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SEO/SEM/SEO What are they? how they combine together? what are they used for?
What is the differences between the two “SEO vs SEM”?
Despite the benefits of search marketing, many users don’t know the difference between the two “(SEO) Search engine optimization vs search engine marketing (SEM)“,
with us, we are going explore together the three expressions to learn everything we need to know about SEM and SEO, and the ways they used.
the two strategies “SEO and SEM” are well known important terms that have something to do with search engines, although SEO search engine optimization and SEM are often used interchangeably and believed to be the same, however, SEO and SEM aren’t the same strategies.
Despite their discrepancies, SEO search engine optimization and SEM search engine marketing are both related to the term “Search Marketing”, while PPC is a paid tool that is commonly and inaccurately used by SEM,
first of all, there are many reasons to utilization them in digital marketing campaigns: For raising brand awareness, increasing your revenue and boost traffic, Also for running campaigns as well,
it’s important to find the most accurate and suitable digital marketing strategy (SEO and SEM) for you, also to recognize the difference between both of them
begin your digital marketing (SEO and SEM) on the search engine:
Google, by utilizing (SEM) and SEO search engine optimization, you can boost brand awareness and reach more customers.
before discussing the difference, we need to recognize that SEO search engine optimization and SEM are the most popular search marketing strategies than managing your search marketing campaign,
search engine optimization SEO and SEM search engine marketing Both allow you to attract customers and boost sales, the biggest difference between Them is the cost.
With SEO search engine optimization, you don’t have to spend your money on something to start creating content and posting it on your blog
SEO is a strategy that falls under SEM, all SEM terms and strategies beat social media by over 300% for driving traffic to the content or web pages.
In fact, search idea is the main driver of traffic for content sites in search engines such as Google and Bing,
the two “SEO and search engine marketing SEM” makes you drive traffic to your pages, boost brand awareness, and support generate sales. on your ads make efficient site traffic, it is exactly as it sounds: you pay for each tap on your ads which also can assist your SEO rankings in the search,
However, it’s important to have a strong strategy (SEO and SEM), Otherwise, it sometimes ends up wasting money on paid campaigns without generating worthwhile leads.
The difference between SEO and SEM is that SEO search engine optimization is a method of ranking pages or landing page on the search results
while SEM is based on the paid for each tap tool of displaying text ads above the search.
Search engine optimization or SEO is a practice of optimizing your website by content, authority, technical updates, and domain trying to drive the target audience, to support the landing page arranged higher and growing the visibility in Google or Bing search results and conversion rate.
By using Search engine optimization (SEO), the higher you positioned; the more brand awareness you’ll generate.
it’s sometimes known as “organic search results or organic rank” which means you don’t have to spend money for your site to re-arrange higher in search results and that’s what Search engine optimization (SEO) is serving for you, also this is one of the main differences vs SEM
When someone searches using word related to the content on your page, SEO Search engine optimization support your site come up in the engine results by using the accurate tools to rise your position
A strong SEO Search engine optimization strategy requires through target audience and keyword research, attracting prospective customers that can support to excess site engagement.
When Using SEO Search engine optimization, the more users engage with your pages, the more ranking and improving the visibility (organic result for SEO) you reach, however, SEO can take time before your blog posts and pages positioned at the top of a search results pages SERP’s
You can learn and utilization several SEO methods to increase your visibility to search such as Google during their searches. Experts usually group these SEO Search engine optimization methods and tricks into three categories as follows:
This SEO technique refers to the elements of the website that develops the site’s readability to makes it easy for search engines to understand what the site is about,
also, technical SEO helps the visibility of search engines to see that the site is high quality which affects engagement rates and organic results for SEO.
this SEO technique refers to the plan that usually optimizes “every individual page”, on-page SEO helps search engines to understand the topic of the content and the visibility to see that the website is a valuable source that relevant users might want to find.
Off-page SEO techniques:
This SEO or Search engine optimization technique is a related plan that builds a reputation and authority of the website, Off-page SEO helps search engines to read that the website is
an ideal search due to its reputable, reliable, trusted source.
you can create a strategic search optimization technique but before that, you need to learn about SEM,
SEM or Search Engine marketing was often used as an (umbrella) which contain two other techniques “SEO and PPC”,
SEM is a type that includes some factors as follows:
SEM drive traffic to your pages through ad campaigns “paid ads”,
SEM is a paid ad campaign that allows marketers to drive traffic to their pages by paying for each tap on your ad,
some refer to SEM as “paid search.”,
Search engine marketing, or SEM, is an umbrella of multiple digital search engine marketing SEM plans includes:
the advertiser pays a specific fee each time a searcher opens your ad; this is called (CPC) in SEM technique.
SEM: Cost-per-acquisition (CPA):
the advertiser pays a specific fee each time a conversion is being achieved through the when using SEM tactic.
SEM: Cost-per-impression (CPM):
the advertiser pays a specific fee for a thousand impressions, or for how many times the advertisement had been visible to searchers, by using one of the SEM tactics.
There is a difference between models for how Search Engine Marketing SEM is structured:
the difference here is that Paid\ ads display animations, videos, and text ads on search engines such as Google and Bing. You can also create social media sponsored ads on LinkedIn, Facebook, Twitter, and Instagram. Visual ads are used to attract someone’s eyes and it’s a great method to direct them to your pages,
However, the Search Engine Marketing SEM tool allows you to display ads to people who have already visited your pages.
Using cookies, you can even determine which pages people have previously visited, Then, you can utilize a personalized marketing approach to create ads for specific buyers.
The more you analyze your buyers, the more likely you can create ads that reflect their interests.
You can also utilize precise targeting within your SEM platform to display ads to the prospects most likely to become buyers.
The main difference between SEO and SEM gives you good value,
By understanding the relationship and the difference between SEO and SEM as search marketing plans allows you to optimize your campaign (SEO and SEM).
You can also use the difference between both “SEO and SEM” to make your marketing technique well improved,
A well-built SEO foundation ensures that the website you’re directing the target audience to, by SEM, is useful and accurate the information they were searching for,
SEO and SEM can be used together quite well, a combination of SEO and SEM progress both tactics, and each one of SEO/SEM has its own way to make efficient upon the other,
both SEO and SEM are subsets of search marketing that co-exist in the same route of search.
SEM drives traffic to your pages in an immediate time, and the SEO or Search engine optimization ensures prospect’s wonders are explained.
If you choose one tactic as Search engine optimization SEO only, you may not see progress meant in the search score for quite some time.
which doesn’t solve your lease-up challenged property today, in times as this SEM help you, and will continue to drive traffic to your pages.
For an effective marketing outcome, you must purpose tools from both SEO and SEM, a customized technique to both SEO/SEM is the best choice. With SEO, you can continuously optimize for search as a search “organic SEO” continue to fine-tune their algorithms. With SEM, predictive marketing is an essential factor in your marketing campaign.
SEO and SEM have a common relationship as both SEO/SEM are working to increase your brand’s ranking on SERPs, however, their common features are:
This can make differences for startup businesses, between seeing an uptick in website visitors and conversions or being hide beneath pages of competitors’ links.
it is just as effective as SEO Search engine optimization when it comes to increasing conversions and engagements,
When considering SEO vs. paid search, it’s important to remember that SEM only involves paying for every press you receive,
With SEM, your link appears at the top of the SERP above the search score.
The main difference with using SEM marketing is to generate quick conversions and immediate sales, cost for a press can generate a score the day you create your campaigns.
SEM plans as Paying-for every press, you’ll need to bid on your keywords. Bidding against your competitors allows you to display your ads at the top of a search engine page. The higher your ads display; the more people will see them.
Once you begin gaining presses and conversions, you can review the data to determine which tactics, ads, and keywords are generating outcomes. Then, you can adjust your targeting parameters and ad language for optimizing your campaigns.
The difference between them both is that SEM is involved about provide you complete control over your campaign settings in a quick average of time, about 45% of small businesses are already using the cost for every press advertising
While Search engine optimization SEO considered as new high-quality created content that is relevant to your audience, also SEO is very cost-effective,
SEO is a long-period marketing tactic. Once you start improving your ranking, you can keep gaining visitors to keep your ranking. Since it’s so cost-effective, it’s also a great way to optimize your marketing ROI.
However, their differences & commons, When it comes to deciding Whether to use SEO or SEM in Your Campaign, you have to consider:
Determine your business standing:
Does the decision depend on how much time do you in your market? If your website is newly launched, it may take a long time like months or years to your SEO and then begin to appear in google search. Your right plan for your goal, therefore, is to launch an SEM campaign while planning for your SEO.
Maximizing viewers from the search channel:
ranking on both the paid ads and google or Bing search, in incremental presses overall. In this case, you want to run the two expressions “SEO and SEM” campaigns simultaneously, to get the benefits of their differences.
Recognize the average cost-for-click in the market:
Drive visitors to the website and (to complete the sale) is the primary goal in your marketing campaign, SEM is your best tactic if you want an immediate effect.
Assess your industry:
Knowledge about your sector must be a factor when you decide your outline. If you have been in the market actively for years and have the background of your customers’ different needs and wants,
the SEO idea is exactly an excellent choice to improve your industry organically.
test your market:
SEM gives you visibility so fast, and the good relevant keyword you analyze, the more conversions you get in your SEO campaign.
Examine the performance of the website:
If you are wondering what is the best advertising company? … it’s is advertising delivered through digital platforms. platforms such as social media, mobile applications, email, web applications, search engines, websites, or any new digital platform.
When using digital marketing to advertise your business online you are competing for screen time. This might mean passing your competition for the coveted top organic listing in Google or writing the best copy for your pay-per-click ads. Maybe it means you need to get the most online reviews. Or perhaps, you are determined to have the most fans on your social media pages confirming you as the leading authority in your industry.
The question is, do you know how you match up to your competition online? The answer is not that simple. From SEO, PPC, Social Media, Local Listings, Website Performance, and online reviews every industry and business is going to be different from the next
Also, there will be a point in most businesses ‘ lifetimes when they realize that they’re ready to invest in marketing campaigns. For some, this is before they’ve even officially opened their doors, while for others it maybe once they’re ready to scale.
At whatever point this decision arrives, however, all business owners and marketers will have to make the decision: which ad platforms will benefit them most, and which they’ll invest into.
There’s a lot that goes into this decision, naturally. Businesses need to decide where they’ll be able to come across large numbers of their target audience, along with which platforms can help them reach users at each stage of the sales funnel. They also typically look at the cost involved in each platform, because each one comes in at different price points.
This is a careful balancing act that can be a little tricky, but with the right information, the decision is much easier. Let’s take a look at 4 of the most sales-effective and cost-effective ad types and the best uses of each one.
Facebook Ads (which includes its sister company Instagram Ads) is one of the more results-effective and cost-effective ad types across the board. They allow you to create demand for your products and introduce your brand to customers, showing them things they may never have even thought to look for, Cost can vary as the marketplace shifts.
*Demand generation capabilities. You don’t need to wait until people come looking for you and then have to fight competitors for a placement.
*Retargeting options. You can currently retarget based on site and app activity, custom audience lists made from emails, on platform activity, and more.
*General targeting options. The behavior and interest-based targeting are great.
*Bid caps. Never spend more than you want to.
*The approval system is finicky. Speaking from experience, sometimes ads that meet all criteria seemingly get rejected for no reason. You can appeal this but it takes time.
*There are sometimes surges in pricing. Right now, we’ve seen a dramatic decrease, but that doesn’t mean it can’t go back up.
Google’s search ads are right up there with Facebook in terms of popularity, but they work completely differently. Here, users will search for something they need or are researching, and your ad can show up at the top of their results.
Google Ads costs all depend on the keywords that you’re targeting. Some keywords are significantly more expensive than others, so it’s going to be up to you to decide whether or not the keywords are cost-efficient for the return on investment you can see if the client converts.
*Reach users during the critical stages where they’re researching what to purchase. Even if they aren’t going to purchase right now, you want to be on their radar.
*Search ads can help you close the gap between you and some of your toughest competitors if they’re consistently outranking your organically, giving you more visibility.
*You can create tight-knit keyword groups, using negative keywords to ensure that you’re not showing up in irrelevant searches and keeping your campaigns relevant. The more relevant your copy is to the targeted keywords, the better placements you may see, too.
*You can set maximum CPC limits, just like you do with Facebook, to ensure you’re not going outside of the range of profitability.
*Costs can vary a great deal. Even when you’re researching through Google’s keyword planner, there can be a big gap in CPCs on a single keyword. This can be unpredictable.
*Search intent can be difficult to interpret. This may force you to bid on longer-tail keywords for more success, even if they’re not as high volume, or risk showing up in irrelevant placements.
*The bottom line here is that Google can cost more than other platforms, but the potential benefit of reaching users during those key research stages can easily be worth it. Test early and often, and stay on top of those campaigns.
LinkedIn Ads are a must-use for many B2B businesses trying to connect with their audience. They have a variety of different ad types—which you can read about here—that make it easy to get in touch with your audience. They work like Facebook’s ad system, allowing you to target users who fit your criteria and show your ads to them.
*They’re stellar when you’re trying to reach a B2B audience, who may not otherwise engage with B2B content on other social platforms.
*Their sponsored inbox ad format is a great choice, almost requiring attention as if you were sending them an email. They have to take notice of it.
*It’s a growing platform with strong B2B targeting features, including incredibly specific targeting based on job titles, the corporation your clients work for, and more.
*There isn’t as much data here, and costs can go up quickly. They still made the list because they’re cost effective in some cases, but especially when you consider the results potential.
*You need to test them more heavily. Some LinkedIn Ads seem to be a little more finicky than other platforms I’ve worked with, though this isn’t always a reliable rule.
Also Good advertising companies have solutions that they can use to quickly scan each of these areas against your competition to get a better idea about how you stack up:
If you have a physical location, it is imperative that your local listings are claimed and correct. In fact, 73 percent of consumers lose confidence in a brand or business when their online listings are incorrect. This means that incorrect business information online could mean lost customers.
So, They should do a quick scan of your business’ information on over 70 local listing sites. This will show you exactly which listings are missing information and what needs to be corrected.
If your score is high, congratulations! It’s important to keep it that way. If your grade is low, they can work with each listing site individually to update the information or help you get your listings in order at once.
Online reviews are essential to the success of a business in certain industries. Plus, the credibility of online reviews is consistently growing. In fact, 92% of consumers now read online reviews vs. 88% in 2014. With this in mind, it’s important to see how your match up with the industry average.
Good advertising companies will show you how you match up to your industry’s average performers and your industry leaders in four areas:
*Reviews Found Per Month (in the last 6 months)
*Average Review Score
*# of Review Sources
After looking at your company’s performance in comparison to your competition, consider putting together a program to receive more online reviews. This could mean a follow-up program with every customer. Or, you can ask the Marketing team for help.
A company’s social media presence can reflect a lot about a business. It is also the top-ranked source where consumers look to find inspiration for purchases (37%). How you rank compared to your competition might be the difference of having a fan for life. So your advertising company will review your following, average posts and average engagements.
so the best advertising companies should perform all the roles of a professional social media marketing agency through providing a complete portfolio of social media marketing, management and advertising services customized to your business needs, goals and the allocated budget,
also offers you a real opportunities to achieve your desired business goals taking advantage of the huge base of active social media users including:
*Increasing awareness about your business and available products or services
*Building a community of engaged followers “potential & current customers”
*Increase desired types of engagement with your business “comments – messages – calls – website visits – store or branch visits – completed purchases”
*Improving and reducing the cost of customer services activities
*Increasing customers’ loyalty through direct communication options & retargeting campaigns
*Generating more qualified leads and sales with targeted cost-effective social media advertising campaigns.
Just like a car, your website will always need changes and tweaks to perform up to par. You will want to make sure you have a fast site that loads quickly and functions properly on mobile, tablets and desktop devices.
Your website’s speed could be the determining factor on whether or not a site visitor will become a new client.
Good advertising companies should quickly cite any speed or functionality problems on your website. Plus, it will offer suggestions on how to fix them,
Also providing creative web design services and professional web development services will fit your goals whether you’re looking to create a corporate website, building an e-commerce online store, an interactive real estate marketing platform, easy to use or edit content management system or any other types of interactive mobile-friendly websites.
PPC Marketing continues to be one of the top converting types of internet marketing. In fact, 46% of the total clicks go to the top three paid advertising positions on the search engine results page (SERP). That means the competition is fierce.
Your paid ad campaign will be competing against other companies’ budgets, keywords, audiences, and ad copy. Taking a look to see what you’re up against is one of the best ways to beat them at the Pay-Per-Click Marketing game.
They should reports on three areas of your digital marketing strategy.
The “Recommended Keywords” will tell you the search volume of keywords that are relative to your industry, the possible clicks for each keyword and the average cost when purchasing it on Google Ads.
your best chosen company should perform keywords research and analysis to choose a suitable list of keywords used by targeted potential clients for creating and updating your website content around the chosen keywords while matching the search user intent with suitable conversion-optimized content to increase conversion and sales of generated traffic.
Since people don’t always convert the first time they come to a website, it’s important that they see your brand after they leave your site. This is where retargeting comes into play.
Using insights will help to optimize your PPC campaign. You may need to add keywords or increase your budget. The good Marketing team will be available to help & to manage your PPC campaign.
There are 67k searches performed on Google every second. That is one reason why making sure your website is ranking at the top of Google for the most important keywords in your industry.
On Google’s Search Engine Results Page, the first five organic results account for 67.60% of all the clicks. So, you want to make sure you included. Advertising companies should identify some of the most valuable keywords that your website is ranking for. Not only that, you will see your exact positioning on Google, the number of local searches per month and the number of global searches per month.
so, a good company should provide integrated search engine optimization “SEO” marketing services and solutions tailored to transform your website into an SEO-optimized and conversion-optimized mobile-friendly marketing platform that rank in the first search results of targeted keywords used by your targeted customers to generate long-term profitable free traffic.
The Internet connects marketers to customers across the country and around the world with text, interactive graphics, video, and audio. If you’re thinking about advertising on the Internet, remember that many of the same rules that apply to other forms of advertising apply to digital marketing. These rules and guidelines that protect consumers also help businesses by maintaining the credibility of the Internet as a marketing medium. In addition, truth-in-advertising standards apply if you sell computers, software, apps, or other products or services.
So, the best digital marketing company should providing you dedicated efforts and expertise to drive the targeted results for your business.
The result is a custom digital marketing strategy and tailored digital marketing services and solutions that deliver a consistent substantial return on your investment (ROI).
A detailed analysis for your business to define exactly what you need for effective digital marketing services and solutions to drive at least the expected return on the allocated budget.
Claims in advertisements must be truthful, cannot be deceptive or unfair, and must be evidence-based. For some specialized products or services, additional rules may apply.
Advertising must tell the truth and not mislead consumers. A claim can be misleading if relevant information is left out or if the claim implies something that’s not true. For example, a lease advertisement for an automobile that promotes “$0 Down” maybe misleading if significant and undisclosed charges are due at lease signing.
In addition, claims must be substantiated, especially when they concern health, safety, or performance. The type of evidence may depend on the product, the claims, and what experts believe necessary. If your ad specifies a certain level of support for a claim you must have at least that level of support.
Advertising agencies are responsible for reviewing the information used to substantiate ad claims. They may not simply rely on an advertiser’s assurance that the claims are substantiated. In determining whether an ad agency should be held liable.
*COMMERCIAL ADS (TV & RADIO)
*ULTRA QUALITY MEDIA PRODUCTION
*BRANDING & REBRANDING
*PROFESSIONAL PHOTOGRAPHY SERVICES
* E-COMMERCE SOLUTIONS
* GRAPHIC DESIGN & MOTION GRAPHICS
* EVENT MANAGEMENT SERVICES
* ERP SYSTEMS
* SEARCH ENGINE MARKETING (SEM)
* PRINT ADVERTISEMENTS
* MOBILE APPS DEVELOPMENT
How you set up your campaigns can have a big effect on how well they perform. If your campaigns are a mess, it can be hard to track down problems and make the necessary corrections.
Restructuring your campaigns can be a pain, but if it needs to be done, the results will be worth the headache.
Good marketing isn’t about extremes. It’s about identifying your customers’ needs and meeting them. When you balance the big picture and the details, your marketing campaigns usually work out for the best, most businesses tend to either be too focused on the “big picture” or “stuck in the details”.
The simple fact of the matter is that good marketing is a balance of big and small. You want to get in front of specific, targeted audiences, but you also want to make sure that you’re building a brand name and exploring new audiences.
Not every potential customer is ready to buy today. Not every customer will need to hear about your brand before they make a purchase. Not all audiences will follow the same customer journey.
This is why it’s so important to be diverse in your marketing strategy. You can’t just pick one platform or channel and call it good. Even within a single platform, you need to target a variety of audiences in a variety of ways.
If you aren’t balancing all of these factors, don’t be surprised if your results aren’t what you’d like them to be.
The key to being truly innovative is to take existing ideas or solutions and apply them to problems in new ways. As Pablo Picasso put it, “good artists copy, great artists steal”.
he’s not saying, “To become a great artist, steal other people’s pieces and try to pass it off as your own.”
Instead, he’s encouraging artists to steal ideas—to take good ideas out of their original context and apply them in new, innovative ways.
if Good companies really want to be innovative, they have to find new ways to do things. The easiest way to do that is to find things that are working in one context and apply them in a different one.
Digital advertising solutions are a key effective choice for helping small businesses and startups in their challenges to reach more potential customers, generate more business opportunities and increase the business growth rate with the available limited marketing and advertising budget.
In the traditional advertising world “offline effective advertisements”, small businesses and startups have no chance to compete for valuable advertising spots on TV channels, radio, magazines, and outdoor billboards with enterprises and famous brands that dedicate unlimited advertising budgets.
When you start a new business, you’re obligated to reach the desired business growth as fast as possible before you spend all of the available budgets while competing with existing stable businesses and fortunately digital advertising solutions are available to rescue new and small businesses from this situation.
Digital advertising platforms offer plenty of affordable cost-effective advertising options customized to deliver all of your business goals whether it’s to increase awareness about your startup business, drive more sales of products and services, and generating traffic to online & physical stores within the limits of the allocated budget.
Before investing your limited budget in any advertising campaign, you should be 100% confident that the chosen advertising platform and options are a perfect match for your business needs and can deliver the desired goals.
Customized effective digital advertising solutions are able to deliver endless benefits from small businesses and startups by taking advantage of the multiple competitive advantages of online advertising options.
The main benefits of digital advertising for small businesses are:
Affordable: There’s no minimum requirement for launching digital advertising campaigns with affordable cost-effective advertising options offered and you’re only charged when your advertising goals are achieved “ex: Pay Per Click Ads”.
Targeted: The main advantage of online advertising campaigns is that you’re able to target specific segments of potential or current clients based on their demographics “age – gender – language”, interests, behavior and the relationship with your business “ex-customer / current customer/email contacts/website & mobile app visitors” which guarantee to generate more engagement with your business digital advertising campaigns.
Customized: Digital marketing platforms offer customized advertising options that can be tailored to deliver specific business goals including raising awareness about your startup business, generating more traffic to your website, increasing engagement with your business through calls, messages & completed purchases and the list of delivered business goals goes on.
Personalized: The detailed targeting options offered by digital advertising platforms enable advertisers to target specific criteria of audiences with non-disturbing personalized messages based on their needs and interests plus retargeting options for potential & current clients to deliver the highest rate of engagement with your business ads.
Flexible: All digital ads are flexible regarding pausing, editing, and resuming advertising campaigns at anytime you choose in addition to choosing and editing your advertising campaign overall and daily schedule based on your preferences or the campaign performance.
Instant Results: the time and efforts consumed to plan, launch and edit online advertising campaigns are much less the required for traditional ads and the same is for delivered results as once the campaign is launched, you’ll receive the desired types of engagement (calls – private message – website visits – store visits – filled forms – online purchases).
Measurable: In addition to delivering instant results, digital advertising platforms including Google advertising platforms and social media platforms empower advertisers with real-time insights and analysis about each campaign performance to evaluate and improve your ads’ performance and results efficiently and to focus only on the best suitable rewarding online advertising options.
The digital world is a proper choice to increase your business growth in a short period without the need to allocate unaffordable marketing and advertising costs with multiple suitable payment options “cost models” for your business advertising campaigns.
Once you’re fully confident that digital advertising benefits and advantages are a perfect match for your small or startup business needs, goals, and available budget, your next step is to choose the best suitable digital advertising types and platforms to reach and engage with your potential customers.
Online advertising platforms are search engines (Google / Bing), suitable social media channels, websites, and mobile apps (games & streaming apps) which offer your business the ability to reach all segments of potential or current customers online with customized digital advertising campaigns.
The main effective digital advertising types are:
80% of shopping transactions start with an online search from motivated buyers looking to satisfy personal or business needs with suitable products or services which validate search advertising solutions as a rewarding digital advertising option.
Search Engine ads “PPC Ads” including Google Ads and Bing ads are valuable digital advertising for small businesses choices as they enable the business to reach potential customers in the perfect timing when customers are searching for related products or services using chosen targeted keywords and you’re business is only charged when they engage with your ads “clicks” regardless of the impressions “views” number of your ads.
Launching a search advertising campaign for your startup business will add many competitive advantages for your business including but not limited to:
Search engine advertising solutions are an effective online advertising choice for businesses with limited budgets through customized efficiently targeted search ads.
Display advertising options are the digital advertising version of traditional banner ads and outdoor billboards effective in grabbing the attention of targeted potential customers on popular websites and mobile apps in addition to video ads on YouTube.
Your business limited advertising budget will not afford the cost of outdoor advertising billboards or print ads in newspapers & magazines but you’ll drive at least the same results and more with targeted display advertising campaigns as you’ll reach potential customers based on:
There’re multiple costing options for display digital advertising campaign whether they’re banner ads or video ads suitable for the campaign objective which can:
You’re free to choose the best suitable cost model for your display advertising campaign goal and ad placements to reach targeted potential customers and encourage them to engage with your business.
Social media advertising solutions are the most diversified type of digital advertising options as all popular social media advertising platforms offers multiple objective-oriented advertising options using a diversified list of ad formats (text – images – videos – stories – carousels – filters) for creating a successful social media advertising campaigns with your business budget limits.
Social media ads are efficient digital advertising for small businesses choices as they can help your business in achieving many marketing goals including:
Social media advertising platforms also offer multiple costing options (CPC – CPM – CPA) to choose the most suitable one for your campaign goals and allocated budget.
Facebook Ads and Instagram Ads are suitable choices to target final consumers for promoting your products (B2C advertising solutions) while LinkedIn advertising solutions are a more suitable choice for promoting your services to other businesses (B2B advertising solutions) with affordable digital advertising options.
Reaching the desired business growth level for small businesses and startups with limited advertising budgets is not the same tough challenge anymore when you utilize suitable affordable digital advertising options to achieve all of your business goals in a short period with the help of a professional digital advertising agency.
Contact us today to launch your business successful advertising campaigns
Developing an Ecommerce website is a common investment decision among the majority of business owners, retailers, entrepreneurs, and most of the commercial enterprises in order to transform the competitive advantages of online shopping into a consistent revenue source through a professional Ecommerce online store.
Ecommerce websites “online stores” enable consumers to discover, compare and purchase desired products or services online conveniently from home in few minutes with few clicks using their smartphones, tablets, and PCs which make the decision to invest time, efforts & money in Ecommerce website development process a rational decision regarding increasing your business growth with more sales and higher revenues.
In addition to the convenient online shopping experience, there are many other competitive advantages offered by Ecommerce websites which are including but not limited to:
When it comes to the benefits of an Ecommerce website development, there’re endless business opportunities generated daily once you have a professional online store customized to suit your business needs and goals.
Before discussing the process of an Ecommerce website design and development, we will discuss first the main types of Ecommerce websites to define the most suitable type for your needs and goals before starting the development process.
The main types of Ecommerce websites are:
B2C Online Stores: The common type of Ecommerce businesses with an Ecommerce website dedicate to display and promote products to final consumers like clothes and tech products including mobiles and PCs or furniture.
B2B Ecommerce Platforms: Enterprises develop online Ecommerce Platforms to promote their products and services to other businesses while increasing their reach and targeting international markets.
C2C Ecommerce Stores: Third-party stores like eBay enable regular individuals and retailers to promote and sell their products online to final consumers.
There’re other types of online platforms where individuals and specialists offer their services to businesses like freelance platforms which are not typically fit the Ecommerce website criteria discussed in this article.
Starting an Ecommerce business is a choice suitable for different types of commercial, technological and industrial projects as you’ll be able to promote and sell physical products and also digital products like online courses or eBooks or exclusive digital content like stock images through your e-commerce website or innovated products as when we helped our client “Boxture Egypt” with an online store to sell smart furniture products.
Once you have defined the suitable type “model” of an Ecommerce website for your business whether it’s a dedicated online store to promote your products or a marketplace for individuals and retailers to promote their products, the next step is to start the Ecommerce website development process.
The main steps of the Ecommerce website development process are:
The first step in your Ecommerce website development process is choosing the best suitable Ecommerce solutions to transform the website into a fully-functional online store with the required and desired features integrated efficiently.
The main Ecommerce solutions that require careful selection before starting the Ecommerce website design phase are:
All Ecommerce websites are expected to have a flawless performance by the website visitors “potential buyers” which can be guaranteed by choosing the best Ecommerce solutions suitable for online store nature, needs, and the desired goals.
Once you have decided which Ecommerce solutions are suitable for your Ecommerce online store, the following phase of your Ecommerce website development is creating professional user-friendly Ecommerce website design to take huge steps further towards owning a successful Ecommerce business.
Your Ecommerce website design will create a competitive advantage for your online store when you keep the user experience in mind to ease the website navigation experience through:
The increasing competition among Ecommerce businesses requires providing the best online shopping experience to avoid losing potential and current buyers to your competitors.
The process of providing the best online shopping experience through your Ecommerce website can be done through:
The next phase of your Ecommerce website development journey is testing all components and features to ensure launching an efficient professional online store including:
Once you’re satisfied with everything related to your Ecommerce website, you can start the launching phase to make your online store available and accessible for potential buyers to discover and buy available products.
The Ecommerce website development process will end after launching your online store with the exception of future updates of your Ecommerce website structure & features and another phase will take place which is the online Ecommerce store marketing process.
Integrated digital marketing solutions are the most suitable cost-effective choice for promoting your online store to generate more sales and revenues including:
Creating a professional Ecommerce website and launching integrated customized marketing campaigns are the main required steps to deliver consistent profits from your Ecommerce business.
Owning an ongoing Ecommerce business will require periodical evaluation for your Ecommerce website performance to figure out the strengths and weaknesses of your online store for generating a consistently high return on your investment.
Using tracking codes and accurate traffic reports and behavior analysis will enable you to evaluate your Ecommerce website performance efficiently using suitable metrics which are:
The mentioned metrics will help in providing a clear picture of your Ecommerce business performance and which areas require improvement to ensure having a successful Ecommerce website.
The journey of successful professional Ecommerce website development process starts with defining your business needs and desired goals to achieve with your online store then cooperation with an experienced Ecommerce solutions provider in order to develop, launch, and promote a flawless online store that generates endless business opportunities and the highest return on your investment.
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In the battle for higher rankings in targeted search results, the need for an efficient tailored SEO strategy “search engine optimization plan” is critical to guide your journey towards optimizing your website or e-commerce online store for search engines for gaining more visibility in search results of potential customers.
Professional SEO specialists or a professional SEO agency doesn’t start any search engine optimization “SEO” campaign without a tailored SEO strategy for its client “the website owner” needs, goals related to rankings, traffic volume, and conversions with customized search engine optimization solutions to reach the desired results.
A tailored SEO strategy is a detailed SEO plan that covers all aspects of the search engine optimization process for your business website or online e-commerce store step by step customized to improve your website SEO performance in order to reach the first ranking of targeted search results.
Developing an effective SEO strategy whether it’s an SEO strategy for a new website or an SEO strategy for an e-commerce store or even a detailed SEO plan for a small business seeking more visibility and free traffic from search engines should focus on 3 major areas:
Technical SEO: Ensuring compliance with search engines’ standards regarding the user experience “UX”, security, crawling, and indexing status for your website pages and preserving the required compliance level after each search engine algorithm update.
On-Page SEO: Focusing on optimizing your website content for search engines while matching the search user’s intent of visiting your website in addition to guarantee the ease of navigation to different content categories and pages on your website.
Off-Page SEO: building authority for your website through generating more quality links from authoritative related websites, blogs and business directories as the number of quality backlinks referring to a website is the main ranking factor for search engines.
A successful SEO campaign will rely mainly on developing a detailed SEO strategy with predefined steps covering the main aspects (Technical SEO / On-Page SEO / Off-Page SEO) of the search engine optimization process for your website and the intelligent customization and implementation of your SEO plan.
Digital marketing solutions have proved efficient in reaching targeted potential customers on all digital platforms but the major advantage of search engine optimization services is that you’ll reach potential customers in the perfect timing and situation when they’re searching for what your business is providing or finding answers related to your business field to solve current problems and satisfying personal or business needs.
Reaching the highest ranking in targeted search results of potential customers will generate more profitable traffic for your website of motivated potential customers which depends on implementing a tailored efficient SEO strategy.
There are many SEO strategy examples available online for new websites, existing websites, local or small business websites, and e-commerce online stores but developing a customized SEO plan for your website is the best choice to fit your website goals from investing time, efforts, and money in your SEO marketing strategy.
The main steps for an efficient SEO strategy are:
The first step in your SEO plan is to define website strengths and weaknesses through performing a detailed complete site audit to provide a clear picture of how your website is optimized for search engines compared to the websites of competitors.
Using reliable SEO audit tools, you should perform an initial site audit and detailed analysis regarding:
The initial complete site audit is a mandatory step to increase the efficiency of your SEO strategy as it will highlight the areas which require improvement to deliver the desired results.
Keywords research is an important step with high priority in all types of SEO marketing strategies as the whole search engine optimization process is affected by how efficiently you choose the most suitable keywords for targeting potential clients and creating value-added content that matches their search intent.
Before moving further in your SEO plan, your main duty in this phase is to create a portfolio of “search keywords lists” for developing your website content “Products or Services Pages – Blog Posts & Guides” based on each keyword monthly search volume and competition level for the first position in search results.
Your portfolio of search keywords lists should contain:
Once you have created your portfolio of suitable targeted search keywords, you’re ready to move further in implementing your SEO strategy to a more critical phase which is creating SEO-optimized content that triggers your potential customers’ needs and interests.
SEO-optimized content that adds value to search users “potential clients” is your bridge to reach the highest ranking in targeted search results with effective content marketing solutions used to match the search user intent which can be:
The current phase of your SEO strategy requires planning, creating, publishing, and updating SEO-optimized content that adds value to targeted search users using chosen keywords through:
Creating updated engaging value-added content is an essential component of your business SEO plan to gain the trust of search engines and search users “potential customers”.
The next step in implementing your SEO strategy is to guarantee to provide the best user experience for all website users visiting your website whether they are search users, returning visitors, or referral visits from other websites and social media platforms.
Your efforts in this phase should be focused on improving your website navigation structure “experience” for search engines to crawl and index your website pages easily and for website visitors to reach desired pages, consume created content and complete desired conversions “calls – purchases – filling forums” with much fewer efforts and time consumed through:
The positive user experience “UX” of your website visitors is a critical indicator for search engines to determine your website ranking in targeted search results. Thus, guaranteeing the best user experience for search users will affect the efficiency of your SEO Plan.
While the content quality and the user experience are major ranking factors for search engines, the number of quality backlinks referring to your website is also a major ranking factor that demonstrates your website authority to search engines based on the number of quality backlinks from related websites, blogs, and business directories.
The success of your business SEO marketing plan is highly affected by the efficiency of your applied link building strategy in generating continuous opportunities for receiving more quality backlinks and referral traffic of related high authority websites through creating valuable content in addition to listing your website in local and international business directories.
Link building is the most difficult phase in applying a developed SEO strategy which in many cases requires seeking professional help from an experienced SEO marketing company in case your internal marketing team is lacking the ability to create and implement effective link building strategy.
The search engine optimization process is a long-term process that requires continuous efforts in addition to periodical evaluation “monthly” for your SEO strategy performance using reliable data and analytics platforms as Google Analytics reports.
The main metrics and aspects to focus on for the evaluation of your SEO marketing plan are:
These metrics will provide a clear picture of the effectiveness of your overall SEO marketing strategy and if it’s a suitable choice for delivering desired goals or not.
The frequent updates in each search engine algorithms and the increasing number of competitors fighting for the first positions in targeted search results will require improving your website regularly and updating your website content with new content pieces or updated ones to maintain the desired ranking in search results.
The results generated from your efficient SEO strategy are long term consistent results of more organic free profitable traffic to your website or e-commerce store as long as you update your website on a regular basis following SEO best practices.
When it comes to applying an effective SEO strategy, the best choice is to develop and apply a customized SEO strategy suitable for your website needs and desired goals from ranking higher in targeted search results by cooperating with an experienced SEO agency with a dedicated team of professional SEO specialists offering affordable professional SEO marketing services.
Contact us today to develop a customized winning SEO strategy
Product Promotion is an essential process to increase your products’ awareness, popularity, and sales volume through effective advertising campaigns that require successful advertising agency selection of an agency that is able to drive the desired results within the limits of your business marketing and advertising budget.
The process of advertising agency selection is mandatory to avoid wasting your business advertising budget by an incompetent advertising agency which requires detailed searching and rational selection to pick a proper suitable choice of the best advertising agency.
Before discussing how to perform the process of advertising agency selection efficiently, we will discuss the common advertising agency services and solutions and if suits your business needs or it’s more suitable to depend on your in-house marketing team.
The common assumption among many business owners is that the only mission performed by advertising agencies is creating and placing your business ads on chosen channels which make the issue of advertising agency selection is not that important as all advertising agencies assumed to do the same trivial mission.
The scope of an advertising agency services and solutions go beyond just creating and managing advertising campaigns as a full-service advertising agency will provide an integrated portfolio of services and solutions to guarantee better results and return on investment “ROI” of your business advertising campaigns.
The range of professional cost-effective advertising agency services and solutions include:
The variety of integrated advertising services makes the advertising agency selection process more critical with many advertising and marketing agencies on the market providing mainly the same services but they differentiate based on their skills, expertise, fees and the ability to achieve desired results.
Before digging more deeply into how to complete the advertising agency selection process successfully, there’s a critical choosing factor to put into consideration which is the importance of the advertising agency strategy of planning, creating, launching and managing advertising campaigns customized for each client “business” needs, goals and allocated budget.
A professional advertising agency will be equipped with a customized advertising agency strategy that guides its mission to drive the best results and returns for all advertising campaigns launched and managed by the agency.
The advertising agency strategy will be developed based on a comprehensive understanding of each client’s “business” goals, the competition level in targeted markets, the targeted customers’ needs, interests & purchasing behavior and the limits of allocated advertising budget.
The choice of suitable advertising platforms to target your potential ads will be more efficient with a planned customized advertising agency strategy to run successful advertising campaigns on suitable platforms including:
The tailored advertising strategy for your business will define also the suitable schedule to display your business ads in addition to defining the suitable metrics to evaluate performance related to the advertising campaign goals which can be one or more of the following metrics:
A common advertising agency selection mistake is to choose an agency that is used to start the promotion campaigns without developing a tailored strategy for your business nature and goals.
The next step of the advertising agency selection process after defining your business goals and the allocated budget is to prepare a list of professional advertising agencies for evaluation and shortlisting the most suitable ones.
There are multiple options to prepare a proper list for a successful advertising agency selection process either through referrals of clients who had previous experience with advertising agencies or online using search engines with detailed search queries like “best advertising agency in Egypt” or visiting agencies directories including Sortlist, Clutch, and GoodFirms.
Once you have prepared a list of potential advertising agencies to hire, there’re main factors to consider to guarantee the success of your advertising agency selection mission which are:
All mentioned advertising agency selection factors and aspects will lead to a proper efficient choice of a professional trustworthy advertising agency.
You were aware of how critical the advertising agency selection mission is to deliver the desired results of your business advertising campaigns and now you’re fully prepared to search, evaluate and to choose the most suitable experienced advertising agency without any worries about choice.
Contact us today to plan your business upcoming advertising campaigns
The process of branding a business either it’s a startup “new business”, small or midsize existing business is critical for each business main goal to survive within the highly increasing competition and to gain the desired market share of loyal customers.
Branding a new business process is a tougher but highly rewarding challenge as when you build the desired perception “brand positioning” about your business in consumers’ minds, your targeted customer will consider your products or services as the best available choice for their needs and desires.
Consumers are always willing to pay more for branded products mainly because brands fulfill their promises with high-quality products that suit the consumer’s desired experience which makes the decision of branding a business worth the devoted investment as you’ll gain more financial returns with establishing a reputable trustworthy brand.
Transforming your business from a local regular choice to a well-known trusted brand will lead to substantial growth for your business as you’ll gain the preapproval of targeted consumers when they experience specific needs and your products will the first choice on top of their mind based on gained positive impression and previous satisfying experiences.
Branding a business successfully through investing in cost-effective business branding solutions is essential for the success of marketing and advertising campaigns as you guarantee reaching audiences with an existing preference for what your business is offering.
Building a positive brand positioning through professional appealing visual brand identity elements, customized marketing, and advertising campaigns, value-added content marketing solutions, positive consumer experience with your business products and customer service channels will drive the exceptional difference in the achieved sales volume and return on investment “ROI”.
Each dollar invested in the process of branding a business efficiently will contribute to building long-term relationships with consumers who will trust all choices and solutions offered by your brand and especially essential for the process of the brand a new business with a limited budget and with the main goal to increase awareness and to build a positive brand positioning.
In a world of increasing competition and many alternatives available, the price of the needed products or services is not the only factor to choose suitable products or services.
The consumer experience with anything related to the brand including purchased products, customer service & communication channels, presence on digital platforms contribute to your brand positioning in consumer minds.
Branding a business from scratch or rebranding activities for businesses losing their desired market share will create many competitive advantages and an overall positive impression about your business which will enforce your position within the competition.
Your business branding strategy should be tailored to suit your business goals and current brand perception following specific main steps for branding a business efficiently without wasting the allocated budget for business branding solutions.
The main steps for successfully branding a business are:
The process of building a brand with an existing market share or branding a new business is not limited to creating a professional logo, corporate printed materials and launching advertising campaigns through digital or offline channels but extends to establishing a consistently positive brand image.
Developing a tailored branding strategy is the first step to branding a business successfully and to maintain the desired brand perception in consumers’ minds.
Your business branding strategy should define main business branding aspects which are:
Your tailored branding strategy will guide the process of branding a business from A-Z delivering the best possible impression about your business.
Your brand identity is what makes anything related to your business recognizable by current and potential customers which also creates a connection between your brand and consumers through consistent appealing brand identity.
The chosen brand identity can demonstrate your brand personality, nature and professionality level through many elements including:
All mentioned elements will contribute to the process of transforming your business into an international brand successfully through demonstrating a professional consistent brand identity.
Branding a business is mainly about highlighting your business competitive advantages to stand out from the competition and to encourage targeted customers to choose your products or services over many alternatives available.
Your brand positioning strategy should focus on demonstrating the distinguished value-added form dealing with your business products through all communicating options and channels including:
Branding a new business is also not limited to increasing the awareness about recently established business but it should go beyond that by demonstrating how your new business or your startup company will help customers or clients and add value with customized cost-effective services or products.
After creating the brand identity and demonstrating your brand competitive advantages, the next step is to fulfill your brand promises by improving the experiences of interacting with anything related to your business.
Branding a business successfully will require providing the best user “consumer” experience through anything related to your business including:
Investing more time, efforts and costs to improve the customers’ experience consistently will lead to higher customer loyalty rates as your business offers more than just quality products or service which is the best possible consumer experience.
Business branding is important but what’s more important is consistency in business branding to maintain the desired positive brand positioning throughout your business life-time.
Consistency doesn’t mean sticking to the same branding solutions but it’s about following your brand guidelines while providing the best possible consumer experience.
Losing the desired market share will be affected mainly by how your brand positioning is shifting towards mainly negative impressions when your brand fails to meet one of its promises related to products’ quality or value gained compared to current prices.
Your main goal for the final long-term phases of business branding process is to maintain a positive impression about your business in order to avoid losing current loyal customers to competitors.
Your tailored branding strategy should consist of predefined steps that suit your business goals compared to the current brand positioning in consumers’ minds.
Fortunately, you can depend on an experienced branding agency in the process of branding your business successfully within the limits of your budget through cost-effective branding solutions.
Contact us today to start your business branding process
Few years ago, mobile marketing was considered to be the promising future of digital marketing solutions and currently, we’re witnessing the era of mobile marketing involvement in all types of online marketing activities where businesses are taking advantage of mobile devices “smartphones and tablets” to reach, attract and engage with potential and current customers effectively.
Mobile users spend up to 5 hours daily on their mobile devices and every minute spent on smartphones or tablets is an opportunity to communicate efficiently with your business potential and current customers through suitable targeted mobile marketing platforms and solutions.
First things first, we need to explain what is mobile marketing and then to define the importance of a tailored mobile marketing strategy to your business overall marketing strategy.
Mobile marketing is the ongoing process of converting mobile devices into rewarding marketing channels taking advantage of how targeted customers are glued to their smartphones and tablets during the whole day to benefit from available endless business opportunities offered in mobile marketing platforms without the need to allocate a huge portion of your business budget.
There’re many cost-effective marketing techniques and solutions that can be a valuable component of your business mobile marketing strategy including native or cross-platform business mobile apps, targeted mobile advertising campaigns, mobile-friendly professional websites, and SMS marketing solutions that can be utilized to raise your business growth rate and revenues up to the desired level.
It’s a little bit unclear now how affordable mobile marketing services can benefit your business and why you should allocate a portion of your marketing budget to them and that’s why we are going to discuss mobile marketing importance and which mobile targeted marketing services and solutions are suitable for your business goals.
More than 55% online activities are done currently through mobile devices including online searches, website visits, email activities and online shopping on mobile e-commerce platforms as they’re more convenient to use and consumers “targeted potential customers” expect to have the best possible user experience in any online platform.
Mobile marketing platforms and customized instant personal marketing campaigns will enable your business to reach a wide network of potential engaging customers whether you’re targeting final consumers “B2C business” or targeting other businesses “B2B business” with affordable mobile marketing services even for limited budgets of small businesses and startups.
There’s an endless list of valuable mobile marketing benefits related to desired business goals that can be gained in short periods including:
The integration of suitable effective short-term and long-term solutions in your marketing strategy will lead to substantial continues growth in your customer base and earned revenues.
We mentioned repeatedly the importance of taking advantage of increasing daily usage for mobile devices to reach your business customers but the important question in this phase is what are the best mobile marketing services and platforms to drive the desired return on your investment?!
There’re many efficient solutions to be integrated into your business marketing strategy when cooperating with an experienced full-service marketing agency which acts also as a professional technology solutions provider to allocate your budget to rewarding successful marketing campaigns targeting mobile users.
The most effective mobile marketing services and solutions are:
The first mobile marketing solution in our list is mobile apps as mobile users spend more than 80% of their daily mobile usage between installed mobile apps on their devices.
Developing a professional business mobile app will be your choice to gain new advantages over your competitors through an engaging personal marketing channel.
Every investing decision in any marketing solutions should be aligned with predefined business goals and the same is applied for investing in mobile application development as it should because it’s a suitable choice not because other businesses have invested in dedicated mobile applications.
Your business mobile app will be useful to drive desire business goals including but not limited to:
There’re many affordable options of mobile marketing apps either native or cross-platform applications that will suit your allocated budget and the desired performance level.
An average of 50% to 65% of web traffic is from mobile devices and 70% online searches that are done by mobile users end with performing an action on a website within an hour either contacting your business using available communication information or options, filling existing leads generation forms or complete a purchase.
Your business website is the main component of your overall marketing strategy and the first touchpoint in many cases so that’s why investing in developing a mobile-friendly website is essential to the success of your mobile marketing strategy.
The user experience is a deal-breaker for any marketing or advertising campaigns especially on online platforms and your business website should provide the best user experience for mobile users “potential clients” to avoid losing profitable traffic to competitors and to rank higher in targeted search results as search engines consider the mobile navigation experience a major ranking factor.
Your business website or online e-commerce store will provide the best user experience for mobile users through:
Developing a mobile-friendly website will not consume a huge portion of the allocated budget for mobile marketing services as it’s a basic guaranteed option when you hire a professional web development company.
Mobile users are mainly motivated buyers which make them an ideal target for customized conversion-oriented advertising campaigns.
Digital mobile advertising solutions enable advertisers to target potential clients “mobile users” with traceable targeted customized mobile apps that reach them based on their used devices types, locations “when they’re closer to your business branches or stores”, demographics (age – language – gender), interests and search keywords.
There’re many types of ads that can be served to mobile users chosen based on the advertising campaign objectives whether to increase awareness about your business or to encourage targeted potential and current clients to perform desired actions with multiple costing options (Cost per click – Cost per impressions – Cost per acquisition) chosen also based on your campaign goals while defining a maximum bid suitable for your budget and expected return on investment.
The main types of cost-effective mobile advertising solutions that can be integrated into your business mobile marketing strategy are:
Mobile ads are affordable advertising solutions for all types of businesses that can be optimized to drive the best results based on available detailed engagement and performance reports.
SMS marketing campaigns are one of the highly recommended mobile marketing solutions as they are:
SMS marketing campaigns are highly rewarding when your potential clients permit receiving marketing offers or they do opt-in in exchange for exclusive offers and discounts which are useful choices for:
Cooperating with a full-service marketing and advertising agency in your SMS marketing campaigns will lead to utilizing all advantages of mobile text messaging efficiently delivering the best results of an affordable investment.
Mobile platforms offer endless business opportunities daily and your job is to start immediately converting these potential business opportunities into actual revenues when you hire the best mobile marketing agency to develop an integrated tailored marketing strategy that drive the desired short and long-term business goals.
Contact us today to develop your business mobile marketing strategy
There’s no doubt that social media advertising solutions have caused a positive impact for businesses regarding attracting new customers and increasing customer loyalty through targeted optimized social media ads within each business budget limits offering more and more chances for business growth rapidly.
Digital advertising solutions enable all types of businesses to target and reach a specific segment of ideal potential or current customers suitable for the adverting campaign goals which leads to higher engagement with your business ads with much less advertising budget required.
Many customized social media advertising options offered by all social media marketing platforms to provide the opportunity for any advertiser “business” to align his social advertising campaigns with his overall business goals while targeting ideal buyers of active users on chosen social media marketing platforms.
The main purpose of this article is to highlight the competitive social media advertising advantages and to guide you to choose the most suitable social advertising solutions for your advertising campaign goals and the targeted audience criteria.
When it comes to digital advertising campaigns, there’re many competitive advantages offered once you decided to invest in paid cost-effective advertising campaigns on suitable digital marketing platforms especially social media marketing platforms.
Whether you decide to run your business ads on Facebook, Instagram, LinkedIn, Twitter or another social media platform, there’re common social media advertising advantages which are:
Each social media advertising platform offers differentiated advertising options and advantages that make it more or less suitable to launch your business digital advertising campaigns.
The most critical decision related to launching paid ads on social media marketing channels is to choose the most suitable social media advertising platform to reach and engage with your business customers within the limits of allocated social media advertising budget.
There are main factors to be considered when choosing the best social media marketing channel for running your business ads which are:
The cost of running paid ads on a social media platform is not the only critical factor to consider when you choose a specific platform to run your business ads and that’s why we will discuss the main advantages and disadvantages of social media advertising campaigns on the most popular social media channels.
The most effective social media advertising channels are:
97% of businesses that launch digital advertising campaigns depend on Facebook advertising solutions to target and reach their ideal customers taking advantage of the wide network of active users on Facebook.
Facebook ads offer many detailed targeting options to reach engaged potential customers based on their demographics, interests, behaviors, life events, uploaded custom audience from customers data lists “website or app users – email newsletter subscribers – contacts list” with the option to reach lookalike audience similar to your customers of Facebook active users.
Social media advertising campaigns on Facebook are suitable to achieve many marketing goals including:
Social media advertising budget allocated for Facebook ads can be used efficiently to drive better results by choosing suitable goal-oriented budgeting option “CPC / CPM / CPA”, choosing suitable ad placements, defining the best schedule to display your ads, and optimize targeting to reach only the active users expected to perform desired actions.
Facebook advertising campaigns are an efficient choice for social media advertising campaigns especially for B2C businesses “targeting final consumers” with flexible budget and expertise in planning and managing advertising campaigns on Facebook which was offered for our client “Ora Real Estate Developers” on their leads generation campaigns.
Instagram advertising campaigns are one of the highest engaging social media advertising solutions as they take advantage of highly engaged visual ads including photo ads, short video ads and story ads to display the campaign message creatively and to encourage the targeted audiences to perform the desired actions.
More engagement with your business digital ads = Less cost per click charged
More than 2 million businesses rely on Instagram ads to motivate targeted potential customers for performing desired actions including:
Instagram ads are a cost-effective choice for your business social media advertising campaigns when you’re able to create appealing creative visual content for paid ads on Instagram while taking advantage of all detailed targeting options shared by Instagram and Facebook ads.
Twitter Ads are an affordable social media advertising choice due to low steadily increasing competition from businesses as Twitter advertising solutions are efficient underutilized digital advertising options.
Twitter promotion options are highly efficient choices to drive desired types of engagement for objective-optimized campaigns that are useful for:
The effectiveness of social media advertising campaigns on Twitter relies heavily on utilizing advanced targeting options offered in Twitter ads including demographics, locations, interests, behavior, life events, search keywords, devices, custom and lookalike targeting options in addition to creating conversion-optimized ad copies.
LinkedIn marketing and advertising solutions are more business-oriented which makes LinkedIn ads suitable social media advertising choice for B2B advertising campaigns targeting other businesses, decision-makers, and professionals for B2C advertising campaigns.
LinkedIn platform offers distinguished targeting options to enable reaching specific criteria of potential clients based on:
You’ll be to reach the targeted potential clients to promote available services and increase engagement with your business through:
Social media advertising costs for LinkedIn Campaigns are distributed efficiently when you’re targeting suitable potential clients with personalized professional content.
Pinterest promoted pins are conversion-optimized social media advertising options that provide less disturbing advertising experience for targeted Pinterest users as they blend in with organic content “pins” in the home feed or in related search results.
Pinterest ads are a suitable choice for engagement-oriented social advertising campaigns whether you’re looking to generate more traffic to your website, increase business app downloads, increasing online sales with affordable costs charged for only the desired type of engagement and declining advertising rates to suit all scopes of social media advertising budgets.
Snapchat ads are perfect choice for effective social media advertising campaigns that targeted younger audience especially Generation Z “18 – 24 years old” with interactive engaging visual content.
Snapchat ads appear within the stories and content discovered by Snapchat targeted active users encouraging them to visit your official website or mobile app, visiting your local stores with location-targeted filter ads, completing online purchases for multiple products promoted with collection ads or increase business awareness with commercial short video ads displayed within the stream of premium content.
Social media advertising solutions are highly effective and rewarding when you choose the most suitable platform, campaign type, targeting options, placements, ad format, billing option to your campaign goals and the types and interests of targeted potential or current clients.
Investing in professional social media advertising services provided by an experienced advertising agency will guarantee driving the best results of social advertising campaigns while utilizing the allocated budget efficiently and enabling you to focus your expertise, time and efforts on running and managing other business operations where your skills are a better match for the mission.
Contact us today to drive the best results of your business advertising campaigns
While business branding is all about creating a positive perception in consumers’ minds and differentiating your business offerings from the competitors’ alternatives, branding strategies are the plans developed to guide your journey to create or change the current perception of your brand.
More than 75% of consumers choose products or services of brands they trust as they deliver their promises or have an emotional connection with their stories, visual identity and the products or services experiences even if they have to pay extra money to enjoy the promised experience.
Tailored data-driven branding strategies are essentials for business branding or rebranding processes as they define what, how, when and where you should create, customize and deliver branding messages to build solid brand equity.
Choosing a specific product to buy decision go beyond the aspects of quality and pricing as consumers buy experiences that match their desired lifestyle or interests that offered only by chosen brands rather than just a product or service.
Building solid brand equity “the motives for customers to choose your brand over competitors” is mainly affected by how efficient your branding strategies are in creating a consistent brand identity and personality that affects how your brand is perceived by targeted customers “brands with consistent branding process receive higher annual revenues by 23%”.
There’re many effective branding solutions to build a reputable brand and your detailed branding strategies will define which branding solutions worthy of your investment to adopt in each branding phase if they are suitable for the desired goals, targeted audiences and the budget limits.
Each business phase including increasing brand awareness for startups or small businesses, brand expansion or brand extension cases and brand reputation improvement phases and goals will require developing a detailed branding strategy that guides all business branding aspects and operations to ensure achieving the desired results.
Business branding is not limited to logos, taglines, and product packaging but it extends to all aspects of a business including marketing & advertising campaigns, employees’ orientation, customer service channels & activities and all other aspects related to communicating and building long-term relationships with targeted customers.
All efforts, time and costs sacrificed in branding campaigns & activities guided by optimized branding strategies will lead to add exceptional value to your business in many areas including:
Reaching all mentioned goals or benefits and more rely heavily on improving your business branding strategies to take care of all aspects related to branding your business successfully.
The main step of developing efficient branding strategy are:
What’s the purpose of your business besides increasing revenues?
Consumers appreciate brands with a clear vision and mission that demonstrate how they can make their lives better.
The first step of all types of branding strategies is to define your brand vision or purpose of existing that will be demonstrated in your branding messages and what your brand is capable of to add more value for customers.
The second step in a professional branding strategy is to define the brand guidelines “values – voice – tone – personality” that will applied in all branding campaigns and all types of interaction with customers to maintain a consistent professional perception “brand image” and it should be clarified in a mission statement for all employees and related parties.
Consumers buying behavior is mainly based on emotional preferences especially when products’ quality or prices are similar and their choice in many cases goes to brand with existing emotional connection.
Brands like Coca-Cola and Nike focus on their branding strategies about establishing the desire emotional connection like motivational experiences for Nike customers or a joyful lifestyle for Coca-Cola customers is the emotional connection that encourages consumers to be loyal customers for these brands.
Once you have chosen the desired emotional connection, you should depend on storytelling on your offline & online marketing and advertising campaigns to increase engagement and connect on a deeper level with your targeted customers.
Developing your brand identity based on your brand values and desired perception is the next step in creating effective branding strategies process that involves the design and production of your professional brand visual identity, the tone and style used in content and branded designs produced for different marketing and advertising campaigns through offline or online channels like outdoor billboards, stores interior design, print media, official website, email newsletters, and social media marketing platforms.
Your brand identity is what makes your brand recognizable for customers through anything related to your brand including product packaging, website design, print ads design, taglines or slogans, social media templates and official printed materials like business cards.
Developing a suitable brand identity for the desired perception is essential to the success of any business branding strategy.
Where to allocate devoted budget for branding?
Critical questions that require planned answers in each one of your branding strategies to ensure achieving the desired results within the limits of the allocated budget.
Choosing the best suitable branding solutions and platforms to increase brand awareness, display your branding messages, create an emotional connection with the targeted audience and increase engagement with your brand should be based on how they are suitable to reach your targeted segments of current and potential customers.
They’re many effective offline and branding solutions and platforms to depend on your branding journey including:
The choice is always critical and requires in many cases seeking professional help from an experienced branding agency to choose only the suitable rewarding solutions for your branding strategy.
More value-added to customers = More trust in your brand
Content marketing solutions are a highly efficient choice to add value to customers through creating insightful content including how-to tutorials, Q&A live videos, email newsletters, infographics and blog posts which are also useful to communicate your brand values, demonstrating thought leadership and increasing customers delight transforming them for onetime customers to loyal brand advocates.
Your customers deserve appreciation for being your brand advocates and a valuable marketing solution through word of mouth publicity which requires to define and apply in all your branding strategies a loyalty reward program that encourages them to be more loyal through free branded giveaways or discounts.
Integrating branding in all business aspects is a mandatory step for different branding strategies as consistent branding is more efficient than limited branding activities to marketing and advertising campaigns.
Your brand guidelines and values should be applied and reflected in anything related to your business including how your employees interact with customers, social media monitoring activities to monitor social media mentions, comments, reviews and private messages and how your response to them following the brand guidelines.
Integrating branding in all business aspects and operations will maintain the desired perception “brand image” and that will affect the overall success of branding strategies and branding campaigns while preserving the define brand values.
Brand management starts from the brand development phase that is mainly based on how your business branding strategies are detailed, data-driven, customized and how they take care of every aspect of the overall business branding process.
Hiring a professional branding agency with prior extensive experience in all branding activities and also offers customized cost-effective branding solutions is your basic choice to transform your business to a reputable brand.
Contact us today to develop your efficient business branding strategy