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Branding is a bit vague and misunderstood concept for many businesses and marketers and also the importance of business branding to transform your business to a professional brand in minds of the targeted audience “current and potential clients”.
In your opinion, why consumers accept to pay more for products or services of famous reputable brands?
It’s the effect of successful consistent business branding strategy, processes, and solutions that developed a consistent positive perception about the brand as a trustworthy business known for distinctive quality and exceptional competitive advantages.
Brands could be recognized by different attributes to stand out in the competition even if they sell almost the same products or services as their competitors do like “Nike – A source of inspiration”, Coca-Cola – A source of happiness” and “Apple – House of Innovation” targeting mental or emotional connection to become the permanent favorite choice for the targeted clients and consumers.
While marketing is about strategies, tactics, channels, solutions, and methods to promote your business products or services to potential customers, branding is about creating the bridge between your products and the targeted customers that shorten the buyer’s journey to choose your products rather than any other alternatives without any kind of hesitation.
Branding is essential to marketing activities as is you should define your brand main aspects prior to choosing or developing any marketing strategies or solutions based on the answers of the following questions:
Business branding processes are essential to drive better results from the marketing and advertising campaigns as they transform the targeted audience of potential and current customers to more engaging loyal customers and brand advocates.
Developing strong brand equity with consistent branding activities that position brands as a trustworthy choice will enable businesses to:
In other cases, brands with decreasing market share or shifting towards negative perception because of low-quality products, poor customer service performance and other crises that lead to failing to fulfill the brand promises to customers will require a quick planned response with suitable rebranding activities and processes.
Achieving all mentioned and possible benefits of business branding and rebranding activities will require choosing and applying the best suitable branding strategy and solutions customized for your business needs, goals and current positioning with the competition.
The common mistake for many businesses and junior marketers is to consider branding is only about creating a business logo and designing business cards and official printed materials.
Branding is about developing and maintaining the positive perception and positioning in targeted markets through all of your business communication tools including:
The first step to transform your business into a reputable brand is to search for the “best branding agency” in your country or city to support your business in the transformation process depending on the agency team experience and skills in this field plus associated experiences in:
You can define if it’s an experienced branding agency or not through checking their portfolio of previous branding projects and official social media accounts related to media production like the official YouTube channel and their Behance account to figure out how experienced and skilled the agency team is.
As we mentioned that hiring a professional branding agency is your first priority to develop a strong brand equity and emotional attachment that increases your customers’ loyalty and your business market share continuously.
Once you have chosen the best professional branding agency providing cost-effective branding and rebranding services and solutions, there’re main steps and areas to cover in your business branding processes and activities to reach the desire results which are:
Transforming your business into a brand and developing strong consistent brand equity “higher conversions, market share and profits” will require a long-term commitment to applying and evolving the effective branding solutions and strategies developed and produced by the chosen experienced marketing & branding agency.
Contact Sendian Creations today to start your business branding process
With more than 5 billion mobile apps’ users all over the world, professional business mobile apps are generating endless profitable opportunities for all kinds of business (Startups – Local Companies – Enterprises & Brands) but the main challenge is choosing the most suitable mobile application development company to design, develop, deploy and provide future maintenance & upgrades for your dream business mobile app.
Hiring a professional mobile application development company is a major concern for any business that decided to invest in developing a business mobile app as it’s not a quick deal but it’s a long-term commitment from both parties (your business & the chosen development partner) in the development, deployment, maintenance and upgrading phases.
Reaching a proper decision about which mobile apps development company to hire from many available alternatives to develop a functional business mobile app that delivers the expected benefits and highest possible return on investment (ROI) requires following certain rational steps that will be discussed in the following sections of this articles.
Investing in any business solution including marketing and technological solutions is a critical decision to make which requires following certain suitable procedures to avoid wasting your business budget without achieving the desired results.
The same is required when you decide to develop a business mobile as they are the main steps to follow before reaching the best suitable decision including:
Rushing to hire a mobile application development company when you only have the idea of the mobile app is a common mistake among entrepreneurs and businesses.
The first step after deciding that a business mobile app is a suitable investment for your business is to define your main needs and goals of this investment by defining:
The App Type: business mobile apps types are various including (Banking & Finance – Retail & Ecommerce – Media & Entertainment – Travel & Tourism – Healthcare & Fitness – Sales Management – Food & Beverages Delivery – Education & E-learning – News) apps.
The Required Features: after deciding your app type, you’ll be able to figure main features and solutions to be added in your business app from many applicable features including:
Your business mobile app feature will be customized based on the main uses and the targeted audience needs.
The App Nature: choosing to develop a native or cross-platform mobile app for your business based on the performance level desired and allocated budget.
The Targeted Audience: deciding whether your app targeted audience is the Android users or the iPhone users or both and also declaring whether you’re targeting mobile or tablet users or both as these aspects will define the cost and duration needed to develop your business mobile app.
Future Maintenance & Upgrades: put into consideration choosing a mobile application development company that provides maintenance services to avoid losing any business opportunities if any coding bug or performance problems appears in the future or when your business mobile app needs upgrading and migration due to technology or market changes.
After defining the main needs and goals out of investing in developing a professional mobile app for your business, you’ll have a clear picture of the suitable criteria of mobile application development companies and you’ll be able to set a realistic flexible budget for the project.
After deciding the main features required and business mobile app and suitable allocated budget to drive the resulted ROI, your next step is to find the best mobile development partner through Google search results and avoid recommendations as it could be biased.
Use suitable search queries like “best mobile application development company” or “best mobile apps development company in Egypt” and make a list of at least 10 companies from the organic search results to evaluate each option and to choose finally the best suitable option.
Once you’ve have made your list of potential mobile applications development companies to hire, there are main aspects for shortlisting the best mobile application development company for the project which are:
The Available Services & Solutions: Is the company specialized in native or cross-platform mobile apps or both? Do they provide development services for Android or iOS platforms or both? Do they perform dependable manual or automated testing and quality assurance procedures? Do they provide professional support, maintenance and upgrading services?
If all answers are suitable for your business needs and goals then you should asses the mobile application development company skills and experience by:
The main aspects to focus on in the reviews of each company are their performance, the ability to meet agreed deadlines and if their fees are suitable provided services and solutions.
Once you have shortlisted 2 or 3 options, Contact each shortlisted mobile application development company to determine if it’s the best option to develop your business mobile app or not based on:
Once you’re are satisfied with every aspect of your business mobile app development project, then you’re eligible rationally to hire the chosen best mobile application development company to deliver a professional mobile app worthy of allocated investment to create an efficient business platform through your business official app.
Contact Sendian Creations today to develop your business professional mobile app
Search Engine Optimization (SEO) is a long-term marketing technique that requires consistency and commitment to optimize your website for search engines and maintain the highest possible ranking on search results to drive more free traffic to your website through a suitable SEO strategy and depending on efficient SEO tools.
Today, we’re discussing the best efficient SEO tools based on personal experience with our website and the websites of our clients and detailed search & analysis to set a list of efficient trustworthy SEO tools to help websites & blog owners and SEO specialists in a marketing or SEO agency to achieve the best results out of search engine optimization activities.
There’re many SEO tools available on the internet either free or paid but we’re considering the tools that will help you to analyze and optimize your website for search engines, choose the best-targeted keywords, improve the on-page content for search engine and users and to improve your website backlink profile.
SEO tools will be divided into main 4 categories which are technical & SEO analysis tools, keywords research tools, content optimization tools, and link building tools.
Whether you’re starting the search engine optimization mission for your website or already applying your SEO plan, you should use the analysis and technical SEO tools to define the weaknesses, assessing the level of progress, or performing diversified planned actions to optimize your website for search engines.
The best technical SEO tools are:
Google Search Console
Google Search Console is the control panel of your website search engine optimization processes with a free set of diversified tools and reports to help in:
Another set of efficient technical SEO tools that you can use to perform a complete site audit and to improve the weakness in your website through:
SEMrush is a platform of diversified SEO tools and reports that provide insights about your website ranking, technical search engine optimization issues, your website backlinks profile, efficient ideas, and suitable keywords to generate more traffic and comparing performance against other websites belonging to your competitors.
MozBar is a free SEO toolbar used to perform competitive analyses of your website and your competitors’ websites providing reliable data about keywords used, on-page optimization insights, each page, and overall domain authority and internal linking & link building insights and analysis.
Neil Patel’s platform offers many efficient SEO tools and you can take advantage of these efficient tools to:
Varvy is a site audit tool that provides detailed insights about your website crawling status, optimizing level for mobile users, on-page optimization issues, security level & issues, loading speed issues, your website sitemaps status, and the overall website structure status.
Page Speed Insights
A trustworthy tool from Google Developers to analyze your website loading speed for desktop and mobile users and to detect current issues that need modification to improve the loading speed for your website pages.
Seobillity is not a famous platform but provides an efficient set of SEO tools that you can depend on to perform a detailed on-site audit, daily tracking your website ranking for chosen targeted keywords, analyze your backlinks profile, and finding new opportunities for link building.
Google Analytics platform is not actually an SEO tool but it’s a data platform for websites and mobile apps that provide insightful data and reports useful to evaluate and improve your website optimization level for search engines and users including:
Keywords research and choosing suitable keywords for your website content to reach potential and customers through search results is critical consistent process for the overall success of your website search engine optimization plan.
The most efficient SEO tools for keywords research are:
Google Keyword Planner
Free integrated efficient keywords research tool in Google Ads platform to fine-tune your keywords choosing process by providing an estimate about each keyword monthly search volume, the competition level, the expected cost per click in addition to many suggestions for related keywords
Paid browser extension provides detailed insights generated from more than 16 platforms about keywords search volume, actual competition level, the estimated CPC and related search queries performed by the targeted search engine users.
Another efficient keywords research tool that generates reliable insights on keywords search volume, CPC and completion level on many platforms including Google, Bing, YouTube, and Amazon in addition to hundreds of related unique, long-tail keywords and questions.
Moz Keyword Explorer
Moz Keyword Explorer provides detailed insights about which keywords your website is ranking for in addition to estimated search volume, difficulty level, expected CTR% and related suggestions for chosen keywords in chosen targeted locations.
Discover the search trends for targeted locations in specific periods and whether the chosen targeted keywords are becoming more or less popular among search engine users.
Optimizing your website only for search engines is not enough to rank for targeted keywords and to generate more organic traffic as search engines rely on the user experience as a critical ranking factor which requires optimizing your website content for both users and search engines.
Most useful SEO tools for content optimization are:
Answer the Public
Discover new ideas for your content and hundreds of questions performed by search engine users related to chosen keywords to answer in your blog article generating more traffic, adding more value & increasing trust from your potential customers.
Buzzsumo is a content marketing platform that provides reliable data about engaging content ideas and topics related to your website field and targeted keywords to generate more traffic, shares, and backlinks.
SERP Preview Tool
A useful tool to optimize the length of each webpage Title, URL and Meta Description through viewing how the page will appear in search results to increase the click-throw-rate.
Yoast SEO Plugin
On-page optimization WordPress plugin and also one the most efficient SEO tools used for content optimization for search engines through guiding your mission to optimize each page title, URL, meta description, headings, keyword density and alternative text of images.
A helpful platform to mark up your content and create snippets that appear in the top of search results receiving the majority of clicks and traffic of search results to websites that appear in this spot.
A browser extension and also efficient SEO tool as it help to avoid any spelling or grammar mistakes which are critical aspects for content optimization to users and search engines.
Link building is essential for search engine optimization as the more referring quality links your website receives, the more authority and better ranking you’ll reach but that require using efficient SEO tools to analyze your backlinks profile and discover new link building opportunities.
The most reliable SEO tools for link building are:
Ahrefs is a trustworthy platform that provides a diversified set of SEO tools specially used for link building and competitors’ backlinks analysis with a date of more than 170 million domains indexed to find endless opportunities for increasing quality links referring to your website.
Moz Link Explorer
A professional tool that provides detailed backlinks analysis about chosen domains including the number and list of inbound links, linking domains, anchor text used to link to the website and top linked or referred to pages or articles.
Link building platform that offers solutions to find worthy link building opportunities and more efficient outreach for targeted related websites or blogs in order to gain more quality backlinks.
Backlinks checker tool that analyzes chosen domains backlinks profile to find link building opportunities filtered by categorization with a database of more than 2,5 trillion URLs.
A useful tool with diversified feature to help in tracking your link building campaigns, analyzing the backlinks profile of competitors, finding and disavowing harmful referring links.
There’re many other efficient and dependable SEO tools but we have chosen the best SEO tools and platform that have proved efficiency in search engine optimization (SEO) processes for our website and other managed websites for our clients.
Do you need additional professional help?
Contact us today to reach the highest possible ranking in search results
Glowing isn’t just about stars, it’s also about passion, determination, perseverance, and remarkable experiences… That’s what a professional SEO agency can offer!
An SEO agency can buy you a lot of wasted time and money, as it can usually offer your business better services than your company’s marketing team. That can be well defined through the SEO agency’s portfolio, a benefits package, pricing plans, specialties, and services. A successful agency should boost your sales through increased: (Rankings – Traffic – Leads – Revenue).
Simply, a break down only comes if you don’t know how to build up!
A Trustable SEO agency can be defined only by the special needs of your business so, if the agency doesn’t have what it takes to reach your SEO business goals you are surely going down. You should have (Must & Should have lists) VS (Never & Shouldn’t have lists) for your SEO agency. Then you will be able to find the best Search Engine Optimization services that match your criteria.
Before deciding to hire an SEO agency you need to know about some basics which, can help you make the right decision. Such as Mozlow’s Hierarchy of SEO needs:
Any professional SEO agency or marketing agencies, generally have a rule of thumb of asking the client as many questions as needed about any campaign’s brief. You should have the same concept by asking the agency about their promises for your business to know whether they are realistic or not, such as:
Search Engine Optimization is a tough challenge, it’s a war between competitors for the best place in search engines and more website traffic for the cheapest link click. To excel in SEO and win this war you have to start with smaller milestones in your journey, for example:
Wars have a logic of “NO Progress without Compromise, NO Victory without Sacrifice”. It could be yours logic as well to overcome your challenges then, specifying your SMART SEO Goals.
Just try to ask yourself every step of the way, will this make the SEO agency drive more revenue for my business? If the answer is yes then, you are moving on the right track. If the answer is no, then you should make a comparison between your internal SEO team & the SEO agency. When you have a clear vision of what you can gain and lose in both cases it would help making the right decision.
Time is best used to achieve your business goals
Having an experienced SEO partner
Going far with your goals
Learning fast from their market expertise
Flexible strategies to cope with SEO updates
Time is used to understand SEO
Start from scratch and learn all
Going for short-term goals
Learn everything slowly by yourself
Being afraid of market changes
So, an experienced SEO agency can save you these complications headache as Google and other search engines use a complex set of algorithms which, aren’t easy to follow up with their daily updates. But, don’t fall to the bait of the overnight sky results! As instead of working with a professional SEO agency you will end up with a bunch of amateurs who don’t take their responsibilities to your business seriously. Which can be lethal to your digital marketing activities as well as affecting your revenue negatively.
To sum up; Dream big, think SMART & work on the right activities and the right partners!
Don’t hesitate to seek professional help for SEO…Contact us to help with your website SEO challenge
Did you notice how much emotionally and mentally engaged you are while watching motion graphics videos?!
Motion graphics are the combination of different content formats (Text – Numbers – Voiceover – Sounds – Animation) that capture the attention of viewers and simplify the delivered message to add value to viewers and encourage them to perform desired conversions.
80% of content consumed nowadays is video and taking advantage of video marketing enables businesses to stand out from the competition with an appealing engaging content that drives more and more conversions “46% of consumers made a purchasing decision after watching an online video about the product”.
Different techniques and technologies can be used when producing motion graphics videos including 2D & 3D animation, 360-degree videos, AR and VR experiences and traditional hand drawing techniques to create appealing content that dliver the desired results.
We will discuss the main advantages and benefits of using professional motion graphics videos and also the main types of motion graphics videos to guide you to a suitable decision about your next marketing campaign.
The uses and advantages of using motion graphics are only limited to your imagination and the skills and experiences that you possess to produce professional motion graphics content suitable for the campaign goals, chosen platforms and the targeted audience.
The main advantages of using motion graphics include:
Motion graphics videos have proved their efficiency as a branding solution as they attract the attention of audiences in a world of limited attention span effectively and engage them emotionally and mentally with your brand message.
Whether you’re increasing awareness about your brand, launching new products or services, targeting new customers’ segments or improving the brand reputation, motion graphics content will be the winning card with appealing visual and audio content that demonstrates your brand message efficiently.
Higher engagement level is guaranteed with the easily-shared content and real-time feedback about the brand and available products or services perception and performance from the targeted audience that enables businesses to evaluate and improve their position within the competition.
Motion graphics content can be customized to fit the brand visual identity (Color scheme – Fonts – Typography), the brand voice & tone and the targeted audience preferences & interests with a formal refined appearance and increased control over the content style better than live-action videos.
One of the main advantages of using motion graphics videos is that you can simplify complex ideas and topics to viewers and add the expected value with engaging visuals (illustrations – diagrams – characters) that can be consumed quicker within a minute or two rather than writing a lengthy blog post that consumes more valuable time.
Statistics, data visualization, chemistry, physics, internet of things “IOT” and all complex and sometimes boring topics can be simplified and educated to viewers with ease in a short period suitable for their limited attention span and time as human brain process visual date 60,000 times faster than data in a text format.
You can explain the competitive advantage of your business products and solution and how they can handle the targeted audience “potential customers” needs and problems as we did with our client “Telehealth Solutions” to illustrate their innovative medical solutions.
Video marketing content receives 12x engagement over other types of content published online on social media platforms of comments and shares from active social media users on different social media channels regardless of the demographics and interests of active users.
Your business message can go viral through engaging motion graphics videos that are effortlessly consumed by the audience within seconds with no need to waste effort or time with a simplified message with outstanding presentation with the combination of content elements included.
Motion graphics content is memorable by 80% of viewers up to 30 days and retains 95% of the information presented visually compared to 10% when using a text format, so imagine the value-added to your business marketing campaigns from an engaging effortlessly-consumed memorable content marketing solution.
The targeted audiences differentiate based on their favorite content format and how they prefer to receive information either by reading a detailed text content, listening to audio content, viewing an infographic or a video.
As we mentioned, motion graphics videos are a combination of different content formats (Illustrations – Animation – Text & Numbers – Voiceover) “multi-sensory experience” that enable you to address different audiences and increase engagement and the added value with their favorite content format included.
Graphic designs and illustrations are effective marketing solutions that increase engagement and drive the desired conversions from targeted audience on chosen platforms to publish the content.
Motion graphics videos consist of designs, illustrations and audio content that drives higher conversion rate (Website Traffic – Completed Purchases) by 20% than other content marketing formats with higher ROI achieved using a highly-persuasive marketing solution.
Despite the fact that humans spend 6 hours at least weekly watching videos, the available time for your business to attract and engage them with your content is limited and decreasing every day with millions of video content pieces produced daily.
Motion graphics content is efficient in taking advantage of available limited time for viewers to watch and interact with your content on different devices responsively and different traditional and online platforms.
Regardless of the platform chosen to publish the content, motion graphics videos are customizable and effective for different marketing, advertising, and branding goals and platforms with different formats available to produce including:
There is an endless pool of opportunities to take advantage of with customized professional motion graphics content and the choice is all yours when to start creating and integrating motion graphics content in your business marketing campaigns but hurry up to avoid missing profitable business opportunities.
Engaging motion graphics videos embedded on business and e-commerce platforms increases dwell time (period spent by the user on your website) significantly, increases the average visited pages per session by 260% and reduces the bounce rate.
All mentioned advantages are positive indicators for search engines about your website content quality and the user experience which improves overall search engine optimization (SEO) activities performance.
The positive result of SEO activities will enable your business website to reach higher ranking in related search results generating more profitable traffic from potential customers who searched online about related products or solutions to what your business is offering.
It’s all clear now how much value can be added to your business by using motion graphics videos but prior to choosing a suitable type of motion graphics content, you should define your business goals out of the produced content and targeted audience demographics, interests and suitable targeting platforms then you should carefully select a professional marketing agency specialized in providing motion graphics and media production solutions to produce the suitable content for your campaigns.
Contact us today to take your marketing campaigns to the next level
Businesses are always seeking more effective advertising solutions that allocate devoted budget effectively while achieving desired business goals and the online advertising options including YouTube Ads have proved efficiency in driving desired results while consuming less advertising budget than traditional advertising solutions.
YouTube is the second largest search engine after “Google” with more than 5,000,000,000 videos watched every single day and more than 30 million visitors per day enabling businesses “advertisers’ to reach their targeted audience “potential customers” when they are searching and watching videos on YouTube.
In this article, we will discuss YouTube Ads from scratch starting from identifying the main advantages of advertising on YouTube, the types and formats of YouTube Ads, how to launch a successful advertising campaign and how to evaluate your advertising campaign performance with suitable metrics.
Choosing a suitable advertising solution for your business is a critical decision to make and require knowing the pros and cons of available advertising solutions and if it’s a suitable match for business advertising goals, devoted budget, and availability of required skills and experiences to plan, create, launch and manage a successful advertising campaign on chosen platforms.
YouTube Ads provides many benefits and advantages for businesses “Advertisers” including:
All of mentioned advantages are attainable when possess required knowledge, skills, and expertise on social media advertising, video content creation and how to manage your budget spending efficiently to achieve desired ROI.
In Addition to Facebook Ads & LinkedIn Advertising Solutions, YouTube Ads provides many online advertising options and formats suitable for different advertising goals and budgets to reach viewers “potential customers” on different placement and drive desired conversions.
YouTube Ads current available formats are TrueView Ads, Preroll & Midroll Ads, Bumper Ads, Sponsored Cards, Overlay Ads and Display Ads & we will discuss each type to figure out which format is suitable for your campaign goals and the targeted audience.
TrueView ads are the main used type of YouTube Ads as they reach viewers on YouTube home page, search results on YouTube, in-stream, on mobile apps and other partner websites.
Types: In-stream ads (Skippable) / Discovery ads (Non-Skippable)
Length: From 12 secondsto 3 minutes
Timing: Before, during and after videos
Charging: When viewers watch 30 seconds or the full ad if it’s shorter than 30 seconds and when they engage by clicking the call-to-action
TrueView in-stream ads and discovery ads are suitable for long advertising content like product demos, testimonials and how-to-do videos that aim for increasing engagement and desired conversions.
These types of YouTube ads are non-skippable videos with duration from 6 to 15 seconds run on the beginning of videos and in the middle of videos that lasts more than 10 minutes.
They are suitable to display your business message and increase engagement with compelling CTAs and you’re charged per thousand views (CPM).
When your main goal is increasing awareness, Bumper Ads are a perfect match for your goal as they are non-skippable short videos (6 seconds or shorter) that can be displayed before, after and during watched videos.
You’re charged per 1000 view (CPM) when using bumper YouTube Ads and the perfect use for this type is to present your business short message or in an Ad sequence teasing for a longer ad version.
YouTube Sponsored Cards are small popups with “i” symbol appears in videos and when they’re clicked, sponsored cards appears referring to other YouTube videos and products promoted on “Google Shopping” platform.
Overlay Ads are text-based or banner-based ads that appears along the bottom of YouTube videos enabling businesses to display their message and build awareness without the need to create videos for the YouTube Ads campaign.
You’re aware now of all types of YouTube Ads, each suitable type for advertising goals, bidding strategies for each type and that is what is needed to make the critical decision to choose the best suitable type for your next advertising campaign.
After deciding if YouTube Ads are a perfect match for your business advertising goals & needs and knowing all different types of Ads on YouTube, the next step is to create and launch your first advertising campaign on YouTube to take advantage of many business opportunities on YouTube platform.
First, Visit Google Ads platform and sign up with your Gmail account.
From the left-side menu, choose “Campaigns” and click the “+” to create a new campaign.
Select suitable campaign goal from available goals (Sales / Leads / Website Traffic / Product & Brand Consideration / Brand Awareness & Reach / App Promotion) and then Select “Video” as the campaign type.
After choosing “Video” as the type of your campaign, you’ll have to choose the campaign suitable subtype from available options for your advertising campaign.
Enter your campaign name and then set your daily budget and the delivery method (Standard or Accelerated) and the bidding strategy either (CPM / CPV / CPC) will be chosen based on the chosen subtype.
Select the start and end date for your campaign and define the daily schedule to display your ads within the day.
Set frequency capping limit “how many times within a week your ad will be displayed for the same viewer” to avoid wasting the campaign budget on viewers with no interest in what your business is offering.
The next step is one of the most critical step which is YouTube Ads targeting to define a suitable audience for the campaign based on:
future campaigns then set your maximum bid for each view and bid adjustment% for top content.
The next and final step is to create your video ad creative through simple steps:
Save all steps and launch your YouTube Ads campaign.
Your job is not done after creating and launching your campaign as you’ll have to analyze and improve performance based on real-time insights and analytics provided by YouTube and Google Ads platforms.
The main suitable performance metrics to focus on when analyzing your campaign performance are:
Impressions: how many times your ad was watched by viewers “potential customers”
Views: how many times your ad was watched till the end or at least 30 seconds of it
View Rate: the percentage of ad views from total ad impressions
Cost-per-View: how much you spend for each view for your ad
Video Viewership: specific data about how long your ads have been watched
Call-to-Action Overlays: how often displayed call-to-action buttons were clicked
Based on suitable performance metrics and indicators, you’ll be able to track, analyze, optimize your YouTube Ads campaigns to drive the best possible results and ROI.
There are many ways to improve your YouTube Ads campaigns and make them more efficient and profitable including:
The online world and platforms are filled with many business opportunities to increase awareness, attract and maintain new customers but also filled with many challenges to stand out from the competition with effective suitable marketing and advertising solutions.
YouTube Ads are a great chance to achieve higher ROI of advertising costs but requires commitment, creativity, graphic design & motion graphics skills and extensive experience in social media marketing & advertising from your in-house marketing team or chosen external professional advertising agency.
Contact Sendian Creations today to launch your next YouTube Ads campaign
Do you know the difference between business & a brand?! … It should be no difference if you apply effective suitable branding solutions to transform your business regardless of its size or type to a popular trusted professional brand.
Branding is all about reaching the desired exposure to the targeted audience while building a positive perception and a professional image about your business that triggers specific emotions encouraging potential customers to prefer your business over competitors.
If your business current perception and image in the market among targeted potential customers doesn’t build a sense of authority, trust, respect & loyalty then, applying suitable effective business branding solutions is the right decision to change that to positive desired goals.
Applying suitable effective branding solutions will lead to many positive results including:
Before choosing suitable effective business branding solutions, there are some aspects to define in order to choose wisely including:
Based on chosen suitable effective business branding solutions that will be discussed later in this article, you should decide if your in-house marketing team is skilled and experienced enough for the branding challenge or you need external help from an experienced marketing agency specialized in providing customized effective branding solutions.
Before choosing a branding solution to apply in your business branding process, you should define if it’s suitable or not based on the following elements:
We will discuss in details different types of effective branding solutions to guide you while choosing which are the best suitable effective branding solutions for your business.
The types of effective branding options and solutions include:
Brand visual identity is what makes your brand recognizable instantly by customers with the chosen design style and elements for all its related to your brand.
The brand visual identity should refer to what your business represents and the desired message to deliver to potential customers while indicating how much professional you’re through chosen fonts, typography & color palette to use in the brand visual identity items which are:
Through the years, Commercial Ads aired on TV or Radio channels helped many businesses to improve recognition and increase awareness about the business and what they offer of products and services among targeted audience segments.
Commercial ads require flexible advertising budgets to deliver desired business goals but the more critical aspects are creating engaging suitable content, choosing the suitable channels and schedule for airing your business commercial ads which will make it necessary to choose an experienced advertising agency in planning, creation and launching commercial ads campaigns.
Printed Ads are traditional and also effective branding solutions that grab the attention of targeted audience effortlessly to deliver your business message and shape your brand image professionally through printed ads formats including outdoor billboards, newspaper & magazine ads, flyers, and brochures.
This type of branding solutions enables businesses to increase awareness about new products and improve perception when you plan the campaign successfully including choosing the suitable placements to address targeted audience then creating the campaign content and choosing the perfect schedule to launch your campaign.
Your business website is not only the center of digital marketing campaigns but also one of the most effective branding solutions as they are the first destination for customers to know about what your business is offering in details and encourage them to go further in the sales funnel.
Designing and developing your business website is a critical task that requires specific design & development skills and experience to incorporate your brand identity within the design in addition to providing a positive user experience that indicates how much professional your brand is.
The main advantages of social media marketing and advertising as a type of effective branding solutions are how easily you can achieve desired brand awareness level in addition to creating personal communication channels with the customer to increase brand loyalty.
To succeed in applying social media marketing and advertising as one of your business branding solutions, you should take care of specific important issues:
Engaging storytelling is essential in any branding process which requires businesses to take advantage of professional media content types as they are effective branding solutions when they are used efficiently to tell your business story and engage the targeted audience with your brand.
Ultra-Quality media formats including HD & 4K documentary videos, motion graphics videos, 360-degree videos, and VR & AR immersive content are efficient in building a professional image of your brand while you tell the story of your business message, goals, what you offer and how will add value to potential customers.
Marketing & branding events have proved through the years its effectiveness compared to other branding solutions as they can be used to increase awareness about your business, launching new products, announcing new offers, improving business reputation, cooperating with influencers to grab the attention of potential customers to your business and improve public relations with potential partners and regulating authorities.
Planning and managing a branding event is not an easy task to perform and requires extensive experience in this filed plus business relationships with government authorities and desired location owners plus allocating devoted budget efficiently.
Professional business mobile apps are efficient business branding solutions as they increase engagement with your brand by making more your business closer to customers with private personal communication methods and increase awareness through push notifications.
The more efficient your business mobile app is, the better image and perception you build for your brand which also requires to develop native mobile apps for each operating systems used by the targeted audience and that require flexible dedicated budget suitable for desired goal and ROI.
Effective business branding solutions are plenty and can be customized to achieve desired result and goals but the main challenge is to choose the most suitable branding solutions to apply within your business branding process.
Contact Sendian Creations today to start your business branding process
The competition is getting harder day after day as there’re many other alternatives for what your business offering arising from nowhere and that’s why you’ll need to deal with a professional full-service advertising agency to stand out from the competition by highlighting the competitive advantages of your business products or service to more audience across different advertising channels.
The solutions of a professional full-service advertising agency could help your business in many aspects and goals including:
There’re are many advertising solutions available that can be customized to be suitable for your business and targeted audience either traditional advertising or digital advertising campaigns which require external professional help to excel in creating, launching and management of your business advertising campaigns guaranteeing more success in achieving desired results.
In this article, we will focus on the main benefits of hiring a full-service advertising agency and how to figure out the best advertising solutions to your business type, size, allocated budget, targeted audience and the desired goals for each advertising campaign.
Advertising is an effective tool for achieving marketing goals and you may have an in-house marketing team that can assist in advertising campaigns but lacks many advantages possessed by an external advertising company specialized in running advertising campaigns for all kind of industries in different markets which include:
Tailored advertising campaigns for your target audience demographics (location – age – gender – culture – preferences – interests) achieve more success than those campaigns with no prior market research activities.
A professional advertising agency will be able to perform market research activities that guide the whole campaign by having a full picture of:
Prior to creating and launching any advertising campaign, specific questions should be answered and that’s why you’ll need a specialized entity in market research “Chosen Advertising Agency”.
By hiring a full-service advertising agency, you’ll get access to endless sources of skills and expertise collaborated to provide customized cost-effective solutions in order to launch the perfect advertising campaign for your business goals and targeted audience.
Advertising companies are specialized in providing customized cost-effective advertising solutions suitable for your business type, size, allocated budget and audience criteria (potential customers) at your disposal.
Either it’s a traditional advertising campaign on TV, radio or outdoor billboard or a digital campaign on search engines or social media platforms, the chosen advertising agency will provide what is needed for your campaigns including:
Starting from market research, creating the camping content, negotiating with advertising publishers & media channels to launching the campaign on chosen platforms are time-consuming stages that will consume more time and financial resources when you don’t possess the experience and relationships needed to perform these activities.
An advertising agency will consist of a large team of specialists experienced in preparing, creating, launching and management of advertising campaigns within the allocated schedule and budget for the campaign saving more time to devote your in-house team for other productive business processes.
Negotiating with advertising publishers & media channels, selecting the suitable adverting platforms & schedule, managing the consumption of allocated budget and performing analysis to evaluate the advertising campaign performance is what professional advertising excel at and that’s why you hire them.
Branding is essential for businesses to send the desired message of your business image to potential customers through positioning with visual identity solutions (logo – product Packaging – official printed materials) in addition to slogan & taglines and branding events to construct a stable positive image about what your business represents in potential customers’ minds.
A full-service advertising agency can act as a branding agency providing customized branding solutions to represent your business professionally to targeted audiences and gain desired positive brand positioning.
It’s all clear now how in general a full-service advertising agency can add value to your business for different business goals but that’s not the end as we will discuss in details all different advertising solutions offered by marketing and advertising companies to make the decision easier for you about your upcoming advertising campaign.
Advertising agencies are distinguished with extensive long-term business relationships with artists, performers, influencers, industry experts, advertising channels and government authorities that will definitely add value to your advertising campaigns regarding performance & quality, meeting deadlines and allocating advertising budget efficiently.
Advertising is mainly about reaching the desired exposure for your business whether you’re promoting current or new products or services, expanding to new markets, targeting different demographics or improving the business reputation through emotions-targeted ads.
Each advertising stage and related campaigns will need specific advertising solutions and platforms which requires to deal with a full-service advertising agency that provides a diversified integrated range of advertising solutions to guarantee more flexibility and higher effectiveness for advertising campaigns.
The services and solutions of a professional advertising agency involve:
Choosing the best suitable advertising platforms and schedule for the campaign type, goals, budget and targeted audience is critical to achieving the desired success but many businesses have no experience related to this issue.
A full-service marketing agency can act as a media agency and provide media planning and buying services to find the best suitable channels for your advertising campaigns and negotiate with advertising publishers and channels to get the best price for desired placement and schedule for the campaign on:
You’ll notice the difference in the campaign performance and ROI for the allocated budget when you deal with a professional advertising agency specialized in media planning & buying.
If you seek to increase brand awareness and spread the word about what your business is offering, then traditional commercial ads aired on TV or Radio channels is a suitable solution in case you’re targeting a broad audience base with a flexible allocated budget.
A professional advertising agency will take care of everything related to creating and launching your business commercial ads including:
Another effective solution for brand awareness that captures the targeted audience attention with minimum efforts required using printed ads placed on outdoor billboards, and popular newspapers and magazines in addition to flyers and brochures.
The chosen advertising agency will be responsible for each stage on print ads campaigns starting from coming up with campaign ideas, create creative appealing marketing copy & designs, taking care of printing procedures choosing suitable ad placement for targeted audience and negotiating with advertising publishers to get the best prices for allocated budget & expected ROI.
Search engines are the first destination for potential customers when searching for products or services to satisfy personal and business needs with more than 3,500,000,000 searches per day only on Google search engine.
Search engines are a great opportunity to promote your business and drive more sales and desired conversions with the high exposure guaranteed when you create and launch effective search engine ads.
When you decide to launch an advertising campaign on search engines, your advertising agency will be responsible for:
Display ads especially Google display ads placed on the display network (Websites – YouTube) are another effective advertising solution to put your business in front of potential customers on popular websites and visual content with creative effective ads to drive desired conversions.
Your advertising agency will be responsible for creating the visual content for the ad either graphic design or short videos plus choosing suitable placement and content for your ads and targeted audience, in addition, to launch, manage, edit and evaluate the campaign performance.
Social media advertising is a suitable solution for businesses with a limited budget or wants to target specific criteria of potential customers based on their demographics interest with many alternative advertising solutions available (Facebook Ads – Instagram Advertising Campaigns – LinkedIn Advertising Solutions – Twitter Promoted Tweets – Pinterest Promoted Pins – Snapchat Stories).
Marketing & Advertising agencies are specialized in providing social media marketing & advertising solutions to reach and encourage the targeted audience to completed desired conversions through:
An experienced advertising agency will be able to provide branding and rebranding solutions for businesses to add other competitive advantages for your business with professional visual identity (Logo – Product Packaging – Printed Materials Design – Products Photography) plus participating in advertising events with promotional videos, 360-degree and VR videos, 3D display holograms.
Your business budget should be managed efficiently and that’s why you should decide based on explained information which advertising solutions is suitable for your business upcoming campaigns before you contact the chosen professional advertising agency to guarantee that allocated advertising budget will be not wasted without achieving the desired result.
Contact Sendian Creations today to start creating your next advertising campaigns
The main focus of social media marketing campaigns through the previous decade was about using Facebook, LinkedIn, and Twitter but currently, there are more options for social media marketing using more engaging platforms like Pinterest, Instagram, and Snapchat.
The main advantage of many social media channels existing is that you can target your audience whatever their demographics or interests are because the majority of humans are active on social media but you have to choose suitable social media channels to launch successful social media marketing campaigns for your business.
Pinterest is an effective social media marketing channels with more than 300,000,000 active users monthly including more than 500,000 business accounts taking advantage of endless marketing opportunities available on Pinterest.
Have you ever thought about to launch your business digital marketing campaigns on Pinterest?!
It’s the perfect time to do that for many reasons:
Whether you’re aiming to increase awareness about your business, increasing potential customers’ engagement with your brand or increasing sales and revenues, Pinterest is an effective suitable platform for these types of business marketing goals.
Your Pinterest business account is a potential key player for your business marketing success only if you take advantage of the platform competitive advantages wisely.
We will discuss in the following sections of this article everything related to how to optimize your business presence on Pinterest starting from how to create your business account to how to launch successful marketing campaigns on Pinterest.
It’s an obvious social media marketing mistake to start a marketing campaign on any social media platform without defining a clear strategy that takes care of many aspects including:
Active users on Pinterest are mainly female but the male audience percentage is increasing over the years with interest in many categories including:
Regardless of your business nature, you can use Pinterest in your marketing campaigns if your targeted potential customers are active on Pinterest and you’re able to create interesting valuable visual content to enrich your business account plus launching successful advertising campaigns.
The first step for this journey is to create a business account which guarantees access to more features than regular accounts including analytics and advertising solutions.
We will guide you step by step starting by creating a business account steps till evaluating your business performance with insights and analytics.
We have agreed that it all starts with creating a Pinterest business account and to do that follow the mentioned steps:
Once it’s all completed and confirmed, you’re are ready to go further by creating boards and pins to turn your business account to an interesting valuable destination for targeted active users.
Pinterest boards are sort of categorization option to organize your business account and dividing it to categories of related content topics (pins).
Create your account boards related to your business solutions and targeted audience interests (50% – 50%) to guarantee more engagement for published and shared content.
To create a Pinterest board, you should:
Once you have created your account boards, you should now add and save pins to suitable boards.
Pins are the main type of Pinterest content with different types of pins available on the platform (regular pins – rich pins – buyable pins).
To create a pin and add it to your boards you should click the “+” button then:
A Pinterest pin generates at least 2 visits to the source website and 6 page views and get repined 10 times on average.
Creating and saving pins is not your only duty as you should focus on increasing reach and engagement with your business account and published content and that is what we will discuss in the following section of this article.
The main focus on this phase is to get your pins viewed and increase engagement with your business account and that can be easily achieved by performing the following tips:
You’ll notice increased reach and engagement to desired levels when applying all of the mentioned tips or just the suitable ones for your business nature and your marketing team skills and experience.
Rich pins are an effective advantage of using Pinterest for your business marketing campaigns as they provide the ability to show extra valuable real-time information on a pin to increase engagement and drive desired conversions form published content.
Rich Pins types are:
Buyable Pins are another great advantage of Pinterest marketing as they are used to promote business products enabling customers to buy your business products without leaving Pinterest offering more flexibility for online shoppers.
The most popular digital advertising solutions are Facebook ads, Search Engine Marketing (SEM) Ads, Google Display Network Ads and LinkedIn Ads but Pinterest provides cost-effective advertising solutions that increase reach, engagement and desired conversion.
Promoted Pins appears in targeted audience home feed and related search results and blends with other pins to eliminate disturbance for users when they are active on Pinterest.
To launch a successful advertising campaign on Pinterest, you should follow these steps:
Your Pinterest business account will guarantee access to performance insights and analytics to measure, evaluate and improve your account performance and track audience engagement and behavior on your account, website and other social media channels once you have claimed your business website and official other social media channels.
The available metrics and insights include:
Analyze all generated data and reports to evaluate whether you’re achieving the desired results from your business Pinterest presence or not and which areas need to be improved.
It’s all clear now about how can Pinterest add value to your business marketing campaigns and how to start your Pinterest marketing campaign with your internal marketing team or chosen external professional marketing agency specialized in social media marketing solutions to drive the desired business goals and achieve the desired ROI.
Contact Sendian Creations today to launch your Pinterest marketing campaigns
How many times did you install a mobile app have on your mobile phone?! And how many times do you use mobile apps to get many things done?!
The answer is what this article about “How much value a professional mobile app can add to your business?!”.
Humans spend 2 hours per day using their mobile phones mainly on installed apps especially those ones which are related to businesses (business mobile apps) for searching about business information and browsing through products or services related to current or future needs.
82% of businesses with professional mobile apps have achieved desired business growth and increased revenue because of the many competitive advantages possessed when your business launch its own professional mobile app allowing current potential customers to engage more with your business.
If you’re are not convinced and encourage enough for business mobile apps development, we will discuss the major reasons and benefits of developing and launching your business mobile app focusing on how to provide the best possible user experience for your business app users.
Marketing, advertising, and customer service platform are combined into one platform “your business mobile app” that will add exceptional value when you design, develop and launch a functional mobile app satisfying your current and potential needs whether its “informational – transactional – customer support” needs.
Whether it’s a Native or Cross-platform mobile app, you’re more close to a higher level of customer engagement with your business.
There are many competitive advantages for having a professional business mobile app including:
Mobile apps are considered as an effective solution to increase brand awareness more than many other marketing solutions as they guarantee more visibility and attention-grabbing with the targeted audience who are active on their mobiles daily moving among different apps at their fingertips far away from annoying advertising solutions.
You can reach the desired brand awareness level with your professional mobile app in many ways including:
Within a few seconds since opening your business app, the potential customer will be aware of all information and news related to your business and what you’re offering.
The more installs for your business mobile app on potential & current customers’ mobile phones, the closer you’re “At their fingertips “to your business targeted audience.
Professional business mobile apps will increase engagement with your business through customized options and features as it provides:
For increasing engagement more and more, you should add social features to your business app including:
Mobile apps content and features can be customized based on the user location, preferences and user engagement on your business app which allow customizing and improving the overall user experience.
There’s nothing more effective in communication with current and potential customers than direct personal communication as it guarantees a quicker and more effective response to inquiries and issues.
Mobile apps provide direct communication solutions with your current & potential customers through
All of these direct communication options are available to your business current and potential customers within your business mobile app at their fingertips.
The main goal for all business during different business cycles is to achieve more and more sales and accumulate more revenues.
Online shopping is a major trend currently and in the future as consumers are more comfortable searching and exploring desired products or services online saving more time and efforts than visiting regular traditional physical stores.
52% of online orders are done via mobiles as it requires minimum efforts to search, explore and order desired products or acquiring desired services within a few minutes.
Take advantage of your business mobile app to add your business products and services under main related categories with advanced search options, easy ordering steps, and multiple secure payment solutions to help your business in boosting sales and revenues by providing the best possible shopping experience.
Fortunately, mobile apps are effective marketing platforms that should be integrated into your marketing campaigns and aligned with other marketing platforms including your business website and official social media accounts.
Websites attract new potential customers when they search for products and services related to what your business is offering while mobile apps complete the transactions and increase customer loyalty with easy shopping and direct communication options.
Promote your business mobile app through social media marketing campaigns through adding a valid download link on Google Play and App Store platforms on social media posts, social media accounts bio and on your business website plus promoting the app with search engine marketing campaigns (Google Search ads – Google Display ads).
When you’re promoting specific products or new offers or discounts on other marketing channels, increase awareness and engagement by sending related push notifications for your business app users.
Add contact information and links that redirect to your business other marketing channels on your business app and highlight the new offers or new products releases through a separate section.
Depend on your app for collecting required customers’ information through easy-to-fill and complete forms and surveys that require minimum efforts than regular documents saving valuable time and efforts for your current and potential customers.
Apply a reward program for potential and current customers who are active on your business app through cumulative points that are useful to deduct from the overall cost of their desired products and services.
Using Google Analytics platform or Firebase, you’ll be able to track the activity of your app users including:
Analyzing these valuable data will make you able to evaluate and improve your business performance in addition to customizing the app content and features based on the active users’ engagement and preferences.
Businesses all over the world are taking advantage of the endless business opportunities available on digital platforms including business websites, e-commerce platforms, and mobiles apps to achieve desired business growth and you should join this technological trends ASAP.
Define your business desired goals out of developing a mobile app or a website or an e-commerce platform, suitable required features and allocated budget based on expected return on investment (ROI) and then choose a professional technology solutions provider experienced in providing mobile applications development solutions or web design & development solutions or e-commerce solutions based on their portfolio of previous successful related projects.
Contact Sendian Creations today to develop your business mobile app