The competition is getting harder day after day as there’re many other alternatives for what your business offering arising from nowhere and that’s why you’ll need to deal with a professional full-service advertising agency to stand out from the competition by highlighting the competitive advantages of your business products or service to more audience across different advertising channels.
The solutions of a professional full-service advertising agency could help your business in many aspects and goals including:
- Increasing brand awareness & recognition to potential customers
- Brand development & growth of current market share
- Increasing customers’ base and loyalty
- Promoting products and services to the suitable targeted audience
- Expanding to new markets
- Increasing revenues & achieving the desired ROI
There’re are many advertising solutions available that can be customized to be suitable for your business and targeted audience either traditional advertising or digital advertising campaigns which require external professional help to excel in creating, launching and management of your business advertising campaigns guaranteeing more success in achieving desired results.
In this article, we will focus on the main benefits of hiring a full-service advertising agency and how to figure out the best advertising solutions to your business type, size, allocated budget, targeted audience and the desired goals for each advertising campaign.
Benefits of hiring a full-service advertising agency
Advertising is an effective tool for achieving marketing goals and you may have an in-house marketing team that can assist in advertising campaigns but lacks many advantages possessed by an external advertising company specialized in running advertising campaigns for all kind of industries in different markets which include:
Market Research (External Perspective)
Tailored advertising campaigns for your target audience demographics (location – age – gender – culture – preferences – interests) achieve more success than those campaigns with no prior market research activities.
A professional advertising agency will be able to perform market research activities that guide the whole campaign by having a full picture of:
- Your brand position & reputation in targeted markets (external Perspective)
- Targeted audience demographics, needs, and interests
- Suitable advertising solutions and channels
- Suitable schedule for each advertising campaign on each channel
- Suitable metrics to evaluate the campaign performance
Prior to creating and launching any advertising campaign, specific questions should be answered and that’s why you’ll need a specialized entity in market research “Chosen Advertising Agency”.
Customized Cost-effective Solutions
By hiring a full-service advertising agency, you’ll get access to endless sources of skills and expertise collaborated to provide customized cost-effective solutions in order to launch the perfect advertising campaign for your business goals and targeted audience.
Advertising companies are specialized in providing customized cost-effective advertising solutions suitable for your business type, size, allocated budget and audience criteria (potential customers) at your disposal.
Either it’s a traditional advertising campaign on TV, radio or outdoor billboard or a digital campaign on search engines or social media platforms, the chosen advertising agency will provide what is needed for your campaigns including:
Time & Budget Management
Starting from market research, creating the camping content, negotiating with advertising publishers & media channels to launching the campaign on chosen platforms are time-consuming stages that will consume more time and financial resources when you don’t possess the experience and relationships needed to perform these activities.
An advertising agency will consist of a large team of specialists experienced in preparing, creating, launching and management of advertising campaigns within the allocated schedule and budget for the campaign saving more time to devote your in-house team for other productive business processes.
Negotiating with advertising publishers & media channels, selecting the suitable adverting platforms & schedule, managing the consumption of allocated budget and performing analysis to evaluate the advertising campaign performance is what professional advertising excel at and that’s why you hire them.
Branding is essential for businesses to send the desired message of your business image to potential customers through positioning with visual identity solutions (logo – product Packaging – official printed materials) in addition to slogan & taglines and branding events to construct a stable positive image about what your business represents in potential customers’ minds.
A full-service advertising agency can act as a branding agency providing customized branding solutions to represent your business professionally to targeted audiences and gain desired positive brand recognition.
It’s all clear now how in general a full-service advertising agency can add value to your business for different business goals but that’s not the end as we will discuss in details all different advertising solutions offered by marketing and advertising companies to make the decision easier for you about your upcoming advertising campaign.
Advertising agencies are distinguished with extensive long-term business relationships with artists, performers, influencers, industry experts, advertising channels and government authorities that will definitely add value to your advertising campaigns regarding performance & quality, meeting deadlines and allocating advertising budget efficiently.
Full-service Advertising Agency Solutions
Advertising is mainly about reaching the desired exposure for your business whether you’re promoting current or new products or services, expanding to new markets, targeting different demographics or improving the business reputation through emotions-targeted ads.
Each advertising stage and related campaigns will need specific advertising solutions and platforms which requires to deal with a full-service advertising agency that provides a diversified integrated range of advertising solutions to guarantee more flexibility and higher effectiveness for advertising campaigns.
The services and solutions of a professional advertising agency involve:
Media Planning & Buying
Choosing the best suitable advertising platforms and schedule for the campaign type, goals, budget and targeted audience is critical to achieving the desired success but many businesses have no experience related to this issue.
A full-service marketing agency can act as a media agency and provide media planning and buying services to find the best suitable channels for your advertising campaigns and negotiate with advertising publishers and channels to get the best price for desired placement and schedule for the campaign on:
- TV & Radio
- Newspapers & Magazines
- Outdoor Billboards
- Search Engine Placements
- Websites & YouTube Ads (Display Network)
- Social Media Platforms
You’ll notice the difference in the campaign performance and ROI for the allocated budget when you deal with a professional advertising agency specialized in media planning & buying.
If you seek to increase brand awareness and spread the word about what your business is offering, then traditional commercial ads aired on TV or Radio channels is a suitable solution in case you’re targeting a broad audience base with a flexible allocated budget.
A professional advertising agency will take care of everything related to creating and launching your business commercial ads including:
- Coming up with alternative ideas for the campaign
- Scriptwriting & Copywriting services for the chosen theme & idea
- Choosing talents suitable for produced content (actors – voiceover specialists)
- Recording & editing the ad content
- Choosing suitable channels and schedule for the campaign
- Negotiating with media channels to optimize budget spending
- Monitor the campaign performance and audience feedback
- Optimizing future campaigns based on performance analysis & feedback
Another effective solution for brand awareness that captures the targeted audience attention with minimum efforts required using printed ads placed on outdoor billboards, and popular newspapers and magazines in addition to flyers and brochures.
The chosen advertising agency will be responsible for each stage on print ads campaigns starting from coming up with campaign ideas, create creative appealing marketing copy & designs, taking care of printing procedures choosing suitable ad placement for targeted audience and negotiating with advertising publishers to get the best prices for allocated budget & expected ROI.
Search Engine Advertising (SEM)
Search engines are the first destination for potential customers when searching for products or services to satisfy personal and business needs with more than 3,500,000,000 searches per day only on Google search engine.
Search engines are a great opportunity to promote your business and drive more sales and desired conversions with the high exposure guaranteed when you create and launch effective search engine ads.
When you decide to launch an advertising campaign on search engines, your advertising agency will be responsible for:
- Choosing the list of suitable keywords for the ad content & targeted audience interest
- Creating the ad copy (Title – Description – CTAs)
- Optimizing landing pages to be aligned with the ad content
- Choosing the campaign schedule and pricing model suitable for desired goals
- Monitor the campaign performance through available insights
Display ads especially Google display ads placed on the display network (Websites – YouTube) are another effective advertising solution to put your business in front of potential customers on popular websites and visual content with creative effective ads to drive desired conversions.
Your advertising agency will be responsible for creating the visual content for the ad either graphic design or short videos plus choosing suitable placement and content for your ads and targeted audience, in addition, to launch, manage, edit and evaluate the campaign performance.
Social Media Ads
Social media advertising is a suitable solution for businesses with a limited budget or wants to target specific criteria of potential customers based on their demographics interest with many alternative advertising solutions available (Facebook Ads – Instagram Advertising Campaigns – LinkedIn Advertising Solutions – Twitter Promoted Tweets – Pinterest Promoted Pins – Snapchat Stories).
Marketing & Advertising agencies are specialized in providing social media marketing & advertising solutions to reach and encourage the targeted audience to completed desired conversions through:
- Choosing suitable advertising solutions based on potential customer activity on social media channels
- Choosing the campaign type and suitable placements (Newsfeed – Stories – Messenger)
- Defining the targeted audience based on location, demographics & interests
- Setting the campaign budget and schedule
- Creating content for ads
- Launching, monitoring and editing the campaign based on available performance insights
Branding & Rebranding
An experienced advertising agency will be able to provide branding and rebranding solutions for businesses to add other competitive advantages for your business with professional visual identity (Logo – Product Packaging – Printed Materials Design – Products Photography) plus participating in advertising events with promotional videos, 360-degree and VR videos, 3D display holograms.
Your business budget should be managed efficiently and that’s why you should decide based on explained information which advertising solutions is suitable for your business upcoming campaigns before you contact the chosen professional advertising agency to guarantee that allocated advertising budget will be not wasted without achieving the desired result.
Contact Sendian Creations today to start creating your next advertising campaigns