There’s no doubt that social media advertising solutions have caused a positive impact for businesses regarding attracting new customers and increasing customer loyalty through targeted optimized social media ads within each business budget limits offering more and more chances for business growth rapidly.
Digital advertising solutions enable all types of businesses to target and reach a specific segment of ideal potential or current customers suitable for the adverting campaign goals which leads to higher engagement with your business ads with much less advertising budget required.
Many customized social media advertising options offered by all social media marketing platforms to provide the opportunity for any advertiser “business” to align his social advertising campaigns with his overall business goals while targeting ideal buyers of active users on chosen social media marketing platforms.
The main purpose of this article is to highlight the competitive social media advertising advantages and to guide you to choose the most suitable social advertising solutions for your advertising campaign goals and the targeted audience criteria.
Social Media Advertising Advantages
When it comes to digital advertising campaigns, there’re many competitive advantages offered once you decided to invest in paid cost-effective advertising campaigns on suitable digital marketing platforms especially social media marketing platforms.
Whether you decide to run your business ads on Facebook, Instagram, LinkedIn, Twitter or another social media platform, there’re common social media advertising advantages which are:
- Multiple detailed targeting options to reach potential ideal customers based on their demographics, interests, behavior, online activity or uploading custom audience from your customers’ data lists leading to highly engaged ads
- Higher Customer loyalty percentage with multiple retargeting options offered
- Customized campaigns aligned with your campaigns goals whether increasing the brand awareness, generating more leads or achieving more sales
- Many optimization options regarding the campaign placements, the displaying schedule, the spending of allocated budget and the ad formats customization
- Different budgeting options aligned with the campaign goals including cost per click “CPC”, cost per impressions “CPM” and cost per acquisitions “CPA”
- Affordable digital advertising options and the opportunity to reduce the advertising cost for only quality engaged ads
- Better results in short periods utilizing A/B testing options and the campaign detailed performance reports and insights “engagement & conversion tracking”
- More room for optimizing the campaign performance and the ability to pause, edit, resume and shut down the campaign at any time
- Higher return on investment resulted from high engagement rate with affordable cost-effective social media ads
Each social media advertising platform offers differentiated advertising options and advantages that make it more or less suitable to launch your business digital advertising campaigns.
How to choose the best social media advertising options?
The most critical decision related to launching paid ads on social media marketing channels is to choose the most suitable social media advertising platform to reach and engage with your business customers within the limits of allocated social media advertising budget.
There are main factors to be considered when choosing the best social media marketing channel for running your business ads which are:
- The activity of targeted potential customers on chosen social media platforms
- The engagement level of targeted audience with paid ads on each platform
- Social media advertising costs for each platform compared to the expected ROI
- The availability of suitable campaign type, ad formats and placements to the campaign goals and the targeted audience engagement preferences
- The availability of effective optimization options for advertising campaigns
- The usefulness of available performance reports for driving better results
The cost of running paid ads on a social media platform is not the only critical factor to consider when you choose a specific platform to run your business ads and that’s why we will discuss the main advantages and disadvantages of social media advertising campaigns on the most popular social media channels.
The most effective social media advertising channels are:
97% of businesses that launch digital advertising campaigns depend on Facebook advertising solutions to target and reach their ideal customers taking advantage of the wide network of active users on Facebook.
Facebook ads offer many detailed targeting options to reach engaged potential customers based on their demographics, interests, behaviors, life events, uploaded custom audience from customers data lists “website or app users – email newsletter subscribers – contacts list” with the option to reach lookalike audience similar to your customers of Facebook active users.
Social media advertising campaigns on Facebook are suitable to achieve many marketing goals including:
- Reaching more targeted audiences of potential or current customers
- Building a community of engaged loyal customers
- Showcasing your products or services with photo ads
- Generating more engagement with your business with short video ads
- Promoting multiple products or highlighting the product features with carousel ads
- Promoting limited urgent offers through stories Ads
- Generating more leads through messenger ads and easily filled forms
- Increasing online in-app sales with collections ads
- Guiding potential customers to other marketing platforms “official website or business mobile app”
- Retargeting potential and current customers with customized dynamic ads
Social media advertising budget allocated for Facebook ads can be used efficiently to drive better results by choosing suitable goal-oriented budgeting option “CPC / CPM / CPA”, choosing suitable ad placements, defining the best schedule to display your ads, and optimize targeting to reach only the active users expected to perform desired actions.
Facebook advertising campaigns are an efficient choice for social media advertising campaigns especially for B2C businesses “targeting final consumers” with flexible budget and expertise in planning and managing advertising campaigns on Facebook which was offered for our client “Ora Real Estate Developers” on their leads generation campaigns.
Instagram advertising campaigns are one of the highest engaging social media advertising solutions as they take advantage of highly engaged visual ads including photo ads, short video ads and story ads to display the campaign message creatively and to encourage the targeted audiences to perform the desired actions.
More engagement with your business digital ads = Less cost per click charged
More than 2 million businesses rely on Instagram ads to motivate targeted potential customers for performing desired actions including:
- Visiting your business website or official mobile app
- Communicating with your business through messages, comments and story polls
- Filling leads generation forms
- Visiting your business branches or stores
- Completing online purchases easily and quickly with instant experience ads
Instagram ads are a cost-effective choice for your business social media advertising campaigns when you’re able to create appealing creative visual content for paid ads on Instagram while taking advantage of all detailed targeting options shared by Instagram and Facebook ads.
Twitter Ads are an affordable social media advertising choice due to low steadily increasing competition from businesses as Twitter advertising solutions are efficient underutilized digital advertising options.
Twitter promotion options are highly efficient choices to drive desired types of engagement for objective-optimized campaigns that are useful for:
- Increasing awareness about your business through promoting official account to get more engaged followers “potential customers”
- Increasing the engagement levels with your business by promoting tweets and video content
- Generating more traffic to your business website or business mobile app from qualified leads
- Promoting available products or service and encouraging targeted potential clients to complete desired conversions “ex: online purchases”
The effectiveness of social media advertising campaigns on twitter relies heavily on utilizing advanced targeting options offered in Twitter ads including demographics, locations, interests, behavior, life events, search keywords, devices, custom and lookalike targeting options in addition to creating conversion-optimized ad copies.
LinkedIn marketing and advertising solutions are more business-oriented which makes LinkedIn ads suitable social media advertising choice for B2B advertising campaigns targeting other businesses, decision-makers, and professionals for B2C advertising campaigns.
LinkedIn platform offers distinguished targeting options to enable reaching specific criteria of potential clients based on:
- Industry Type
- Company Name & Size
- Positions & Job Titles
- Seniority Levels
- Schools & Education Levels
- Skills and Groups joined
You’ll be to reach the targeted potential clients to promote available services and increase engagement with your business through:
- Sponsored content ads displayed on desktop and mobile newsfeed
- InMail Ads to communicate with potential active clients
- Text ads optimized to generate more traffic and leads
- Video ads to showcase your brand and available services or products
- Personalized dynamic ads optimized to increase conversions using personal data of targeted audiences
Social media advertising costs for LinkedIn Campaigns are distributed efficiently when you’re targeting suitable potential clients with personalized professional content.
Pinterest Promoted Pins
Pinterest promoted pins are conversion-optimized social media advertising options that provide less disturbing advertising experience for targeted Pinterest users as they blend in with organic content “pins” in the home feed or in related search results.
Pinterest ads are a suitable choice for engagement-oriented social advertising campaigns whether you’re looking to generate more traffic to your website, increase business app downloads, increasing online sales with affordable costs charged for only the desired type of engagement and declining advertising rates to suit all scopes of social media advertising budgets.
Snapchat ads are perfect choice for effective social media advertising campaigns that targeted younger audience especially Generation Z “18 – 24 years old” with interactive engaging visual content.
Snapchat ads appear within the stories and content discovered by Snapchat targeted active users encouraging them to visit your official website or mobile app, visiting your local stores with location-targeted filter ads, completing online purchases for multiple products promoted with collection ads or increase business awareness with commercial short video ads displayed within the stream of premium content.
Social media advertising solutions are highly effective and rewarding when you choose the most suitable platform, campaign type, targeting options, placements, ad format, billing option to your campaign goals and the types and interests of targeted potential or current clients.
Investing in professional social media advertising services provided by an experienced advertising agency will guarantee driving the best results of social advertising campaigns while utilizing the allocated budget efficiently and enabling you to focus your expertise, time and efforts on running and managing other business operations where your skills are a better match for the mission.
Contact us today to drive the best results of your business advertising campaigns