Digital advertising solutions are a key effective choice for helping small businesses and startups in their challenges to reach more potential customers, generate more business opportunities and increase the business growth rate with the available limited marketing and advertising budget.
In the traditional advertising world “offline effective advertisements”, small businesses and startups have no chance to compete for valuable advertising spots on TV channels, radio, magazines and outdoor billboards with enterprises and famous brands that dedicate unlimited advertising budgets.
When you start a new business, you’re obligated to reach the desired business growth as fast as possible before you spend all of the available budget while competing with existing stable businesses and fortunately digital advertising solutions are available to rescue new and small businesses from this situation.
Digital advertising platforms offer plenty of affordable cost-effective advertising options customized to deliver all of your business goals whether it’s to increase awareness about your startup business, drive more sales of products and services and generating traffic to online & physical stores within the limits of the allocated budget.
Digital Advertising Benefits for Small Businesses
Before investing your limited budget in any advertising campaign, you should be 100% confident that the chosen advertising platform and options are a perfect match for your business needs and can deliver the desired goals.
Customized effective digital advertising solutions are able to deliver endless benefits form small businesses and startups through taking advantage of the multiple competitive advantages of online advertising options.
The main benefits of digital advertising for small businesses are:
Affordable: There’s no minimum requirement for launching digital advertising campaigns with affordable cost-effective advertising options offered and you’re only charged when your advertising goals are achieved “ex: Pay Per Click Ads”.
Targeted: The main advantage of online advertising campaigns is that you’re able to target specific segments of potential or current clients based on their demographics “age – gender – language”, interests, behavior and the relationship with your business “ex-customer / current customer / email contacts / website & mobile app visitors” which guarantee to generate more engagement with your business digital advertising campaigns.
Customized: Digital marketing platforms offer customized advertising options that can be tailored to deliver specific business goals including raising awareness about your startup business, generating more traffic to your website, increasing engagement with your business through calls, messages & completed purchases and the list of delivered business goals goes on.
Personalized: The detailed targeting options offered by digital advertising platforms enable advertisers to target specific criteria of audiences with non-disturbing personalized messages based on their needs and interests plus retargeting options for potential & current clients to deliver the highest rate of engagement with your business ads.
Flexible: All digital ads are flexible regarding pausing, editing and resuming advertising campaigns on anytime you choose in addition to choosing and editing your advertising campaign overall and daily schedule based on your preferences or the campaign performance.
Instant Results: the time and efforts consumed to plan, launch and edit online advertising campaigns is much less the required for traditional ads and the same is for delivered results as once the campaign is launched, you’ll receive the desired types of engagement (calls – private message – website visits – store visits – filled forms – online purchases).
Measurable: In addition to delivering instant results, digital advertising platforms including Google advertising platform and social media platforms empower advertisers with real-time insights and analysis about each campaign performance to evaluate and improve your ads’ performance and results efficiently and to focus only on the best suitable rewarding online advertising options.
The digital world is a proper choice to increase your business growth in a short period without the need to allocate unaffordable marketing and advertising costs with multiple suitable payment options “cost models” for your business advertising campaigns.
Best Effective Digital Advertising Types
Once you’re fully confident that digital advertising benefits and advantages are a perfect match for your small or startup business needs, goals and available budget, your next step is to choose the best suitable digital advertising types and platforms to reach and engage with your potential customers.
Online advertising platforms are search engines (Google / Bing), suitable social media channels, websites and mobile apps (games & streaming apps) which offer your business the ability to reach all segments of potential or current customers online with customized digital advertising campaigns.
The main effective digital advertising types are:
80% of shopping transactions start with an online search from motivated buyers looking to satisfy personal or business needs with suitable products or services which validate search advertising solutions as a rewarding digital advertising option.
Search Engine ads “PPC Ads” including Google Ads and Bing ads are valuable digital advertising for small businesses choices as they enable business to reach potential customers in the perfect timing when customers are searching for related products or services using chosen targeted keywords and you’re business is only charged when they engage with your ads “clicks” regardless of the impressions “views” number of your ads.
Launching a search advertising campaign for your startup business will add many competitive advantages for your business including but not limited to:
- Connecting with your potential customers of search engines’ users on different phases of their buying journey through keywords targeting
- Achieving a high level of engagement as your ads will be displayed in the first search results page on top of organic search results
- Saving more advertising costs as you’re only charged based on engagement not views and you can set maximum bidding for each click on your ads suitable for your allocated budget and the expected return
- Delivering many marketing goals with customized objective oriented search advertising campaigns including (generating more traffic to your website – generating more leads with custom ad extensions – driving more visitors to your physical store – promoting products & increasing sales with shopping ads – raising awareness about your business without any costs)
- Decreasing digital advertising costs “Cost per Click” with professional ads based on your ads relevancy, expected click-through-rate & landing page experience
- Evaluating your search advertising campaign performance “engagement rate – conversion rate – return on advertising costs” with detailed real-time analytics & reports
Search engine advertising solutions are an effective online advertising choice for businesses with limited budgets through customized efficiently targeted search ads.
Display advertising options are the digital advertising version of traditional banner ads and outdoor billboards effective in grabbing the attention of targeted potential customers on popular websites and mobile apps in addition to video ads on YouTube.
Your business limited advertising budget will not afford the cost of outdoor advertising billboards or print ads in newspapers & magazines but you’ll drive at least the same results and more with targeted display advertising campaigns as you’ll reach potential customers based on:
- Types of favorite websites and mobile apps
- Content Topics & Keywords
- Demographics “ex: language”
- Interests & online activity “ex: musing and video streaming platforms”
- Retargeting your business website visitors “potential customers”
There’re multiple costing options for display digital advertising campaign whether they’re banner ads or video ads suitable for the campaign objective which can:
- Increase awareness about your small or new business –> Cost per impressions “CPM”
- Driving traffic to your website –> cost per click “CPC”
- Generating more leads –> Cost per acquisition “CPA”
You’re free to choose the best suitable cost model for your display advertising campaigns goal and ad placements to reach targeted potential customers and encourage them to engage with your business.
Social Media Advertising
Social media advertising solutions are the most diversified type of digital advertising options as all popular social media advertising platforms offers multiple objective-oriented advertising options using a diversified list of ad formats (text – images – videos – stories – carousels – filters) for creating a successful social media advertising campaigns with your business budget limits.
Social media ads are efficient digital advertising for small businesses choices as they can help your business in achieving many marketing goals including:
- Building a community of engaging followers “potential customers”
- Promoting your business products and services to interested customers
- Increasing desired types of engagement (comments – messages – calls – store or branch visits)
- Converting potential customers “website or app visitor” into actual and loyal customers
Social media advertising platforms also offer multiple costing options (CPC – CPM – CPA) to choose the most suitable one for your campaign goals and allocated budget.
Facebook Ads and Instagram Ads are suitable choice to target final consumers for promoting your products (B2C advertising solutions) while LinkedIn advertising solutions are a more suitable choice for promoting your services to other businesses (B2B advertising solutions) with affordable digital advertising options.
Reaching the desired business growth level for small businesses and startups with limited advertising budgets is not the same tough challenge anymore when you utilize suitable affordable digital advertising options to achieve all of your business goals in a short period with the help of a professional digital advertising agency.
Contact us today to launch your business successful advertising campaigns