Search Engine Optimization (SEO) is a long-term marketing technique that requires consistency and commitment to optimize your website for search engines and maintain the highest possible ranking on search results to drive more free traffic to your website through a suitable SEO strategy and depending on efficient SEO tools.
Today, we’re discussing the best efficient SEO tools based on personal experience with our website and the websites of our clients and detailed search & analysis to set a list of efficient trustworthy SEO tools to help websites & blog owners and SEO specialists in a marketing or SEO agency to achieve the best results out of search engine optimization activities.
Best Efficient SEO Tools (Free & Paid)
There’re many SEO tools available on the internet either free or paid but we’re considering the tools that will help you to analyze and optimize your website for search engines, choose the best-targeted keywords, improve the on-page content for search engine and users and to improve your website backlink profile.
SEO tools will be divided into main 4 categories which are technical & SEO analysis tools, keywords research tools, content optimization tools, and link building tools.
Analysis & Technical SEO Tools
Whether you’re starting the search engine optimization mission for your website or already applying your SEO plan, you should use the analysis and technical SEO tools to define the weaknesses, assessing the level of progress or performing diversified planned actions to optimize your website for search engines.
The best technical SEO tools are:
Google Search Console
Google Search Console is the control panel of your website search engine optimization processes with a free set of diversified tools and reports to help in:
- Web pages crawling, indexing, and assessing mobile usability “mobile-friendly”
- Checking and handling navigation and security issues
- Uploading and checking the errors of your sitemaps
- Checking link reports for internal & external links data
- Analyzing your website performance (impressions in search results – CTR% – Used queries from your website visitors)
- Disavowing harmful or unrelated referring links to your website
Another set of efficient technical SEO tools that you can use to perform a complete site audit and to improve the weakness in your website through:
- Analyzing on-page SEO factors
- Discovering duplicate content
- Finding broken links & unavailable pages (404 Errors)
- Helping with site migration and redirects
- Generating valid XML sitemaps and custom robots.txt
- Evaluating & improving internal linking and the website structure
SEMrush is a platform of diversified SEO tools and reports that provide insights about your website ranking, technical search engine optimization issues, your website backlinks profile, efficient ideas and suitable keywords to generate more traffic and comparing performance against other websites belonging to your competitors.
MozBar is a free SEO toolbar used to perform competitive analyses of your website and your competitors’ websites providing reliable data about keywords used, on-page optimization insights, each page, and overall domain authority and internal linking & link building insights and analysis.
Neil Patel’s platform offers many efficient SEO tools and you can take advantage of these efficient tools to:
- Perform detailed site audit and analysis
- Assessing on-page optimization level and loading speed insights
- Analyze your backlinks profile
- Perform efficient keywords research process
- Generate more helpful content ideas to increase traffic
Varvy is a site audit tool that provides detailed insights about your website crawling status, optimizing level for mobile users, on-page optimization issues, security level & issues, loading speed issues, your website sitemaps status and the overall website structure status.
A trustworthy tool from Google Developers to analyze your website loading speed for desktop and mobile users and to detect current issues that need modification to improve the loading speed for your website pages.
Seobillity is not a famous platform but provides an efficient set of SEO tools that you can depend on to perform a detailed on-site audit, daily tracking your website ranking for chosen targeted keywords, analyze your backlinks profile and finding new opportunities for link building.
Google Analytics platform is not actually an SEO tool but it’s a data platform for websites and mobile apps that provide insightful data and reports useful to evaluate and improve your website optimization level for search engines and users including:
- The traffic portion generated from search results
- The users’ behavior and experience while visiting your website indicators (bounce rate – dwell time – exit page and exit rate – number of pages / session)
- The average loading speed for your website pages
- The audience demographics (location – age – gender)
- Devices used to visit and explore your website
Keywords Research Tools
Keywords research and choosing suitable keywords for your website content to reach potential and customers through search results is critical consistent process for the overall success of your website search engine optimization plan.
The most efficient SEO tools for keywords research are:
Google Keyword Planner
Free integrated efficient keywords research tool in Google Ads platform to fine-tune your keywords choosing process by providing an estimate about each keyword monthly search volume, the competition level, the expected cost per click in addition to many suggestions for related keywords
Paid browser extension provides detailed insights generated from more than 16 platforms about keywords search volume, actual competition level, the estimated CPC and related search queries performed by the targeted search engine users.
Another efficient keywords research tool that generates reliable insights on keywords search volume, CPC and completion level on many platforms including Google, Bing, YouTube, and Amazon in addition to hundreds of related unique, long-tail keywords and questions.
Moz Keyword Explorer
Moz Keyword Explorer provides detailed insights about which keywords your website is ranking for in addition to estimated search volume, difficulty level, expected CTR% and related suggestions for chosen keywords in chosen targeted locations.
Discover the search trends for targeted locations in specific periods and whether the chosen targeted keywords are becoming more or less popular among search engine users.
Content Optimization Tools
Optimizing your website only for search engines is not enough to rank for targeted keywords and to generate more organic traffic as search engines rely on the user experience as a critical ranking factor which requires optimizing your website content for both users and search engines.
Most useful SEO tools for content optimization are:
Answer the Public
Discover new ideas for your content and hundreds of questions performed by search engine users related to chosen keywords to answer in your blog article generating more traffic, adding more value & increasing trust from your potential customers.
Buzzsumo is a content marketing platform that provides reliable data about engaging content ideas and topics related to your website field and targeted keywords to generate more traffic, shares, and backlinks.
SERP Preview Tool
A useful tool to optimize the length of each webpage Title, URL and Meta Description through viewing how the page will appear in search results to increase the click-throw-rate.
Yoast SEO Plugin
On-page optimization WordPress plugin and also one the most efficient SEO tools used for content optimization for search engines through guiding your mission to optimize each page title, URL, meta description, headings, keyword density and alternative text of images.
A helpful platform to mark up your content and create snippets that appear in the top of search results receiving the majority of clicks and traffic of search results to websites that appear in this spot.
A browser extension and also efficient SEO tool as it help to avoid any spelling or grammar mistakes which are critical aspects for content optimization to users and search engines.
Link Building & Backlinks Analysis Tools
Link building is essential for search engine optimization as the more referring quality links your website receives, the more authority and better ranking you’ll reach but that require using efficient SEO tools to analyze your backlinks profile and discover new link building opportunities.
The most reliable SEO tools for link building are:
Ahrefs is a trustworthy platform that provides a diversified set of SEO tools specially used for link building and competitors’ backlinks analysis with a date of more than 170 million domains indexed to find endless opportunities for increasing quality links referring to your website.
Moz Link Explorer
A professional tool that provides detailed backlinks analysis about chosen domains including the number and list of inbound links, linking domains, anchor text used to link to the website and top linked or referred to pages or articles.
Link building platform that offers solutions to find worthy link building opportunities and more efficient outreach for targeted related websites or blogs in order to gain more quality backlinks.
Backlinks checker tool that analyzes chosen domains backlinks profile to find link building opportunities filtered by categorization with a database of more than 2,5 trillion URLs.
A useful tool with diversified feature to help in tracking your link building campaigns, analyzing the backlinks profile of competitors, finding and disavowing harmful referring links.
There’re many other efficient and dependable SEO tools but we have chosen the best SEO tools and platform that have proved efficiency in search engine optimization (SEO) processes for our website and other managed websites for our clients.
Do you need additional professional help?
Contact us today to reach the highest possible ranking in search results