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Real estate marketing is an ongoing tough battle for real estate developers, real estate brokerage agencies and real estate agents as they target a specific segment of clients who can afford to buy or rent residential or commercial properties which can be a sole life-time transaction.
More than 92% of potential buyers start their housing hunt journey online to find suitable affordable personal or business properties or to find experienced professional real estate agents and that’s why we will discuss today the best real estate digital marketing solutions to stand out from the competition in order to win the battle of real estate marketing.
The main goal for real estate marketing campaigns and solutions is to reach qualified leads and connect them with the most suitable properties for their targeted locations, desires, and budget limits through traditional offline or online marketing and advertising campaigns.
The number of competitors for real estate agencies equipped with a tailored real estate marketing strategy and efficient cost-effective marketing and advertising solutions is increasing daily and your chance of surviving in this competitive industry will shrink unless you adopt innovative effective marketing solutions integrated into data-driven customized real estate marketing strategy.
In the following sections, we will explain the competitive advantages of the best real estate online marketing solutions for developers, agencies, and agents to define how they match your goals and business needs.
The best real estate digital marketing solutions are:
Professional real estate marketing websites are the main marketing tools and platforms for real estate brokerage agencies or individual agents as they offer the opportunity to display, segment and promote the available sale or renting properties online to a wide network of potential clients “internet users”.
Real estate developers usually invest in designing and developing a professional website for each project to establish the first interaction point with clients who’re searching online about residential properties or to provide an effective marketing channel for commercial listings.
Yes, real estate marketing websites are an efficient rewarding investment but only when you optimize them to provide the best user experience to increase engagement and conversions as we did with our valuable client “Kinan – Real Estate Developers” through:
Investing in SEO marketing services & solutions is your gate to generate free consistent profitable traffic to your real estate marketing website of potential clients who are searching for related listed properties in targeted locations and the majority of clicks and web visits go to the first search results in the first search result page “organic web visit could lead to a closed deal”.
Real estate SEO is also a tough battle as hundreds of websites of real estate agencies or developers compete for the highest ranking in commercial search queries “transactional search intent” like “apartments for sale in Cairo” or “houses for rent in Dubai” to direct interested potential clients to their website which require investing in cost-effective SEO marketing services to dominate the first positions in organic search results.
Search engine optimization “SEO” is a long-term real estate marketing solutions that goal is to optimize all aspects of your websites for search engines and for targeted search users through:
Ranking in the first position in targeted search results will limit the need for paid advertising campaigns while driving a high return on allocated investment.
Many real estate agencies and developers commit the mistake of not utilizing social media marketing solutions efficiently or not even integrating social media on their real estate marketing strategy.
Social media marketing platforms are effective choices to target, engage and communicate with ideal potential buyers using content marketing campaigns and multiple personal communications channels through:
Social media marketing and advertising campaigns are an essential component of an effective real estate marketing strategy.
Many Clients “potential buyers” don’t have enough time to visit many properties in order to choose the best suitable one to purchase.
360° Virtual Tours “Virtual Open Houses” is a technological and effective real estate marketing solution for any party as they save time for clients by providing an immersive VR experience to have a compressive preview of the property interiors and exteriors without actually visiting it in order to contact agencies or agents for fewer more suitable choices and that also save efforts for real estate agents and generate more deals as they will deal with only the clients with existing interest in a specific property.
360° Panoramic content can be uploaded to your website or Facebook business page allowing all potential clients to check each property before contacting your business plus VR headsets are affordable now by everyone so you can invest in cost-effective VR customized applications or professional drone photography without doubting.
Generating qualified leads is the main goal for real estate marketing campaigns and many real estate developers and brokerage agencies managed to generate qualified leads for promoted listings through targeted rewarding digital real estate advertising solutions as we did for our client “Ora Developers” by generating qualified leads for their “ZED” project through leads generation advertising campaign on Facebook.
Digital advertising solutions are targeted and trustworthy real estate marketing choices to reach targeted clients with affordable costing options “pay per click ads” to generate more leads through many effective options including:
Investing in developing a professional mobile app is a little bit advanced but highly effective real estate marketing solution as they act as real estate agents always available in your clients’ pockets.
Real estate agencies and agents can use dedicated mobile apps to achieve many goals including but not limited to:
Real estate transactions could be an only one-lifetime transaction for many clients or ongoing relationships especially for commercial properties with businesses and in both cases, email marketing campaigns & newsletters are a valid highly rewarding real estate marketing solution.
More than 95% of buyers check their emails at least one time daily and you can take advantage of these chances to communicate effectively with potential buyers who subscribed in your email newsletters to push them further in your sales funnel through customized segmented sequenced series of emails “welcome emails – promotional emails – insights and real estate guides – walkthrough videos for properties – invites for open houses and other events”.
There’re plenty offline and online real estate marketing solutions and your mission is to choose the most suitable solutions to your goals, budget and the targeted audience in order to drive the desired results.
Hiring a full-service marketing agency with previous experience in successful real estate marketing campaigns is your first step to achieving all the mentioned goals and more within the limits of the devoted budget.
Contact us today to develop your tailored real estate marketing strategy
In theory, video marketing is one of the effective content marketing solutions but when it comes to results, investing in video marketing services is a valid choice to achieve exceptional consistent outcomes from integrating video content production in your business marketing and advertising campaigns.
Videos are the most favorite content format for humans especially internet users that drive the highest possible level of engagement for marketing or advertising campaigns by creating appealing video content that encourages viewers to perform the desired actions.
Video marketing solutions including social video content, embedded videos in websites & online e-commerce stores, online video advertising campaigns, 360° & virtual video content in addition video content production for offline platforms like TV channels or marketing events offer endless opportunities to achieve substantial return from investing in video marketing services with many competitive advantages of integrated video content in your business marketing strategy.
Every business owner or marketing manager for enterprises or brands want to allocate the available marketing budget efficiently to effective suitable marketing solutions either offline or online marketing campaigns.
Video marketing solutions are suitable for each phase of the buyer journey starting from increasing awareness about your business offerings, then increasing interest in available products or services to encouraging viewers to complete desired conversions like online purchases and also suitable for remarketing campaigns that aim to increase customer retention rate.
Hiring a professional media agency to create video marketing content for your business is a critical decision that will offer your business unlimited chances to achieve many business goals including but not limited to:
More than 80% of consumers prefer videos over of any type of content related to brands as video content is easily consumed, digested and can be a part of the daily activity either watching videos on their mobiles, sharing video on their social media accounts or sharing video content with their friends related to their interests.
One of video marketing content advantages is that you can tell your business story, discuss your brand values, increase awareness about your business offering of products or services, sharing your business updates in an appealing video content that guarantee increasing exposure levels as videos receive %1200 “12x” shares more than other content types on digital platforms.
The more aware consumers and potential clients about your business story, expertise, offered solutions and important updates, the more generated business opportunities of acquiring new customers will occur as we did when we told our business story using motion graphics video to celebrate the New Year with the targeted audience.
Video marketing content transforms the targeted audience from being viewers to engaged potential customers as 90% of customers rely on promotional and educational videos to guide their buying journey by increasing knowledge about how products or services promoted will satisfy their personal or business needs or not.
Embedding videos in your website landing pages of available products or services will not only improve your persuasion level but will increase completed desired conversions including purchases of products, subscription on services or at least contacting your business immediately.
360° video marketing content is a useful choice to provide immersive virtual experiences of your products or services like tourism services to increase desire and engagement through demonstrating the expected experience rather than just describing it like what we create for our client “Dahab Tours”.
Educated Viewers = Motivated Potential Customers
Motion graphics “animated” videos or “how-to” educational videos are efficient video marketing choices to educate viewers “targeted potential customers” about your business in details, simplifying complex marketing messages for services like financial or technological services and demonstrating how to use promoted products efficiently to satisfy their needs and that’s was our solution to simplify our client “Telehealth Solutions” technological health solutions.
Social proof is critical for the success of any marketing or advertising campaign as customers rely on others’ experiences and reviews to trust any promoted products or services.
Video marketing content is beneficial for increasing trust in dealing with your business by creating reviews and testimonial videos of customers and influencers describing their experience of dealing with your business and how your products helped them to satisfy their needs highlighting their competitive advantages.
Integrating video marketing solutions in different marketing campaigns either offline or online content marketing campaigns will lead to an exceptionally positive impact in your marketing campaigns’ results.
Search engine optimization “SEO” processes will drive 53x better results through using SEO-optimized videos in your business website landing pages as they increase each user visit duration, decrease bounce rate as a result for increased engagement, incorporate targeted keywords in videos’ titles and descriptions which are positive indicators for search engine to achieve higher ranking in targeted search results which also display many video results.
Visuals including graphic designs and especially videos are the most engaging content types on social media marketing platforms including Facebook, Instagram, and YouTube which go viral within short periods attracting more potential customers and initiating communication with your business through comments and private messages.
Using conversion-optimized videos in email marketing campaigns increase engagement and conversions rate up to 65% more as they cooperate with the text content and the email design to demonstrate your marketing message efficiently and professionally.
In addition to digital video marketing solutions, experienced media agencies help businesses with offline marketing through producing creative professional video content for TV commercial ads, marketing and branding events that engage viewers with your business message to drive the desired actions out of your investment in video marketing services.
Digital advertising solutions are targeted affordable cost-effective advertising options that enable businesses to reach potential customers and encourage them to engage with customized advertising campaigns using suitable content formats.
As we know that video marketing content drives the highest level of engagement and fortunately all digital advertising platforms offer the option to create customized conversion-optimized video advertising campaigns including:
Choosing video marketing formats for your business digital advertising campaigns is a rewarding effective choice whether your goal is to increase awareness & reach or encourage potential customers to engage with your business.
Investing in professional video marketing services is a decision that made the desired impact for many businesses when they produce and publish creative professional customized video content for motion graphics promotional videos, HD & ultra-quality brand videos, educational informational videos, 360° video marketing content and offline & online advertising content that encourage viewers to engage with your business through shares, comments, calls, messages, visiting your website or your business branches as what happened for our client “Ibnsina Pharma” by using interactive videos in social media marketing campaigns.
All mentioned types of engagement will contribute to taking advantage of unlimited business opportunities generated from depending on video content options.
You’re now fully aware of how video marketing solution will help your business and if investing in video production solutions match your business needs and goals and the next step is to search for the best media agency to produce video marketing content for your business campaigns to choose it based on its team skills, creativity, and expertise in video content production solutions.
Contact us today to upgrade your marketing campaigns to advanced level
Businesses are facing many challenges including the increasing competition daily which requires innovative efficient solutions to stand out from the competition which highlights how digital marketing services are valuable choices to handle and overcome these challenges.
Digital marketing services or online marketing services are customized tailored marketing solutions to adapt to the transformation of consumers behavior as more than 79% of consumers nowadays are performing their researches for desired products or services and purchasing online through many marketing and selling channels available online like websites “e-commerce stores” and social media channels.
Digital marketing services provide a real chance for all types of businesses to compete and to drive the desired marketing results and substantial return on investment “ROI” in shorter periods by executing a customized detailed internet marketing strategy to create a professional optimized rewarding presence on suitable digital marketing platforms.
The answer to this question is easy and clear as every business that aims to improve their current position within the increasing competition should take advantage of the best suitable digital marketing services and solutions including:
Whether your business is B2C targeting final consumers or B2B business targeting other business to promote available services and solutions, there’re many customized cost-effective digital marketing services developed by the chosen experienced digital marketing agency that can make a real difference in the journey to achieve your business goals consistently.
Your business marketing and advertising budget should be allocated wisely to services and solutions that match your business needs, goals and that create effective marketing and communication channels with your targeted potential and current customers whether it’s offline or online marketing services.
There’re plenty of benefits and business goals that can be achieved by investing in effective affordable digital marketing services including but not limited to:
All mentioned benefits and more business goals can be achieved through choosing and investing in suitable cost-effective digital marketing services and solutions.
Yes, all digital marketing services are affordable, effective, measurable and targeted but each one has its own advantages and suitable for specific goals or phases in your business sales funnel and that’s why we will discuss all types of online marketing solutions to define which are suitable to drive your business goals.
The main digital marketing services provided by a professional digital marketing agency are:
A professional trustworthy digital marketing company will not recommend investing in all available online marketing solutions but instead will perform detailed business analysis to define:
More than 59% of consumers check many digital platforms for each business before deciding to communicate with your business in order to figure out how your offerings will satisfy their needs, suit their budget and how professional your business is which requires developing and implementing an integrated data-driven digital marketing strategy.
Business websites are the hub of digital marketing campaigns & in many cases offline marketing campaigns and the main interaction point for many cases whether for B2B businesses when potential clients want to know more about available services or for e-commerce platforms when the final consumer is viewing available desired products to complete a purchase.
Web design and development solutions are one of the main digital marketing services provided by professional digital marketing companies to create a conversion-optimized marketing channel for your business through:
Your business website will be customized to meet your business needs whether it’s a native coded website or it’s a content management system like WordPress or Joomla to support your overall integrated marketing strategy.
Search engines are the main traffic source “more than 74%” for business websites that goes mainly to first search results in the first results page “more 90% of clicks” whether it’s organic traffic through ranking in the first search results or through paid search engine marketing ads to appear on top of organic search results to attract potential customers.
Search engine optimization “SEO” solutions are an effective long-term type of digital marketing services provided by specialized SEO marketing agencies or full-service marketing agencies to drive consistent free profitable traffic from search engines like Google or Bing to your website from potential customers who’re searching for what your business is offering.
A professional SEO marketing agency will help your business to reach the highest ranking in targeted search results through customized services and solutions including:
You will drive continuous exceptional ROI when investing in professional search engine optimization “SEO” services and solutions.
Everyone is active on social media nowadays including your business targeted customers whether the consumers for B2C businesses or the decision-makers targeted by B2B businesses.
Digital marketing companies provide professional social media marketing services as a part of integrated digital marketing services to take advantage of endless business opportunities available on each suitable social media platform for your business.
The chosen digital marketing company will create many efficient marketing and communication channels for your business on chosen social media channels valuable for increasing awareness about your business, promoting available products or services, educating the targeted audience about your business, communicating privately and effectively with potential & current customers and improving your business reputation through content marketing campaigns, professional monitoring & moderation and targeted cost-effective paid social media ads.
Planning, creating, launching and managing digital advertising campaigns is one of the common digital marketing services provided by a full-service advertising agency to take advantage of targeted affordable rewarding digital advertising solutions.
Digital advertising solutions enable businesses to reach a specific targeted audience to achieve high engagement and more conversions with many costing options related to the campaign purpose including pay per click “PPC”, cost per 1000 impressions “CPM” and cost per acquisition “CPA”.
There are many options of paid digital ads customized to achieve specific goals affordable for any type of business budgets on different digital platforms that can achieve a return on investment up to 800% including:
Digital advertising campaigns are valid choices to achieve instant results and many business goals within the limits of the allocated advertising budget.
Businesses that invest in content marketing solutions drive 600% “6x” more conversion as they are the base of inbound digital campaigns as they are effective in adding value to customers to gain their trust and to promote your products or services or limited offers in creative and engaging campaigns.
Content marketing solutions are of the main digital marketing services provided by any professional digital marketing agency to create engaging content that highlight the competitive advantages of choosing your business over competitors and to drive more sales through:
Content marketing campaigns are a long-term rewarding investment that helps businesses to stand out from the competition consistently.
Digital marketing services are not limited to social platform, search engines, and websites but its scope extend to email inboxes through planning, creating, launching, monitoring and customizing email marketing campaigns that drive a substantial return on investment up to %4400.
Customized sequenced email marketing campaigns and newsletters are an effective choice to build long-term profitable relationships with customers through guiding their buying journey with promotional content for available products or services in addition to sharing valuable exclusive content for email subscribers or sharing news and updates about your business.
There’re many choices of effective digital marketing services & solutions but the critical decision is choosing the best digital marketing company with extensive experience in each filed of digital marketing and advertising and a portfolio of successful marketing campaigns in your business field or in targeted markets to guide your business towards achieving the desired results and exceptional return on investment.
Contact us today to reach exceptional results for your digital marketing campaigns
PPC advertising “pay per click advertising” solutions have changed advertising from only trying to reach the desired exposure for the targeted audience to actually driving an acceptable traceable return on investment “ROI” allowing any business with a flexible or limited budget to compete and to avoid wasting the allocated budget without achieving the desired results.
PPC ads are cost-effective types of advertisements that are the perfect choice for conversion-optimized advertising campaigns as you’re only charged when the targeted audiences interact with your ads by clicking on it to perform the desired action whether it’s visiting your website or contacting your business or many other engagement options.
Using traditional offline advertising solutions is all about the media buying process to display your business ads through the chosen channels like TV channels or outdoor billboards and you’re charged for the duration of your campaign based on the advertising rates for the chosen channels which is not a suitable choice for businesses with limited marketing and advertising budgets.
PPC ads “pay per click ads” costing option is totally different from that as you’ll choose the suitable platform to reach your targeted audience whether through Google ads or Bing ads “paid search marketing” or suitable social media channels or other options like Gmail sponsored promotions or YouTube in-stream ads to display your advertising campaign and you’re only charged when a potential customer click on your ads.
Let’s assume that you decided to launch paid search ads to reach your potential customers on Google search engine through related targeted keywords encouraging them to visit your business website to complete desired actions like purchasing an available product.
Your ad will appear to the desired audience on top of organic search results in the first search results page “ex: for 1000 search engines users” but the cost of the campaigns is calculated based on how many potential customers clicked on your ad “ex: 60 clicks” in addition to defining a maximum bid “maximum cost per click” to the chosen keywords “ex: 0.70 USD maximum CPC for the coffee machine keyword” that suits your budget and the expected return on investment.
Your PPC Ad Cost = 60 Clicks * 0.70 USD “maximum bid” = 42.00 USD or less for a campaign viewed by 1000 potential customers and attracted 60 potential customers.
They are plenty of advertising solutions especially when considering effective digital advertising solutions and your main mission to drive the desired results within allocated advertising budget is to choose the best suitable type of paid ads for your campaign goals.
PPC “pay per click ads” offer many competitive advantages for all types of businesses to compete and to drive an actual acceptable return on investment “ROI” regardless of how flexible your advertising budget is.
The advantages of choosing PPC advertising solutions are:
Your business can take advantage of PPC ads to achieve many business and marketing goals including but not limited to:
PPC advertisements are trustworthy advertising options to generate endless opportunities for your business growth.
Various digital marketing platforms offer the opportunity to launch PPC “pay per click” advertising campaigns to reach your targeted audience on suitable platforms in order to achieve the desired type and level of engagement.
PPC digital advertising options are:
You’ll be able to reach your potential customers through search ads on Google or Bing search engines with text ads to encourage them to visit your website or to contact your business through available ads extensions like call or get directions extensions.
Shopping ads are also a type of pay per click ads that display additional details about your business products or listings including the product name, product image, the price and your business website link “URL” which are efficient choices to drive more sales through paid search marketing options.
Display ads are a great choice to increase your brand awareness through displaying banner ads in chosen suitable popular websites, blogs, and mobile applications but also offers the opportunity to increase engagement while promoting available products, services, and limited offers and you’re only charged for PPC display ads when a potential customer clicks on your ad to complete the desired actions.
Reach your potential customers through a wide network of audience “over 30 million daily active users” with pay per click options offered in YouTube ads including display banner ads, overlay ads, in-stream ads and sponsored cards that drive the desired exposure and charging your business based on engagement level “number of clicks”.
Social media advertising solutions enable businesses to increase awareness among active users and increase the percentage of completed conversions through conversion-optimized PPC social media ads offered in many social media channels including Facebook, Instagram, LinkedIn, Twitter and Pinterest to drive the desired return on the allocated budget.
PPC “pay per click” ads are cost-effective advertising solutions as you only pay when the targeted potential customers interact with your ads by clicking on it to visit your related landing page or to communicate with your business or to claim an existing offer on available product or services regardless of how many people saw your ads.
Pay per click ads are popular digital advertising options as your business budget will be distributed efficiently by defining a CPC “cost per click” maximum bidding for chosen targeted keywords and ad placements suitable for your budget and the expected return from a completed conversion.
In search engine ads, your ad quality score based on relevancy, expected click-through-rate and landing page quality will define your ad position not just your bidding for targeted keywords which means you have an actual chance to compete against businesses with flexible budgets.
Defining a specific targeted audience = Higher level of engagement & conversions
PPC ads are paid digital marketing solutions which means that they offer detailed targeting options to reach a specific audience of interested potential and current customers to drive the highest possible level of engagement and conversions through:
With digital advertising options including PPC ads, you’ll have full control of your campaigns including:
The more control and optimization options provided, the more efficiency you’ll reach in your business advertising campaigns.
By the end of this article, you’re now fully aware of the competitive advantage of PPC “pay per click” advertising solutions and if they match your business needs and goals for paid advertising campaigns.
Hiring a professional advertising agency is your first step to take advantage of PPC marketing solutions as the agency team will take care of many aspects in your digital advertising campaigns to drive the desired results and ROI including:
Contact us today to plan & launch your business advertising campaigns
The need for a successful Ecommerce SEO strategy is inevitable as online Ecommerce stores are competing fiercely to rank higher in commercial search results to generate more organic free traffic to the online store of potential customers who are highly willing to convert through completing at least one purchase transaction.
Search engine optimization (SEO) is a long-term tough battle that requires consistent improvement for your Ecommerce website through following a customized suitable strategy guidelines to reach the first position for desired search results and Ecommerce SEO is a more tough battle as they’re hundreds or maybe thousands of stores competing for the same keywords related to products or product categories as the expected return is more than the expected return for any other types of websites.
The important questions now are why invest time and available resources in developing a customized eCommerce SEO strategy? And what’s the return of ranking on the first page of desired search results?
More than 45% of online shopping transactions start on search engines when a potential customer performs a search with transaction search queries like using the name of desired products and in more than 90% of cases, they will visits only the first 3 results of websites and online stores of the first search results page.
If we rephrased that, applying an effective eCommerce SEO strategy will enable your e-commerce store “website” to rank in the first search results related to available products will generate organic free traffic from potential customers who are willing to buy available products if they match their desires and budgets.
Generating consistent free traffic to your professional e-commerce store will reduce the need to continuously invest in paid ads through traditional or digital advertising solutions to attract potential customers to your online store.
In addition to decreasing the required e-commerce marketing budget while generating an exceptional return on investment, efficient eCommerce SEO activities will also support other e-commerce marketing techniques applied including social media marketing campaigns, email marketing campaigns, or other types of marketing solutions through attracting the targeted audience to your e-commerce website and providing detailed insights about the potential and current customers for retargeting campaigns on other platforms.
Ranking in the first search results for targeted commercial search queries is the outcome of a detailed Ecommerce SEO strategy and applying define steps and suitable efficient techniques to capitalize on the benefits of professional search engine optimization processes.
The main steps for an efficient Ecommerce SEO strategy are:
Ecommerce keywords research is more technical and critical than keywords research and choosing process for other types of websites as your main aim to choose keywords suitable for transactional search quires that are performed by potential customers in order to find suitable products to satisfy their needs and eventually buying them from the e-commerce store that appears in the first search results and provides exceptional online shopping experience.
Keywords research is essential for your Ecommerce SEO strategy as targeted chosen keywords will be involved in the content for product and category pages, the website structure “Categories – Sections – URLs” and the content in your e-commerce blog to guarantee effective targeted for desired search results.
Choosing suitable keywords using reliable keywords research tools should be based on:
The user experience is a critical ranking factor for search engines as they aim to guarantee the best navigation experience for search engine users by displaying only the websites that care about that aspect to decrease the bounce rate of online store visits.
Optimizing your ecommerce website structure for search engines and users is mandatory for your overall Ecommerce SEO efficiency as you will enable:
On-page SEO is a key factor for your e-commerce store to reach higher ranking in targeted search results, increase the clicks on your website search results “CTR”, driving more conversion and sales and the overall success of your Ecommerce SEO plan.
On-page SEO is all about optimizing your e-commerce website content to comply with search engines standards and to encourage potential customers to complete desired actions through:
Ecommerce websites are known for the many increasing pages for products and categories and with more pages available, there will be more technical SEO aspects & issues to care about.
Efficient Ecommerce SEO process requires performing periodical site audits “weekly or twice a month” to uncover and to handle technical SEO issues to avoid losing achieved higher ranking on search results or providing poor user experience including:
Ecommerce link building is a tough challenge as not many websites or blogs are willing to refer to a website consists of products rather than valuable related content.
Despite how challenging it is, link building is essential for your Ecommerce SEO strategy as it increases and demonstrates your e-commerce website authority to search engines to improve ranking in targeted search result and to earn referral traffic.
Effective Ecommerce link building strategy will require performing detailed analyses of your backlinks profile and also the competitors’ backlinks profiles to define worthy link building opportunities and your outreach plan.
We agreed before about how tough and challenging Ecommerce SEO is and it involves many steps, processes, and tasks that require extensive expertise and specific skills to drive the desired results in addition to efforts needed for managing your e-commerce platform operations.
Choosing the best Ecommerce SEO company or conacting a professional SEO agency is the first step to achieve an acceptable return on your investment for your e-commerce store search engine optimization as they will provide professional help and will be responsible for many aspects including but not limited to:
Contact us today to develop your e-commerce store SEO strategy
Today we’re not only discussing the main differences between advertising and marketing but we will clarify in details when and how to take advantage of the benefits of marketing and advertising for your improving your business branding process, reaching the desired level of positive awareness, driving more sales and increasing the actual return on investment “ROI”.
Advertising and marketing share the same goal to reach the desired exposure and awareness among the targeted audience of current and potential customers to encourage them to choose your business over the many alternative products or services available in targeted markets.
“Advertising vs. Marketing” is a continuous debate and a question with many answers but the clear agreed answer is that advertising is a necessary component of your business marketing strategy that covers other integrated techniques and activities to drive the desired results of your business marketing campaigns including:
Different types of advertisements either digital advertisements or traditional offline ads share the same purpose to spread the word about your business or promoted product and services among the targeted audience of potential, current, and previous customers and build a positive positioning “impression” about your brand to encourage them to move steps further into your sales funnel “Leads –> Prospects –> Customers –> Loyal Customers”.
Customized advertising campaigns should be based on the data generated from market researches and detailed business and marketing analysis to connect the competitive advantages of your business offerings to the needs of the targeted audience of current and potential customers to drive the desired type of engagement and conversions.
Marketing is a long-term business strategy concerned about driving a substantial consistent return on investment “ROI” through developing customized marketing strategies and campaigns to grow your business audience on chosen suitable marketing channels either offline channels like branding or marketing events and campaigns or digital marketing campaigns including:
The goal of effective marketing strategies and campaigns is generating the best possible impression from exceptional customer experience across all channels and communication options while the goal of customized advertising campaigns is to turn this positive impression to more sales and actual acceptable return.
Whether you’re an owner of a small business, a junior entrepreneur with limited budget or marketing and advertising campaigns or a marketing executive in a reputable brand with a flexible budget, there’re definite procedures to develop your overall business marketing strategy.
One of the common mistakes among small, midsize and sometimes famous brands is to create and launch many advertisements through different mediums or channels without any prior market researches, detailed analysis of promoted products or services and the characteristics, needs & interests of the targeted audience of your business ads.
The priority when developing your business marketing strategy is to define the main 4P’s related to your business marketing and advertising strategy which are:
Defining the needs, interests, and goals of potential customers and defining the competitive advantages of your business available products or services related to fulfilling these needs and desires.
Determining the suitable cost or fees of promoted products or services suitable for the financial status of potential customers, allocated budget for marketing and advertising activities and the expected acceptable return on investment.
Defining the suitable markets to target, suitable marketing channels to reach your targeted audience and the effective mediums “offline or online or both” to drive the desired goals and results.
Defining suitable periods and channels to launch tailored paid advertising campaigns, the advertising messages of each campaign, suitable types of advertisements, the desired types of engagement and conversion and the expected acceptable return on advertising costs.
Integrating planned paid advertising campaigns into your business marketing strategy will lead to achieving many business goals including but not limited to:
An experienced full-service marketing agency will be able to perform the role of a professional advertising agency, equipped media production company and a creative branding agency to guide your business success journey with customized integrated marketing strategies, solutions and efficient planned paid advertising campaigns.
Having an internal marketing team will not be sufficient to perform all the duties and responsibilities related to your business marketing and advertising campaigns especially when you’re targeting new markets or invading many offline or online channels with no prior experience possessed by your team in critical aspects like performing market researches or handling media planning and buying on chosen channels procedures or the production of specific type of advertisements like print ads.
Hiring a professional full-service marketing agency with extensive expertise in planning, launching, managing and improving integrated marketing and advertising campaigns will create a competitive advantage for your business within the competition as your time and efforts will be devoted to other business operation while you’re reaching the desired exposure and driving more desired conversions “ex: more sales” and achieving the expected return through planned customized integrated marketing and advertising campaigns.
The chosen marketing agency will take over many aspects and duties to guide your business towards achieving the predetermined business goals including:
It’s not a competition between advertising and marketing but it’s about choosing the suitable choice for your business in each phase to avoid wasting allocated budget on unsuitable choice.
Contact us today to plan your business integrated marketing & advertising campaigns
Web hosting companies “web hosting services providers” are the link between your business website and web visitors of potential and current companies as they provide allocated spaces on their servers to host your website files and data making it accessible for anyone who types your website domain name into his browser.
Web hosting is a bundle of integrated services and solutions provided by web hosting companies to facilitate the creation and management of your business website and to make it always available for visits of potential customers with optimal website loading speed including:
Each trouble or issue your website may face including more downtime “Not available for any types of visits”, slow loading speed, security concerns or hacking activities, emailing problems or shrinking storage will lead to financial and other business loses unless you avoided these types of issues and concern by choosing a professional affordable web hosting provider from the best web hosting companies available in the market.
Before searching for the best web hosting companies for offering web hosting solutions for your website, you should learn about all the types of web hosting services to choose the suitable type for your business needs, website nature, size of your website files, expected visits volume and available budget.
The main types of web hosting services are:
Shared hosting services and plans are offered by all web hosting companies and the favorite choices for small businesses, startups, and personal websites or blog owners as they are the cheapest hosting solutions.
Your website will share the same server with other websites and the server is fully controlled and managed by your web hosting provider.
Your website loading speed, bandwidth, other resources and security level is affected by other activities occur on the shared server like increasing visits volume for any website uploaded on the shared server or maintenance or hacking activities.
Virtual Private Server “VPS”
Virtual private server “VPS” is an upgraded type of shared hosting services as you share the same server with other clients but there’s an allocated virtual space for your website preventing sharing allocated resources or tools with other websites or being affected by other activities not related to your website.
Cloud hosting solutions are a differential option provided by many web hosting companies enabling your website to be connected and hosted on many servers “cluster of servers”.
Your website will run efficiently even when there’re problems with one of the servers and providing more security against any site attacks as your website hosted on a virtual network and you’re only charged for the used resources and tools.
Dedicated hosting is a premium solution for large businesses, brands and enterprises to dedicate a whole server for your website with high fees in exchange of many competitive advantages including higher performance with increasing visits, higher security level, more bandwidth & storage for websites files & content “high-quality images & videos” and better loading speed.
You’ll be responsible for the server maintenance for dedicated hosting solutions but you can avoid that through choosing “Managed Hosting” solutions with less control over the server.
Reseller web hosting is a type of transferrable allocated web hosting solutions provided by web hosting companies enabling clients to become a web hosting provider reselling web hosting plans and controlling their clients’ accounts through a dedicated specific control panel “cPanel” suitable for a professional web design & development company.
This type of web hosting solution is limited to WordPress websites optimized to achieve higher loading speed, more uptime and more security than many shared hosting solutions in addition to dedicated expert support but less customizable with many unpermitted and non-altered plugins.
There are many factors and aspects to put into consideration before choosing the best cost-effective suitable solutions provided by web hosting companies including:
Considering the mentioned factors to evaluate and choose the best option of web hosting companies and based on a detailed search in addition to personal experience with our website and the websites of our clients, we reached a conclusion about the top 5 web hosting companies to deal with which are:
SiteGround is the first name to remember when we talk about tailored cost-effective web hosting services and solutions for small & midsize websites, e-commerce platforms, CMS platforms including and enterprise websites through shared, cloud, dedicated and WordPress hosting solutions.
The main competitive advantages offered to consider SiteGround as one of the best web hosting companies are:
If you’re searching for cost-effective web hosting services worthy of your investment and professional customer support, then SiteGround is your optimal choice.
Over 2 million websites all over the world agree with us to consider Bluehost as one of the best web hosting companies as they depend on Bluehost web hosting solutions continuously for many reasons including:
Bluehost web hosting services are the perfect match for high demanding performance for your business website.
HostGator Another efficient choice of the best web hosting companies for many reasons including:
HostGator is one of the dependable web hosting companies if you have no problem with the high renewal cost.
It’s logical to mention A2 Hosting as one of the best web hosting companies as they offer many competitive advantages for their clients including but not limited to:
Fastest loading speed, affordable initial and renewal cost and anytime “money back” guarantee making A2 Hosting a wise trustworthy choice of many web hosting companies available.
Over 1.5 million websites for small, midsize businesses and enterprises have full confidence in Namecheap as the favorite choice of web hosting companies for many reasons related to their needs and goals:
Namecheap web hosting plan is your choice for a long-term professional cost-effective investment.
There are many options for web hosting companies to choose from but the wise choice is what suits your business current and future needs, goals and return on investment “ROI” and we are always available to answer all your questions about web hosting or web design & development in general.
Contact us today and see how we can help
Over 2 million businesses are depending continuously on Instagram ads in their advertising campaigns…Of course, there’re reasons why these businesses decided to invest in Instagram advertising solutions to promote their businesses and achieve an acceptable return on investment (ROI).
Instagram ads are one of the most effective types of advertisements because of the nature of the platform content types including photos, short & long videos and stories that encourage higher engagement from the targeted audience of active users on Instagram generating better results within your budget limits.
Your business marketing or advertising budget should be allocated wisely to suitable advertising solutions for your business needs, goals and the targeted audience of potential and current customers whether using offline or online advertising solutions.
The whole purpose of this article is to discuss the competitive advantages of choosing Instagram ads as a valid choice form social media advertising options available to reach, engage and convert your potential customer to real loyal customers and if Instagram promotion options are a suitable match for your business goals.
Over 1 billion users are active on Instagram monthly providing endless opportunities to target and engage with your business current and potential customers through organic content and paid ads to drive the desired results efficiently.
The Instagram platform is suitable for B2C businesses that target the final consumer and in some cases B2B businesses when the decision-makers of targeted businesses are active on the platform but can’t be as efficient for B2B marketing campaigns as LinkedIn marketing solutions.
Instagram ads are suitable for any type of business with the ability to create engaging visual content for the campaigns including but not limited to the following types of businesses and fields:
The main reason to choose Instagram advertising solutions are:
Instagram ads offer the same detailed effective targeting options available in Facebook advertising campaigns enabling advertisers of small, midsize businesses and enterprises to reach a specific audience suitable for the campaign content and goals through:
Installing Facebook Pixel code in your business website “ex: your e-commerce store” will enable you to launch Instagram retargeting ads targeting the potential and current customers who visited your website to promote suitable products or services to their interests and browsing behavior achieving higher engagement and conversion from audience with existing interest in what your business is offering.
Another advantage of social media advertising solutions including Instagram ads solutions is the availability of various objectives suitable for different business goals and achieving the desired results through customizing the campaign that starts with choosing the most suitable objective.
Instagram advertising solutions have proved efficiency in achieving many business goals including:
Choosing the suitable objective for your advertising campaign on Instagram and targeting a suitable audience for your goals are the preliminary steps to achieve the desired results in addition to choosing the valid choice from available types of Instagram Ads.
There diversified types of Instagram ads to choose the suitable one for your campaign objective and goals including:
A simple but also an effective type of Instagram advertisements that can be used to increase your brand awareness, promote your business products and services and generating traffic from potential customers to your business website or official mobile app.
Video ads “up to 60 seconds” on Instagram receives more than twice the engagement percentage of other ad formats achieve long term ad recall the same as YouTube Ads that can be used to display in-depth advertising messages like highlighting the competitive advantages of your products, presenting positive reviews from customers and influencers or educating your customers about your business.
Story ads can reach a wide network of potential and current customers on Instagram as they appear when a user browse the stories published by his following list “more than 500 million Instagram users publish stories daily”.
Story ads are up to 3 photos or videos a valid choice to spread awareness for limited promotions or offers, increasing engagement and conversions through using suitable CTAs or polling stickers to discuss related topics to your brand with the engaged audience.
Carousel ads are a series of photos and videos “up to 10” with a different link added to each on and viewed by swiping through them that are suitable choice for showcasing many products, services or offers, sharing user-generated content “UGC” of customers reviews and creating a multi-part sequenced engaging story about your business or products competitive advantages.
Collection ads are a conversion-optimized type of Instagram ads as they enable targeted users to explore, engage and complete a purchase without leaving the Instagram app by acting as a storefront displaying a primary photo or video of the products with three smaller photos below it and the product price.
Instant Experience page displayed for the engaged audience to encourage completing a purchase plus displaying related or available products of your business catalog.
Digital advertising solutions offers many options and advantages to create real chances to compete regardless of how limited your budget is and the same is for Instagram ads cost that can be optimized to suit your business advertising budget through:
Instagram ads provide a non-disruptive advertising experience as they displayed seamlessly for the targeted users in their feed, stories and the Explore section with the “Sponsored” tag as the only difference from organic content achieving an engagement rate up to 75% and a longer ad recall period as they are visual ads.
The high engagement rate decreases the cost per result “CPC or CPM” as your ads will be recognized by the platform as relevant quality ads for the targeted Instagram users.
High Conversion Rate & Low Cost / Result = High return on investment (ROI) for your business Instagram ads
When you reach the final conclusion about if Instagram ads are a valid choice and suitable investment for your business or not, the next step is to search for an advertising agency to plan, create, launch and manage your business Instagram advertising campaigns.
Choosing the best advertising agency to create and manage successful Instagram advertising campaigns should be based on:
Make your choice carefully to invest your business allocated budget for marketing and advertising campaigns in suitable effective solutions.
Contact Sendian Creations today to create, plan & manage your advertising campaigns
Advertisements are the paid communication tools or messages in marketing and advertising campaigns that when used efficiently will increase awareness, interest, and desire from potential customers to prompted products or services.
Human “potential and current customers” are exposed daily to many types of advertisements “adverts” including TV & radio ads, outdoor billboards, printed ads in newspapers or magazines, and digital online ads on social media channels and search engines related to different advertising campaigns fulfilling many purposes and achieving endless benefits for small, midsize businesses and famous brands.
The previous two paragraphs were talking in general about the importance of advertisements but we will discuss all goals and benefits that can be achieved when your advertising campaigns are done properly by the chosen advertising agency to decide how suitable these benefits to your business goals and if worthy of your allocated marketing budget or not.
Advertising campaigns should be aligned with the overall marketing goals for your business demonstrating specific messages and encouraging specific actions from the targeted audience of potential clients through produced advertisements for each campaign for chosen advertising platforms.
The main goals and benefits that can be achieved through produced advertisements for your business advertising campaigns are:
Does the targeted audience of potential customers aware of your business exist?
Over the past decades, different types of advertisements have proved efficient in increasing awareness about the existence of new brands in targeted markets and spreading the word about your business within a short period of time.
It’s not only about increasing awareness about your business but advertising is a valid choice to increase awareness about newly launched products or services or highlighting competitive advantage in exiting products and enhancements or new features added to existing products or services.
Limited offers of discounts or upselling offers require immediate responses from the targeted customers which can be achieved using advertisements especially digital advertising solutions like social media ads that require less time to create and launch advertising campaigns.
Many alternatives for what your business is offering are produced every day which increases the competition which requires innovative marketing and advertising solutions to stand out from the competition.
Effective tailored advertisements will be helpful in this case by focusing on the competitive advantages of your products, the distinctive added value to customers, how suitable your prices are for their budgets and expected added value, and the professionalism level of after-sales service and support solutions available.
After the phase of awareness, advertisements can play another role in encouraging targeted customers to take more steps further in your sales funnel by attracting current and potential customers to engage with your business through:
Being 100% convinced about which product or service is suitable to satisfy your needs is what motivates customers to complete a purchase.
Advertisements can be used to educate your customers about the uses of available products or services and how they can depend on what you’re offering to solve related personal or business problems for potential customers.
Promoted informative content related to targeted customers’ needs and problems will demonstrate thought leadership or industry leadership for your business and increase trust in choosing your business over competitors.
Advertisements can also do the hardest mission which is driving more sales for your business and increasing return on investment “ROI” by targeting current and potential customers who are one step away from completing desired conversions.
Offline advertising campaigns will increase awareness about your business solutions while digital advertising solutions like search engine ads, social media conversion-optimized, and retargeting ads will target engaged audiences who showed interest in what your business is offering and you will be charged only when customers engage “click” on your ads.
Cost-effective online advertisements will drive more sales with the lowest possible cost to achieve the highest possible return on your conversion-optimized and retargeting “Cross-Selling & Upselling” advertising campaigns.
Achieving the desired level of returns on investment will create chances for growth and expansion by opening new branches, stores or targeting new markets and territories, or attracting new partners.
Advertisements will also be helpful in this phase by using international offline advertising solutions like newspapers, magazines, and TV & radio channels to target new markets or using geographical targeting options available in digital advertising solutions to reach new targeted segments with customized advertisements.
Successful business branding can be achieved through effective advertisements produced for advertising campaigns that aim to create a positive perception about your brand or improve negative existing perception to position your brand as the No.1 choice for related products or services.
These types of advertisements should focus on your business values, your product quality, your fair pricing strategy, how professional your business customer service options are, and that your permanent first priority is your customers’ satisfaction.
Visual ads like video ads are a suitable choice for branding ads as they increase the ad recall for a longer period and achieve instant recognition when the targeted audience is exposed to anything related to your brand.
As we mentioned earlier, advertising is a part of your business marketing strategy and advertisements are effective when they achieve the desired goals and support the operation of other departments including:
There’re many types of advertisements offline and online types that should be chosen for your business advertising campaign based on how suitable they are for your goals, your budget, the targeted audience “potential customers” and the camping content.
The main difference between the online and offline advertising options is the availability of detailed targeting options based on demographics, interests & behavior, suitable for any size of advertising budget, and the ability to track the camping performance precisely.
Offline types of advertisements are:
TV & Radio Commercials Ads: TV & Radio ads are a suitable solution when you want to increase awareness about your business or specific product or service to a wide network of the audience but the effectiveness of these ads depends on having a flexible advertising budget and the ability to produce quality content for your campaign to grab the targeted audience attention.
Print Advertisements: Print Ads in local and international newspapers and magazines will enable you to connect with the engaging audience “the readers” highlighting your offers and providing communication information for your business with different advertising options to suit your budget.
Outdoor Advertising: outdoor advertising options include billboard advertising and moving ads like the ads on buses that target the audience based on the location of billboards and the routes for moving ads that are similar to print ads but they target different audiences.
Online advertising solutions are:
Search Engine Ads: Search engine ads like “Google Search ads” enable to target potential customers who are searching about what your business is offering and you’re only charged when potential customer engage “click” on your ads using PPC “pay per click” budgeting option.
Display Ads: reach a higher level of engagement with visual ads like banner ads and video ads published on suitable websites, mobile apps, and YouTube advertising options to drive the desired engagement level for your business ads.
Social Media Advertising: social media platforms offer many advertising options that can be customized to your campaign goals, available budget, and targeting or retargeting specific audience through Facebook advertising options, Instagram ads, LinkedIn ads, Twitter ads, and Snapchat ads.
Mobile Advertising: The majority of online activities are done currently through smart mobile devices and you can target these users “your potential customers” through SMS marketing campaigns, banner ads on responsive websites, and ads on mobile apps.
Effective advertisements are the output of the collaboration of marketers, writers, designers, video editors, photographers, and artists to produce professional engaging content that focuses on targeting the needs and interests of the audience to drive the desired results.
Hiring a professional advertising agency will be the first step to achieve the desired results of your business advertising campaigns as the agency team will be responsible for all aspects, processes, and procedures related to your campaign including:
The choice is all yours to invest in advertising campaigns for your business when you see that as a valid decision but the increasing competition leaves no chance for delaying that decision.
Contact Sendian Creations today to develop your business advertising strategy
Branding is a bit vague and misunderstood concept for many businesses and marketers and also the importance of business branding to transform your business to a professional brand in minds of the targeted audience “current and potential clients”.
In your opinion, why consumers accept to pay more for products or services of famous reputable brands?
It’s the effect of successful consistent business branding strategy, processes, and solutions that developed a consistent positive perception about the brand as a trustworthy business known for distinctive quality and exceptional competitive advantages.
Brands could be recognized by different attributes to stand out in the competition even if they sell almost the same products or services as their competitors do like “Nike – A source of inspiration”, Coca-Cola – A source of happiness” and “Apple – House of Innovation” targeting mental or emotional connection to become the permanent favorite choice for the targeted clients and consumers.
While marketing is about strategies, tactics, channels, solutions, and methods to promote your business products or services to potential customers, branding is about creating the bridge between your products and the targeted customers that shorten the buyer’s journey to choose your products rather than any other alternatives without any kind of hesitation.
Branding is essential to marketing activities as is you should define your brand main aspects prior to choosing or developing any marketing strategies or solutions based on the answers of the following questions:
Business branding processes are essential to drive better results from the marketing and advertising campaigns as they transform the targeted audience of potential and current customers to more engaging loyal customers and brand advocates.
Developing strong brand equity with consistent branding activities that position brands as a trustworthy choice will enable businesses to:
In other cases, brands with decreasing market share or shifting towards negative perception because of low-quality products, poor customer service performance and other crises that lead to failing to fulfill the brand promises to customers will require a quick planned response with suitable rebranding activities and processes.
Achieving all mentioned and possible benefits of business branding and rebranding activities will require choosing and applying the best suitable branding strategy and solutions customized for your business needs, goals and current positioning with the competition.
The common mistake for many businesses and junior marketers is to consider branding is only about creating a business logo and designing business cards and official printed materials.
Branding is about developing and maintaining the positive perception and positioning in targeted markets through all of your business communication tools including:
The first step to transform your business into a reputable brand is to search for the “best branding agency” in your country or city to support your business in the transformation process depending on the agency team experience and skills in this field plus associated experiences in:
You can define if it’s an experienced branding agency or not through checking their portfolio of previous branding projects and official social media accounts related to media production like the official YouTube channel and their Behance account to figure out how experienced and skilled the agency team is.
As we mentioned that hiring a professional branding agency is your first priority to develop a strong brand equity and emotional attachment that increases your customers’ loyalty and your business market share continuously.
Once you have chosen the best professional branding agency providing cost-effective branding and rebranding services and solutions, there’re main steps and areas to cover in your business branding processes and activities to reach the desire results which are:
Transforming your business into a brand and developing strong consistent brand equity “higher conversions, market share and profits” will require a long-term commitment to applying and evolving the effective branding solutions and strategies developed and produced by the chosen experienced marketing & branding agency.
Contact Sendian Creations today to start your business branding process