branding agency to develop, launch and manage your brand presence and perception by a targeted audience of current and potential customers.
Before discussing how a branding agency can help your business in many aspects, we will explain how important branding is for your business in general and for specific products.
Loyal customers are the most adding-value segment of any business customers base as they emotionally attached to your brand offerings of products or services, and also a team player in your marketing activities with the positive word of mouth publicity in addition to defending your business reputation against unrealistic criticism.
Branding attracts new customers and retains loyal customers who what your business produce to satisfy their needs and desires as will you become and remain their first choice among available alternatives while Rebranding is a solid choice to maintain and increase current market share.
Branding & Rebranding benefits for businesses
Trust is a major factor in buying decisions as you should be fully confident that what can sacrifice from money, efforts or time for choosing and buying a product or a service will satisfy your personal or business needs.
The mental image related to your business brand will shape your potential customers’ decisions to choose your products among the competition as they perceived with positive positioning (high quality /cost-effective/environment-friendly/ professional customer service).
Branding is essential for small, local and large businesses which seek to stand out from the competition in targeted markets with current improved products or newly launched products as your business brand message will trigger emotional and physical cues motivating targeted customers to vote for your business in the competition.
Rebranding processes is inevitable for entities with decreasing market share due to the increase of alternatives with more competitive advantage than what your business is currently offering.
The main advantages of successful branding vary from one business but commonly are:
- Increased brand awareness of targeted audience (potential customers)
- Standing out from the competition with unique corporate identity
- Highlighting competitive advantages in your business offerings
- Higher business value with increased brand equity
- Generating and retaining more loyal customers
- Higher efficiency of marketing and advertising campaigns
- Increasing market share and leadership based on increased trust in your brand
- Attracting more qualified employees (brand enthusiast)
- A higher percentage of employees’ satisfaction and pride
- Opportunities for a brand extension with more diversified products
- Mainating positive reputation for a successful brand by loyal customers
As we explained the benefits of successful branding and how they can add exceptional value to your business in many aspects, we will discuss now how a professional branding agency can help your business to achieve desired goals of branding aligned with your corporate values in addition to which specific elements important in choosing professional branding agency to deal with.
Don’t worry as all issues related to developing and launching a brand or start the rebranding process for an existing brand can be handled by professional teams of an experienced branding company to secure your brand shining in the targeted markets.
Why your business should hire a branding agency?
Assigning the branding process to an experienced branding agency with affordable customized solutions to your business branding situation will shift your business from an extra alternative available in the market to a unique favorable solution for your targeted customers’ needs and desires.
A full-service branding agency will consist of experienced teams in branding to cover every aspect of your business branding across different channels either offline or digital platforms including:
- Market researchers
- Marketing strategists
- Creative graphic designers
- Motion graphics specialists
- Social media experts
- Web designers & developers
- Creative content & scriptwriters
- Media Production Specialists
The wise choice is to seek professional help from an experienced creative professional branding agency to cover all of your business branding process to save valuable time and efforts.
A branding agency will handle branding or rebranding processes from A to Z while adding value for your business in many aspects including:
Performing market research about targeted customers
The branding agency team will start your branding process with market research to define how your brand positioned in the targeted and what is the mental image related to business products’ (positive/negative/ not known at all).
Defining the major competitive advantages of alternative products chosen by your targeted customers will be the next on the research team list to clarify how your brand can stand out from the competition.
The suitable channels for launching a brand is a necessary step in the market research activities to choose suitable offline or online channels to launch your brand or to promote rebranding campaigns.
Defining your brand main guidelines
After focusing on chosen targeted customers’ segments, the branding agency team will conduct a discussion with your business to define the main brand guidelines which are:
Corporate Values: main values of your brand to guideline your branding activities with defined value, mission, vision, branding purpose and targeted goals out of your branding campaign.
Brand Message: defining what your brand offerings is known by (what you promise for your clients) and what is your brand all about for example:
- Personal message: Lose Yourself in 50 Million Songs.” (Apple)
- Motivational message: “Believe in something. Even if it means sacrificing everything” (Nike)
- Emotional Message: “Some fear change, others drive it.” (BMW)
Apple focused on how its products’ features are devoted to your personal experience while Nike focused on inspiration and ambition in its products’ owners while BMW addressed the emotional fear of change to motivate buyers to get out of their comfort zone and try their advanced innovative products.
Brand Voice and Tone: choosing your brand voice (how you brand) sound and tone is essential as it will be used in every communication channel (Ads – Official Website – Social Media Platforms) and it should reflect your corporate identity either fun entertaining voice or more serious professional tone.
Brand Tagline (Slogan): you’re familiar with the famous brands’ taglines like Nike (Just Do It), Coca-Cola (Open Happiness) and Apple (Think Different) and how the creative and related to the business message and purpose.
The Branding agency team will include creative copywriters who are able to come up with creative tagline aligned with your business message and values.
Developing the branding strategy
Without a well-crafted strategy suitable for your business situation either an undeveloped brand or an existing brand that require customized rebranding strategy.
The efficient branding strategy should care to define the plan and the execution steps of your business branding including:
- Defining the brand main guidelines
- Choosing suitable channels for branding based on targeted segments of customers
- Clarifying the business message, voice, and tone
- Creating corporate visual identity
- Implementation of the branding strategy
- Management of the branding process and monitoring feedback
The public audience doesn’t care about your business branding strategy but it shouldn’t be neglected by your branding agency as it should be detail-oriented to guarantee a successful implementation of your business branding Process.
Creating corporate visual identity
The corporate visual identity should represent your brand guidelines and reflect your business message in all details including the business logo, the corporate printed materials, social media visual content, the business website with a consistent color ballet.
Your chosen branding agency will be responsible for creating a brand visual identity with excessive experience in graphic design to create your brand logo, the packing design for your business products, the official corporate printed materials and social media visual content templates.
Your brand visual identity will help in creating a stable memory in your targeted audience minds with your business message and retrieve this message whenever running into your business products.
Performing the role of an advertising agency
Launching a brand or starting a rebranding process that targets many segments of public consumers will require launching advertising campaigns on suitable advertising platforms.
Your chosen branding agency should play the role of an advertising agency and offer customized solutions for advertising either by commercial ads on suitable TV or radio channels to achieve the desired exposure or through print advertisement solution using valuable spaces in popular newspapers, magazines, and outdoor billboards.
Experienced branding company in media production will create a competitive advantage for your band to stand out from the competition with creative ads that create an emotional attachment with your brand offerings.
Improving social media accounts performance
The branding process shouldn’t stop at the stage of creating a logo or launching an advertising campaign but should include all activities related to your business by following the brand main guidelines and rules internally by employees and with outsourcing entities like your branding agency.
Your chosen branding company should also provide social media marketing and management services to guarantee that your business social media presence reflects your brand guidelines and message.
The social media content textual or visual should be aligned with your brand voice and tone and chosen color ballet and creative design templates to stand out from the huge amount of diversified content from all followed social media accounts.
The chosen voice and tone for your brand should be used when communicating with the follower base (potential customers) in comments and private messages to align with other branding activities that use the same voice and tone.
Planning and managing branding events
Marketing events like exhibitions or conferences are another possible channel for your business branding activities as they are known with the professional atmosphere that is suitable only for prestigious brands.
The professional branding agency will be the solution once again as it will be capable of providing event planning and management services starting from choosing the event location, budget planning, guests coordination, designing of booths and promotional materials to professional photography for the event in addition to producing motion graphics videos or high quality promotional videos for the event and publish it on chosen suitable platforms to increase awareness of your brand events.
Brand implementation and Management
After the defining the strategy and planning each step of the branding process, the implementation process will start for each step based on a predefined schedule chosen carefully to target the selected audience and achieve the desired exposure and awareness for your brand.
Management of each step of the branding process will not your business burden as your branding agency will be responsible for that also to guarantee to achieve desired results with professional monitoring for each step plus performing corrective actions based on audience impressions and feedback.
Choosing the best branding agency for your business
After we explained the importance of business branding, we will help you to choose the best branding agency in Egypt for your business or in any country that will add exceptional value to your brand.
Experience in business branding for different industries in different markets is an essential factor in choosing your branding agency and you can evaluate the agency experience based on its portfolio of related branding projects plus their official YouTube channel and official Behance account to check the visual identity created for previous branding projects in order to take a proper decision.
Contact Sendian Creations today to start your business branding process